CYPRUS AN INTERNATIONAL, FINANCIAL AND BUSINESS CENTRE

Transcription

1 CYPRUS AN INTERNATIONAL, FINANCIAL AND BUSINESS CENTRE BUSINESS FORUM HAMBURG PRESENTATION BY GEORGE MICHAELIDES TOURISM CONSULTANT OPPORTUNITIES OFFERED FOR INVESTMENTS CYPRUS TOURISM SECTOR

2 VOLUME, VALUE AND CHARACTERISTICS OF CYPRUS TOURISM 2011 WORLD TOURISM 970 MILL HOLIDAYS IN THE MEDITTERANEAN REGION 100 MILL CYPRUS 2.4 MILL REVENUE 1.8 MILL 12% OF G.D.P

3 94% OF ALL TOURISTS EUROPEANS UK MAIN MARKET 1 MILL FOLLOWED BY RUSSIA 300,000 GERMANY 160, GERMAN TOUR OPERATORS FEATURE CYPRUS HOLIDAYS BEDS AVAILABLE IN HOTELS 90,000 AVERAGE NET BED OCCUPANCY RATE 56% PEOPLE EMPLOYED 40,000

4 SEASONALITY JANUARY MARCH 9.5% APRIL JUNE 32,1% JULY SEPTEMBER 39.7% OCTOBER DECEMBER 18,7% WHERE DO THEY STAY AYIA NAPA PROTARAS 34% LARNACA 9% LIMASSOL 13% PAPHOS 32% NICOSIA 6%

5 TOURISM PARAMETERS 59% OF UK TOURISTS PACKAGE TOURISTS 77% OF GERMANS PACKAGE TOURISTS 91% OF SWEDISH PACKAGE TOURISTS 75% OF RUSSIAN PACKAGE TOURISTS

6 MAIN FEATURES OF CYPRUS TOURISM POLICY GROWTH QUALITATIVE NOT QUANTITATIVE COMBAT SEASONALITY INCREASE PER CAPITA EXPENDITURE INVESTMENT IN INFRASTRUCTURE FOCUS ON VALUES NOT DISCOUNTS

7 MOVE FROM 3 SSS TO 3 ESE SUN, SEA, SAND EDUCATION ENTERTAINMENT EXCITEMENT NEW SUN, SEA, SILICONE

8 GLOBAL ECONOMIC CRISIS A GOOD WAKE UP CALL BUT IS ALSO A TIME OF OPPORTUNITIES THAT NEED TO BE FULLY EXPLOITED

9 10 REASONS THAT LED CYPRUS TOURISM TO SUCCESS 1. PEOPLE 2. KNOW HOW KNOW WHAT 3. CLIMATE 4. LANDSCAPE BEACHES 5. CULTURE 6. VALUE FOR MONEY 7. HOTELS 8. SERVICE 9. COMMUNICATION 10. SECURITY

10 THE OUTLOOK SUN SEA PLUS REPOSITIONING BASED ON QUALITY AND SUSTAINABILITY PROMOTE ISLAND S S DIVERSITY AND YEAR-ROUND ROUND APPEAL ATTRACT HIGHER SPENDING VISITORS THROUGH NICHE SPECIAL INTEREST TOURISM, WHICH CAN PROVIDE GROWTH ALLOWING THE ISLAND TO MOVE BEYOND PROVIDING MASS TOURISM AND TOWARDS THE HIGH END OF THE MARKET

11 THE OUTLOOK CYPRUS TOURISM INITIATIVE SENSIBILITY CREATIVITY INVESTMENT

12 620MILL INFRASTRUCTURAL AND OTHER PROJECTS THAT HAVE ENHANCED TOURISM CYPRUS ABSORBED 109MILL FROM THE EU S S STRUCTURAL AND COHESION FUNDS. FOR MILL FOR FUNDING THE DEVELOPMENT OF VARIOUS SECTORS OF THE ECONOMY. BRAND NEW LARNACA AIRPORT. CAPACITY TO HANDLE 7.5MILL PASSENGERS, 16 AIRBRIDGES, 4 TIMES BIGGER THAN THE EXISTING ONE. PAPHOS AIRPORT UPGRADED. 2.7MILL PAX ANNUALY

13 INFRASTRUCTURAL AND OTHER PROJECTS THAT HAVE ENHANCED TOURISM IN 2011 DEVELOPMENT PROJECTS OF 150MILL PUBLIC TRANSPORT CULTURAL EVENTS DIVING ROAD SYSTEM SHOPPING MALLS BLUE FLAGS IN MORE THAN 50 BEACHES NICOSIA INTERNATIONAL CONFERENCE CENTRE

