Lottery and Gambling Report Bundle

Transcription

1 Brochure More information from Lottery and Gambling Report Bundle Description: Lottery and Gambling Report Bundle - 2 reports at a special discounted price: - Lottery Benchmarking and Success Factors - Benchmarks, Success Factors, and Best Practices, The Updated 3rd Edition - Privatization of State-Controlled Gambling Operators: Only Hype or a Reality in the Near Future? - The Updated 2nd Edition" "Lottery Benchmarking and Success Factors - Benchmarks, Success Factors, and Best Practices 3rd" The study provides a wealth of information on lottery-specific industry benchmarks far beyond existing sales comparisons. NEW IN 3rd EDITION Many more analyses of the Internet/interactive segments incl. product breakdown (Internet lotto, betting,...), mobile business, active users,... In total, the analyses of the interactive segments now make up one third of the entire report. - For the first time we analysed the highly sensitive topic of benchmarking responsible gambling measures (e.g., age limits and verification systems,...) and best practices. KEY FEATURES and 2010 data. Analyses of data from ca. 120 state/public lotteries and operators for the years 2009 and Sales-related benchmarks. Total sales and product-related sales (e.g., lotto, betting, instant, ) benchmarks such as per-capita sales analyses. - Sales channel benchmarks such as number of residents and sales per outlet, interactive/internet sales per capita,... - Marketing benchmarks such as marketing/advertising expenses in % of total sales, optimal media mix of the ad budget,... - Operating expenses benchmarks such as operating expenses in % of sales broken down into human resource (e.g., average personnel expense, sales per employee), IT and communications, and other benchmarks. - Success factors of the lottery business The analysis of success factors is based on an updated survey conducted among more than 40 lottery executives. - Best practices. For each benchmark area we provide updated best practice case studies of the leading lotteries. - In total, the report has 110 pages and more than 100 graphs/exhibits. "Privatization of State-Controlled Gambling Operators: Only Hype or a Reality in the Near Future? - The Updated 2nd Edition" Privatisation of state-controlled gambling operators - 2nd edition. Privatisation is becoming acceptable in the global gambling market Detailed industry report analyzing one of the most relevant and controversial issues of state shareholders in the gambling industry - updated and revised 2nd edition (2009). Four years ago we published our first privatisation study, which was very well received. In the past 12 months, as many new developments sparked increased interest in the market, more and more clients have asked for an updated study. In our first report broke new ground by discussing potential privatisation of gambling operations; by now the situation has developed further and shows additional issues:

2 - Growing relevance of key drivers for privatisations Ever increasing legal pressure (e.g., in most EU states), increasing liberalisation (e.g., in France), and/or tight state budgets (e.g., in the US) are putting pressure on state owners to evaluate a potential privatisation of their gambling assets. - Drastic increase of likelihood that state gambling operations will be privatised soon The number of experts surveyed who believe that some of the top state lotteries/operators will be privatised in the coming 2-3 years nearly doubled compared to MECN's 2005 analysis and survey. - Several privatisations are currently being considered In addition to perennial hot privatisations, such as the UK Tote and Milli Piyango, many other ones are under discussion. According to our survey, several potential privatisations are expected to be at the top of the list: Some Australian and US lotteries/operators, the Hungarian State Lottery, and La Française des Jeux, to name just a few. - Billions are on the table Some of the lotteries/operators that are expected to be privatised in the near future are valued in the double-digit billion dollar range. - Privatisation is no longer limited to only one method In the future privatisation will not necessarily mean a change in ownership of shares,. In addition, alternative forms, such as long-term licenses that transfer responsibility for operations to private companies, are also possible. The report includes: - Analysis of selected potential privatisations and overview of state operators most likely to be privatised in the near future. - Case studies of already privatised lotteries/operators. - Valuation of relevant state-controlled gambling operators. - Discussion of advantages, disadvantages, and options for privatisation of state-owned gambling operations. - Many results are based on a survey of more than 50 industry experts, including representatives from state lotteries, private online operators, and financial investors. - In total, the second edition has nearly 100 pages and 36 graphs/exhibits. - The report is co-authored by many renowned experts, among them the investment bank Sal. Oppenheim. Contents: "Lottery Benchmarking and Success Factors - Benchmarks, Success Factors, and Best Practices, The Updated 2nd Edition" Table of Contents: 1 Introduction 2 The Impact Of The Global Financial And Economic Crisis On State Lotteries 2.1 The Impact On Us Lotteries 2.2 The Impact On European Lotteries 3 Total Sales Benchmarks 3.1 Total Sales Per Capita 3.2 Real Market Penetration - Per Capita Sales As % Of Per Capita Income 4 Lotto Sales 4.1 Benchmarks 4.2 Success Factors Results Of Mecn Survey 4.3 Best Practices Lae - Loterías Y Apuestas Del Estado Norsk Tipping Lotterywest Lotto Bremen Irish National Lottery 5 Betting Sales 5.1 Benchmarks 5.2 Success Factors Results Of Mecn Survey 5.3 Best Practices

