IBM SoftLayer CASE STUDY SCALES UP ITS HYBRID AND PUBLIC CLOUD OFFERINGS WITH THE INDUSTRY LEADER DIGITAL REALTY

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1 IBM SoftLayer CASE STUDY SCALES UP ITS HYBRID AND PUBLIC CLOUD OFFERINGS WITH THE INDUSTRY LEADER DIGITAL REALTY

2 Expanding on demand cloud hosting services provider assures best pathway to cloud with physical presence in Digital Realty data centers. SoftLayer was seeking a partner that could free them to do what they do best run servers and manage services for their customers, while delivering low latency, high throughput and fast deployment of new installations. The Challenge: Pick the right data center partner for power, speed and scalability When on-demand cloud data center and hosting services provider SoftLayer needed to expand its global data center footprint to meet expanding demand for its Infrastructure-as-a-Service offering, it needed the right data center partner to achieve the best available combination of power, space, and price. SoftLayer was seeking a partner that could free them to do what they do best run servers and manage services for their customers, while delivering low latency, 2

3 When we went looking for our next data center partner, our criteria were price, power, and the proximity to fiber for connectivity, since that s the business we re in. We also wanted a company with deep experience, sound methodology and lots of space. We had a lot of choices, but in the end, we thought, Hey, Digital Realty has done this before, many times. high throughput and fast deployment of new installations. -Jack Beech, Vice President Business Development, SoftLayer Delivery systems that put extra steps between server deployments, cloud and customers were too slow and indirect to deliver the low latency and high throughput SoftLayer promises its customers. Additionally, SoftLayer security policy prohibits third party equipment within their private cloud environment, limiting the range of acceptable solutions. Also on the must-have list were experience in provisioning and maintaining world class data centers, enough distributed real estate to allow for nearly unlimited growth with a single vendor, and an impeccable record for uptime, resiliency and disaster recovery. The Company SoftLayer operates a scalable, modular global cloud infrastructure platform that delivers exceptional data center performance and control to leading edge customers around the world. Platform features include: Hybrid public and private cloud deployments Bare metal and virtualized servers Automated platform management Network storage, CDN and backup services Objectives Expand the global footprint of the SoftLayer Hybrid Cloud offering Lower power costs through scale and eliminate need for expensive POP deployments Deploy and scale faster around the world Guarantee private cloud security and platform uptime Solution Multi-site scale deployment of IBM SoftLayer cloud throughout Digital Realty global datacenter footprint. Offering the highest performing cloud infrastructure available. One platform that integrates and automates everything. Results for SoftLayer Fast deployment and extension of customer solutions Power costs dramatically reduced Room to grow with a trusted partner Results for SoftLayer By choosing to partner with Digital Realty, this is what SoftLayer is able to offer its customers: Higher network performance, consistency, and predictability Seamless integration to exact specifications via the SoftLayer portal or API and real-time datacenter deployment other cloud servers only dream of this kind of speed, power, and flexibility Network an extensive catalog of network-related services to control traffic to and from the user s infrastructure Security/Compliance solutions to help IT infrastructure managers create a comprehensive security strategy (physical and operational; network; system, application, and data security) Support all SoftLayer support resources are available 24 hours a day, seven days a week System Management management services that meet your business needs from DIY tools to a dedicated team 3

4 SoftLayer needed to expand its global data center footprint to meet burgeoning demand for its Infrastructure-as-a- Service offering. rack to hyperscale - across the globe. Wherever and whenever IBM SoftLayer needs support, Digital Realty combines unparalleled collaboration, network-dense interconnection, real estate acumen, and financial strength to realize the unique power of community. The Solution: Land and expand throughout Digital Realty global locations Economy, scalability, trusted collaboration Digital Realty has been working with IBM for several years offering the benefits of its unique capability to acquire, build, manage, and scale data campuses. They continue to choose us as we deploy customercollaborative solutions allowing them to dominate their digital world. Customers trust the Digital Realty team to combine unparalleled collaboration, networkdense interconnection and real estate acumen to realize the unique power of community - from one Leverage over power cost The size of Digital Realty s global footprint, with more than 25 million sq. feet of data center space worldwide and more than 1000 customers, gives it the scale to secure a very favorable cost of power for its customers. Passed on to SoftLayer customers, this cost structure constitutes a measurable competitive advantage. The importance of trust, the room to grow For SoftLayer, the choice of the right global data center partner was a business critical decision. Digital Realty finished first because of its state of the art data center management methodology, the depth and breadth of its global portfolio, and its durable commitment to the data center as their core business. 4

5 About Digital Realty Digital Realty Trust, Inc. supports the data center and colocation strategies of more than 1,000 firms across its secure, network-rich portfolio of data centers located throughout North America, Europe, Asia and Australia. Digital Realty s clients include domestic and international companies of all sizes, ranging from financial services, cloud and information technology services, to manufacturing, energy, gaming, life sciences and consumer products. Proximity to our customers is crucial to driving innovation and improving a better end-user experience. We turned to Digital Realty to assist us in our international expansion efforts because their facilities gave us a way to rapidly deploy and get our data center operations live quickly. -Francisco Romero Chief Operating Officer, SoftLayer SALES T E sales@digitalrealty.com 5