Leadership Luncheon: Resort Development in Asia. Darrell Metzger, CEO Destination Developments

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1 Leadership Luncheon: Resort Development in Asia Darrell Metzger, CEO Destination Developments

2 LEISURE DESTINATIONS DARRELL METZGER United Arab Emirates

3 GLOBAL TOURISM 2006 North America 3% Caribbean 3% Europe 2% South Asia Southeast Asia North Asia Middle East North Africa Real Growth-4% 8.1% (India, Bangladesh) 5.1% (ASEAN) 6.5% (China, Macau) 5.9 % ( Kuwait, Oman) 7.6 % (Egypt, Libya) Source: World Travel and Tourism Council 2007

4 GLOBAL TOURISM Job Creation Fastest growing economic sector worldwide International Tourism Since % per year Competitiveness of Destinations environment Infrastructure safety government stability access Source: World Economic Forum 2007

5 GLOBAL COMPETITIVENESS TOURISM DESTINATIONS (120 COUNTRIES) TOP Switzerland 6. Hongkong 8. Singapore TOP United Arab Emirates THE REST 60. Indonesia 65. India 67. Kuwait 71. China Source: World Economic Forum 2007

6 COMPETITIVE ATTRACTIVENESS OF DESTINATIONS HONGKONG AND SINGAPORE Excellent infrastructure Human resources Government environment Foreign ownership Foreign investment Safe and secure Source: World Economic Forum 2007

7 COMPETITIVE ATTRACTIVENESS CHINA OF DESTINATIONS Government Environment Foreign ownership Foreign investment Intellectual Property Rights Safety and Health Issues Source: World Economic Forum 2007

8 LEISURE DESTINATIONS CORE PRODUCT Resort Destinations - Beaches (Bali, Phuket) - Gaming (Macau) Lifestyle Destinations - Gold Coast, Australia - Sentosa, Singapore - Dubai, UAE

9 LIFESTYLE DESTINATIONS 1.) Macau -Gaming -entertainment 2.) Sentosa - beaches - themeparks - attractions - shopping - golf -marina -gaming 3.) Dubai -theme parks - Waterparks - Attractions - Shopping -Golf -gaming

10 MACAU: RAPID DESTINATION TRANSFORMATION Gaming Industry Extensive existing casino industry, 3 concessions, 3 sub-concessions and increasing number of JV s 19 operating casinos and 10 in development Direct investments springboard to region

11 COTAI Strip Macau : Asia s Las Vegas? "It took 75 years for Las Vegas to emerge as an international destination. Our intention is to replicate that feat in less than three years - William P. Weidner, LVS president and CEO

12 CREATING A DESTINATION STRATEGY Destination Marketing Product vs. Lifestyle Place Management Controlling Guest experience Development Sequence Real estate vs. lifestyle

13 LIFESTYLE DESTINATION: SENTOSA, SINGAPORE

14 SENTOSA: CREATING A LIFESTYLE DESTINATION Sentosa Leisure Group Owner Place Maker and Place Manager of Sentosa Island Private Sector Partnership

15 Singapore Cruise Centre Sentosa- Harbourfront Mount Faber Destination HarbourFront / Vivo City St James Marina Bay City Caribbean Bay Residential (900 units) Integrated Lifestyle Entertainment Hub : Sentosa Harbour Front - Sentosa Island Sentosa- Southern Islands Sentosa Cove (2,500 units) Southern Islands

16 Destination Marketing Yr 2004 Resort Marketing Yr 2003 Attraction Marketing Yr 2002

17 Developing a Destination Sentosa Express Arrival Accommodation Vivo City Retail St James Power Station Night life Restaurants Attractions

18 Marketing Distribution Network

19 Marketing & Branding

20 Marketing & Branding

21 Marketing & Branding

22 CREATING A DESTINATION Destination Marketing Product vs. Lifestyle STRATEGY Place Management Controlling Guest experience Development Sequence Real estate vs. lifestyle

23 Destination Marketing Ski Dubai Product vs. Lifestyle Water park Dubai Desert Classic Dubai Open Dubai World Cup Burj Al Arab Burj Dubai

24 Destination Marketing Product vs. Lifestyle The Palm The World Dubai Marina Dubailand

25 Palm Jumeirah Dubai, UAE Land Area: 296 million sq. ft»the smallest and the first of the three Palm Islands (Palm Jumeirah, Palm Jebel Ali, Palm Deira)»Boutique hotels, villas, shoreline apartment buildings, beaches, marinas, restaurants, cafes and variety retail outlets.

