MBA (Hospital Administration) 2 Yrs. Entrepreneurship

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1 Entrepreneurship Course Objective: The objective of the course is to acquaint the students with Entrepreneurship and its relevance to managerial decision making. Examinations The faculty member will award marks out of a maximum of 40 marks for the internal performance of the Student. The semester examination will be worth 60 marks. The Students are required to attempt 5 Question out of 7 Questions. All Questions carry equal Marks. Entrepreneur: Concept, Nature, definition, characteristics, functions, kinds, role, difference between entrepreneur & manager Entrepreneurship: Concept, Nature, definition, characteristics, importance, role of entrepreneurship in development of economy, ethical dimensions. Theories of Entrepreneurship: Innovative theory, Theory of social change, Theory of model personality, Theory of social behavior ENTREPRENEURIAL ENVIRONMENT: POLITICAL, ECONOMICAL, TECHNICAL, SOCIAL, CULTURAL, INTERNATIONAL WOMEN ENTREPRENEUR: NATURE, DEFINITION FEATURES, INDIAN PERSPECTIVE, GOVT. POLICY SUPPORT, ENVIRONMENT, CHALLENGES & STRATEGIES FOR EMPOWERMENT ENTREPRENEURSHIP STRATEGIES & POLICIES: NEED AND TYPES OF BUSINESS STRATEGIES, CONCEPT OF ENTREPRENEURIAL STRATEGIES, NEED FOR EFFECTIVE ENTREPRENEURIAL POLICY, FACTORS GOVERNING ENTREPRENEURIAL COMPETENCIES Creativity and innovation, Entrepreneurship Development Programs, Industrial sickness in small business enterprises: Definition, Magnitude, Criteria of identification, Causes, steps for revival, SICA Choice of Organization: Sole Proprietorship, Partnership, Joint stock co.,co-operative

2 Entrepreneurship Strategic Management in Small Business Enterprises: Strategies for Growth, Stability, Merger, Diversification, Acquisition, Joint venture, conglomeration, new frontiers of Entrepreneurship Intrapreneurs: Concept, features, rationale, distinction with Entrepreneurship, factors of success Institutes supporting small business enterprises: Central level, State level, others. Text Books: M.B.Shukla Entrepreneurship & Small Business Management by Poornima m Charantimath Entrepreneurship development Small Business Enterprises Entrepreneurship development R. K. Suri

3 RECENT TRENDS IN HEALTH CARE Course Objective: The objective of the course is to acquaint the students with changing scenes of health and disease, the latest diagnostic and therapeutic approaches and emerging issues at National & International levels. Examinations: The faculty member will award marks out of a maximum of 40 marks for the internal performance of the Student. The semester examination will be worth 60 marks. The Students are required to attempt 5 Question out of 7 Questions. All Questions carry equal Marks Course Content: Changing patterns of Diet & Nutrition, Changing patterns of Life Styles and their effects on Health, Changing concepts of Quality of Life, Changing socio economic standards, Changing pattern of Health & Disease Newly emerging diseases & Stress related disease pattern, Shift from curative, to Health promotion & disease prevention, Role of Doctor and medical personnel as a community advisor, Advanced Scientific methods in Pathology, Microbiology, Biochemistry, Histopathology, Serology, Immunology, Blood Bank etc. Advanced Scientific methods in Radiology, Radio diagnosis & Radiotherapy, Advanced Scientific methods in Medical and Surgical Diagnosis and Treatment, Computerized organ functions, Blood gases, Multi Para monitoring, Ventilators, Defibrillators, Pace makers, Various Endoscopies, Endoscopic diagnosis, biopsies & Endoscopic surgeries etc., Laparoscopic & Minimal Invasion Surgery,Uro dynamic studies, flowmetery, Uro endoscopic procedures, Lithotrypsy,Haemo and Peritoneal Dialysis., Various advanced Neurodiagnostic procedures, methods of treatment including Steriotaxy,Cardiac procedures like Angiography, Angioplasty, medicated stunts, routes for stenting, CABG,Micro vascular techniques, closed cardiac procedures, Heart lung machine,microscopic surgery in ophthalmology, ENT, Phaco emulsification in ophthalmology

