Getting Your Business Aircraft Online The Seminar. Dan Prosser

Transcription

1 Getting Your Business Aircraft Online The Seminar Dan Prosser

2

3 Getting Your Business Aircraft Online The Seminar Dan Prosser Las Vegas, Nevada May 25, 2010

4 2010 Aircell. Page 4

5 The Airborne Office 2010 Aircell. Page 5

6 The Elusive Dream Has Finally Come True Connection Speeds Like the Ground My Devices My Account My Favorites My Applications Economical Small Equipment & Antennas Familiar and Easy to Use 2010 Aircell. Page 6

7 On the Ground In the Air 2010 Aircell. Page 7

8 2010 Aircell. Page 8 Aircell Helping You Make Sense of It All

9 Worldwide Internet Users 3,000,000,000 Nearly half the world s total population by ,500,000,000 2,000,000,000 1,500,000,000 1,000,000,000 Mass adoption of Internet begins 500,000, Aircell. Page 9

10 Business & Airline Aircraft With Full-Speed Internet Full-Speed Internet Includes Ku-Band or Aircell High Speed Internet 9,000 8,000 7,000 6,000 Number of Aircraft 5,000 4,000 3,000 2,000 1,000 Internet gains popularity on the ground Year 2010 Aircell. Page 10

11 Internet: Indispensible Among Senior Execs Senior Execs Cited the Internet as the Single Most Valuable Source of Information 2010 Aircell. Page 11

12 Age Makes Only a Small Difference in Internet Use 81% of Senior Execs Under 50 62% of Senior Execs Over 50 Access the Internet Every Day for Business Intelligence 2010 Aircell. Page 12

13 Inflight Internet Principle: Separate Network Service from Equipment EQUIPMENT NETWORK SERVICE EXPERIENCE 2010 Aircell. Page 13

14 Inflight Internet Principle: Aviation Networks Are Not All the Same On the Ground, Most Networks are Very Similar Speed, cost, performance, coverage If you understand one, you understand them all Airborne Networks Vary Greatly Speed, cost, performance, coverage Can be a night and day difference That s why we re here today! 2010 Aircell. Page 14

15 Inflight Internet Principle Wi-Fi is Only a Connection Method Wired = Cords Wi-Fi / Wireless = No Cords The Method of Connecting Your Device Has Nothing to Do With Network Speed In Aviation, This Matters Because of the Large Variance in Network Speeds In an Aircraft, You May Find a Wi-Fi Connection Served by a Network Unsuitable for Full-Speed Internet 2010 Aircell. Page 15

16 Today s Generation of Airborne Connectivity Networks Inmarsat SwiftBroadband Ku-Band Satellite Aircell High Speed Internet

17 Inmarsat SwiftBroadband Overview

18 Inmarsat, plc Inmarsat is a Satellite Operator Based in London; Founded in 1979 $1 Billion Annual Revenue 490 employees Owns & Operates 3 Geostationary Satellite Constellations (11 Total Satellites) Inmarsat-4 (I-4) Constellation (NEW) powers SwiftBroadband & Classic Aero Inmarsat-3 (I-3) Constellation powers Classic Aero services and Swift64 Inmarsat-2 (I-2) Constellation powers legacy services Serving Four Key Markets Aeronautical Marine Land-mobile Government 2010 Aircell. Page 18

19 SwiftBroadband Service from Inmarsat Inmarsat s Newest Generation of Satellite Service Network supports both voice and high-speed data at up to 432 kbps New technology enables higher data rates, smaller equipment and more affordable service than previous generations Delivered via Three New I-4 satellites Entered full global service in early 2009 Nine years and $1.5 billion in total development 22,000 miles above earth in geostationary orbit Largest commercial satellites ever launched 16x capacity of the earlier-generation I-3 satellites Satellite capacity can be redeployed in real time to areas of high demand 2010 Aircell. Page 19

20 HOW Does SwiftBroadband Work? High Altitude Satellites ~22,000 Miles Above the Earth Geostationary: Parked in Orbit Over Specific Location Three Satellites Cover the World ~22,000 miles 7,926 miles 2010 Aircell. Page 20

21 What Can I DO with SwiftBroadband? Simultaneous Functions From a Single System Connectivity Best suited for traditional and light Internet Choice of wired or Wi-Fi connection Virtually any Wi-Fi device is compatible for data usage iphone, BlackBerry, laptop, etc. Corporate VPN Applications limited only by the speed of the connection Voice Service Over Built-in Cabin Handsets True VoIP possible (ie, UMA, Skype voice) but not recommend without dedicated, higher-cost bandwidth service 2010 Aircell. Page 21

