PROGRAMMATIC PULSEPOINT INTELLIGENCE REPORT 2014 GLOBAL PROGRAMMATIC PLATFORM. The global data in this report examines trends and changes

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Emmeline Pope
7 years ago
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1 PULSEPOINT INTELLIGENCE REPORT 2014 GLOBAL PLATFORM INTELLIGENCE REPORT 2014 POWERED BY WHAT S COVERED The global data in this report examines trends and changes in inventory, ad spend and contextual categories on mobile and desktop in INDUSTRY PROJECTIONS INSIGHTS INSIGHTS CONTEXTUAL INSIGHTS Mobile Growth Global Growth Global Growth Global Scale High Impact Growth Market Shift Market Share Growth by Region Market Share Growth by Region Top Categories by Device

2 INDUSTRY PROJECTIONS 1 CONTINUES TO MOVE Mobile programmatic inventory and ad spend increased significantly in 2014 and will continue to grow exponentially in the next three years. 2 CONTEXTUAL TARGETING WILL MOVE RTB BEYOND THE COOKIE AND UP THE FUNNEL Contextual targeting is a fundamental building block of advertising and will be more critical than ever. Why? Because together, contextual and programmatic data technology will enable smarter audience targeting where 1st and 3rd party cookie data is less prevalent. 3 NORTH AMERICAN MARKET SHARE WILL SHIFT TO EUROPE & ASIA As Europe and Asia ramp up programmatic buying, they have the benefit of learning from early challenges and innovations made in the US, including targeting options beyond the cookie. Both markets are in a prime position to benefit from programmatic and will continue to capture more of the market share in IN 2014, ALLY TRADED AND INCREASED 72% AND 141% RESPECTIVELY. *

3 GLOBAL GROWTH WAS A STRONG GROWTH DRIVER Global mobile inventory grew 15 almost double the rate of desktop, which saw 8 growth. GROWTH VOLUME North America 53% While the US holds top spot now, Europe & Asia are starting to see an increase in programmatic adoption. Asia Europe 25% GROWTH 192% While North America and Europe capture larger shares of the market, Asia demonstrated the fastest increase in mobile inventory, with 192% growth in % % 30 83% NORTH AMERICA EUROPE ASIA

4 GLOBAL GROWTH 291% Increase in mobile ad spend Desktop ad spend grew 245% GROWTH As more inventory enters the programmatic market, ad spend has also increased exponentially in all regions. North America 63% 8% Asia Europe 21% GROWTH ASIA EUROPE NORTH AMERICA 32 Asia outpaced North America and Europe in mobile demand with 32 growth

5 GLOBAL CONTEXTUAL CATEGORY VS Technology & Computing Style & Fashion Health & Fitness 14 Region and device agnostic, Arts + Entertainment saw an increase of 86% in impression Travel Finance & Money Autos volume and an 14 increase in ad spend. TOP CONTEXTUAL CATEGORIES BY DEVICE VS TOP 5 The top five categories represent over of all contextualized inventory and ad spend on desktop and mobile. 18% 43% 13% 6% Technology & Computer 38% 28% Style & Fashion 4% 17% 46% Health & Fitness 6% 14% 8% 28% 33% 13% Technology & Computer 3% EVERY 24 HOURS PulsePoint processes over 20 terabytes of data and 5B impressions across 200+ countries. PulsePoint is a next-gen advertising technology platform that fuses the science of programmatic targeting, distribution and optimization with the art of content marketing. Our platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights. pulsepoint.com info@pulsepoint.com pulsepointbuzz

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