Competitive Intelligence en quelques mots

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1 Competitive Intelligence en quelques mots Henri Dou Professeur des Universités Directeur d Atelis (Intelligence Workroom) Groupe ESCEM Consultant WIPO (World Intellectual Property Organisation) Expert World Bank Group

org Professeur des Universités Directeur d Atelis (Intelligence

2 Quelques mots sur l Intelligence Compétitive Le monde est grand, contrasté. La mondialisation a introduit entre les Etats et les entreprises une compétition d une dureté encore inconnue par la majorité de nos entreprises. Des pays comme les USA, la Chine, les pays nordiques ou des pays émergents comme le Brésil l ont compris et sont en ordre de marche. Il faut à la fois s informer pour agir, suivant un processus réfléchi (Intelligence Compétitive) mais aussi protéger les acquis (Intelligence Compétitive) pour maintenir la cohésion sociale par la création de richesses et d emplois. En France depuis plus de vingt ans on parle beaucoup et on agit peu!

Des pays comme les USA, la Chine, les pays nordiques ou des pays émergents comme le Brésil l ont compris et sont en ordre de marche.

3 Mental models The Republic book II Mental models have strong links with your environment, your education and your culture. These models are your key to interpret the information and the world. When you are prisoner of a mental model you may ignore fundamental issues and may becomes blind. Platoo, in «The Republic» the cave s allegory BC Thinking out of the box Competitive Intelligence: a question of information and mental models

When you are prisoner of a mental model you may ignore fundamental issues and may becomes blind.

4 Intelligence Economique - Competitive Intelligence Where are we? Environement Where do we want to go? Strategy How? Facilities and Compétencies Get the right information, Analyze it Comment it Discuss it with experts Provide recommendations to decision makers Open your mind to new domains of application. Think different Include in expert groups people from different horizons and develop in regions, institutions, companies Competitive Intelligence Units

Facilities and Compétencies Get the right information, Analyze it Comment it Discuss it with experts Provide

5 Quelques mots sur la Chine La Chine est la première puissance économique mondiale. La Chine fait partie des pays qui ont compris que l information scientifique et sa maîtrise constituait un atout fondamental pour le développement économique du pays. Un effort sans précédent a été et est encore accompli dans ce domaine.

La Chine fait partie des pays qui ont compris que l information scientifique et

6 Acess to Chinese patents and Utility Models China larger patent contributor in the world

7 Access to the EPO database (Patent worldwide)

8 Access to the Chinese patent database

9 Quelques mots sur les USA Dés 1960 des think tanks comme la Rand Corporation travaillaient sur la stratégie du développement de l influence américaine dans le monde. De nos jours les travaux de Joseph Nye sur le Soft Power (l influence) continus à conforter ce développement. Entre temps un ensemble de mesures développées par l Etat américain ont contribuées à cette stratégie globale.

De nos jours les travaux de Joseph Nye sur le Soft Power (l influence) continus à conforter ce

10 United-States 60 years ago, the United States begin to develop various «think tanks» to perform a permanent analysis of the most important issues for the Nation, at the local, national and international level. One of the best example of such a «think tank» is the RAND CORPORATION. For nearly 60 years, decision makers in the public and private sectors have turned to the RAND Corporation for objective analysis and effective solutions that address the challenges facing the nation and the world. These challenges include such critical social and economic issues as education, poverty, crime, and the environment, as well as a range of national security issues. Today, RAND researchers and analysts continue to be on the cutting edge of their fields, working with decision makers in both the public and private sectors to find solutions to today's difficult, sensitive, and important problems. Through its dedication to high-quality and objective research and analysis and with sophisticated analytical tools developed over many years, RAND is engaged with its clients to create knowledge, insight, information, options, and solutions that will be both effective and enduring. The RAND Corporation is a nonprofit institution that helps improve policy and decision making through research and analysis.

For nearly 60 years, decision makers in the public and private sectors have turned to the RAND Corporation for objective analysis and effective solutions that address the challenges facing the nation

11 United States This is in 1953 that the «Small Business Act» was promulgated to allow to the new US SMEs to integrate the economic environment of United States. Every national financed program should allow a certain part of the budget to the US SMEs. The public policies developed in France and in Europe in favour of the SMEs did not succeed to block the glass ceilling wich stops their growth. We are still speaking about it!!!!!!!!!!!!!! 2015 France focus too much ont the CAC 40 instead to develop facilities to level the ground to SMEs development.

