Addis Ababa University College of Commerce. Supported Distance Education Program. Curriculum on Business Administration

Transcription

1 Addis Ababa University College of Commerce Supported Distance Education Program Curriculum on Business Administration (Bachelor of Art in Business Administration) Year Title of the Program: Supported Distance Education in Business Administration 2. Background Until the beginning of 1990 s Ethiopia has attempted to satisfy the pressing demand for high and medium level managerial, technical and scientific experts by the activities of not more than two universities and very few colleges. After the overthrow of the military regime however, a number of private and public colleges and universities have flourished. Despite the encouraging effort made by the government and the community in this regard the gross enrollment ratio has been virtually insignificant. This clearly indicates the need to make every endeavor to improve the current dismal contribution of the higher learning institutions to human resource development of the nation. One way of meeting this need is launching a distance education programme. Distance education is especially important for those who do not have access to higher learning, the lower and middle income groups who often spend most of their time at work and those who have desire to join colleges but unable to do so because of various reasons. Given the low level of supply of higher education in the country and the huge cost that classroom based provision of the service requires, distance education will be a viable alternative for expansion of higher learning in the nation. In its effort to improve the contribution of higher institution to the development of the country the Ministry of Education is planning to expand its tertiary level education coverage to One Hundred Thousand students in the coming three years, out of which, fifty thousand students are 1

2 planned to be enrolled in distance education programme. Similarly, the launching of distance education programme is one of the activities planned in the five years strategic plan of the Addis Ababa University College of Commerce. Addis Ababa University College of Commerce has favorable conditions to launch tertiary level distance education program because the college has the required long experience in producing medium level professionals in business and business related areas and has the manpower and rich experience needed in running distance education program acquired by working in collaboration with the Open University Business School of UK. 3. Objectives 3.1 General Objectives This program is meant to equip learners with knowledge and skills in business administration so that they can work in commercial and noncommercial as well as industrial organizations. The program is also designed to produce middle and top level managers and businesspersons who are capable of exploring how business organizations work. Besides, the program enables graduates to develop their understanding of the functions and contributions of Marketing, Human Resources, operation, and Finance. Moreover it aims at developing learners competence in using information systems, managing projects and running their own business strategically. In general, the program offers an innovative, accessible and stimulating introduction to the world of business and enables learners to follow a number of career paths. 2

3 3.2. Specific Objectives The program enables students to : 1. explain how businesses work, are structured and influenced by their environment. 2. acquire knowledge of how organizations work through the contribution, and integration of human resources, information management; marketing, operations, and accounting and finance. 3. examine different views on the type and nature of businesses. 4. analyze and handle risk and make decisions. 5. examine ways of controlling market pressures 6. develop strategies. 7. use new and innovative methods and techniques in systems thinking and practice. 8. design and manage business projects. 4. Rationale The aim of the government to expand distance education, and the factors that influence the demand for it in higher learning suggest the existence of high demand for distance education. This program is therefore part of the five years strategic plan of the AAUCC that contributes to the capacity building effort of the government by increasing the coverage of tertiary level education, and providing higher education to those people who don t have access to classroombased education in order to boost the number and quality of skilled manpower. Due to resource constraint AAUCC cannot afford to launch distance education program in more than one field of study in the short term. Therefore, it is proposed to start the program in the field of Business Administration because in this field the resources and the experiences the college has gained by running distance education program for more than eight years in the field of Management at certificate and diploma levels in collaboration with the Open University. Besides it has been coordinating the MBA program at a national level. 3

4 5. GRADUATES' PROFILE Upon successful completion of the programme, the graduates in Business Administration will be able to: Acquire knowledge and skills to enhance their capabilities for optimizing personal potential within their career paths. Apply management theories to organizational settings. Integrate information from various functional areas into the strategic management model. Integrate and apply management concepts and analytical models for integrated problem solving in production systems. Formulate and implement effective marketing programs and strategies Appreciate and understand the economic, political geographical and cultural factors that affect the international business opportunities, strategies, policies and practices. Understand the management principles that are applicable to manufacturing and service organizations. Apply quantitative tools to solve managerial problems. Understand organizational and technological issues involved in information systems from a management perspective. Understand the conceptual framework of system analysis and design. Make use of information technology resources for an improved data analysis, problem solving and decision making in organizations. 6. Program Requirements 6.1. Admission Requirement: To enroll into the business administration program, a student must fulfill the requirements of the Addis Ababa university admission requirement which is explicitly expressed in (article 59) of the new revised senate legislation. 4

