Business Development. MarketDiscovery A Complete Healthcare Business Development Solution

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1 Business Development MarketDiscovery A Complete Healthcare Business Development Solution

2 Helping You Focus on Profitable Growth Business development plays a key role in healthcare organizations, and like any other business, your healthcare organization is focused on profitable growth and delivering value to customers. You re charged with identifying opportunities and supporting the direction of new investments while aligning business plans to your organization s strategic goals. Additionally, you have to execute marketing programs to support the plan and drive positive return on investment. FACT: The 100,000 household PULSE Healthcare Survey is a national, privately funded, household survey of health behavior, attitudes, and utilization that has been running for more than 20 years. Comprehensive Business Development Solution Truven Health MarketDiscovery SM offers the full spectrum of planning and marketing capabilities and gives you the insights you need to set the best strategy, execute it effectively, and report meaningful results. Our extensive background in the healthcare industry means that we understand your unique needs and challenges and know where you focus your time and energy to support your organization s strategic goals: Tracking and improving your market position Understanding and increasing the profitability of your services Investing intelligently and growing the business Identifying and pursuing the right patients and partnerships Verifying and seizing new market opportunities Developing a physician strategy and cultivating relationships Ensuring patient-centric care and engagement Supporting population health management Drive Profitable Growth with Alignment MarketDiscovery meets your needs like no other solution on the market by allowing your planning and marketing teams to work collaboratively. This collaboration creates a seamless connection between the creation of the strategic plan and the marketing strategy that drives growth to support the plan. The final result is the ability to deliver the best results, tied to business objectives. Business Development Cycle Execute and Measure Programs Inform Organizational Inform Decisions Identify Opportunities Strategic Goals Strengthen Plans Connect to 1

3 Create Your Prioritized Plan With Local Market Insights The strategic plan is integral to the success and growth of the business. To feel confident in the strategic goals and investments that you recommend, you need to connect your plan to solid, comprehensive local market data. MarketDiscovery can help you make decisions and create a strategic plan that supports the financial health of your organization and the health of your community, and prepares your organization for the evolving healthcare environment. The foundation of MarketDiscovery is access to detailed data and the latest, most accurate localized forecasts. Because these are not based on national averages, they help you understand the environment in your local market and plan for the changes expected in your specific community. Our solution benefits the planning process at all levels and helps your team move from data to insights more quickly and easily. With MarketDiscovery, you can: Identify your outpatient market share for your most important outpatient procedures based on a complete understanding of the market, competition, and opportunity Visualize changes in market dynamics and growth patterns with state-of-the-art maps Illustrate key trends with report templates Analyze forecasted growth efficiently with an easy-to-use reporting workflow Discover new opportunities with unique views to yield new analytics, created through drag-anddrop reporting Share insights with leadership to inform organizational decisions Assess the current physician landscape and anticipate future physician need Identify your community s needs and construct a plan to address them, in compliance with regulatory requirements HIGHLIGHTS Strategically grow your healthcare business Prioritize your investments Operate at your full potential Deliver optimal results 2

4 confident decisions at every step 5

5 Discover How We Can Help Your Organization Strategic alignment Cross-discipline expertise Information sharing Information synthesis Execute Marketing Programs to Support the Plan MarketDiscovery can help you create programs that support the financial health of your organization and improve patient engagement. Our comprehensive approach to healthcare marketing includes the most robust and reliable source of prospect data, meaningful consumer insights, analysis and reporting, and experienced professionals to help you apply insights and choose the marketing programs that will have a positive impact on your business. MarketDiscovery equips you with customer insights, leading healthcare market research, and a proven healthcare segmentation system. This means you can rely on an established approach to increase productivity and drive continuous improvement through measurable marketing results. Plan from one foundation Leverage the full range of planning and marketing capabilities Break down the silos between teams and functions Maintain valuable data in one place Engage patients with behavior-based, auto-generated, population health messaging Create print-on-demand and customized marketing collateral Collaborate on unique marketing campaigns with agency partnership Evaluate and Re-Evaluate Against Your Strategy Strengthen your plan and improve your marketing by reporting results with both critical and tactical analyses. Connect back to your business objectives to measure your success with advanced analytics and reporting capabilities. MarketDiscovery will help you demonstrate your success and readjust programs when necessary. And you can use this valuable information to feed new business development initiatives and enhance existing ones. MarketDiscovery Includes: The most robust and reliable source of market-specific inpatient, outpatient, postacute, and home health data Meaningful consumer insights and analysis Easy-to-use reporting tools Highly experienced industry experts to help you answer strategic business questions and act on insights for tangible results MarketDiscovery will help you: Manage marketing campaigns and costs to improve ROI Develop a better understanding of market demographics and how to reach key customers Attract service line revenue by targeting profitable customers to the right service line 4

6 Discover What We Can Do for You Our unmatched breadth of data and industry expertise across the planning and marketing functions come to life in MarketDiscovery. This comprehensive business development solution includes the most robust and reliable source of market-specific inpatient and outpatient planning information, meaningful consumer insights, reporting and analysis, and industry experts to help you answer strategic business questions and act on insights for tangible results. No other company offers this unique combination of healthcare intelligence and talented, multidisciplinary personnel to help you focus your strategic direction, track trends, and target customers. 5

7 Our Team of Experts Above and beyond the capabilities of MarketDiscovery, you ll have a team of people to help you solve your complicated business development issues. We are available to help you get the answers you need. Client Services Managers make it easier for you to use your solutions Consulting Experts provide the guidance you need on your most complex issues Live Product Support available to answer your questions Client Community connects you with hospitals and health systems like yours to gain insights and best practices 6

8 For more information Send us an at or visit truvenhealth.com/marketdiscovery ABOUT TRUVEN HEALTH ANALYTICS Truven Health Analytics delivers unbiased information, analytic tools, benchmarks, and services to the healthcare industry. Hospitals, government agencies, employers, health plans, clinicians, pharmaceutical, and medical device companies have relied on us for more than 30 years. We combine our deep clinical, financial, and healthcare management expertise with innovative technology platforms and information assets to make healthcare better by collaborating with our customers to uncover and realize opportunities for improving quality, efficiency, and outcomes. With more than 2,000 employees globally, we have major offices in Ann Arbor, Mich.; Chicago; and Denver. Advantage Suite, Micromedex, ActionOI, MarketScan, and 100 Top Hospitals are registered trademarks or trademarks of Truven Health Analytics. truvenhealth.com Truven Health Analytics Inc. All rights reserved. All other product names used herein are trademarks of their respective owners. HOSP