Year 2010/2011 Technology, Policy and Management Minors Management of Technology. MOT-Mi Dr.ing. V.E. Scholten TBM

Transcription

1 Program overview 19-Aug :40 Year 2010/2011 Organization Technology, Policy and Management Education Minors Management of Technology Code Omschrijving ECTS MOT-Mi MOT-Mi Ondernemerschap: Technology-based Entrepreneurship IO3803 Product Development and Innovation 3 IO3804 Introduction Entrepreneurship & Business Planning 4 IO3806 Business Marketing for Engineers 3 WB3482 Finance for Entrepreneurs 3 WM0560TU Essentials of Technology-Based Business 4 WM0561TU Case Study in Technopreneurship 10 WM0926TU Managing Start-ups 3 p1 p2 p3 p4 p5 Page 1 of 6

2 .1 Year 2010/2011 Organization Technology, Policy and Management Education Minors Management of Technology MOT-Mi Minor Coordinator Administration by the Faculty of ECTS Minor (Volume) 30 Maximum number of participants Minimum number of participants Minor Remarks / Schedule TBM This Minor is given in. Page 2 of 6

3 IO3803 Product Development and Innovation 3 Responsible Instructor Ir. S.G. van de Geer Exam Period 2/0/0/0 none IO3804 Introduction Entrepreneurship & Business Planning 4 Responsible Instructor Dr.ir. F.E.H.M. Smulders Exam Period 1 Course Contents x/0/0/0 English A caleidoscopic introduction to technology-based entrepreneurship centred around the following four business pillars: products, planning, processes & people. Products What are opportunities for new products & services? Difference between products & services. The creative start: idea creation (Product Market Technology Offering, PMTO) in terms of creative process and content. Push-pull interchange point & Productuser interaction. A 'bluf your way into' creativity course is included. Planning We will take a look at the how and why of a Business plan. Purpose, target group & contents. Relationship with other plans that companies might use, like strategic plans and future visions. Processes Organisational processes for entrepreneur- & intrapreneurship and new business search and development. What kind of processes are to be found in a company? Primary & secondary processes. Strategic and enabling processes. How are all these processes related in terms of organisational structure and interprocess information transfer. What are the important boundary crossing processes in a business network. What are the essences of all these processes and how do these processes develop from scratch. Study Goals Education Method Books Assessment People Psychological characteristics of entrepreneur and entrepreneurial team. Team composition and balance. Attendees will reflect with an individual assessment to identify their individual strengths and pitfalls. Introductory course on technological-based entrepreneurship. Understand start-ups, business propositions, business models, characteristics of an entrepreneur and the why and how of a business plan. Inter- and intra-organisational innovation processes. Basics on creative problem solving. Business thinking and jargon. Theories on new business development and technology life-cycles. During the first two weeks the students will be fully engaged with this course and will have no other parallel courses or obligations belonging to other courses of this minor. These two weeks cover 75% of the 4 ECTS. The final credit point will be in the form of some theoretical classes during the following weeks and a final exam at the end of the first quarter. During the two weeks we will have: Class lectures, case studies & group assignments, plenary presentations & discussions, role games. All classes will be highly interactive between students and lecturers. Voor het vak zullen een aantal wetenschappelijke artikelen en een dictaat gebruikt worden. Het dictaat heet: Introduction Entrepreneurship & Writing a Business Plan - Thema: Productinnovatie. Dit dictaat is beschikbaar via de normale kanalen. 4 group assignments make up 70% of the final grade. A final exam on theories will make up the other 30%. The group assignments and the exam are both compulsory. Page 3 of 6

