UBIC MILK INGREDIENTS EASTERN EUROPEAN MARKET CONSULTING. Marketing development Strategy consulting Partnership searches Information systems

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1 MILK INGREDIENTS EASTERN EUROPEAN MARKET Science Market Regulation UBIC CONSULTING Marketing development Strategy consulting Partnership searches Information systems

2 Technical & Competitive Scanning Regulations Manufacturers 350 pages This comprehensive report is based on in-depth interviews with food companies completed by a desk review. It provides for DECISION MAKERS a global understanding of the sector as well as an outlook on its future. New trends and perspectives Sales by country and ingredient category Production volumes by country Suppliers Users Dairy products Nutritional beverages Dietetic & Sport & Slimming foods Meal replacements Clinical Nutrition Infant formula Milk Proteins WPC 35/80-85/ WPI 90/ hydrolysates Casein/ Casin hydrolysates Milk fractions CENTRAL EUROPE Poland Estonia Hungary Slovakia Czeck Republic EASTERN EUROPE Russia Ukraine SOUTH EASTERN EUROPE Turkey

3 MILK INGREDIENTS MARKET EASTERN EUROPE MARKET APPLICATIONS SAMPLE TABLE 2009 utilization of Whey Protein Concentrate in Human Foods Applications Dairy products Market size Volume in tons Targeted functionalities Improve texture and viscosity Reduce syneresis Improve flavours and mouthfeel Enhance prebiotics with lactose 24% 20% 23% Dairy Industry Dry blends 33% Infant Formulas All other uses Ice cream Infant formula Beverages Sports food & Slimming products Food supplements Strong water binding capacity Good emulsifying capabilities Whipping and foaming characteristic Low-cost replacers in low-fat products Whey protein hydrolisate to reduce allergy to β-lactoglobulin Whey rich in α-lactalbumin good source of tryptophane and BCAA Increase the level of whey protein to compensate the low level of cysteine and tryptophane Increase the level of lactoferrin WPC or MPC can stabilize cultured dairy beverages New protein developed to maintain their biological value during heat treatment Whey is fully soluble in acid medium such as juices and carbonates drinks Good binding properties for bars and bland flavour No real alternative to WPC in bodybuilding WPI in slimming products and low-carb, low-fat products Whey peptides and factions like lactoferrin Blenders expects proof of nutritional

4 MILK INGREDIENTS MARKET EASTERN EUROPE Applications Confectionery Market size Volumes in tons Targeted functionalities WPC is a cost saving replacer of SMP or milk solids Improves flavour of chocolate products Meets requirements as regards structure, mouth-feel, meltdown and gloss Permeates for low sweetness products Bakery WPC are used to improve baking qualities in breads and cakes Egg replacer in cake and cookies WPC can help reduce cooking and baking losses to improve yield. WPC gels when heated, promotes adhesion of batters and breaders to their substrate. Meat Can partially replace meat proteins particularly for high protein meats Eliminate the fat content in meat products Water binding capacity reduces shrinkage Improves emulsion, slicing and flavour Ready-to-eat Clinical nutrition Meal replacements, due to the low-carb trend, create a strong demand for WPI and 80WPC. In ready-to-eat (RTE) meals, WPC helps provide thickening and a smooth mouthfeel to sauces Pasta ready meals for nutritional enhancement WPC are fat mimetics carrying viscosity, mouth-feel and appearance in low-fat products Isolates are more difficult to mix into a product than WPC Solubility, wettability, may also be other issues with isolate

5 The various types of milk ingredients Total Milk Proteins Phosphocaseinates Ionic Casein Caseinates aplha - Casein Beta - Casein Bio-active peptides casomorphines ACE-inhibitors immunomodulating enzymes casein phospho peptides casoxin casokinin Cream Skimmed milk Lactic or Acid Casein K - Casein Glycomacropeptide Rennet Casein Phosphopeptide Milk Curd Whey o Sweet o Medium acid o Acid Whey Protein Concentrate Whey Protein Isolate Immunoglobulin Alpha lactalbumin Beta lactoglobulin Lactoferrin Lactoperoxydase Proteose-peptones Peptides Xanthine-oxydase Bio active Peptides Alpha - lactorphin Beta - lactorphin lactoferroxin lactoferricin Delactosed and Demiralised whey Lactose Lactilol Lactulose Lactobionic acid Oligosaccharides Lactic acid

