SAP Solutions for Mobile Business: Solutions that Keep Your Business In Motion. Discussion Document Houston Business Forum - March 22, 2005

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1 SAP Solutions for Mobile Business: Solutions that Keep Your Business In Motion Discussion Document Houston Business Forum - March 22, 2005

2 Agenda Mobile Business Market Situation and directions SAP offerings along the mobile value chain SAP Mobile Business vision and direction

3 Mobile Solutions Address Business Pain Points Key Benefits of Mobile Solutions Increased productivity Mobilize existing IT assets- ROI Ease of access for existing users Access for new user groups Improved access to critical data and processes Improve data quality Improve quality of decision making Efficiency gains Reduce process time Eliminate manual Eliminate intervention sources of error

4 Hurdles for Mobile Business as of today General Evaluation of ROI Complete Solution from a single provider Adoption by employees Application Process Integration Role based Solutions Adaptability Usability Technology Integration into existing IT landscape Connectivity Device support Security

5 Four Players in Mobile Enterprise Business Market System Integrators ISV s Customer Operators Device Manufactures

6 The Mobile Enterprise is Crossing the Chasm* Today Technology Adoption Life Cycle for Mobile Business C H A S M Segment Innovators Early Adopters Early Majority Late Majority Laggards Time ?? Technology Analogue GSM GPRS / WLAN UMTS / WLAN? Market size** < $100m < $ 500m > $ 5bn ~$ 10bn? * Source: Geoffrey A. Moore ** SW only, in last year of period, source: Datamonitor, SAP GMBC

7 Agenda Mobile Business Market Situation and directions SAP offerings along the mobile value chain SAP Mobile Business vision and direction

8 SAP Defines Mobile Business Internal Service Workers Outside Sales Force External Service Force Purchasing on-the-fly Travelling Employees Business solutions that extend the reach of enterprise applications to employees that do not spend their days at a fixed workplace. Delivery Drivers Reporting and KPI s for active workers Warehouse Personnel

9 SAP Solutions for Mobile Business SAP Mobile Asset Management SAP Mobile Sales SAP Mobile Service SAP Mobile Procurement mysap PLM mysap SRM mysap ERP Financials Human Resources Corporate Services Operations mysap CRM SAP Mobile Direct Store Delivery SAP Mobile Time & Travel mysap SCM SAP NetWeaver Mobile BI Capabilities Mobile Warehouse Management Capabilities

10 SAP NetWeaver Mobile User/Device/Technology view Laptop/ TabletPC Example: Field Force Expert Handheld Example: Field Force Warehouse Personnel Smart Phone with Browser Example: Bus. Manager Phone Example: General user.net.net Client Client Java Java Client Client SAP NetWeaver Browser Browser Thin Thin client client VoiceXML VoiceXML Mobile.Net Client (mysap CRM) Designed & optimized for Laptop and disconnected usage Mobile Java Client Designed for Handheld and Laptop for occasionally connected usage Mobile Browser Thin client Designed for all mobile devices with Browser capabilities in a connected mode VoiceXML VoiceXML, designed for all mobile devices with a phone in a connected mode

11 Customers Confirm Value of Mobile Solutions Best Practices: Mobilized Assets - Benefits Realized Haliburton saves costs of $500,000 per year Fraport AG saves approximately 650 maintenance process hours per year at Frankfurt Airport Kraft Foods International could improve productivity by minimizing paper work and thus reduce manual efforts which allows significant cost savings AstraZeneca is creating enough time for an average of five additional customer consultations per week for each field sales employee through an increase of only 3.5 hours per week of productive time.

12 Agenda Mobile Business Market Situation and directions SAP offerings along the mobile value chain SAP Mobile Business direction and vision

13 SAP s Bundled Offering the Mobile Value Chain Devices Network Consulting and Support Services Applications

14 Mobile is part of SAP's Vision Applications Solutions Vertical Composite Applications in key business processes related to mobile employees Based on Generic Components User Category/Role based Scenarios ENTERPRISE SERVICES ARCHITECTURE Architecture Model based UI Open Extension Framework Re-usable Components Implementation Complete Bundle Operational Concept Partnerships for Complementary Solutions

15 SAP s Mobile Customers With With over over 1,200 1,200 customers, customers, SAP SAP is is the the leading leading Enterprise Enterprise Mobility Mobility Solution Solution provider. provider.

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