3 5.3.1 Svenska Spel Norsk Tipping Danske Spil Veikkaus Pmu Opap Hong Kong Jockey Club Oregon State Lottery 6 Instant Lottery 6.1 Benchmarks 6.2 Success Factors Results Of Mecn Survey 6.3 Best Practices Massachusetts Lottery La Française Des Jeux Lottomatica 7 Keno Sales 7.1 Benchmarks 7.2 Best Practices Opap Veikkaus Rhode Island Lottery Massachusetts Lottery 8 Vlt Sales 8.1 Benchmarks 8.2 Best Practices 9 Retail Channel - Benchmarks Related To The Retail Channel 9.1 Density Of Retail Outlets 9.2 Sales Per Retail Outlet 9.3 Retail Strategies In Comparison 9.4 Success Factors Results Of Mecn Survey 10 Internet And Interactive Channels - Benchmarks Related To The Internet And Interactive Channels 10.1 Internet Sales 10.2 Registered Users, Sales Per User, And Other User-Related Benchmarks 10.3 Growth Rates Of Interactive Sales Of State Lotteries 10.4 Success Factors Results Of Mecn Survey 10.5 Best Practices Austrian Lotteries Pmu Norsk Tipping Svenska Spel Veikkaus Kansas Lottery 11 Overall Cost Efficiency 11.1 Operating Expenses Benchmarks 11.2 Economies Of Scale In The Lottery Business 11.3 Success Factors Results Of Mecn Survey 12 Marketing Effectiveness 12.1 Marketing Expenses Benchmarks 12.2 Success Factors Results Of Mecn Survey 13 Human Resource Effectiveness 13.1 Personnel Expenses Benchmarks 13.2 Success Factors Results Of Mecn Survey 14 Prizes

4 15 It And Data Communications Costs 16 Retailer Commission 17 Potential Public Income From Lotteries 18 Other Benchmarks 19 Methodology 20 List Of Exhibits 21 About The Authors And Contact "Privatization of State-Controlled Gambling Operators: Only Hype or a Reality in the Near Future? - The Updated 2nd Edition" Table of Contents: 1 Executive summary 2 Privatisation of state gambling operations status worldwide 2.1 Introduction to privatisations Definition of privatisation in the gambling market From state to private ownership a step-by-step process Number of privatisations expected to increase Liberalisation not equal to privatisation Different views of management and shareholders 2.2 Developments driving privatisations in the gambling market Increased legal and political pressure on existing gambling regulations Tighter state budgets due to economic crises Unlicensed Internet offerings are still successful 2.3 Key regions and sectors for privatisation 2.4 Overview of different types of state-controlled gambling operators 3 Selected potential privatisations in the near future 3.1 La Française des Jeux Privatisation in view of liberalisation The privatisation story so far 3.2 Privatising the Turkish lottery Milli Piyango a never- ending story? A seemingly endless privatisation process Company value of Milli Piyango Allocation/split of sales among licensee, players, and state after the privatisation Value of the 10-year license was the starting price too high? Overview of bidders The main principles of the license and regulations Company profile of Milli Piyango the national lottery 3.3 UK tote planned for a long time and hopefully implemented soon 3.4 US lotteries many would like a privatisation, but will it happen? Federal lottery statutes the basis for lottery operations in the US The opinion of the US Department of Justice and the reactions of the US lotteries Massachusetts Lottery California Lottery Texas Lottery Illinois Lottery Others 3.5 Planned privatisations Down Under - Australia New South Wales Lottery Tote Tasmania Victoria betting 3.6 Lutrija Crne Gore - Montenegro 3.7 Loteria Electronica - Puerto Rico

5 3.8 Hungarian State Lottery 3.9 Others 4 Advantages of privatisation 4.1 Advantages from introducing market competition 4.2 Are state-controlled companies inefficient compared to private operators - A benchmark analysis 4.3 Cost efficiency varies widely 4.4 Private operators - putting an end to the regressive tax 4.5 Regulation vs. self-regulation 4.6 Freedom to choose 5 Disadvantages of privatisation 5.1 Increase in negative social externalities of gambling Does privatisation lead to market expansion? Does privatisation lead to increased problematic gambling? Incentive schemes of private gambling operators - focus on sales and profit? 5.2 Lottery - A need for a natural monopoly? 5.3 Guarantee of a basic supply of gambling products 6 Possible options for privatisation 6.1 Overview of alternative modes of sale 6.2 Placing shares on the capital market 6.3 Trade sale to a strategic or financial investor 6.4 If selling to private companies which buyers would be best suited? 6.5 Sale to other/foreign state-controlled gambling operators 6.6 Sale to other state-controlled bodies % vs. 49% - how much to sell? 7 Valuation - what are state-controlled gambling operators worth? 7.1 Methods, peer groups, and multiples for valuation 7.2 Valuation of relevant state-controlled gambling operators 7.3 Valuation using multiples approach 8 Explanation of the trade sale process 8.1 Analysis and preparatory phase 8.2 Marketing and due diligence phase 8.3 Negotiating phase 8.4 Ancillary conditions imposed by the seller in privatisation processes 9 Case studies of privatized gambling operators 9.1 UK National Lottery 9.2 OPAP 9.3 Maltco 9.4 Tabcorp 9.5 UniTAB Tatts Group 9.6 Casinos Lower Saxony 9.7 An Post Irish National Lottery Company 9.8 South Africa from Uthingo to Gidani 9.9 Others 10 The other way around nationalisation of lottery operators 11 Future developments 11.1 Increase in privatisations in the near future? 11.2 Overview of state operators most likely to be privatised in the near future 12 Recommendations 12.1 Recommendations for state shareholders 12.2 Recommendations for potential investors 13 Methodology 14 Appendix

6 15 List of exhibits 16 About the authors and contact information 17 Related MECN reports Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.

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