Rigopoulou Irini, PhD.

Transcription

1 Rigopoulou Irini, PhD. Lecturer in Marketing Business Administration Dept. Athens University of Economics and Business. STUDIES University of the Aegean Business Administration Dept. Philosophy Degree (PhD.) Topic: Establishing a decision making framework /model for new Brand development and Brand name selection University of the Piraeus Business Administration Dept. Marketing, Total Quality Management KOELN UNIVERSITY / HELLENIC GERMAN CHAMBERS OF COMMERCE AND INDUSTRY(IHKA) Business Administration Industrial and Sales Management Industriekauffrau Besides, Educational Institute «ANTISTIXI» ( counter-point ) Systemic Psychology. Inter-personal relationships. 1 / 9

2 TEACHING ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS Business Administration Dept July 2003 to date Lecturer in Marketing. She also served as a Lecturer at the MSM program of the Dept. for the academic years , , , and ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS March July 2003 Business Administration Dept. Staff under the (Π 407/80) regulation. HELLENIC OPEN UNIVERSITY October to date Teaching Faculty member for Marketing I or Marketing II UNIVERSITY OF PIRAEUS Industrial Management and Technology Dept. Staff under the (Π 407/80) regulation. Kingston Business School ICBS Athens Business School, subsidiary of Kingston University, (Athens) Courses taught : Marketing ; International Marketing. Mediterranean Agronomic Institute of Zaragoza (CIHEAM) 2002 Courses taught : Pricing Policy Educational Centre of Hellenic Post (ELTA) Courses taught : Marketing Management ; Advertising, Sales promotion and Corporate Communication University of Surrey (Athens) / 9

3 Tutor in M.Sc. in Marketing by Distance Learning (Surrey European Management School of the University of Surrey, U.K). Courses taught : International Management ; Total Quality Management Highburry College (Athens) Courses taught : Marketing ; Understanding Markets ; Market Relations New York College, subsidiary of the State University of New York, New Paltz and Esc., (Athens) Courses taught : Marketing Management ; Consumer Behavior Empire State College (Athens) Courses taught : Marketing Management ; Consumer Behavior ; Advanced Advertising ; Advertising & Sales promotion UNIVERSITY OF THE AEGEAN 1995, 1999 Lecturing for the Modules Advanced Marketing and Advertising.. PARTICIPATION IN EDUCATIONAL AND RESEARCH PROJECTS She served as teaching staff or as Research contributor in the Training programs: Educational program in e-marketing and communication as tools among public organisations, Hellenic Centre of Public Administration, «Educational program in Business Administration for Managers of the Hellenic Radio- Television» ELKE / KOE, AUEB. «Business Administration for Apothecary Chemists», ELKE / KOE, AUEB. Business Administration, ELKE / KOE, AUEB. SALES, MARKETING and COMMUNICATION at the «Hellenic Post», ELKE / KOE, AUEB. Creation of Educational Material for Distance learning programs, Hellenic Open University. 3 / 9