5 6.2. Graduation Requirements: To earn a BBA degree a student must complete the 139 credits for the program that includes a compulsory final project work and meet the graduation requirements as stipulated in (article 88) of the new revised Senate legislation of the university. 6.3 Degree Nomenclature: Upon successful completion of all coursework, graduates will earn a Bachelor Degree in Business Administration. (¾ `ƒ v K` Ç=Ó] u ÓÉ e}çå` ) 7. Teaching Learning Methods Many distance learners require support and guidance to make the most out of their distance learning experiences. This support typically takes the form of some combination of studentinstructor and student student interaction. Interaction between students and instructors or among peers can be achieved through tutorial classes, and tutor marked assignments (MA) that the students complete and send to the instructor for feedback. Based on the experience gained from the existing tutorial classes conducted for the diploma courses at the college, a four and half hours four tutorial classes shall be conducted for each Module. These tutorial sessions are not lecture sessions. Since the course materials are self instructional, the distance learners are supposed to read the course materials before coming to the session and discuss course concepts in groups with the help of activities designed for this purpose. The tutorials give learners opportunity to ask questions they don t understand and help each other through designed activities. The role of the tutor shall be facilitation, giving feedback and highlights of the course. In addition, the learners will have one residential school program for two Modules where they stay together for 2 and half days sharing experiences and discussing course concepts with the help of assigned tutors. The residential school program is compulsory. Marked assignments are also major devices used to keep up continuous interaction with distance learners. 5

6 8. Quality Assurance 1. Distance Education Co ordination Office (DECO) together with BAIS Department gathers feedback from stakeholders about the program and takes immediate necessary actions. 2. (DECO) handles learners complaints in the shortest time possible. 3. (DECO) will have policies and procedures for dealing with extensions, penalties for late submission, and procedures for expediting turnaround of (MAs). 4. There will be a monitoring group in charge of remarking samples of (MAs). 5. Tutors will have monthly meetings to discuss different issues related to the program. 6. Learners will evaluate their tutors at the end of each semester. 7. Teaching materials will be revised every four years. 9 Assessment / Evaluation 1. Learners will do marked assignments for each course which has a weight of 40%. 2. At the end of each semester learners will have a three hours final examination which has a weight of 60% 3. Learners who fail to achieve a pass mark in the final exam will sit for a re sit exam if their score in the exam is at least 20%. 10. Academic Staff Profile 22 instructors with second degree and above in management and related areas of specialization. 6

7 11. COURSE OFFERINGS: MAJOR COURSES S.NO COURSE TITLE COURSE NO. CREDIT HOURS CONTACT HOURS 1. Introduction to Management BMGT Managerial Communication BMGT Managing change and Development BMGT Mathematics for Management BMGT Principles of Marketing MKTM Performance Management BMGT Managerial Statistics BMGT International Business BMGT Business Research Methods BMGT Human Resource Management BMGT Labor and Industrial Relations BMGT Supply Chain Management PSMT Strategic Management I BMGT Strategic Management II BMGT Materials Management PSMT Operations Research BMGT Production/Operations Management BMGT Management Information Systems (MIS) BAIS Managerial Economics BMGT Budgeting and Control BMGT Environmental Studies BMGT Organizational Behavior BMGT Risk Management and Insurance BMGT Project Management BMGT Global Business Issues BMGT Decision Making and Problem Solving BMGT Final Project and Internship BMGT Total

