Bachelor of Commerce in Tourism Management

Transcription

1 Bachelor of Commerce in Tourism Management (3 years) Business English (SSBE111) Business communication skills are essential to every successful business enterprise. The main focus of the module falls on the practical abilities that students will be able to utilise in the business environment. Business Management 1A (COBM111) All the business elements that relate to the business environment are dealt with in this module. These include planning, organising, leading and controlling. Business Management 1B (COBM121) This module develops the students understanding of marketing and public relations strategy. Students look at how the financial environment is analysed and at how to make financial decisions. Other areas of operations and purchasing management will be covered, and the current challenges in the management environment will be addressed. Computer Skills (ITSK110) This module is designed to enable the student to use the personal computer and peripherals functionally and to apply selected application programs, on an introductory level, independently and with confidence. Economics 1A (COEC111) After students have completed Economics 1A, they will have a clear understanding of the economy from the microeconomic perspective. The students will also have a solid grasp of the economic problem; price system; market structures; and the labour market. Economics 1B (COEC121) After students have completed Economics 1B, they will have a clear understanding of the economy from the macroeconomic perspective. Introduction to Tourism, Travel and Hospitality (COIT111) Introduction to Tourism and Travel Management gives the student a global perspective of all the components covered in the degree. The module introduces students to all the sectors in the tourism industry. Every aspect discussed in the module will be covered in the following six tourism-related modules in much more depth. A tourism framework, discussing the tourism system, forms the core discussion in the module. Introduction to Financial Accounting (COIF111) The module introduces the student to the concepts, principles and procedures of accounting. It covers the recording of accounting entries in the subsidiary journals; posting to the general ledger; compiling a post-adjustment trail balance; the financial statements of a sole trader; the accounting procedures needed for reconciliation of the bank account; and debtors and creditors control. 1

2 Marketing 1 (COMK111) In today s competitive environment, good interpersonal skills are highly valued, and therefore this module will equip students with the marketing skills that they require to be more successful in both their personal and business lives. Marketing 1A will also provide students with the basic foundations for understanding all the marketing concepts and the 4P s. Quantitative Techniques (COQT111) This module sets the statistical scene by presenting an introduction to statistical techniques and experimental design as applied to commercial problems. Emphasis is placed on exploratory data analysis - using various descriptive statistical techniques; on the foundation of statistical inference - using basic probability theory and sampling; on making statistical inferences - using confidence intervals, hypotheses tests and analysis of variance; and on statistical models for forecasting and planning - linear regression, correlation, index numbers and time series. Tourism Environment (COTE121) Tourism Environment addresses the basic principles of tourism motivation and behaviour as requested by the demands for tourism in the tourism system. The module will further cover other related topics such as the tourist and tourist segments, the shape and direction of tourism flow, as well as aspects in the supply sector such as the natural and cultural resource bases. Tourism Geography (COTG121) This module covers the tourism geography of South Africa. The module embraces both academic and practical studies where students will be required to research, collate and present relevant geographical information by using the VEZA CD. The module looks at how South Africa is a big, beautiful country, promising the experience of a lifetime. How South Africa offers hospitable people, excellent weather, spectacular scenery, a wealth of culture, wildlife and wilderness, and world-class hotels and restaurants, will also be a part of what the students examine. Level 2 Business Law (LWBL111) Business Law is aimed at providing the student with an overview of the legal position in South Africa with reference to the sources, classification and organisation of the South African legal structure. Furthermore, the student will gain an insightful approach to and detailed knowledge of the Law of Contract in South Africa. The different requirements for a valid contract, as well as aspects relating to general contractual terms, breach of contract and termination of a contract will be examined in this module. Business Management 2A (COBM211) The role of entrepreneurship in an economic unit has been well documented and is of interest to business people, politicians, and university professors and students. Creating and growing a new venture inside or outside the corporation is a task that few individuals are able to accomplish, even though many profess the desire. This course is based on an understanding of all the functional areas of business and applies the tools and analytical techniques of these functional areas to the new venture creation process in a domestic and international setting. Business Management 2B (COBM221) This module covers the South African management environment and enables students to systematically apply general management principles. It also includes the various functions performed by managers and the skills needed to perform optimally. These functions include planning, organising, leading and managing. 2