6 MILK INGREDIENTS MARKET EASTERN EUROPE Cheese whey using ultrafiltration process

7 MILK INGREDIENTS MARKET EASTERN EUROPE BABY FOOD MARKET OVERVIEW Nutricia Poska has about half the entire baby food market in Poland, with % held by Nestle Polska and Alima Gerber, with Hipp Polska taking %. It is estimated that an annual value of the Polish baby food market which comprises about 400 different products, amounts to ZI bn (US$ mn, mn). Other sources estimated the babyfood sector to tons and, Mio. The sector is growing despite the diminution of births. The Russian baby food market is divided between domestic baby food producers, large international food conglomerates, and a group of small and medium-size East European producers Production by Country and Ingredient Profiles of Companies detailing their use of Ingredients and Expectations Table of Contents Russian baby food market evoluction ( in value) Market Size for each Ingredient Supplier Profiles Baby Food Market Russia Main Actors 7% 6% 5% 4% 14% 26% 17% 21%

8 Milk Ingredients Demand Russia 2010 in Volume (Mtons) WPC 35% WPC 80-85% WPI MPC Caseins Hydrolysates Milk fractions Ukraine Poland Hungary Czech Rep Baltic countries Croatia - Slovakia Bielarus Total

9 EU Export of whey powder Exports to Third Countries EU27 Poland Czech Republic Lithuania Estonia Latvia Hungary Slovakia Bulgaria Slovenia Rest of EU

10 EU Trade in Infant Formula and Certain Protein Products - '000 tons Exports 2009 Country of destination CZ HU PL RU TR UA TOTAL EU27 EU27 EU27 CN code of 6 TOTAL EXTRA INTRA Infant formula WPC MPC Lactalbumin/ WPI MPI (in 3504) All whey Whey Powder Liquid & Concentrated whey Imports 2009 Country of origin CZ HU PL RU TR UA TOTAL EU27 EU27 EU27 of 6 TOTAL EXTRA INTRA Infant formula WPC MPC Lactalbumin/ WPI MPI (in 3504) All whey Whey Powder Liquid & Concentrated whey

11 Company profile example COMPANY INTERVIEW Russia Tel : Fax: Company presentation The company was founded in 2002 and is based in Moscow, the Russian Federation. It is one of the leading manufacturers of dairy products and child nutrition in Russia, Ukraine and Kazakhstan. Strong brands, wellperforming logistics, optimal allocation production sites and close partnership with more than 1000 suppliers of raw milk allow them daily offer fresh produce more than 170 million consumers. It has staff. Interview 1 What would you like like to see new, improved from manufacturers of ingredients for children s food? 5 Do you use hydrolysates in your manufacture? If yes, what technical problems do you face? We mainly use amino acids. Technical problems we had before (alteration parties of products) but now we have a new chief technologist, who solved important problems of our company with suppliers 6 How do you consider, what new requirements to components for children's food will be entered in the nearest future? In our country we have regional developments so around Povolzhiya there are many depressive regions. Therefore in one part the problem is we need wide assortiment for different groups of population. For another part, main point in selecting the product is price. Unfortunately, often people chose bad quality because of price. Sourcing of Ingredients Before we had a practice to use without lactose ingredients, but since the crisis it's stand exspensive for us. And our company-supplier from our region collapsed. For our company it would be so important to buy them (ingredients) on accessible market price 2 Name,please, the basic requirements of quality, which you claim for components of children's food?. For us mainly the necessity is of state standards of quality, in future (possible) standards could be corresponding with standards of other countries. 3 What kinds of protein do you use as a part of your children s food? 4 What ratio casein/ whey protein is in children's food which makes your enterprise (in % to the general result)? Find difficultly to answer,maybe about 5-6% Kind of protein WPC 35 WPC 50 WPC 80 WPI 90 MRS Casein Used yes yes

