Faculty of Business Management. Undergraduate Programme English Courses - Descriptions

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1 Faculty of Business Management Undergraduate Programme English Courses - Descriptions Summer Semester 2015 Fachhochschule Kiel - University of Applied Sciences Faculty of Business Management Christina Abraham Sokratesplatz 2 D Kiel Tel (0) international.wirtschaft@fh-kiel.de Web:

2 Content Introduction to Business 3 Principles of Marketing 4 Operations Management 5 Strategic Management 6 Cross Cultural Business Management 7 Market Research 8 Management Simulation 9 Managing Sustainability for Modern Businesses 10 Organisational Behaviour 11 Cost Accounting 12 Topics in Applied Finance 13 International Conflict Management 14 Bachelor Thesis 15 Oral Presentation of Knowledge 16 Summary 17 This is a compilation of descriptors of the undergraduate courses that the Faculty of Business Management currently offers in English. Please note that this list is preliminary and courses may be subject to change. For further questions please contact: Christina Abraham Phone ++49 (0) ) Christina.Abraham@fh-kiel.de. 2

3 Introduction to Business This course is designed to introduce the student to the principles and functions of business. Business will be studied as an important part of the total social, political and economic environment. The following areas of business will be covered: business environment, forms of business ownership, managing organizations, marketing management, technology, information and finance. During the course there is a business simulation (TOPSIM easy Management). The participants of the course simulate decisions of a company. Successful companies/groups get bonus points for the written exam. One group will be about 5 students. To provide the students with a basic overview of the business community To introduce the students to the concepts and terminology of business To acquaint the students with the various functional areas of the firm business environment, forms of business ownership, managing organizations, marketing management, technology/information and finance and how these interact in connection with a business simulation To provide the student with a background which will assist her/him in analyzing and studying business To provide the students with the problem solution process Presentation of results, strategies and analyses Group work Contact with different cultures Business Environment Forms of Business Ownership Managing Organizations Marketing Management Technology and Information Finance Hours per Week: 4 Cycle: 1st semester Lecturer: Prof. Dr. Karsten Eisenschmidt (Karsten.Eisenschmidt@fh-kiel.de) Assesment: business simulation, business case presentation, written assignment Registration: during the first session Participation in business simulation and business case presentations is compulsory! 3

4 Principles of Marketing Principles of Marketing introduces the essentials of marketing (key concepts, methods of analysis, strategies and tactics) critical to managing profitable customer relationships in today s dynamic and connected environment. The course is structured to cover legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion, and marketing channel decisions. While at the same time identifying factors marketing managers take into account when creating a marketing plan, including buying behaviour, market segmentation, product life cycle, packaging, branding, pricing, advertising, sales promotion, public relations, personal selling, and product distribution methods. To introduce students to marketing strategy and to the elements of analysis: marketing, customer, company and competitor. To familiarize students with the elements of the marketing mix (product, pricing, promotion, and distribution strategies) To enhance problem solving and decision making abilities by learning how to leverage strategic marketing analysis to inform tactical marketing mix decisions, while providing a comprehensive framework to evaluate marketing decisions and to create successful marketing initiatives. To expand knowledge of the marketing industry while increasing awareness of the strategic and tactical decisions behind today s top performing brands Introduction to Marketing Marketing Research Marketing Strategy Creating a Customer-Driven Marketing Mix a. Brand Decisions b. Product Decisions c. Promotional Decisions d. Distribution Decisions e. Pricing Decisions Hours per Week: 4 Cycle: 2nd semester Lecturer: Prof. Dr. Marco Hardiman (Marco.Hardiman@fh-kiel.de) Assesment: Written assignment Registration: Please register via LMS and join the 1st session for further details. 4

5 Operations Management Operations management is concerned with creating the services and products upon which we all depend. And all organizations produce some mixture of services and products, whether that organization is large or small, manufacturing or service, for profit or not for profit, public or private. Operations management gives all these organizations the potential to improve both efficiency and customer service simultaneously. Operations management is everywhere; it is not confined to the operations function. All managers, whether they are called finance managers, HR managers or operations managers manage processes and serve customers (internal or external) and therefore have to manage some form of operation. The aim of this course is to give students a basic understanding of how operations are designed, managed and improved. Students should, at the end of the course, be able to explain the role of operations management in an organization and know the key terms of operations management. They should furthermore understand and be able to apply the basic concepts and techniques for designing and managing operations. Introduction to Operations Management Operations Performance and Strategy Process Design Product Design Supply Network Design Layout Design Operations Technologies/ Job Design Managing Capacities Inventory Management Supply Chain Management Enterprise Resource Management Quality Management Hours per Week: 6 Cycle: 2nd semester Lecturer: Prof. Dr. Peter Franke (peter.franke@fh-kiel.de) Assesment: Two-hour written examination based on the full syllabus Registration: via LMS ( 5