8 SUPPORTIVE COURSES S.NO COURSE TITLE COURSE NO. CREDIT HOURS CONTACT HOURS 1. Entrepreneurship & Innovation BMGT Principles of Accounting I ACCT Principles of Accounting II ACCT Business Law FNBL Financial Management ACCT Managerial Accounting ACCT Macroeconomics FNDE Microeconomics I FNDE Microeconomics II FNDE Information Technology BAIS Marketing Management MKTM Total GENERAL COURSES S.NO COURSE TITLE COURSE NO. CREDIT HOURS CONTACT HOURS 1. Civic Education GCSC Introduction to Logic GCSC Fundamentals of English Language GCLB Quantitative Methods I GCMA Quantitative Methods II GCMA Ethical Education GCSC Effective Communication Skills GCLB Total Grand Total

9 12. COURSE BREAKDOWN YEAR 1, SEMESTER I S.NO COURSE TITLE COURSE CODE CR. HRS 1 Fundamentals of English Language GCLB Ethical Education GCSC Information Technology BAIS Quantitative Methods I GCMA Civic Education GCSC Total 13 YEAR 1, SEMESTER II S.NO COURSE TITLE COURSE CODE CR. HRS 1. Microeconomics I FNDE Effective Communication Skills GCLB Introduction to Management BMGT Quantitative Methods II GCMA Introduction to Logic GCSC Total 14 YEAR 2, SEMESTER I S.NO COURSE TITLE COURSE CODE CR. HRS 1. Business Research Methods BMGT Principles of Accounting I ACCT Mathematics for Management BMGT Microeconomics II FNDE Principles of Marketing MKTM Total 15 YEAR 2, SEMESTER II S.NO COURSE TITLE COURSE CODE CR. HRS 1. Managerial Communication BMGT Materials Management PSMT Principles of Accounting II ACCT Managerial Statistics BMGT Business Law FNBL Total 15 9

10 YEAR 3, SEMESTER I S.NO COURSE TITLE COURSE CODE CR. HRS 1. Managing Change and Development BMGT Managerial Accounting ACCT Organizational Behavior BMGT Human Resource Management BMGT YEAR 3, SEMESTER II Total 13 S.NO COURSE TITLE COURSE CODE CR. HRS 1. Performance Management BMGT Financial Management ACCT Risk Management and Insurance BMGT Labor and Industrial Relations BMGT Total 14 YEAR 4, SEMESTER I S.NO COURSE TITLE COURSE CODE CR. HRS 1. Operations Research BMGT Management Information Systems BAIS Budgeting and Control BMGT Macroeconomics FNDE Entrepreneurship &Innovation BMGT YEAR 4, SEMESTER II Total 15 S.NO COURSE TITLE COURSE CODE CR. HRS 1 Managerial Economics BMGT Project Management BMGT Marketing Management MKTM Decision Making and Problem Solving BMGT Total 13 10

11 YEAR 5, SEMESTER I S.NO COURSE TITLE COURSE CODE CR. HRS 1. Strategic Management I BMGT Supply Chain Management PSMT International Business BMGT Environmental Studies BMGT Total 13 YEAR 5, SEMESTER II S.NO COURSE TITLE COURSE CODE CR. HRS 1 Global Business Issues BMGT Strategic Management II BMGT Production/Operations Management BMGT Final Project and internship BMGT COURSE DESCRIPTIONS Total 14 BMGT 101: INTRODUCTION TO MANAGEMENT (3 CR. HRS) This course focuses on the basic concepts and principles of management, the functions of planning, organizing, staffing, directing and controlling, and their relationships to key issues in management practices, such as leadership and motivation. Nature and role of supervisory management, functions of supervisors and labor relations, and inspection are also discussed. BMGT 212: MANAGERIAL COMMUNICATION (3 CR. HRS) This course is designed to refine students oral and written skills of communication within the management context. It stresses clarity and conciseness in the preparation, and other kinds of written communications. It also stresses proper oral communications, especially the art of critiquing. 11