4 PUBLICATIONS 4 / 9

5 1. «Acceptance of Retail Brands: The role of consumer pessimism and Trust», 2009 αποδοχή, International Journal of Retail and Distribution Management, (with I. Chaniotakis, C. Lymperopoulos) 2. Where should I get married? A Qualitative Investigation of the Antecedents of Consumers Behaviour in Church selection, 2009 acceptance under revision, International Journal of Non-profit & Voluntary Sector Marketing, Special Issue on Religion and Marketing, (with K. Vassilikopoulou, A. Triantafillidou) 3. Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation, 2008, Journal of Marketing Management, Vol.24, No.9/10, pp , (with Tsiotsou R., Kehagia J. ). 4. After-Sales Service Quality as an Antecedent of Customer Satisfaction: The case of electronic appliances, (acceptance 2007 / publication 2008), Managing Service Quality, Vol. 18, No. 5, pp (with Chaniotaki, I. E., Lymperopoulo, C., Siomko, G. I.). 5. Personal Development Planning under the scope of Self-Brand Orientation, (acceptance 2007 / to be published 2008), International Journal of Educational Management, Vol. 22, No. 4, (forthcoming) (with Kehagias J.). 6. «The Use of internet as a strategic tool», (acceptance 2007/to be published 2008), SPOUDAI (forthcoming) (with Vamvaka M.). 7. Is Encouraging Materialism the 'Unethical Side' of Marketing?", (2006), Management and Economics Biannual Scientific Journal, Vol. 3, Spring, pp (with G. Siomko, Α. Vassilikopoulou). 8. Managers' and Consumers' Perceptions of Corporate Social Responsibility: Some Empirical Evidence and Strategic Marketing Implications for Private Healthcare Organizations, (2006),European Journal of Social Sciences, Vol. 2, No. 2, pp (with G. Siomko, A. Vassilikopoulou, A. Stavrianea). 9. Consumer Exclusion and Social Responsibility in Marketing Decision, (2003), Journal of Internet Banking and Commerce, Vol.8, No.1(June), (with G. Panygirakis, Pr. Theodorides). 10. Brand eextensions: A modern source of Competitive Advantage, (2002), Journal of the Internet Marketing, Vol.3 No.2 (November) The influence of the Brand name to Brand s success, (2002 / published 2004), European Research Studies Journal, Vol.7, No. 3-4 (with Angelis V.). 5 / 9

6 12. A Strategic approach to Brand Definition, (2002), SPOUDAI, Vol.52, issue 4(Oct Dec), pp The Brand naming process. The case of the Greek industry, Special Edition of the University of Piraeys in honour of Prof. Ap. Lazaris,(acceptance 2002 / published 2003), section c, pp Brand Name typology: chaotic or logic;, Special edition of the University of the Aegean in honour of Prof. l. Nicolaou, (2002), section Α, pp (with Kehagia J.). ACADEMIC CONFERENCES 1. Brand Personality and Image in Destination Marketing: the case of a Greek Island, Athens Tourism Symposium 2010, International Scientific Congress on Current Trends in Tourism Management and Tourism Policy, February 2010, Athens, (with M. Pollaki). 2. Staging Experiences as a Response to Consumers Desires, Academy of Marketing Conference, 2008, 8-10 July, Aberdeen University, UK, (with Em. Manganari). 3. Store-choice criteria and satisfaction on the development of shopping orientation segments, Academy of Marketing Conference, 2008, 8-10 July, Aberdeen University, UK, (with Tsiotsou R., Kehagia J., Katsikea E.). 4. The Effects of After Sales Services on the Referral and Repurchase intentions, European Marketing Academy Annual Conference, 2008, Μαϊου, Brighton UK., (with Siomkos, G., Lymperopoulos C., Chaniotakis J.). 5. Explore your destination Brand by exploring your senses, Hospitality & Tourism Knowledge Management Symposium at the International Conference on Management and Marketing Sciences (ICMMS), 2008, May, Athens Greece, (with Kampa El.). 6. Service Qualities as antecedents of Satisfaction in the educational scene, International Conference on Higher Education Marketing (ICHEM) 2008, Marketising, Marketing and Higher Educatiοn, On behalf of the Academy of Marketing Special Interest Group for the Marketing of Higher Education, 2008, April 2 nd - 4 th, Kraków, (with Printezis J.). 7. Sales Promotions: Beneficial to whom?, 7 th Global Conference of Economics and Business, 2007, October, Rome - Italy, (with Kehagias J., Vamvaka M.). 8. Marketing Culture and Customer orientation through Web sites structure and content: what Multidimensional Scaling reveal, 1 st Biannual International Conference Strategic Developments 6 / 9