4 IO3806 Business Marketing for Engineers 3 Responsible Instructor Prof.mr.dr.ir. S.C. Santema Education Period 2 Start Education 2 Exam Period 2 3 0/3/0/0 Course Contents English The course is meant to provide insight into marketing aspects of business to business markets. These markets are clearly different from consumer markets in product development, production and sales. Internet will be used intensively for this course. Marketing and Market information After initial exploration of the basic concepts this section will deal with buying behaviour of organisations. In order to build and develop a relationship it is crucial to know how the customer organisation has organised its purchasing function. Information systems can play an important supporting role. In addition, industrial market research, which is characterised by its qualitative nature, is vital as well. Fuzzy marketing will also be addressed. Industrial Buying Behaviour Selling includes the anticipation of purchasing decision of an industrial client. This is especially true for technical or technological products. The Decision Making will be dealt with. Planning, Organisation and Control Planning, organising activities and controlling the execution is very important. This part of the course will use the following site: Study Goals Education Method Literature and Study Materials Assessment Special Information Marketing of services It is said that The Netherlands has changed from a productions towards a service economy in the nineties. This trend is also noticeable in business-to-business markets. This is understandable because customers would like to use the products. Actual ownership has become less important. After completing the course student will have insight into the fundamental concepts of business marketing: marketing and market information; industrial buying behaviour; planning, organisation and control; marketing of services. Lectures (2 hours a week), supported by cases and the internet. The cases illustrate concepts relevant to this course. Reading will be required. Dwyer, Robert F., and Tanner, John F., Jr., (2002), Business Marketing: Connecting Strategy, Relationships, and Learning, Second Edition, McGraw-Hill Irwin, Burr Ridge, IL., ISBN The lectures and potential articles are available on the internet site. The course will be graded based on a combination of group and individual work. Cases, internet, and literature will be dealt with in groups. Furthermore, two individual assignments will be given. All course components have to be completed in order to receive a final grade. Prof. mr.dr.ir. S.C.Santema, 4A-20, phone +31 (0) s.c.santema@tudelft.nl WB3482 Finance for Entrepreneurs 3 Responsible Instructor Drs. J. Spaans Exam Period 1 2 4/0/0/0 (beginning in week 3) 3mE Maritime & Transport Technology Page 4 of 6

5 WM0560TU Essentials of Technology-Based Business 4 Module Manager Exam Period 1 2 Summary Course Contents x/0/0/0 This course takes newly developed technology as the starting point for analyzing the commercial potential of implementing this new technology in a marketable product, process or service. Students will learn to distinguish between an invention, a good idea for a commercial application and an innovation. The focus is on identifying opportunities and analyzing market potential. This applies to both real entrepreneurs (technostarters) and entrepreneurial employees of technology-based companies. Identifying opportunities for technology-based business; Inventions vs. Innovations; Finding applications for new technologies; Evaluating the options and focusing on unique selling points; Generating technology trees; Maturity analyses of technologies and the market; Appropriability; Innovation models; Inventive problem solving; Intellectual property management; Choosing a business model; From product idea to technostarter. Study Goals You will develop a thorough understanding of technology-based entrepreneurship; the contexts, the forms, and the risks and opportunities associated with technology-based entrepreneurship. You will develop skills to analyze entrepreneurial opportunities, to understand customers, to analyse markets, to be able to generate and appropriate the value of new technologies and to choose the right organizational business model. Education Method Literature and Study Materials Lectures; in-class exercises; case studies; guest speakers. The course is organized into six sessions. Each session consists of a mixture of lecturing, and discussions of cases, literature and assignments, and presentations. For each session you study the literature and prepare assignments with your group. Two of the assignments you have to present and these will be graded. For class presentations, we will announce beforehand which groups will have to present in which class. In each session, we will start with an introduction and discussion of the literature of one hour. In the second hour, cases and assignments will be discussed and two groups will present their solution. The other groups will provide feedback and participate in the class-wide discussion. In class we will introduce additional questions about the case or the literature. You are also invited to introduce your additional questions. Through class discussion we will further deepen our understanding of the topics and themes of the class. In the third hour, the lecturer will end the session by drawing conclusions and summarizing the content of the class. Recommended book: Scott A. Shane - Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures. Wharton School Publishing, ISBN Journal articles: Will be posted on Blackboard-site. Slides presented in class: Will be posted on Blackboard-site. Assessment Individual Written Exam (60%) Two Group Assignments (each 10%) Group Assignment Presentation (each 10%) WM0561TU Case Study in Technopreneurship 10 Module Manager 2 Exam Period 2 x/x/0/0 English WM0926TU Managing Start-ups 3 Module Manager Dr. H.G. van der Voort Education Period 2 Start Education 2 Exam Period 2 3 0/2/0/0 Page 5 of 6

6 Ir. S.G. van de Geer Prof.mr.dr.ir. S.C. Santema Dr.ir. F.E.H.M. Smulders Drs. J. Spaans Industrieel Ontwerpen Design Aesthetics Telephone C Industrieel Ontwerpen Marketing en Consumentenondz. B Telephone c3.050 Economics of Techn. and Innov. Industrieel Ontwerpen Management & Organisatie Telephone B Telephone B31-c2.090 Telephone B31-c2.090 Centre for Entrepreneurship Centre for Entrepreneurship Mech, Maritime & Materials Eng Onderwijs en Studentenzaken Telephone B31-c2.090 Dr. H.G. van der Voort Telephone b2.140 Policy, Org Law & Gaming Page 6 of 6