12 BMGT 352: Managing Change and development ( 3 cr. Hrs.) This course analyzes the forces that drive organizations to change, examines impediments to change, and surveys a range of approaches for making organizational change more effective. Students will develop an understanding of the various change processes and develop practical skills for managing and leading change. Special attention will be given to managing disruptions from transitions and the inevitable losses that radical change brings. The course is designed for students to gain a comprehensive understanding of the challenges of Change Management, why change happens, how it happens and what needs to be done in order to overcome resistance to change. The course is highly intense with extensive student participation and opportunities to apply Change Management techniques to a variety of scenarios. Students will develop their understanding of the challenges of Change Management and it s impact on individuals, teams, organizations and leadership models. BMGT 201: MATHEMATICS FOR MANAGEMENT (3 CR. HRS) This course is designed to develop the quantitative applications skills of students to managerial problem solving. Topics include matrix theory and applications, mathematical functions and their use as models, mathematics of finance, linear programming, elements and applications of calculus and probabilistic models. MKTM 102: PRINCIPLES OF MARKETING (3 CR. HRS) This course explores the role of marketing and its impacts on consumers, businesses, government, and society after focusing on needs analysis, targeting, and segmentation; the course presents strategies for the marketing mix: product, pricing, promotion, and distribution. The special topic of sales management is also covered. 12

13 BMGT301: Performance Management (3CR.HRS) This course provides state of the art practices for establishing organizational goals and strategy and ensuring that business processes and performance management practices are aligned with the organization s direction. Working in teams, students will create a start up company, utilizing the management practices introduced. BMGT 232 MANAGERIAL STATISTICS (3 CR. HRS) The primary objective of the course is to enable students to learn how to use statistical techniques, by which quantitative data are collected, organized, presented and analyzed for the purpose of managerial decision making. The coverage of the course includes probability distribution, sampling distribution, confidence intervals, and hypothesis testing, chi square test, analysis of variance, regression and correlation analysis. BMGT: 402 International Business (3 Cr. Hrs.) This survey course in international business is designed to examine the basic issues concerned with international trade characterized by rapid change in worldwide political, economic, technological, and cultural environments. While the course focuses on management and financial practices, specific topics, e.g. the scope of international business; the multinational firm; government policies; products and manufacturing; and documentation are explored. BMGT 211 BUSINESS RESEARCH METHODS (3 CR. HRS) This course seeks to develop the scientific thinking of students, by developing their research competencies. It focuses on the importance of research, the research process, research design, measurement, experimentation, statistical analysis and research communications. 13

14 BMGT 341: HUMAN RESOURCES MANAGEMENT (4 CR. HRs) This course examines various aspects of human resources management including manpower planning, recruitment and selection, training and development,performance appraisal, compensation, labor relations etc. It is intended to provide students with fundamental human resources management concepts, theories and principles. BMGT 342: Labor and Industrial Relations (4 CR. HRs.) This course deals with interdisciplinary approach to labor management relations with emphasis on collective bargaining and grievance administration. Besides appreciation of collective bargaining process gained through actual negotiation of a labor management contract, and ongoing union management relationships are explored. In addition the course includes review and analysis of current policies, problems, and issues in personnel/human resource management. Moreover application of knowledge of P/HR principles, practices, policies, and procedures to the identification and solution of case problems are also treated. PSMT 431: Supply Chain Management ( 4 CR. HRs) This course introduces the concepts of managing in a supply chain focused environment. Students study basic supply chain activities and how these activities are managed within and between firms. Besides they learn how to manage the flow of products, services, information, and funds inherent in these activities. Students also study controlling the movement of goods and coordinating supply and demand in creating and maximizing time and place utility. Key concepts in supply chain management are managing supplier and customer relationships, procurement, inventory management, and the use of information technology. They also cover the role of the Internet and e business in managing the flow of products and information through the supply chain. Topics covered include: The role of supply chains in a firm and between firms, Supply chain structures and flows, International supply chain strategies and management, Supply chain performance measures and control in the supply chain, Supply chain process design. Distribution systems, networks, transportation and fulfillment, Inventory Management, Supply Management, and Demand Management. 14