7 in Services Marketing, University of Aegean, University of Glasgow and Greek Academy of Marketing, 2007, September, Chios- Greece, (with Kehagia J., Vassilikopoulou Aik.). 9. Brand Equity elements and Crisis Management, Academy of Marketing Conference, 2007, 4-6 July, Kingston University, Surrey - UK, (with Siomkos G., Kehagias J. Vassilikopoulou Aik.). 10. «Competitive positioning: the perceived value as guiding variable in categorizing high tech users», 3 ο Hellenic Conference of Systemic thinking (ΕΕΣΜ), University of Piraeus, 2007, May, Piraeus - Greece, (with Tsiamis, J., Siomkos, G.). 11. Have you been threatened by a Crisis? Don t worry, (probably) nothing will change, European Marketing Academy Annual Conference, 2007, May, Reykjavik Iceland, (with Siomkos G., Kehagias, J., Vassilikopoulou Aik.). 12. Self-Brand Management supports Personal Development Planning An ethical contribution of Marketing to higher Education, The Academy of Marketing, Special Interest Group on the Marketing of Higher Education, Eotvos Lorand University Hungary, 2007,4-7 April, Budapest Hungary. 13. Moral Development of companies, An optimistic view from Greece, 6 th Global Conference of Economics and Business, Gutman Conference Center, Cambridge Boston,[Harvard University], 2006, October, USA., (with Siomkos G., Vassilikopoulou Aik.). 14. Consumer Willingness to pay more for ethical products: some empirical evidence, 35 th European Marketing Academy Annual Conference, 2006, th May Athens - Greece,(with Vassilikopoulou Aik., Siomkos G.). 15. From Ethics to Ethos: What Marketing could do, Academy of Marketing, 2004, July, UK. 16. Profiling sponsors of sport events in Greece, 6 ο Hellenic Conference of Sports Management,, 2005 November, Crete (with Siomkos, G., Vassilikopoulou Aik., Grammatikopoulos Th.). OTHER PUBLICATIONS 1. Electronic Marketing, co-author with Aik. Vassilikopoulou, Hellenic Open University, Distribution and Retailing, co-author with Prof. G. Panygirakis, Athens University of Economics and Business, / 9

8 OTHER EDUCATIONAL MATERIAL «PUBLIC RELATIONS» Teachers Guiding manual, [ ΕΠΕΑΕΚ ΙΙ], Multiple choice Questions, και Educational DVD, Hellenic Open University, 2004, topics: Marketing research, Strategic Marketing Plan. OTHER PUBLICATIONS Strategic Management and Establishment of a Brand, June 2000, News paper : NAFTEBORIKI - Η ΝΑΥΤΕΜΠΟΡΙΚΗ Executive, p..1 EXCELLENCE IN TEACHING She is awarded with Dux in Teaching [PG studies] for Academic Years : , , OTHER RESPONSIBILITIES OR INITIATIVES Supervisor of Master Theses in the MSM program External examiner of IKY scholarships in Marketing for Member in administrative projects of the AUEB. Representative of the Business Administration Dept. in the Senate of AUEB. Speaker panellist in several Symposia and Conferences. Member of the Hellenic Academy of Marketing, and of the Academy of Marketing, UK. COLUMNIST Marketing Week Magazine, Dec 2008 to date, monthly column entitled: «Marketeyesing A different view to marketing, [ 8 / 9

9 BUSINESS EXPERIENCE Bayer Hellas S.A., Consumer Care Dept., 1991 February Assistant Product Manager Group Product Manager Responsible for the Market launching of several international Brands BIOPHYSIS SA - Βιοφύση Α.Ε. [Bio agrar products], Marketing Manager with responsibilities in Sales Creation and establishment of the first bio Brand in the Greek market [ Agnokipos ]. CONSULTATION - BUSINESS TRAINING Extended experience in consulting and business training for several Companies. Among others: DEH - ΕΗ (Public Electricity Company), [Strategic marketing planing]. OLYMPOS [Όλυµπος Γαλακτοβιοµηχανία Λαρίσης] ΤΙΜ (Mobile). Chrysler Hellas AE (Car industry), AVIS Hellas (Car rental), L Οreal Hellas ΑΕ (Cosmetics and Chemicals), Western Union (Money transfer ), M. GNAFAKIS - Μ. Γναφάκης ΑΕ (Clothing), Intersport (Sport and casual clothing and accessories), EMVAS SA (Shoes Elite), MINION (Retailing) PIRAUES BANK - ΤΡΑΠΕΖΑ ΠΕΙΡΑΙΩΣ (Banking) OTHER PERSONAL DATA Year of Birth : 1968 Marital Status :Married E- mail : erigop@aueb.gr 9 / 9