12 MILK INGREDIENTS MARKET EASTERN EUROPE INTRODUCTION 7 Whey Supply 11 WPC-WPI Supply 12 MILK INGREDIENT MARKET IN EASTERN & CENTRAL EUROPE 22 Market trends 23 Technical issues 29 MILK INGREDIENT MARKET BY COUNTRY 34 WPC - WPI production by country 35 CENTRAL EUROPE 44 Ukraine 44 Poland 45 Estonia 47 Lithuania 48 Hungary 49 Slovakia 50 Czech Republic 51 EASTERN EUROPE 54 Russia 54 SOUTH EASTERN EUROPE 56 Turkey 56 MILK INGREDIENT MARKET BY NUTRITION SECTOR 58 INFANT FORMULA 59 CENTRAL EUROPE 61 POLAND 62 Highlights 62 Demographics 63 Baby Food market 64 Infant Formula Market 64 Suppliers 66 Company profiles 67 NUTRICIA POLSKA Sp. z o.o. 67 GEO-POLAND SP ZOO 68 CROATIA 69 Highlights 69 PLIVA 70 PODRAVKA SLOVENIA 72 Infant formula market 72 Highlights 72 KOLINSKA 73 KRKA 74 RUSSIA 75 Highlight 75 Russian Baby Food Market 77 Russian Infant Formula Market 85 Prescription 94 Suppliers and Market shares 95 BABY FOOD PLANT ISTRA-NUTRICIA PJSC 102 NESTLE RUSSIA 104 NUTRITEK 111 WIMM-BILL DANN FOODS 118 UNIMILK 127 ZAVOLZHSKY DAIRY PLANT 128 MANROS M 135 SUHINICHSKIY PLANT 135 UKRAINE 136 Highlights 136 Formula Consumption 138 Manufacturers 142 "FAVOR" FIRM 144 BALTA DAIRY CANNING PLANT 145 NESTLE UKRAINE 148 HiPP UKRAINE 150 KHOROL CANNED INFANT MILK 152 WIMM-BILL-DANN / BURYNSKY MILK POWDER 153 BALTA DAIRY CANNING PLANT 154 LLC Veronika 155 PIVDENNYL BABY FOOD CANNING PLANT 156 TURKEY 157 Highlights 157 Demographics 157 The Turkish Infant Formula Market 159 Supplier s Market shares 160

13 MILK INGREDIENTS MARKET EASTERN EUROPE Company profiles 161 ROSS ABBOTT Labs 161 ULKER GIDA SANAYI VE TICARET ANONIM SIRKETI / HERO GROUP (CH) 162 FMG GROUP COMPANIES 163 SOYYIGIT GROUP 164 CZECH REPUBLIC 166 Highlights 166 Demographics 166 Evolution of babyfood sales 167 Infant Formula market 168 Distribution 169 Manufacturers and market shares 170 Company profiles 171 H.J. HEINZ PMV R/SR A.S. 171 NUTRICIA A.S. 171 DIETETIC & SPORTS & SLIMMING 172 CENTRAL EUROPE 174 HUNGARY 174 Company profiles 177 SCITEC NUTRITION 177 BIO TECH NUTRITION Ltd 179 PROMECOM Ltd 182 Figure Drink System 182 CZECH REPUBLIC 185 ATP Nutrition 186 PML Protein.Mléko.Laktóza a.s., 187 WALMARK 190 POLAND 193 OLIMP LABORATORIES Sp. z.o.o 194 EASTERN EUROPE 196 RUSSIA 196 Company profiles 199 SPORTFOOD RUSSIA 199 NUTRITEK 200 TURKEY 202 Company profiles 204 KAVI GIDA SANAYI TICARET LTD 204 Ukraine 208 Consumer Health in Ukraine 208 Company profiles 210 MUSCOOL 210 CLINICAL NUTRITION 211 RUSSIA 214 Nutritek 215 TURKEY 218 Company profiles 218 NUTRICIA CLINICAL NUTRITION TURKEY 218 UKRAINE 221 Company profiles 224 NUTRICIA UKRAINE 224 MILK INGREDIENT SUPPLY IN EASTERN EUROPE 227 WORLD PROTEIN (HU) 228 PML Protein.Mléko.Laktóza a.s., (CZ) 229 REGULATION 230

14 MILK INGREDIENTS MARKET EASTERN EUROPE ORDER FORM Sections Up-date 2010 Complete study All sections 3,990 Russia - Ukraine 2,990 One section Central Europe 1,900 South Eastern Europe 390 Study purchase includes one year update available on-line on UBIC s Extranet Assistance is also available for specific questions COMPANY Name Position Date Signature

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