22 How FAST is a SwiftBroadband Connection? Peak Data Speeds Up to 200 kbps with Low Gain Antenna Up to 332 kbps with Intermediate Gain Antenna Up to 432 kbps with High Gain Antenna User Experience Great for and light Internet. Faster than dial-up and Swift64, but not equal to full Internet speeds on the ground 2010 Aircell. Page 22

23 WHERE does SwiftBroadband Work? Everywhere, Worldwide (Except the Poles) All altitudes in the air & on the ground 2010 Aircell. Page 23

24 WHAT Basic Equipment is Required for SwiftBroadband? Equipment Single Channel 12 lbs total weight 4 total MCU Antenna Total Equipment Cost: ~$90,000 Intermediate Gain Antenna Shown 5.3 lbs Suitable for fuselage mounting Example Used: Aircell s SwiftBroadband solution 2010 Aircell. Page 24

25 WHAT Basic Equipment is Required for SwiftBroadband? Equipment Multi Channel 46 lbs total weight 12 total MCU Antenna System High Gain Antenna Shown ~19 lbs total weight Tail-mounted Total Equipment Cost: ~$330,000 Example Used: Honeywell HD-710 Package with AMT-50 Antenna System 2010 Aircell. Page 25

26 HOW is Service Charged for SwiftBroadband? Data: Usage-Based Options Pricing Plan Monthly Fee Mbytes Included Additional MBytes Pay As You Go $50 0 $10.95/ea. Bronze $ $8.95/ea. Silver $1, $7.95/ea. Gold $3, $6.95/ea. Voice Service $1.45 per minute Example Used: SwiftBroadband with Satcom Direct 2010 Aircell. Page 26

27 WHO Offers SwiftBroadband Equipment & Service? Equipment Aircell Cobham EMS Honeywell Service Providers ARINC Direct Satcom Direct Stratos Vizada ICG Rockwell Collins True North Thales Thrane & Thrane 2010 Aircell. Page 27

28 OTHER PERSPECTIVE for SwiftBroadband SwiftBroadband Systems Typically Offer Multiple Antenna Options Bigger antennas allow higher data rates Many older antennas are compatible with SwiftBroadband Compression is Possible Available for higher equipment cost Makes the standard service feel faster 2010 Aircell. Page 28

29 Ku-Band Satellite Overview

30 Ku-Band Satellite Same Satellite Technology that Brings You the Evening News True High Speed Service Relatively Large Equipment & Antennas Coverage Provided By Collection of Individual Commercial Satellites For Business Aviation, Currently Offered by Gulfstream (BBML), Rockwell Collins (exchange) & ViaSat (Yonder) 2010 Aircell. Page 30

31 HOW Does Ku-Band Satellite Work? High Altitude Satellites ~22,000 Miles Above the Earth Geostationary: Parked in Orbit Over Specific Location Coverage Provided in Multiple World Regions ~22,000 miles 7,926 miles 2010 Aircell. Page 31

32 What Can I DO with Ku-Band Satellite? Full Connectivity Full Internet access Web surfing with attachments all systems supported Corporate VPN Video (YouTube, etc) Voice over IP (ie, UMA, Skype) Videoconferencing Choice of Wired or Wireless (Wi-Fi) Connections Virtually any Wi-Fi device is Compatible iphone, BlackBerry, Laptop, etc Aircell. Page 32

33 How FAST is Ku-Band Satellite? Peak Speed Up to 2-6 Mbps (varies by region) User Experience Provides a full Internet experience like a home or small business Example Used: Yonder Service, Q Aircell. Page 33

34 WHERE does Ku-Band Satellite Work? Service Available in Multiple Regions Colored Areas Show Current Coverage Example Used: Yonder Service Q Aircell. Page 34

35 WHAT Basic Equipment is Required for Ku-Band Satellite? Equipment & High Gain Antenna System 32 lbs total weight 7 total MCU High Gain Antenna Shown Tail mounted Total Equipment Cost: $400,000 Example Used: ViaSat VMT-1500 System with VR-12 Antenna Aircell. Page 35

36 HOW is Service Charged for Ku-Band Satellite? Unlimited Options All you can eat Unlimited data, sessions, users, devices and time Service in all available regions $5,995/month with Two Year Contract $6,495/month with One Year Contract $7,995/month with No Contract Example Used: Yonder Service from Satcom Direct 2010 Aircell. Page 36