15 BMGT461: Strategic Management I (3 CR. HRs) This course integrates the required business, accounting, and economic courses through the study of objectives of the firm, overall policy and strategy formation and administration. Both oral and written analysis and solutions of several major cases are the heart of the course. BMGT 462: STRATEGIC MANAGEMENT II (3 CR. HRS) This course is designed to integrate the functional areas of business and to stimulate management situations requiring problem solving. Students are required to synthesize skills and knowledge from other business courses in support of strategy development skills. Prerequisite: Senior standing and completion of all other foundation courses. PSMT 341: MATERIALS MANAGEMENT (3 CR. HRS) The primary objective of the course is to familiarize students with the supply side of the organization. It mainly emphasizes purchasing as the major function with less emphasis on other functions of materials management such as inventory control, stores, traffic and material planning and control. BMGT 431: OPERATIONS RESEARCH (3 CR. HRS) The main objective of the course is to provide students with the insight into the structures and processes that operations research can offer and the enormous practical utility of its various techniques. The course is designed in such a way as to explain the concepts and simultaneously develop an understanding of problem solving methods based upon a careful discussion of model formulation, solution procedures and analysis. The coverage of the course includes linear programming, transportation model, assignment model, decision theory, games theory, PERT and CPM, Queuing theory and Markov Chains. 15

16 BMGT 422: PRODUCTIONS/OPERATIONS MANAGEMENT (4 CR. HRS) The skills necessary for resolving technical administrative and behavioral problems in the operations of manufacturing and service organizations are presented in this course. Topics include: elements of decision theory, inventory models, linear programming, production models, planning, control, design of systems, and statistical quality assurances. Emphasis is placed on quantitative techniques. BAIS 331: MANAGEMENT INFORMATION SYSTEMS (3 CR. HRs) This course is designed to increase your understanding of the Information Systems and technologies that help managers make business decisions. The course discusses the proposals for the use of information technology for competitive advantage in business, and examines issues involved in the management of technology, including policies for strategic planning, project management and the implementation of computer based systems. Organizational problems are addressed, including end user computing and the evaluation of computer based information systems. Case studies are used to demonstrate the key issues. BMGT 451 MANAGERIAL ECONOMICS (3 CR. HRs) The primary objectives of the course are to enable students to learn a unifying theme of managerial decision making around the theory of the firm and to get students acquainted with how managerial decisions are actually made in the real world. The coverage of the course includes demand analysis, production and cost analysis, market structure, pricing practices and risk analysis. BMGT 351: Budgeting and Control (3 CR. HRs) This course explains what budgets are, how they work, how to prepare and present them, and how to analyze budget figures and results. The new development and use of budgets at various managerial levels within a business are discussed. The course is intended to enable students to be engaged in budgeting, financial planning, profit planning, and control. 16

17 BMGT 452: Environmental studies (3 Credit Hours) Environmental studies is the interdisciplinary examination of how biology, geology, politics, policy studies, law, geography, religion, engineering, chemistry, and economics combine to inform the consideration of humanity s effects on the natural world. This course explores our major impacts upon the environment in our cultural, political, historical, economic, and ethical context, and enables students appreciate the complexity of environmental issues and solve them by working with citizens and experts in many fields. BMGT 331: Organizational Behavior (3 CR. HRs.) OB is the study of how individuals and groups impact the behavior within an organization. It is a field of systematic study that focuses on improving productivity, quality, and assisting practitioners to develop methods to empower people as well as to design and implement to change programs. We live in a world characterized by rapid change, globalization, and diversity. OB offers insights in these areas while providing guidance for managers in creating an ethically healthy work climate. The class material includes both theory and practical application of Organizational Behavior in organizations. BMGT 342: RISK MANAGEMENT AND INSURANCE (3 CR. HRS) This course surveys the insurance industry, its structure and regulations. It presents the economic and legal relationship between insurance and personal and property risk, ways to manage such risk, contract and agency law, insurance coverage s, risk identification and measurement, insurance policies, and techniques for computing premiums. BMGT 442: PROJECT MANAGEMENT (3 CR. HRS) The course presents a framework for evaluating capital expenditure proposals. The course explains the rational behind these principles and suggests ways and means to improve project appraisal and capital budgeting in practice. The course spans the concept of capital budgeting, defined in its broadcast sense, beginning with project planning and culminating in the review of projects undertaken. The course addresses both qualitative and quantitative methods that 17

