CASE STUDY: CHRISTIAN REHAB

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1 : CHRISTIAN REHAB

2 CLIENT CHRISTIAN DRUG AND ALCOHOL REHAB This is a broad overview of an actual Complete Web Resources organic SEO client. These results are typical of clients within our program across any industry we approach. MARKET COMPETITION The existing market is highly competitive with matching search results pages numbering 32 million for the key term christian rehab in Google alone. Other keywords such as christian drug rehab, christian alcohol rehab, and so on have millions of search results matches as well. Competitors include numerous strong sites with many years of site age and wide range of inbound links. PROJECT GOALS This Christian rehab center engaged Complete Web Resources for web strategy consulting and a complete, full-spectrum SEO service program. The client s goal was to utilize organic search (SEO) to increase lead volume and market share. ACTIONS Complete Web Resources defined a marketing plan that included rearchitecting and rebuilding their current website around conversion-focused keywords, including the addition of a new group of keywords that CWR identified as highly conversion focused with high search volumes. The initial strategy and planning session turned into a full SEO campaign commitment, and an agreement for ongoing month-to-month service. Complete Web Resources began work almost immediately and focused on three main areas: 1. A complete redesign of the client s site (image below) with the incorporation of conversion elements and our proprietary method of search-focused site architecture in support of ranking pages. 2. A massive linkbuilding strategy that included the use of our large proprietary network and a wide range of content rich links on strong, relevant sites, smoothly and strategically deployed in such a way as to appear completely natural to the Google algorithm.

3 RESULTS Hard work and excellent strategy from the Complete Web Resources team resulted in taking first position spots for every major keyword in the campaign. We even collected the top 3 spots (with the same website) for christian drug rehab. Through improved rankings, web traffic skyrocketed and the new site design doubled conversions. More ranking results continued on the next page...

4 MORE RESULTS The following screenshot shows our client s site with the top three search placements for christian drug rehab, a keyword for which there are over 2 million SERPs.

5 SITE DESIGN The Complete Web Resources methods for site architecture are proprietary and confidential, so we will only describe design and conversion elements in this section. Drug rehab clinics sell largely on location and appearance, just like real estate or hotels. We designed the site to be inviting and give an open view of the locale.

6 MARKET EXPERTISE ABOUT US NO CONTRACTS WEBSITE DESIGN BACKLINK NETWORK LOCAL & MAPS Complete Web Resources is an online marketing firm and search strategy think tank. We re incredibly efficient, love this work, and dominate numerous highly competitive markets. We re a boutique firm, which allows us to remain effective and very fast, and we have 1000 s of keywords with first-page rankings. We re a no contract service and don t need long-term contracts because our process works and works incredibly well. Firms that move slowly require contracts because it takes so long for them to show improvement. Our clients move significantly the first month they join the program. We develop enterprise-class websites, architected from the gound up for maximum search effectiveness. We ve seen thousands of client websites over the years, and no one builds them like us. A website built by Complete Web Resources will save a client months of promotion and lots of marketing dollars. The long term effectiveness of a natural search campaign comes down to proper procurement of high powered links. We ve developed a large private network of blogs and reciprocal links with incredible power behind it. Our local promotion program is inceredibly effective. We properly optimize Google Places and get reviews, and since broad, corroborative entries are seen by Google and others as trust factors, we then build out an extensive list of Internet Yellow Page directories from City Search to Yelp to HotFrog. The collective effect of this effort raises rankings within the IYPs themselves, increases phone calls, and significanlty improves traffic and rankings. EXTRAS EXCLUSIVITY We include a long list of technical optimizations and installations in our program to allow us to both analyze the process and fine tune the optimization of your site. This is essential in competitive markets and includes: website analytics installation, Google Webmasters installation, site caching installation, load speed testing, etc. You enjoy complete exclusivity in your defined business and geographic market during your campaign.