Chinese Economy and Business Opportunities

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1 Chinese Economy and Business Opportunities Qinglei Dai Faculdade de Economia Universidade Nova de Lisboa

2 Agenda Chinese economic growth: an overview International trade with China FDI in China China-Portugal business relations Portuguese export to China Portuguese investment in China How to do business in China? Some international experiences

3 Chinese Economic Growth ( ) 20 GDP growth rate (%) World China Germany Japan United Kingdom United States

4 Chinese Economic Growth ( ) 20 GDP growth rate (%) World China Germany Japan United Kingdom United States

5 Chinese Economic Growth ( ) GDP (billion $) China Germany Japan United Kingdom United States

6 Chinese Economic Growth ( ) GDP (billion $) China Germany Japan United Kingdom United States

7 Chinese Economic Growth ( ) GDP per capita (PPP) China Germany Japan Portugal United Kingdom United States

8 International Trade Export of Goods and Services (billion US$) China Germany Japan United Kingdom United States

9 FDI in China Global companies are now making a more aggressive push into China 2010: more than 1200 R&D centers In 2009, foreign-invested invested companies accounted for 28% of the nation s s industrial output 56% of exports directly employed 45 million people.

10 Portugal and China Trade Relations The total trade between Portugal and China in 2010 mounted 1.8 billion Euros Import from China: 1.57 billion Euros Export to China: 230 million Euros China became one of the top ten trading partners for Portugal in 2010 No. 8 import source country No. 24 export target market

11 1% Export from Portugal to China (2010) Portugal 1% and China Trade Relations 1% 1% Salt; Sulfur; Earths and Stone 1% 7% Electrical Machinery, Etc. 2% 20% Cork 2% Woodpulp, Etc. 2% Plastic 2% Rubber 2% Machinery; Reactors, Boilers Vehicles, Not Railway 3% Copper and Articles Thereof Furniture and Bedding 4% Beverages Manmade Staple Fibers 4% 19% Manmade Filaments Aluminum and Articles Thereof 4% Iron and Steel Wood 5% Stone, Plaster, Cement 5% Woven Apparel 10% 7% Tanning, Dye, Paint Iron and Steel Products others

12 Portuguese Investments in China Total number of projects so far: 172 Projects initiated in 2009: 14 Total amount of investment (in contracts): US$ 336 million Amount of investment (in contract) in 2009: US$ 51.5 million Yearly growth: 104% The majority of investments (63.5%) are made by the Chinese community residing in Portugal, with Portuguese companies investing the remaining 36.5%.

13 Portuguese Investment in China 2.0% 2.1% 5.9% (2009) textile / footware / leather goods machinery 3.1% 3.5% 4.3% 6.7% 8.1% 8.2% 11.1% 11.6% 33.4% chemicals electronics energy real estate and services metal material and products food office equipment / furniture / construction material cork trade other

14 Doing business in China: International experiences Key words for running electronic business in China: Low price Economies of Scale

15 Doing business in China: International experiences

16 Doing business in China: International experiences

17 Doing business in China: International experiences Enter Chinese market Menu Localized Global standard Current No. of restaurants What are they up to now? Replicating the successful experience in other brands of the firm, including Pizza Hut Modernizing image, promoting Coffee Culture, providing free Wifi

18 Thank You and Welcome to Visit China!

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