4 RECENT TRENDS IN HEALTH CARE Use of C-arm, Illizarov, and other modern techniques in Orthopedics, Lasers in Diagnosis and Treatment. CO2and Yag Lasers., Use of Lasers in ophthalmology, dermatology, Robotic surgery, Infertility diagnostics, Artificial Insemination, AID, AIH, IVF, Sperm bank, Surrogate motherhood,plastic surgery, Organ Transplant : Kidney, Cornea, Liver, Heart, others, Stem cells and their importance. Need for stem cell anks, Nanotechnology Medical Tourism :Video conferencing : Concept, material requirements at provider s end, Mediator, User s end, process, advantages, disadvantages Online view and interference of interventional and surgical procedures Tele Medicine : Concept, prerequisites, material requirements at provider s end, Mediator, User s end, process, advantages, disadvantages Health Insurance and TPA Globalization and its effects on Indian Healthcare Industry and Healthcare all over the Globe

5 HEALTHCARE AND INDUSTRIAL LAWS Course Objectives The objectives of the course are to expose the students to the multidimensional complexities of industrial relations and to enable them to develop the right perspective of the delicate responsibility to deal with union constructively. Examinations The faculty member will award marks out of a maximum of 40 marks for the internal performance of the Student. The semester examination will be worth 60 marks. The Students are required to attempt 5 Question out of 7 Questions. All Questions will carry equal Marks. Course Contents Industrial Relations in India, Overview and Appraisal, Industrial Disputes Act, Workers Participation in Management (WPM): Meaning, Objectives, Essential Conditions, forms, Reasons for Limited Success and Suggestions for Improvement, WPM in India. Collective Bargaining: Meaning, Functions, Process and Prerequisites. Grievances and their redressal. Industrial Employment (Standing Orders) Act, Trade Unions: Meaning, Functions, Problems, Trade Union Movement in India and Trade Union Act, 1926 Factories Act, 1948 E.S.I.C. Act, 1948 Payment of Gratuity Act, 1972 Contract Labour (Regulation and Abolition) Act, 1970 Brief Information about Application of above laws in Hospital/Health Care Industry Text Readings 1. R. C. Chawla and K.C. Garg, Industrial Law 2. P.L. Malik, Industrial Law. 3. N D Kapoor Industrial Law,. 4. M.Y.Pylee and George Simon, Industrial Relations and Personnel Management 5. Chhabra & Suri Industrial Relations 6. Monappa Industrial Relations

6 ORGANISATION DEVELOPMENT Course Objectives The objectives of this course are to acquaint the students with the importance of Organization Development, and to offer insights into design, development and delivery of OD Programmes. Examination Scheme: The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of Which best two will be considered? The end semester examination will be worth 60 marks having theory and cases/practical problems. Course Contents 1. Introduction: Definition, History, Assumptions, Values and Beliefs in O.D, Organization Development & Transformation 2. Theory and Management of OD: Foundations of OD, OD Process, Action Research and OD. 3. OD interventions: Overview, Types, Team interventions, inter- Group interventions, Comprehensive and Structural interventions. Choosing the Depth of Organizational Intervention. 4. Issues and Considerations in OD: Consultant-Client Relationships, System Ramifications, and Power- Politics. 5. Emerging Trends in OD with special emphasis on future organizations. Text Readings 1. Wendell L. French and Cecil N. Bell Jr., Organization Development New Delhi, Prentice Hall, 5th Ed., Suggested Readings 1. Don Harvey and Donald R. Brown, An Experiential Approach to Organizational Development, New Jersey, Prentice Hall Inc., Wendell L. French Cecil H Bell, Jr., Robert A. Zawaski. (Eds.), Organizational Development and Transformation: Managing Effective Change, Illinois: Irwin Inc., 1994.