14 INVESTMENT OPPORTUNITIES THE CYPRUS TOURIST INDUSTRY IS EAGER TO COOPERATE WITH INVESTORS ON UPGRADING THE ENTIRE INFRASTRUCTURE: GOLF GOLF MARINAS THEME THEME PARKS SPORTS SPORTS TOURISM TRAINING CENTRES ACTIVITY HOTELS CULTURAL AND CONFERENCE CENTRES

15 INVESTMENT OPPORTUNITIES CRUISE TOURISM DIVING CENTERS WELNESS AND MEDICAL TOURISM, FITNESS RETREAT RESIDENTIAL TOURISM AGROTOURISM MANAGEMENT AND OPERATION OF THEMED TOURIST PROJECTS CASINO

16 EU CTO INCENTIVE SCHEME FOR SUSTAINABLE INVESTMENTS IN THE ENRICHMENT AND UPGRADING OF THE TOURIST PRODUCT ENRICHMENT DIVERSIFICATION DEVELOPMENT OF SPECIAL PRODUCTS UPGRADING EXISTING ACCOMMODATION

17 SPECIFIC INVESTMENT OPPORTUNITIES INVESTMENT IN RESIDENTIAL TOURISM (SECOND HOME TOURISM) FAVOURABLE ENVIRONMENT FOR FOREIGN INVESTMENTS RELIABLE AND SECURE LEGAL SYSTEM THAT INVESTMENTS IN PROPERTY BY FOREIGNERS ARE PROTECTED AND RIGHTS ARE SAFEGUARDED

18 SPECIFIC INVESTMENT OPPORTUNITIES RESIDENTIAL TOURISM COMMITMENT TO EXCELLENCE QUALITY ASSURANCE CERTIFICATION HIGH QUALITY PRODUCTS GREAT VARIETY OF PROPERTIES BEST PLOT LOCATIONS IN CYPRUS MODERN AND EFFECTIVE ROAD NETWORK UNIQUE ISLAND LIFESTYLE

19 SPECIFIC INVESTMENT OPPORTUNITIES RESIDENTIAL TOURISM NEW AIRPORTS MORE AIRLINES SERVING IMPRESSIVE GOLF RESORTS 300 DAYS OF SUNSHINE PER YEAR EU RESORT DURING THE LAST 5 YEARS 10,000 PURCHASES WERE MADE BY FOREIGN INVESTORS

20 LOMBARDI BEACH FRONT VILLAS

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24 LIMASSOL MARINA A 350 MILL PROJECT Limassol Marina will provide for the mooring of yachts at sea and on shore. In addition, the project includes the development of buildable land into a mixture of residential, commercial units as well as buildings of cultural uses. *READY BY 2014 APP FROM 428 THOUSAND EURO VILLA 1.6 M

25 LIMASSOL MARINA A 350 MILL PROJECT The Limassol Marina will enhance Nautical Tourism, upgrade the Tourist product of Cyprus, put Cyprus at the centre of the yachting destination map and provide yacht owners top quality service.

26 LIMASSOL MARINA A 350 MILL PROJECT The Marina will be conveniently located adjacent to the heart of Limassol, making it a landmark development for the locals and an attraction for the visitors. Carefully designed to blend with the surrounding area of the old harbour,, the old town and the castle, the project aims to become a unique residential and leisure destination.

27 GOLF IN CYPRUS GOLF IN AYIA NAPA TEEING OF ALL YEAR ROUND 3 COURSES AVAILABLE 11 MORE PENDING APPROVAL

28 GOLF IN CYPRUS GOLF IN AYIA NAPA AN 18-HOLE GOLF COURSE IN AYIA NAPA EXPECTED TO START NEXT YEAR. A JOINT VENTURE OF 36 HOTELIERS AND THE MUNICIPALITIES OF AYIA NAPA AND PARALIMNI SECURED GOVERNMENT LAND AND LOOK FOR INVESTOR TO BUILT AND OPERATE THE GOLF COURSE CLUB HOUSE, MANAGEMENT OFFICE AND STOREROOMS. NO HOUSING DEVELOPMENT.

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30 KYPEROUNDA HEALTH AND FITNESS RETREAT A SPA HOTEL TO BE BUILT ON 110,000 M² M AT KYPEROUNDA VILLAGE FAMOUS IN GERMANY FOR TREATMENT OF GERMAN CHILDREN SUFFERING OF ASTHMA.

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32 OCEAN HALL A SHELL PROJECT AN INSPIRING PROJECT TO ENTERTAIN, EDUCATE MEET AND SHARE. VISITORS OF THIS CYPRUS EXPERIENCE PROJECT HAVE THE OPPORTUNITY TO SEE AND EXPERIENCE THE DIFFERENT AGES AND FACES OF CYPRUS BY TRAVELLING THROUGH THE VARIOUS MULTIMEDIA THEMATIC AREAS

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