18 improve the quality of project analysis. The course includes generation and screening of project ideas, market and demand analysis, technical analysis, financial analysis, basic concepts, criteria and methods for determining the feasibility of the project. BMGT 481: Global Business Issues (4 CR. HRs.) This course focuses on global economic integration and emerging market economies and the effects these trends have on both service and manufacturing industries in the short and longterm. Other global business issues will include: the European Union (EU), North American Free Trade Association (NAFTA), and the World Trade Organization (WTO); environmental considerations in business operations; the influences of the political and legal environment on markets; the strategies for business entry into a global market; and the development of leadership talent in a global setting. BMGT 472: Decision Making and Problem Solving (4 CR. HRs.) This course develops decision making and problem solving skills by applying various tools and techniques to both qualitative and quantitative case studies covering current issues in domestic and global organizational settings. Fundamentals of conflict management will be applied to create effective and efficient outcomes by defining and analyzing the types of conflict, its causes and effects, and how to diffuse and manage confrontational situations. BMGT 492: FINAL PROJECT AND INTERNSHIP (3 CR. HRS) This course provides students with an opportunity to receive academic credit for supervised professional training and experience in an actual work environment. This internship is an ongoing seminar between the student, the faculty member and the employment supervisor. It involves a learning contract, periodic meetings with the faculty representative, professional experience at a level equivalent to other senior level courses, and submission of materials as established in the learning contract. 18

19 The overall objective of this course is to ensure that the student is able to combine a wide variety of skills and knowledge acquired in the real work environment by demonstrating systematic and analytical procedures to solve organizational problems. BMGT 401: ENTREPRENEURSHIP AND INNOVATION (3 CR. HRS) This course is designed to expose students to salient aspects of starting a business and to acquaint them with the peculiar challenges and management decisions faced by owners of small business. It is meant to develop such entrepreneurial skills as: identifying business opportunities, initiating, financing, and developing new venture business plans. It also addresses issues of small business, such as: legal aspects, valuation, financing, costing, locating, personnel, marketing, competition, sources of funding, and constituency services. ACCT 101: PRINCIPLES OF ACCOUNTING I (3 CR. HRS) This course presents the basic principles underlying financial statements. It highlights accounting as a necessary language of business and identifies terminologies and procedures for recording, classifying, and summarizing financial information for the firm. Topics include: service and merchandising accounting, cash, inventories, receivables, ex, plant assets and accounting systems ACCT 102: PRINCIPLES OF ACCOUNTING II (3 CR. HRS) This course, which is a continuation of principles of Accounting I, introduces the basics of management accounting. Topics include: partnerships, corporations, control accounting, tax accounting, and government and not for profit accounting. FNBL 202: BUSINESS LAW (3 CR. HRS) This course is designed to help students comprehend the various applications of law in the business field. It deals with legal concepts and philosophy, agency contracts, insurance, and negotiable instruments. 19

20 ACCT 321: Financial Management (4 CR. HRs) The course deals with investments, financing, and related decisions of the firm, Concepts and techniques for determining the need for the acquisition and the management of financial resources of the business. Topics include capital budgeting, designing and issuing securities, manager performance evaluation, resolution of agency problems, and working capital management ACCT 311: Managerial Accounting ( 3 CR. HRs ) The course involves the use of information by managers to (1) determine the cost and profitability of the organization's products or services; (2) plan, control, and evaluate routine operations; and (3) make special no routine decisions. The demand for managerial accounting information is derived from an integrated treatment of organizational objectives, an orientation to customers, and a focus on activities as the unit of analysis for measurement of cost, quality, and time, and these issues are discussed in this course.. FNDE 302: MACRO ECONOMICS (3 CR. HRS) This course begins by introducing students with the concept of National Income Accounting. This will be followed by a brief review of controversies in macroeconomics so as to set the scene for issues that will be divided into two sections. In the first section, the basics of the new classical macroeconomics is set up based on micro foundation and second adjustment to disequilibria is reached through price clearing. In this regard the issue of inter temporal substitution, micro based money demand formulation, micro based labor market and complete market clearing model as well as inflation in market clearing model will be discussed. This will be followed by section two where some basic issues in macroeconomics will be explored. The latter includes issues of consumption (simple Keynesian, Life cycle and permanent income hypothesis), investment (the user cost, accelerator and Tobin and growth). 20