26 The Atlantis, Dubai,UAE Land Area: million sq ft»this will be the "largest water-themed attraction in the region" which will accommodate 6,000 daily visitors and will offer over 1500 rooms» A Ziggurat Temple will have eight waterslides including a body slide through an acrylic tunnel in a shark lagoon.

27 Palm Jebel Ali Dubai, UAE Land Area: 656 million sq. ft.»the Middle-sized Island of the Three Palm Islands»It is located on the Jebel Ali Coastal Area on the Emirates of Dubai»Mixed- use development with a variety of residential and hospitality projects

28 Palm Deira Dubai, UAE Land area: 861 million sq. ft»the largest of the three palm islands situated in Deira

29 The World Islands Dubai, UAE Land area: 270 million sq. ft.»a collection of man-made island shaped into the continents of the world, located off the coast of Dubai»small private artificial islands divided into four categories private homes, estate homes, dream resort and community island.

30 Jebel Ali Airport City Dubai, UAE Land area: 41, 800 sq. ft.»will be a host of 900,000 residents and workers.»the world s largest airport estimated to handle 120 million passengers per year»the world s first integrated logistic and multinational- modal transport platform.

31 Dubai Marina Dubai, UAE Land area: 53 million sq. ft»the world s largest man made marina which includes residential, outlets and hotels»then first phase consist of 6 freehold waterfront apartment towers and 64 villas»the second phase will include the 5 Jumeirah Towers and the Jumeirah beach residences

32 Crescent Hydropolis Dubai,UAE Land area: 1.1 million sq. ft.»the first underwater hotel with 220 luxury suites.» it has three elements: the land station shaped as a wave, the connecting tunneltransparent and the 1690ft. Underwater hotel in the shape of a jellyfish.

33 Burj District Dubai, UAE Land area: 45 million sq. ft»the iconic tower Burj Dubai the tallest in the world»the area will feature the old town quarters, residential towers, villas, offices,hotels and the largest mall which is the Mall of Arabia.

34 Dubai Outlet City Dubai, UAE Land area: 4 million sq. ft.»an innovative retail hub which includes huge malls, business park, a web marketing centre, artificial beach with restaurants, residence and hotels.

35 Dubai Golf City, Dubailand Dubai, UAE Land Area: 55 million sq.ft»a five themed signature courses, a golf academy, a six star resort hotel & spa, golf communities, golf villages and retail souk.

36 Dubai Sports City, Dubailand Dubai, UAE Land Area: 50 million sq. ft»a landmark development dedicated for the world of sports»featuring sporting stadiums, golf courses, sports mall, villas and high rise buildings.

37 Dubai Snowdome, Dubailand Dubai, UAE Land area: 1.4 million sq. ft» A huge ski dome with a real and complete winter experience.

38 Great Dubai wheel Dubai, UAE Land area: 1M sq.ft»the 185m wheel will be taller than the London Eye»It will be the worlds largest observation wheel and visitors will be able to view distance up to 50 km.

39 Universal City Dubailand, Dubai,UAE Land Area:22M sq ft» This will be one of the world s largest theme park and will consists of more than 4000 luxurious hotel rooms, 100 restaurants and range of retail outlets. It will also include an integrated area of commercial office space as well as a distinguished residential area in the heart of the action.

40 The Next Destination..? US$ 2.5 Billion United Arab Emirates

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43 Lifestyle Destination Paramount Theme Park Resort Hotels Themed Retail and Restaurants Marina Golf Water Recreation Residential

44 Blockbusters Titanic Pride &Prejudice Saving Private Ryan Mission Impossible The Godfather Classics Breakfast at Tiffany s Grease Saturday Night Fever Paramount Pictures

45 Paramount Global Presence (Viacom) Paramount Pictures Dreamworks Studios MTV Films Nickelodeon

46 Paramount-Ruwaad Partnership Middle East Asia Africa

47 Successful Destinations Lifestyle Culture Destination marketing Place Management Business Plan

48 THANK YOU LEISURE DESTINATIONS Mr. Darrell Metzger