CURATING THE ASSORTMENT. Capital Markets Day 25 March 2015

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1 CURATING THE ASSORTMENT Capital Markets Day 25 March 2015

2 CUSTOMER EXPECTATIONS HAVE DEVELOPED SIGNIFICANTLY OVER THE LAST YEARS W O W! S H O P P I N G O N L I N E! W O W! A L L T H E P R O D U C T S I WA N T! W O W! F I N D I N G W I T H O U T S E A R C H I N G!

3 WHAT DOES PERSONALIZATION MEAN FOR ZALANDO? P E R S O N A L I Z A T I O N P E R S O N A L I Z E D E X P E R I E N C E PRODUCTS NAVIGATION TEASER COLOURS STYLES SORTING BRANDS SIZES K I L L I R R E L E V A N T C O N T E N T! E M P H AS I Z E W H AT M AT T E R S! R E L E V A N T T O E V E R Y I N D I V I D U A L C U S T O M E R 2

4 ZALANDO USES THREE APPROACHES TO CURATE THE ASSORTMENT M A N Curation by our experts M A C H I N E Data-driven approaches P L A T F O R M Open to third parties FOCUS TODAY F A S H I O N O P I N I O N M E R C H A N D I Z I N G P E R S O N A L I Z A T I O N E A S I L Y S C A L A B L E C R O W D I N T E L L I G E N C E H I G H L Y S C A L A B L E 3

5 TARGET AUDIENCE ALEX 4

6 TARGET AUDIENCE JULIA 5

7 VIDEO: CUSTOMER JOURNEY VIDEO: CUSTOMER JOURNEY 6

8 VIDEO: STYLIST TOOL VIDEO: STYLIST TOOL 7

9 THE OUTFIT SELECTION IS BASED ON ZALANDO S BROAD ASSORTMENT 8

10 A PLATFORM TO CONNECT CONSUMERS WITH STYLISTS CONSUMERS ZALANDO STYLISTS Landing page Matchmaking Communication Fulfillment Tooling win Variety of styles / regions Individual match Broadest assortment Advised by expert win New customer acquisition Increase share of wallet High scalability / low risk Order economics win Monetize fashion expertise Loyalty of personal network Flexible working conditions Focus on key competence 9

11 ROADMAP FOR 2015 FEBRUARY-MARCH APRIL-JUNE HY Launch on 25 Feb 2015 Learning & improving Scaling amount of stylists Invest in stylists Extension of tech team New name & design Customer campaign Roll out new features Launch App Internationalization Improve productivity Further human expert curation products 10

12 QUESTIONS? 11

13 DISCLAIMER These materials do not constitute an offer of securities for sale or a solicitation of an offer to purchase securities of Zalando SE (together with its subsidiaries, the Company ) in any jurisdiction. The distribution of this presentation may be restricted by law in certain jurisdictions and persons into whose possession any document or other information referred to herein comes should inform themselves about and observe any such restrictions. Any failure to comply with these restrictions may constitute a violation of the securities laws of any such jurisdiction. This presentation contains certain forward-looking statements relating to the business, financial performance and results of the Company and/or the industry in which the Company operates. Forward-looking statements concern future circumstances and results and other statements that are not historical facts, sometimes identified by the words believes, expects, predicts, intends, projects, plans, estimates, aims, foresees, anticipates, targets, and similar expressions. The forward-looking statements contained in this presentation, including assumptions, opinions and views of the Company or cited from third party sources, are solely opinions and forecasts which are uncertain and subject to risks. Actual events may differ significantly from any anticipated development due to a number of factors, including without limitation, changes in general economic conditions, in particular economic conditions in Germany, changes affecting interest rate levels, changes in competition levels, changes in laws and regulations, environmental damages, the potential impact of legal proceedings and actions and the Group s ability to achieve operational synergies from past or future acquisitions. The Company does not guarantee that the assumptions underlying the forward-looking statements in this presentation are free from errors nor does it accept any responsibility for the future accuracy of the opinions expressed in this presentation or any obligation to update the statements in this presentation to reflect subsequent events. The forward-looking statements in this presentation are made only as of the date hereof. Neither the delivery of this presentation nor any further discussions of the Company with any of the recipients thereof shall, under any circumstances, create any implication that there has been no change in the affairs of the Company since such date. Consequently, the Company does not undertake any obligation to review, update or confirm investors' expectations or estimates or to release publicly any revisions to any forward-looking statements to reflect events that occur or circumstances that arise in relation to the content of the presentation. This presentation contains summary information only and does not purport to be comprehensive and is not intended to be (and should not be used as) the basis of any analysis or other evaluation. In addition, the information in this presentation is subject to change. No representation or warranty (express or implied) is made as to, and no reliance should be placed on, any information, including projections, estimates, targets and opinions, contained herein, and no liability whatsoever is accepted as to any errors, omissions or misstatements contained herein. 12