37 WHO Offers Ku-Band Equipment & Service? Equipment Gulfstream (BBML) Rockwell Collins (exchange) Service Providers ARINC Direct Satcom Direct ViaSat (Yonder) 2010 Aircell. Page 37

38 OTHER PERSPECTIVE for Ku-Band Satellite First Introduced in the early 2000 s 200 Total Systems Flying Today Antennas Getting Slightly Smaller, With Reduced Data Speeds Coverage Becoming More Global 2010 Aircell. Page 38

39 Aircell High Speed Internet Overview

40 Aircell A Network Operator, Plus An Equipment & Service Provider Offices in Denver & Chicago Founded in employees Owns & Operates the Aircell Mobile Broadband Network Entered service in August wireless ground stations in the U.S. Powers Aircell High Speed Internet for Bizav Powers Gogo for Airline market 2010 Aircell. Page 40

41 HOW Does Aircell High Speed Internet Work? Based on 3G mobile technology 2010 Aircell. Page 41

42 What Can I DO with Aircell High Speed Internet? Full Connectivity Full Internet access Web surfing with attachments all systems supported Corporate VPN Video (YouTube, etc) Choice of Wired or Wireless (Wi-Fi) Connections Virtually any Wi-Fi device is Compatible iphone, BlackBerry, Laptop, etc Aircell. Page 42

43 How FAST is Aircell High Speed Internet? Peak Speed Up to 3.1Mbps User Experience Provides a full Internet experience like a home or small business 2010 Aircell. Page 43

44 WHERE does Aircell High Speed Internet Work? Seamless, Coast-to-Coast Coverage above 10,000 Ft. AGL in the Continental U.S. Working to Expand Service to Canada & Mexico Not a Global Service 2010 Aircell. Page 44

45 WHAT Basic Equipment is Required for Aircell High Speed Internet? Equipment 15 lbs total weight 5 total MCU Antenna System 1.25 lbs each Belly-mounted Omni-directional Non-steered Total Equipment Cost: $85,000 Example Used: Aircell ATG 5000 System 2010 Aircell. Page 45

46 HOW is Service Charged for Aircell High Speed Internet? Data: Unlimited Option Ultraspeed Unlimited $1,995/month All you can eat Unlimited data, sessions, users, devices and time Data: Usage-Based Options Plan Monthly Fee Mbytes Included Additional MBytes Ultraspeed 40 $ $8.95/ea. Ultraspeed 100 $ $7.95/ea Aircell. Page 46

47 WHO Offers Aircell High Speed Internet Equipment & Service? Equipment Aircell Service Provider Aircell 2010 Aircell. Page 47

48 OTHER PERSPECTIVE for Aircell High Speed Internet Business Aviation Service Launched in June 2009 Available With Aircell Axxess or as a Standalone Airline Version of Service: Gogo More than 1,000 Airline & Business Aircraft Now Flying 2010 Aircell. Page 48

49 Network Recap: Applications & Experience SwiftBroadband Ku-Band Satellite Aircell High Speed Internet Service Coverage Near-global Multi-regional Continental U.S. Peak Speeds Up to 432 kbps 2 to 6 Mbps Up to 3.1 Mbps Latency/Delay High High Low Online Experience with Attachments Very Usable; not equal to the ground Full Mobile Broadband Yes** Yes Yes Full Internet Yes** Yes Yes Streaming Video Yes** Yes Yes Full Mobile Broadband BlackBerry Data (simple & text messaging) Yes Yes Yes **Higher-bandwidth services (such as full internet, with large attachments, streaming video) are available with SwiftBroadband, but will run slower than you may be accustomed to on the ground. With SwiftBroadband, a streaming data service option is available offering prioritized/dedicated bandwidth for a much higher cost Aircell. Page 49

50 Network Recap: Equipment & Costs Equipment Costs (uninstalled) SwiftBroadband Ku-Band Satellite Aircell High Speed Internet $80,000-$330,000 $300,000-$400,000 $85,000 Equipment Weight lbs. 42 lbs 15 lbs. Antenna Size 22 L x 5.9 W x 4.8 H 5.3 lbs+ 12 L x 12 W x 13.3 H 18 lbs. 5.9 H x 4.2 W x 6.5 H 1.25 lbs. each (2) Service Costs $ /MB for Data $1.50/minute for Voice $5,995-7,995/month unlimited data $ /MB for data or $1,995/month unlimited data 2010 Aircell. Page 50

