World overview of ski resorts

Transcription

1 World overview of ski resorts OITAF Congress 211 Rio de Janeiro LV/9/8/211 Agenda State of the industry Picturing present situation Recent evolution in attendance A view on the demand side Recent evolution in lifts A view on the supply side page 2

2 The state of the industry today LV/9/8/211 The world ski market 2 ski resorts 6 places of practice 27 lifts 8 countries page 4

3 The world ski market Market share in the worldwide skier visits (4 million yearly skier visits) Asia & Pacific 15% Various % America 23% Eastern Europe & Central Asia 5% Western Europe 11% Alps 46% page 5 Major players (countries) A limited number of countries concentrate most of the attendance 7 countries Others 22% 7 countries Majors 78% page 6

4 Top countries in the world United States France Austria Japan Switzerland Italy Canada Germany Sweden Spain Korea, South Norway China Slovakia Russia Czech Finland Andorra Poland Australia Argentina Slovenia New Zealand Chile Romania In million skier visits page 7 Major players (resorts) At national level, a limited number of ski areas concentrate most of the attendance Example : Switzerland Other resorts 13% 63 resorts 142 resorts Resorts > 1' SV 87% page 8

5 Top resorts of the world La Plagne SkiWelt Wilder Kaiser-Brixental Les Arcs Courchevel-Méribel-Mottaret Kitzbuehl Ischgl/Samnaun Silvretta Arena Saalbach Hinterglemm Leogang L'Alpe d'huez Whistler Blackcomb Val Thorens Soelden Zillertal 3 -Mayrhofen Les Ménuires Tignes Flachau-Wagrein-Alpendorf Davos-Klosters Zermatt Breckenridge Serre-Chevallier Mammoth Vail Chamonix St. Moritz Adelboden-Lenk Planai-Hochwurzen-Hauser-Kaibling-Reiteralm Val d'isère Les Deux-Alpes Flaine-Morillon-Samoens-Sixt Serfaus-Fiss-Ladis Zillertalarena St. Anton/St. Christoph/Stuben Jungfrauregion Keystone Verbier Avoriaz Gstaad-Region Méribel Steamboat Killington Hochzillertal-Hochfuegen-Kaltenbach Copper Mountain In million skier visits page 9 Who are the skiers? Spread of the skiers upon country of origin (11 million skiers estimated worldwide) Asia & Pacific 19% Various 1% Alps 21% America 2% Eastern Europe & Central Asia 13% Western Europe 26% page 1

6 National skiers Strength of national customer base of most of the big players. Foreign visitors concentrate on a few top international resorts. Share of foreign visitors 1% 9% 8% 7% 6% 5% 4% 3% 2% 1% % Domestic Foreigners Andorra Austria Switzerland New Zealand France Bulgaria Italy Slovenia Canada Czech Germany Hungary Korea, South Slovakia Spain Finland Norway Sweden United States China Poland Romania Ukraine Japan Australia page 11 National vs international Share in the number of skiers of foreign visitors is less than one sixth of total attendance Internationals 14% Nationals 86% page 12

7 Recent evolution in attendance A view on the demand side LV/9/8/211 Europe - Alps Skier visits (million) /1 21/2 22/3 23/4 24/5 25/6 26/7 27/8 28/9 29/1-5.7 % page 14

8 Europe - Alps Attendance is still on a growing trend in some countries Evolution of the 5 years average attendance (million skier visits) /5 25/6 26/7 27/8 28/9 29/1 Austria France page 15 Europe - Alps... while on a rather declining trend in some others 3 29 Evolution of the 5 years average attendance (million skier visits) /5 25/6 26/7 27/8 28/9 29/1 Italia Switzerland page 16

9 North America Skier visits (million) North America 2/1 21/2 22/3 23/4 24/5 25/6 26/7 27/8 28/9 29/ % page 17 Mature markets; USA however successfully fighting against decline in visitation Evolution of the 5 years average attendance (million skier visits) /5 25/6 26/7 27/8 28/9 29/ Canada USA (left) page 18

10 Europe Other western countries Skier visits (million) % 2/1 21/2 22/3 23/4 24/5 25/6 26/7 27/8 28/9 29/1 page 19 Europe Other western countries Norway still showing some real growth trend, while Andorra suffering Evolution of the 5 years average attendance (million skier visits) /5 25/6 26/7 27/8 28/9 29/1 Andorra Spain Finland Norway Sweden page 2

11 Asia - Pacific Skier visits (million) Asia - Pacific 2/1 21/2 22/3 23/4 24/5 25/6 26/7 27/8 28/9 29/1-2.5 % page 21 Decline in Japan, growth in South Korea, maturity in Australia / New Zealand Evolution of the 5 years average attendance (million skier visits) /5 25/6 26/7 27/8 28/9 29/ South Korea Australia New Zealand Japan (left) page 22

12 Recent evolution in lifts A view on the supply side LV/9/8/211 New lifts 4 35 New lifts deliveries by regions Various Europe East Asia America Alps page 24

13 New lifts 4 35 New lifts deliveries by lift type Others Surface lifts Chair-fix Chair-detachable Tram Gondola page 25 Lifts - evolution Inventory Renewals Switzerland Germany Italy Japan United States Austria France 4' 3' 2' 1' 1' page 26

14 Lifts - evolution Inventory Renewals Greece Andorra Chile Korea, South Romania Argentina Australia Slovenia Spain Finland Russia Slovakia Norway China Czech Sweden Poland Canada 1' page 27 Lifts - evolution United States Canada Switzerland France Austria Italy renewal rate Georgia Korea, South Serbia Latvia Kazakhstan Belarus Armenia % 2% 4% 6% 8% 1% page 28

15 Lifts : less but better Evolution of the number of lifts in France and Switzerland 4'5 4' 3'5 3' 2'5 2' 1'5 1' page 29 Further reference Page «Publications» page 3

16 19, Margelle CH Genève Tel / fax/ messagerie: Courriel : vanat@vanat.ch Internet : LV/9/8/211