21 FNDE 101: MICROECONOMICS I (3 CR. HRS) The course deals with the Neoclassical theory of consumer demand, consumer models: derivation and properties of individual demand and Engel Curves; properties of make demand curves. The course also addresses the laws of production and costs; returns to scale; the law of variable proportions; choice of techniques; short run and long run cost. Theory of the firm and market equilibrium under perfect competition; price determination under perfect imperfection; models of pure monopoly, monopolistic competition will also be treated in the course. FNDE 101: MICROECONOMICS II (3 CR. HRS) The course is a continuation of FNDE 101, and deals with price determination under market imperfection: oligopoly, neoclassical models of factor demand and income determination. The course also addresses topics such as Game theory, and enforcement of cartel organization. Introduction to General Equilibrium and Welfare Economics, Externality and public good, introduction to economics of information, transaction costs and uncertainty are other topics to be covered in this course. BAIS 101: INFORMATION TECHNOLOGY (3 CR. HRs) This course surveys information technologies such as hardware, software, and telecommunications to provide an analytical basis for the selection of appropriate business strategies in these areas. The course also considers timely issues of emerging technologies, social and ethical concerns, and security and control issues, all from global perspective. The course integrates various applications such as work processing, spreadsheet, database management systems, and Windows operating systems software. 21

22 MKTM 302: Marketing Management (3 CR. HRs) This course focuses on managerial decision making in marketing and the use of full market data and competitive analysis. It covers marketing decisions on target marketing, and uses product, channel, pricing, and promotion as a cohesive strategy. The course reviews how a marketing program should be developed and managed. GCSC 101: CIVIC EDUCATION (2 CR. HRs) The course deals with the meaning and purpose of civic education; survey of history of citizenship in general and citizenship in the Ethiopian context in particular; origin and evaluation of constitutional practices; the state, citizenship and government; the history, theory and practice of democratic governance in the world with specific attention to Africa; meaning and nature of fundamental human rights; harmful traditional practices and the state of human rights in the Federal Democratic Republic of Ethiopia (FDRE); the role of political parties, pressure groups, mass media and international organizations in influencing democratization and respect for human rights; important social values; skill building in mechanisms for democratization and management; and international relations. GCSC 112: INTRODUCTION TO LOGIC (2 CR. HRs) This course is designed to expose students to the essentials of logic, which include the nature of arguments, meaning and definitions, language use fallacies, categorical syllogisms, and propositional logic. The course contributes to the creation of a rational community that rejects fallacious things GCLB 101: FUNDAMENTALS OF ENGLISH LANGUAGE (3 C R. HRs) This course is designed to enable students be effective and productive in the use of the English language. The course deals with grammar, spelling, mechanics, and the macro language skills. In general, making use of the student centered approach; it focuses on the use rather than the usage of the language. 22

23 GCMA 101: QUANTITATIVE METHODS I (3 CR. HRS) This course includes mathematical logic and set theory, system of real numbers, equations and inequalities, relations and functions and their applications to business problems, coordinate geometry, with applications to business and finally introductory topics on matrices and determinants. GCMA 102: QUANTITATIVE METHODS II (3 CR. HRS) The course is designed to introduce students with basic methods of statistical date collection, summarization, presentation, analysis and interpretation. It includes detailed methods of describing data by means of tables, graphs and diagrams as well as summary measures like averages, measures of variation and skew ness. Concepts of probability, probability distributions and simple correlation are also introduced with appropriate business examples. GCSC 102: ETHICAL EDUCATION (2 CR. HRS) This course deals with definitions of ethics, moral, humanism, moral values, normative ethics and non normative ethics; axiology (ethics, nature of values, value and obligation, moral decisions, moral responsibility, justices, law and freedom); personality; social perception, influences and relationship, challenges to morality; inequality and power; sex and gender. GCLB 102: EFFECTIVE COMMUNICATION SKILLS (3 CR. HRS) The course aims at developing the communication skills of students in basic grammar, writing, oral presentation, editing and proofreading, and technical report writing. 23