51 Inflight Internet Principle Know the Usefulness of Bandwidth Numbers Perhaps THE Most Misunderstood Element All Networks Have Peak Speeds All Networks Are a Shared Resource All Networks are Dynamically-Managed to Give You the Best Experience Possible Don t Use Bandwidth Numbers as an Absolute All That Matters: Can You Do What You Want? 2010 Aircell. Page 51

52 SwiftBroadband Spot Beams (~200 Per Satellite) Available Bandwidth Shared In Each Spot Beam Dynamically-Managed for a Good User Experience 2010 Aircell. Page 52

53 Ku-Band Satellite Transponders (One Per World Region) Available Bandwidth Shared By Each Transponder Dynamically-Managed for a Good User Experience 2010 Aircell. Page 53

54 Aircell Network Sectors (Hundreds In the U.S.) Each cell site has 6 sectors Available Bandwidth Shared In Each Network Sector Certain aircraft are closer to other sites, and are handled by another location 2010 Aircell. Page 54

55 Inflight Internet Principle: Latency is the Untold Story Latency + Bandwidth = Online Experience It s Delay Caused By Distance Not an Issue With Ground Networks High Latency With Satellite Systems Most Noticeable with Web Surfing 2010 Aircell. Page 55

56 Speed Check Websites Caution: Can t Accurately Report On Airborne Network Tests Entire End-to-End Connection 2010 Aircell. Page 56

57 Inflight Internet Principle No Single Aviation Network Does It All None are All Things to All People Multiple Networks Aboard a Single Aircraft are Common Some Systems Can Switch Networks Automatically Called Wide Area Network ( WAN ) Management 2010 Aircell. Page 57

58 WAN Management: Automatic Network Switching ATG AVAILABLE SBB AVAILABLE 2010 Aircell. Page 58

59 Things to Sort Out On Your Own 1. What Would You Like to Do? Voice Internet Cockpit data services 2. Where You Fly? U.S. domestic International A mix of the two 3. A Rough Idea of Budget Will help you narrow your options 2010 Aircell. Page 59

60 Things Your Dealer/OEM Can Help With Referrals: Speak With Others That Operate the Systems You re Considering Choosing a Specific Equipment Package Opportunities to Integrate New Equipment With What You Currently Have Wired or Wireless? 2010 Aircell. Page 60

61 People LOVE Being Online in the Air Have I told you lately that I love you? Faster than the Wi-Fi at O Hare! The best thing ever since planes were invented. I m doing cartwheels up and down the aisle! Totally impressed. I LOVE YOU GUYS! Coolest thing ever. This blows the doors off anything I know of in the air. Wi-Fi to the rescue. Get ready to get me three more systems. Logged into my online class in flight saved me from a make-up! You saved the day! Makes the cheap seats tolerable. My in-box will be clean when I get home. Loved it. Magic. Internet at 35,000 feet. Great to catch up on work before vacation. You guys really saved me. No more awkward small talk with seatmates I m online! 2010 Aircell. Page 61

62 Eight Guiding Principles for Inflight Internet 1. Think About Onboard Equipment and Network Service Separately. Choose your network, then choose your equipment. 2. No Aviation Network Does it All. Equip to satisfy 100% of your needs 80% of the time. 3. Realize How Pervasive the Internet Really Is. Your Mother has a Facebook page. 4. Wi-Fi Isn t the Network Itself. It just connects you without a cord Aircell. Page 62

63 Eight Guiding Principles for Inflight Internet 5. Existing Equipment Can be Useful When Upgrading. Take note of what s in your airplane today. 6. Don t Forget Latency. The forgotten physic. 7. Understand What Bandwidth Numbers Really Mean. And what they don t mean. 8. You No Longer Have to Settle. You don t have to live with a partial solution or without connectivity altogether when you fly. Raise your hand and ask the question. With today s new technologies, it can probably be done Aircell. Page 63

64 Additional Inflight Internet Resources Article: Broadband Comes of Age; Business & Commercial Aviation Magazine, January 2010 Study: The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information; Forbes/Google, 2009 Video Series: Did You Know? (Find on Google) Booklet: Getting Your Business Aircraft Online; Aircell, 2010 Resource Library on Aircell.com Inmarsat SwiftBroadband: Ku-Band: Aircell High Speed Internet: Aircell. Page 64

65 Open Q&A Session I operate a G550 and I want the fastest global Internet service available. What s best for me? I operate an older Challenger 604. I want the Internet and budget is an issue. What are my options? I operate a Hawker 400XP. I want the Internet and budget is an issue. What are my options? I operate a King Air B200. Is there really a system practical for me? 2010 Aircell. Page 65

66 Thank You! We Would Appreciate Feedback on Today s Presentation