SPORTS MARKETING. MKTG 4980 Summer 2015

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1 EXAMPLE SUBJECT TO CHANGE SPORTS MARKETING MKTG 4980 Summer 2015 Section 911: Distance Learning (DL) Instructor: Office: Phone: Mark R. Gleim, Ph.D. Assistant Professor of Marketing Department of Marketing & International Business ST Required Materials: Street & Smith s 6 week SportsBusiness Journal Subscription - $31. Please go to the following website where you will create an account and gain access: From the Your School drop down box select the University of Toledo. Next, from the Your Professor drop down box select Mark Gleim (only option available). You will need the 6 week SportsBusiness Journal please be sure you get the correct subscription. Click Digital Delivery and fill in the boxes below. Once you create your account you will be able to log in and view the current issue of the SBJ. It will automatically it to you every Monday morning, but you can check it out anytime online as well at Recommended Reading: It is highly recommended that you stay abreast of issues by consuming news from the SportsBusiness Journal, ESPN, SportsBusiness Daily, Sports Illustrated, etc. to ensure you can participate in online class discussions. Prerequisites: BUAD 3010 Course Description: This course examines the world of sports as a business and will focus on attracting the ultimate customer sports fans in an increasingly competitive, fragmented and global service. The course will discuss the management of sports at the professional, collegiate and special event levels focusing on the role marketing plays in planning and decision-making in attracting fans and the other major customer sponsors. Other topical areas will include: sports branding; globalization; event sponsorship and marketing; media involvement; fantasy sports; sports vendors; sports innovations and the value of investing in sports. Students will study current opportunities and threats facing sports and entertainment properties and trends that may impact the future of sports and its various audiences. Course Objectives: At the end of this course, students should be able to: 1. Discuss key terms, definitions, concepts, and processes used to describe and explain sports marketing. 1

2 2. Describe the role of marketing in sports business entities and the use of sports in more traditional marketing efforts. 3. Conduct research in the area of sports marketing. 4. Make strategic sports marketing decisions appropriate to various situations. 5. Engage in sports marketing with an increased self-consciousness of the forces at work. 6. Describe the scope and nature of various career opportunities in the sports marketing industry. Course Nature: Multiple teaching methods will be employed Mediasite captured online lectures, online discussions, videos, exercises, and quizzes/exams. You will be expected to watch, read and think about the assigned materials. Lectures will be used to introduce topics, to highlight key points, and to give you information that can t be given as effectively any other way. The more you participate by sharing examples, opinions, and experiences the more valuable, and fun, this class will be for all of us. We will all learn from one another and each student in this class can, undoubtedly, contribute information that adds fresh perspective to any topic. Course Policies: 1. You are required to check your UT address & Blackboard message center on a regular basis the more the better. I will use to correspond with you regarding any changes to the class. You are responsible for any information provided via Late work will not be accepted. a. Items will have specific due dates listed on the syllabus, and on Blackboard, and are due by the date and time noted. Blackboard will automatically cut off your ability to submit a document or take an exam after the due date and time has passed. b. You are responsible for knowing due dates and exam deadlines. They are on your syllabus know them even if they are not announced. Internet Connectivity: Understanding that each internet connection is unique and knowing that this class is entirely Distance Learning (DL), please ensure that you have access to a computer with a reliable internet connection each week. If you are experiencing computer or internet related issues, please visit your local library or plan a trip to one of the many computer labs available on campus to complete scheduled assignments and exams on time. Not having the internet will not be an excuse for late or missing work. Method of Assessment (430 total potential points) 1. Quizzes: (worth 240 points, 6 mini-exams x 40 points each, 55.8% of class grade) There will be six quizzes, each worth 40 points. Due dates for quizzes are available on the class schedule. Each quiz will open approximately two weeks before it is due so you can work a bit ahead if you wish. Quizzes MUST be taken by the scheduled date. There will be no make up quizzes. The quizzes are technically not comprehensive, but the material tends to build off itself. Each quiz will cover two lectures and the corresponding powerpoints (see schedule for assigned lectures) as well as any other issues that are discussed. Quizzes will be multiple-choice unless told otherwise. Any student who would like to appeal grading on any quiz or graded assignment should the instructor. 2

3 2. s: (worth 90 points, 6 weeks x 15 points, 20.9% of class grade) The Discussion Board (on Blackboard) will be used as the digital classroom participation environment. The discussion topics will reflect your required readings and assignments in this course. You must post your own thoughts regarding assigned SBJ articles or other current events. Each week I will let you know the topic up for discussion and the expectations. 3. Project: (worth 100 points, 23.3% of class grade) Given the DL nature of this course, the project will be done individually. Your grade will reflect the amount of effort you devote to the project and also how well you present and support your ideals. Please include all citations at the end of the paper. Professionalism and ingenuity will be rewarded. Specifics of this project can be found under the Syllabus tab on Blackboard. Semester Grade The final grade will be awarded as follows: A = 93 % and above C+ = % D- = % A- = % C = % F = 59.9 and below B+ = % C- = % B = % D + = % B- = % D = % I encourage you to communicate fully with me about course content, level of difficulty, examination problems and the like. If you have problems, complaints and/or comments, contact me early in the semester. Academic Integrity: Academic dishonesty will not be tolerated and includes, but is not necessarily limited to the following: (1) copying another student's work during an exam, (2) using unauthorized materials during an exam; e.g., cheat sheets, and (3) copying another student's outside assignment. University policy concerning academic integrity will be enforced. Please refer to the Code of Student Academic Conduct. Students with Disabilities: According to the Rehabilitation Act and Americans with Disabilities Act, it is the responsibility of each student with a disability to notify the University of his or her disability and to notify the instructor and request verification of eligibility for accommodations from the Office of accessibility ( /2612). Please advise the instructor of such disability and desired accommodations at some point immediately after the first scheduled class period. DISCLAIMER: This syllabus provides a general plan for this course. Based on the discretion of the professor, deviations from this syllabus may be necessary. You will be given sufficient notice before any changes are made to the syllabus. 3

4 Summer 2015 Schedule MKTG 4980: SPORTS MARKETING Week Week 1 Assigned Readings & Other Details Course Introduction & Syllabus Overview Lecture 1 - Intro to Sports Industry Lecture 2 - Strategic Sports Marketing Quiz 1 Due Week 2 Lecture 3 - Marketing Research Lecture 4 - Participants as Consumers Quiz 2 Due Week 3 Lecture 5 - Spectators as Consumers Lecture 6 - Sponsorships Quiz 3 Due Week 4 Lecture 7 - Segmentation, Targeting & Positioning Lecture 8 - Sports Products Quiz 4 Due Week 5 Lecture 9 - Managing Sports Products Lecture 10 - Promotions Quiz 5 Due Week 6 Lecture 11 - Price 4

5 Lecture 12 - Implementation & Control Quiz 6 Due Final Project Due 5