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1 Dr. Govind Ram Agrawal Professor Tribhuvan University Student-friendly Book covering curriculum of: & MBS of Tribhuvan University 2010 MBA ofpokhara, Kathmandu and Purbanchal Universities BBAofPokhara University Useful for current and aspiring entrepreneurs M.K. Publishers & Distributors Bhotahity, Kathmandu
2 Contents CHAPTER ONE Overview of Entrepreneurs^ 1. Concept of Entrepreneurship (Nature) 1 2. Features of Entrepreneurship ; Functions of Entrepreneur 6 4. Types of Entrepreneurs Innovative Entrepreneurs Behavioral Entrepreneurs Focus Group Entrepreneurs Role of Entrepreneurship in Economic Development Women Entrepreneurship Concept of Women Entrepreneurship Problems of Women Entrepreneurs Factors affecting Entrepreneurship Growth : Economic Factors affecting Entrepreneurship Growth Non-economic Factors affecting Entrepreneurship Growth Emerging Trends in Entrepreneurship Internet Trends E-commerce Trends 41 T.U. Questions 46 CHAPTER TWO Aj^oac^es to Entrepreneurs^ Overview of Entrepreneurial Thoughts Macro View of Entrepreneurial Schools of Thought Environmental School of Thought Financial/Capital School of Thought Displacement School of Thought Micro view of Entrepreneurial Schools of Thought Entrepreneurial Trait School of Thought Venture Opportunity School of Thought Process Approaches to Entrepreneurship Integratiye Approach Assessment Approach Multidimensional Approach i
3 CHAPTER THREE DevelopmQ Creativity and Understanding Innovation Concept of Creativity Creative Process Developing Creativity Concept of Innovation Types of Innovation Sources of Innovation 70 CHAPTER FOUR Entrepreneuriaf Risk and Stress Concept of Risk Types of Risk.^..., Stress and the Entrepreneur Strategies for Managing Stress 76 CHAPTER FIVE Le0ai Environment for Bntrepreneursfcp Concept of Legal Environment Registration of Intellectual Property Rights: Steps and Factors Patent Trademark Copyright : Trade Secrets Product Safety and Liability Licensing \ Insurance : Contracts >..;. 83 CHAPTER J1X New Venture Identification anb Selection Business Opportunity Identification Sources of Generating New Ideas Situation Survey Present Work Environment Factors Outside Sources Research and Development Methods of Generating New Ideas Selection of Best Idea 91
4 CHAPTER /EVEN Peosifrility Stud# Concept of Feasibility Study Site Selection Business Description Macro Environment Influences Marketing Analysis Financial Analysis :: Production Analysis Organization and Management Analysis Critical Risks Contingencies Equity Position and Capital Structure Practical Exercise: Prepare Feasibility Plan Sample Feasibility Study of Sweet Sugar Company 116 T.U. Questions! 132 CHAPTER EIGHT Horms of Business Onmers^ip Introduction Sole Trading (Sole Proprietorship) Advantages and Disadvantages of Sole Trading Partnership Advantages and Disadvantages of Partnership Firm Types of Partnership Partnership Deed Steps for Registration of Partnership Firm Meaning of Joint Stock Company (Corporation) Characteristics of Joint Stock Company Types of Joint Stock Company Advantages and Disadvantages of Joint Stock Company Steps for Incorporation of Joint Stock Company Factors affecting Form of Business Organization 158 CHAPTER NINE Preparation of Business p(an Concept of Business Plan Benefits of Business Plan Elements of Business Plan Preparation of the Business Plan 168
5 5. Scheme and Strategy of Venture Launching Scheme of venture launching Strategies of venture launching Internal Profile Analysis Concept of Internal Profile Analysis : Variables for Internal Profile Analysis Practical Exercise for Preparation of Business Plan 175 T.U. Questions = 178 CHAPTER TEN Institutionaf Support to Bntrepreneursfcr) Development Need for Institutional Support Institutional Support to Entrepreneurs in Nepal Government Agencies Specialized Agencies of Government Consultancy Services Institutional Finances Marketing Services : Industrial Estates Introduction to Entrepreneurship Development Projects 197 MEDEP: Micro Enterprise Development Programme 197 ELAM ; 198 T.U. Questions 199 CHAPTER ELEVEN Managing Earfjp Growth To Grow or Not to Grow Strategies for Expansion and Growth Challenges and Opportunities of Global Expansion Challenges of Global Expansion / Opportunities for Global Expansion Economic Implications of Growth Hilting the Growth Wall 207 Financial Strategies to Support Growth Organize* 'Changes during Growth Entrepreneurial Skills and Strategies 208 CHAPTER TWELVE Case Studies Shrestha Tailoring 211
6 2. Ram Lai Golchha: The Jute King of Nepal D.B. Thapa of Photo Concern Gunilo Nepali Products Shahnaz Hussein- Herbal Beauty Care Queen The Magic of NIRMA Incidents : Glimpses of Nepalese Women Entrepreneurs 221 " ' 1. Indira Sapkota: Nepal Grihini Ugyog 2. Mira Bhattarai: Handicraft Producer's Association 3. Kunjana Misra: Kunj Artistic Beadcraft 4. Gyani Shobha Tuladhar: Namuna Tailoring 5. Dr. Prabha Pradhan: Botanical Enterprises Selected Bikfiograpfej 22.5 APPENDIX 1. Glossary 231 / I.U.: MHS Curriculum Purbanchal University: MBA Curriculum Pokhara University: MBA Curriculum Pokhara University: BBA Curriculum Pokhara University: BBA Questions T.U. MBS Question Papers 254
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