Bachelor's Degree in Marketing Intake

Transcription

1 FACULTY OF ECONOMICS AND COMMERCE Program Mission Bachelor's Degree in Marketing Intake The mission of the Bachelor of Arts in Marketing program is to educate students in the core fundamentals of marketing and prepare them for the jobs that are in high demand in the field. This program challenges students to analyze marketing situations, problem solve complex scenarios, and generate creative solutions in order to provide value in a rapidly changing market place. The marketplace is constantly changing - consumer preferences are shifting and technology is enabling advances in marketing communications and distribution methods. A successful marketing manager in this dynamic environment will need quantitative and qualitative analytical skills, and decision-making skills to diagnose problems, identify opportunities, and create effective strategies. Graduates are also able to communicate their analyses and solutions effectively in writing and orally. Program Learning Outcomes Students graduating from our program will be able to: 1. Students are able to identify and analyze marketing problems or opportunities facing an organization 2. Students will demonstrate through hands-on application the key duties and responsibilities that come with managing the marketing process and creating value for the organization and all stakeholders. 3. Students will demonstrate their mastery of multi-channel communication including oral, written and audio/visual. 4. Students will demonstrate a thorough understanding of behavioral theories as they apply to consumers and be able to apply these theories to real-world, hands-on situations. 1

2 5. Students will be able to integrate customer relationship concepts and theory into planning and recommendations for business. 6. Students demonstrate an ability to apply marketing research methods through their course work as well as in hands-on projects. 7. Students will be able to analyze and integrate evolving technology tools and apply them to marketing problems. 8. Students will be able to develop the quantitative and analytical skills in marketing problem solving. Requirements for Graduation Students must also satisfy the following requirements: Careers Not facing prosecution 142 credits 2.0 GPA National Defense Certificate and a Physical Education Certificate TOEIC 550 or equivalent in validity Bachelor of Arts in Marketing graduates can pursue a marketing career in any business or organization that needs to market its goods and services, including goods manufacturers and service providers such as banks, non-profits, healthcare, hospitality, and legal firms. Marketing graduates also have opportunities to work for agencies that provide marketing services, such as marketing research, branding, social media content, digital marketing, and marketing consulting. The list below is a sampling of potential career paths for HSU Marketing program graduates: Product/Brand Management Retailing Professional Selling Marketing Research and Analytics Marketing Communications including Advertising, Sales Promotions, Social Media/Digital Marketing Sports Marketing 2

3 Curriculum General education Credit DC107DV02 Principles of Marxism-Leninism 5 DC105DV03 Ho Chi Minh Ideology 2 DC108DV02 Vietnam Communist Party Lines 3 QT109DV02 Introduction to Vietnamese Law System 3 Select 3 courses from the following: 9 DC117DV01 Communication Skills DC115DV01 Study Skills in Higher Education DC122DV01 Vietnamese Writing Skills DC203DV01 Introduction to Research Methods DC202DV01 Critical Thinking DC119DV02 Gender and Development in Viet Nam DC120DV01 Human and Environment DC201DV01 Professional Ethics DC206DV01 History of Scientific Thoughts DC209DV01 Vietnam amidst Globalization DC121DV02 Philosophy in Life DC208DV01 Cross-cultural Communication DC204DV01 Vietnam cultural workshops DC205DV01 Mass Communication and Society DC207DV01 Vietnamese people residing abroad QT111DV03 Advanced Mathematics TOAN250DV01 Probability and Statistics Select 1 course from the following: 3 TINV242DV01 MS-Project for Management TINV203DV01 Worksheets TINV241DV01 Excel for Business TINV204DV01 Database Management TINV205DV01 Web and Graphic Design AV103DV01 English for International Communication 1 5 AV104DV01 English for International Communication 2 5 AV203DV01 English for International Communication 3 5 AV204DV01 English for International Communication 4 5 3

4 QT104DV02 Business Ethics 3 QT106DV01 Principles of Management 3 QT101DV01 Microeconomics 3 QT102DV01 Macroeconomics 3 QT216DV01 Business Law 3 QT214DV01 Game Theory 3 KT204DV01 Principle of Accounting 3 MK203DV01 Principles of Marketing 3 QT112DV01 Principles of Statistics 3 QT306DV01 Econometrics 3 Support courses MK202DV01 Consumer Behavior 3 MK208DV01 Marketing Research 3 MK304DE01 Public Relations 3 Major courses MK307DE01 Product Management 3 MK401DE01 Brand Management 3 MK402DV01 B2B Marketing Management 3 MK404DE01 Service Marketing 3 MK308DE01 Integrated Marketing Communications Management MK305DE01 Marketing Channels Management 3 Select 4 courses from the following: 12 3 MK316DV01 MK310DV01 MK306DV01 MK309DV01 MK311DV01 MK312DV01 MK405DV01 MK302DV01 MK303DV01 Pricing Strategy Sales Management Retailing Management Marketing Management E-Marketing Media Strategy and Tactics Advertising Client Management International Marketing Direct Marketing MK403DV01 Customer Relationship Management Senior Applied Projects MK206DV01 Marketing Research Project 2 4

5 MK315DV01 Marketing Plan Project 2 Free electives Free electives 6 Choose thesis or graduation internship or 3 substitute courses 9 MK451DV01 Graduation Paper MK450DV01 Graduation Internship MK302DV01 International Marketing MK303DV01 Direct Marketing MK403DV01 Customer Relationship Management Total credits 142 5