The public policies developed in France and in Europe in favour of the SMEs did not succeed to block the glass ceilling wich stops their

12 United States U.S. DEPARTMENT OF COMMERCE International Trade Administration The ADVOCACY CENTER was created in 1993 to help the US companies to win international markets, leveling the Playing Field for U.S. Businesses Competing Internationally THE ADVOCACY CENTER S MISSION The Advocacy Center was established in 1993 to promote U.S. exports and help create and retain U.S. jobs by coordinating highlevel U.S. government support to large, medium-sized, and small companies competing for international opportunities. U.S. exports and U.S. jobs are generated when these companies source goods and services from the United States. We use advocacy as a means to promote our country s economic well-being by leveling the playing field.

DEPARTMENT OF COMMERCE International Trade Administration The ADVOCACY CENTER was created in 1993 to help the US companies to win international markets, leveling the Playing Field

13 United States The Palmisano Report ( ) The U.S. Council on Competitiveness has unveiled a report entitled "Innovate America". Defining innovation as the «single most important factor in determining America's success through the 21st century,» " the report clearly states America's task in the next 25 years is to "optimize [the] entire society for innovation."

through the 21st century,» " the report clearly states America's task in the next 25 years

14 United States Echelon In the greatest surveillance effort ever established, the US National Security Agency (NSA) has created a global spy system, code name ECHELON, which captures and analyzes virtually every phone call, fax, and telex message sent anywhere in the world. ECHELON is controlled by the NSA and is operated in conjunction with the Government Communications Head Quarters (GCHQ) of England, the Communications Security Establishment (CSE) of Canada, the Australian Defense Security Directorate (DSD), and the General Communications Security Bureau (GCSB) of New Zealand. These organizations are bound together under a secret 1948 agreement, UKUSA, whose terms and text remain underwraps even today Foreign Intelligence Advisory Board, notes commercial espionage was endorsed by the US government as early as 1970: By and large, we recommended that henceforth economic intelligence be considered a function of the national security, enjoying a priority equivalent to diplomatic, military, and technological intelligence.

ECHELON is controlled by the NSA and is operated in conjunction with the Government Communications Head Quarters (GCHQ) of England, the Communications Security Establishment (CSE) of Canada, the

15 United States In-Q-Tel venture Accelerating the Acquisition and Implementation of New Technologies for Intelligence: The Report of the Independent Panel on the Central Intelligence Agency In-Q-Tel Venture Summary of Key Findings and Recommendations Key Findings The In-Q-Tel business model makes sense and its progress to date is impressive for a two-years old venture; The process for implementing new technology into the CIA s business processes is a key challenge to In-Q-Tel s success; Improved access of In-Q-Tel to key stakeholders and subject matter experts in the CIA is essential; A set of shared performance measures (business metrics) needs to be created; and The model needs to mature: the Panel does not at this time recommend expanding In-Q-Tel s customer base beyond the CIA. Recommendations - The Business Model In-Q-Tel s potential advantage to the CIA outweighs the risk. In-Q-Tel should continue as thecia s entrepreneurial and innovative venture facilitating the delivery of new technology to the CIA

implementing new technology into the CIA s business processes is a key challenge to In-Q-Tel s success; Improved access of In-Q-Tel to key stakeholders and subject matter experts in the CIA is

16 More information about the subject Henri Dou, Competitive Intelligence steps by steps, electronic book, free availability on Patent Analysis for Competitive Technical Intelligence and Innovative Thinking H Dou, V Leveillé, S Manullang, JM Dou Jr, Data Science Journal (DSJ), Vol. 4 (2006) pp About the author

fr/ciworldwide/?p=1290 http://worldwide.espacenet.com/advancedsearch http://newsmap.jp/#/t/pt-br_br/view/ http://www.iboogie.tv/ http://www.matheo-software.com http://web2.wipo.

17 I thank you for your attention

"Internationalization vs. Localization: The Translation of Videogame Advertising"

Article "Internationalization vs. Localization: The Translation of Videogame Advertising" Raquel de Pedro Ricoy Meta : journal des traducteurs / Meta: Translators' Journal, vol. 52, n 2, 2007, p. 260-275.