7 INTEGRATED MARKETING COMMUNICATION Course Objectives: The objectives of the course are to enable students to have a good understanding of overall marketing communications and strategies and their implementation in Hospitals. Examinations The faculty member will award marks out of a maximum of 40 marks for the internal performance of the Student. The semester examination will be worth 60 marks. The Students are required to attempt 5 Question out of 7 Questions. All Questions carry equal Marks. Course Content: 1. Nature and Scope of Advertising: Definition, Significance and changing Concepts of advertising, Functions and types of Advertising, Social and economic effects of advertising. 2. Campaign Planning: Advertising campaign, campaign Planning process, product market analysis, setting advertising objectives. DAGMAR approach. Budgeting and creative Strategy. 3. Media Planning: Types of media, basic media strategy, media planning and research, factors affecting media selection, media characteristics and media scheduling. 4. Copy Design and Development: Nature and use of appeals, message format and copy writing and script, storyboard, layouts and illustrations. 5. Advertising back ground planning and strategy: Understanding consumer behaviour or communication, account planning and research, how advertising works. 6. Advertising Agency-Operations and Management: The ad agency, types of agency, agency organization structure, agency-client relationship and selection of and ad agency. 7. Integrated Marketing Communication elements: Promotion Public relations, Direct Marketing, Retail and business of business advertising International advertising. 8. Measuring advertising Effectiveness: per testing and post testing techniques. 9. The Integrated campaign: Structure of campaign plan, evaluating the campaign, synergy in IMC. Text Readings: 1. Belch and Belch, Introduction Advertising and Promotion An integrated Marketing Communication Perspective, TMH, New Delhi 2. David A. Aaker, Rajeev Batra and Jhon G. Meyer Advertising Management, New Delhi. PHIP, 3. J. Thomas Russel and W. Ronald Lane. Klepnner s Advertising Procedure, New Delhi, PHIP 12 th Ed. 4. Shimp Advertising, Promotion and Suplemental Aspects of IMC Thompson Learning Asia Pvt. Ltd, New Delhi,

8 TAXATION Course Objective: The objective of this course is to enable students to develop an understanding of direct and indirect taxes and to enable them to calculate taxes. Examination Scheme: The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of which best two will be considered. The end semester examination will be worth 60 marks having theory and cases/practical problems. Course Content: 1. Introduction to Income 2. Introduction to Tax Management: Concept of Tax Planning, Tax Avoidance and Tax Evasion. 3. Important Provision of Income Tax Act: 4. Basic Concepts: Assessment Years, Previous Years, Person, Income, Gross Total Income, Capital and Revenue Receipts and Expenditure, Residential Status and Incidence of Tax, Tax Free Income. 5. Income from Salary: Meaning, Taxability of Allowances and Perquisites, Permissible Education, Treatment of PF, Gratuity. 6. Income From Business and Profession: Basis of Charge, Scheme of Provisions, Deductions Expressly Allowed, Expenses Allowed Under Restriction, Depreciation, Tax Planning, Taxation of Firms& Companies, Mergers& Acquisitions. 7. Income From House Property 8. Income From Capital Gains and Other Sources 9. Deduction: Deduction Allowed From Total Income, Rebates and Relief. 10. Compution of Total Income of Individual 11. TDS: Tax Deduction at Source, Advance Payment of Tax, Filing of Returns, Tax Planning in Relation to NRIs. Text Reading: 1. H C Meherotra, Income Tax, Sahitya Bhawan, Agra Suggested Reading: 1. S. Battacharya, Indian Income Tax: Law & Practice, New Delhi, Indian Law House, 18 th Edn., V K Singania, Student Guide to Income Tax, New Delhi, Taxman Publication 3. V K Singania, Direct Tax Law, New Delhi, Taxman Publication 4. Shripal Saklecha, Income Tax, Indore, Satish Printers

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