3 Human Resource Management 2A (COHR211) This module is designed to cover the basic functions of Human Resource Management. The module provides students with a thorough knowledge of diversity management; Human Resource Planning; job design and job analysis; internal and external staffing; performance appraisals; and health and safety issues in the workplace. Practical skills acquired include the drafting of a job analysis programme, an appraisal interview guide, and an induction programme for new employees. Industrial Relations 1 (COIR121) This module covers the South African management environment and enables students to systematically apply industrial relations principles in the workplace. It also includes a theoretical knowledge of South African labour legislation and the employment relationships. Practical skills acquired include the communication process to manage conflict, and the implementation of a grievance or disciplinary procedure. Marketing 2A (COMK211) Marketing 2A addresses a wide range of marketing principles and strategic marketing. Organisations and entrepreneurs alike require a broad and deep understanding of the current marketing issues that affect business in the new economic order, so as to handle the complexity of changing environmental trends and to avoid unexpected circumstances. This module allows students to understand Marketing in the 21st Century, and to deal with marketing strategy design, implementation and control, based on thorough environmental analysis and marketing research. Marketing 2B (COMK221) By integrating what has been learnt in Marketing 2A, this module allows students to understand Marketing in the 21st Century, and to deal with marketing strategy design (product, pricing and marketing channels) by intermediaries and creatively employing multiple forms of communication. Students will gain knowledge on how to shape market offerings, tap into global markets and manage a holistic marketing organisation for long term growth. Research Methodology (CORM211) This module addresses the synergy between quantitative and qualitative approaches to form a single research process. It will allow students to comprehend the simple beginnings of research design through to data analysis and research reporting. Tourism Festivals and Events (COTE221) Event management is the application of the management practice of project management to the creation and development of festivals and events. Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics, and coordinating the technical aspects before actually executing the modalities of the proposed event. Tourism Planning and Development (COPD221) Tourism planning and development is a decision-making process aimed at guiding future tourism development actions and solving future problems. Tourism planning is also the process of selecting objectives and deciding what should be done to achieve them. It involves the conceptualisation and implementation of ideas and actions. In addition, the use of planning to guide development of a tourism initiative, will allow the community to adapt to the unexpected and to create the desirable. Students will examine these factors in this module. Transportation in Tourism (COTT211) The most fundamental element in the tourism industry is the concept of travelling. Tourism can be described as the lifeblood of the transport industry, as it bridges the gap between the destination and origin. Thus, without transport there would be no tourism. Transport supplies the means by which tourists reach their destinations and enables them to move around at the destination. Students study these factors in this module. 3

4 Level 3 Airfares and Ticketing (COAT311) This course will provide background about domestic air travel, fares and ticketing. After successful completion of the course, students will be able to calculate domestic and regional fares and issue the relevant documents. Business Ethics (COBE311) This course is designed to provide students with a thorough knowledge of basic ethical theories, decision-making techniques and some of the more prevalent ethical issues facing entrepreneurs in the contemporary business environment. Business Management 3A (COBM311) Managers who formulate a strategy for their businesses are faced with the questions: What is Strategy? and What decisions should management take to define a workable Business Strategy? This will guide functional managers in formulating their own strategy in line with the Business strategy, which will be explored in this module. Business Management 3B (COBM321) The business organisation operates in a changing environment and managers need to constantly adapt to these changes. This module covers the approaches to managing this changing environment, and builds on the concepts learnt in previous years on the challenges and tasks of management. Destination Marketing (CODM321) The purpose of this module is to introduce the student to the many approaches of destination marketing. Tourism has an enormous impact on a country and is recognised as a key contributor to GDP growth. Therefore, it is inevitable for a tourism student to know the basic principles of marketing to effectively package the various tourism components such as hospitality establishments, attractions, activities and ancillary services. Global Distribution Systems (COGD321) This course is aimed at employees working in the tourism industry on the software used for reservations (including motor vehicle rental and flight bookings). The content covers the entire reservation system used by travel agents and airlines. Internationally two GDS s are recognised by the tourism and travel industry, namely Galileo and Amadeus. Tourism Hospitality (COTH311) Hospitality is the art of satisfying a customers/tourist needs. This industry consists of many organisations, such as hotels, guesthouses, restaurants, and more. Today hotel owners strive toward creating a home away from home by paying special attention to related issues like, food and beverage management, rooms division management, housekeeping and financial management. These elements will be explored in this module. Internship (COIS300) In their final year of study, students are expected to complete a three-week internship programme during the semester break. This programme has to expose the student to the most important aspects of their chosen field of study, e.g. Human Resource Management, Tourism, Marketing or Business Management. This module provides the students the unique opportunity not only to obtain practical experience, but also to learn what would be expected of them, once they are qualified. The internship could also lead to possible employment opportunities. Marketing of Services (COMS311) In today s competitive environment, understanding the behaviour of consumers is crucial in enabling business s to sustain a competitive advantage. This module will therefore equip learners with the skills that they require to be more successful in both their personal and business lives. Consumer behaviour will also provide learners with the basic foundations for understanding all the major aspects of building good relationships with their customers. 4

5 Research Project (CORP300) This module provides the students the unique opportunity to carry out a research project on undergraduate level, in their field of study. They will be able to put the theory they have mastered in CORM211 into practice. The research process includes selecting a topic, completing a literature study, writing a proposal, collecting and analysing data, writing a report on the project, and presenting the most important findings of the project. Special Interest in Tourism 3 (COSI311) Special interest tourism is a complex phenomenon characterised by flexible delivery, market segmentation and advances in technology affecting management and distribution. These include ensuring the delivery of products and services based on ecologically sustainable principles; local integration with indigenous ownership and control; a response to seasonal and spatial spread of demand; and caring for heritage resources. Tourism Distribution (COTD321) Travel distribution has become one of the most talked about subjects in the tourism industry since technological advances have opened new channels and opportunities for suppliers of tourism, travel intermediaries and consumers. Not only have technological advances brought about dramatic changes, so too has the consolidation of organisations, both in the airline and travel industries. These changes are transforming the industry and while travel agents will remain a key player in distribution, their fundamental role will change from supplier-based intermediaries, to consumer-based consultants. Students will examine these dynamics in this module. 5