Digital Banking. Kotak Mahindra Bank. Mumbai, June 23 rd, 2015

Transcription

1 Digital Banking Kotak Mahindra Bank Mumbai, June 23 rd, 2015

2 Going

3 India s Key Digital Statistical Indicators Population 1265 Mn Mobile Penetration - 74% Internet Users 19% Social Media - 9% 84% use social Media on Mobile * Smart Phone Users 200 Mn

4 Global Digital Landscape Internet Penetration Average Net Speed (Mbps) (Canada) (S. Korea) 2 Mobile Share of Web Traffic Ecommerce adoption (Nigeria) (UK) 14 Average Global Best India

5 Digital An imperative for Indian banks Digital infrastructure rapidly expanding Regulatory changes becoming more facilitative Customer digital readiness rapidly increasing Integral part of the changing competitive context ~160 Mn urban internet users in 2014 (1.5X from 2012) >200 Mn smart phones by 2015 Aadhaar ekyc (UIDAI accounts rapidly expanding) Information bureaus for instant credit appraisal ~60% customers with internet digitally influenced for banking > 40% express strong interest for right digital solutions Digitization top of the agenda for incumbents New / non-banks putting digital at centre of strategy Revenue pools could come under threat

6 Digital Agenda A two Pronged approach with payments as core 1 2 Digital enablement of retail business Parallel pure play Digital model Payment: core component of the digital agenda

7 Technology in Banking Creating superior experience Private Sector & MNC Banks Windows imobile itrack iloans RM Video Banking Others Others Instant loan Kotak Public Sector Banks Apr to Aug 14 Sep 14 onwards

8 World s First- Accounts for digitally active & socially connected Kotak Jifi & Jifi Saver EFMA Accenture Innovation Awards, 2014: Best new product and service Exchange4media's Indian Digital Media Awards, 2014: Best Digital Innovation EMVIES, 2014: Best Media Innovation - Digital (Social Media) 6% Interest Hashtag banking Kotak Rewards Kotak Money watch Credit Score Socialathon, 2014: Best Use of Social Media in a Larger Campaign

9 World s first bank to integrate with Twitter for Banking Hashtag Banking 23 banking services offered including Mobile & DTH recharge

10 A 360 degree Personal Financial management tool Money Watch Basic Platform Features Set Budget & Track performance Auto-categorisation of expense Add Billers & set alerts Paid Platinum Platform Income Tax Computation & Tax Filing Secure storage of Financial Documents First Bank to integrate PFM into net banking

11 Integrating E commerce with Kotak payments Kotak Rewards Transaction Rewards are given on Ecommerce Partners Hotels

12 Simplifying Payments -First Bank to launch & Mobile no s based transfer Mail & Message Money An innovative, convenient way of making fund transfer No need to know beneficiary bank account IFSC

13 World s First Bank agnostic P2P Platform Kaypay - Any bank to any bank Transfer money to Facebook, Google+, / Mobile friends No beneficiary details required Instantaneous 24X7

14 Digital Mobility Digital Acquisition Social Security Big Data & Analytics Payments Physical & Digital Co existence

15 Innovation & convenience Mobile App journey Consumer Insight App Launch High utility One time transfer Pre login balance Increase Engagement Push notifications Forgot PIN Family as a unit Multiple CRN Send money to mobile Message money Simplify Registration Revamped registration process Recharge plans Apr 2013 July 2013 Nov 2013 May 2014 Aug 2014 Dec 2014 Mar 2015 Jun 2015 a Mobile recharge PIN change Flight Booking Industry First Hotel Booking Add a Bill Open RD

16 Creating seamless checkout experience mstore Benefits to Customer Seamless login to merchant sites No need to create a separate login Single-click payment with account/credit card Name / address / payment details are pre-populated - Faster check-out Benefits to Merchant Captive customer base Additional traffic Lower drop-out in payment Rich analytics for customized offers 16

17 Mobile leads the Over 1/3rd of Bank s active customers use Mobile banking 1/3rd of Mobile users are Mobile Only. Mobile to Net Banking login is 3times Mobile login likely to surpass internet banking login soon Kotak Mobile transaction and customer adoption as percentage of customer base one of the highest in industry Over 80 transaction types enabled on Mobile App in native experience Average transaction value of Mobile App among Top 3 in industry. 17

18 Great online experience Recommendation based Apply now Capture basic details of customer for lead generation. Google map integration with Pincode to determine if lead is serviceable or not Intuitive question which would depend on the input provided by customers a Recommendation basis the customer profile

19 Kotak is ranked 13th globally as most social bank 50% of our Customer are on facebook, whom we target via Custom Cluster Social Products launched online with Blogger 7 th Most followed bank on twitter globally * The Financial Brand

20 Big Data & Analytics Customized offers through UNICA Search / Transact Customer search for Personal Loans Customer buys Flight tickets Contextual See contextual Banner on website Mobile notifications for Travel Card Next Best Offer a If customer, call center gets lead for Personal Loan pitching shows Travel Cards

21 Big Data & Analytics Transaction behavior & Location mapping based offers UNICA has identified Purchase Patterns Mobile App GPS locates customer at a mall Customer gets a customized time bound offer a

22 Kotak Payment Journey a Hashtag banking P2M via twitter mstore P2M Flight & Hotel bookings Mail Money ID based P2P Payment launches in PG P2m tie ups with 13 aggregator Message Money Mobile no based P2P Kaypay Bank agnostic P2P

23 DIGITAL O R PHYSICAL Blending Physical with Digital

24 & it continues

25 Disclaimer This presentation is for information purposes only and does not constitute an offer, solicitation or advertisement with respect to the purchase or sale of any security of Kotak Mahindra Bank Limited (the Bank ) and no part of it shall form the basis of or be relied upon in connection with any contract or commitment whatsoever. No offering of securities of the Bank will be made except by means of a statutory offering document containing detailed information about the Bank. This presentation is not a complete description of the Bank. Certain statements in the presentation contain words or phrases that are forward looking statements. All forward-looking statements are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those contemplated by the relevant forward looking statement. Any opinion, estimate or projection herein constitutes a judgment as of the date of this presentation, and there can be no assurance that future results or events will be consistent with any such opinion, estimate or projection. The information in this presentation is subject to change without notice, its accuracy is not guaranteed, it may be incomplete or condensed and it may not contain all material information concerning the Bank. We do not have any obligation to, and do not intend to, update or otherwise revise any statements reflecting circumstances arising after the date of this presentation or to reflect the occurrence of underlying events, even if the underlying assumptions do not come to fruition. All information contained in this presentation has been prepared solely by the Bank. No information contained herein has been independently verified by anyone else. No representation or warranty (express or implied) of any nature is made nor is any responsibility or liability of any kind accepted with respect to the truthfulness, completeness or accuracy of any information, projection, representation or warranty (expressed or implied) or omissions in this presentation. Neither the Bank nor anyone else accepts any liability whatsoever for any loss, howsoever, arising from any use or reliance on this presentation or its contents or otherwise arising in connection therewith. This presentation may not be used, reproduced, copied, distributed, shared, or disseminated in any other manner. The distribution of this document in certain jurisdictions may be restricted by law and persons into whose possession this presentation comes should inform themselves about, and observe, any such restrictions. Figures for the previous period/ year have been regrouped wherever necessary to conform to current period s / year s presentation. Totals in some columns/ rows may not agree due to rounding off. Copyright Kotak Mahindra Bank Ltd. 2015