6 Strategic Management The course pivots around the strategic management process and students will learn how to address this process in a coherent and logical manner. This involves becoming competent in environmental analyses, coupling strategies with objectives and implementing strategies so that we get the most out of our employees. Upon completion of the course, the students should have a thorough understanding of the strategic management process and the academic tools covered connected to it. After successful completion of this course, students will be able to systematically investigate and analyze the strategic management process of companies and make coherent suggestions and proposals for lucrative business strategies. Further, several contemporary aspects of the marketing realm are discussed in conjunction with management strategies of companies in order to unite board room planning with marketing realities. Finally, as the course is grounded in modern company discourse, the course tackles current issues that challenge companies today. Understanding the key aspects related to strategic management Using the key aspects correctly Strategy formulation, implementation and evaluation Strategic marketing Understanding the big picture and uniting strategic management with marketing Hours per Week: 4 Cycle: 4th semester Lecturer: Prof. Dr. Rune Ellemose Gulev (Rune.E.Gulev@fh-kiel.de) Assesment: Level of active participation in class, written assignment Registration: Please join the 1st session for further details. 6

7 Cross Cultural Business Management The course is designed to introduce students to the differences that exist within business and management as a result of cross cultural variances. The focus of the course is on the interaction of people in international work settings and on obtaining a better understanding of what drives different groups of people. By learning about these cultural differences, students can develop methods to bridge cultural gaps and communicate more effectively with other cultural groups in business and social settings. The course introduces the participants to the current culture discourse and seeks to develop intercultural competence and understanding. It integrates cultural awareness into traditional business disciplines through a mix of lectures, discussions and case studies focusing on management, organization and communication. It aims at developing the participants own cultural skills to better tackle the multicultural business environment we face today by learning how to build on cultural differences and how to increase the effectiveness of multicultural companies. Categorizing cultures Bridging the cultural gap Culture s influence on strategy, structure, control Culture s influence on leadership, management and IHRM Culture s influence on motivation and communication Culture s influence on negotiation tactics Gender Equality Subcultures Expatriate utilization Hours per Week: 4 Cycle: 5th semester Lecturer: Prof. Dr. Rune Ellemose Gulev (Rune.E.Gulev@fh-kiel.de) Assesment: presentation of cases, 2-hour exam at the end of course Registration: during the first session 7

8 Market Research Market Research shows you different research designs and market research methods. After a theoretical introduction you learn how to apply typical quantitative and qualitative techniques and how to interpret results correctly. Students will be trained strongly for the final exam according to constrained alignment methods. Thus a successful finish comes almost automatically, if you attend the course and participate regularly. The student will gain knowledge about the central functions of market research. She/he will understand central concepts and techniques as well as a theoretical and practical understanding of selected problems. Students will gather and work with self-generated data. They will learn about ethical aspects in data using After successful completion of the course the student will be able to define the central market research problem of a case and to offer adequate market research solutions. Introduction of learning objectives and procedures Independent dealing with introductory literature. Raising and discussing questions. Conceptual design and realization of proper scientific analysis; developing a questionnaire or an interview guide, applying standard software for social sciences; Final exam (graded) Hours per Week: 4 Cycle: 3rd semester Lecturer: Prof. Dr. Matthias Dressler (Matthias.Dressler@fh-kiel.de) Assesment: written assignment 100 % Registration: Please join at all costs the 1st session for further details! 8

9 Management Simulation The focus of this course is a challenging, computer-based management simulation. Together with your teammates you will form a business team that will take over the leadership of a company in the printing and copying industry. The simulation presents a realistic model of a company and provides participants the opportunity to Learn how to make better business decisions Gain experience thinking about the overall impact of your decisions Think more effectively about the links between different decision areas Define economic goals and strategies and implement them in a dynamic environment Apply the fundamentals of marketing Analyze financial figures and put insight into practice Learn to use business tools like cost accounting and income analysis Maintain control of a business under uncertain conditions Learn to think and act in an inter-disciplinary way Develop the ability to structure and solve problems Define and solve problems in teams with the aid of data-processed planning models Introduction to the specific conditions of the simulation Replicate the content and relationships in between the different types of reports Alternation of phases of analysis, decision making and reflection Hours per Week: Block Cycle: 5th semester Lecturer: Prof. Dr. Gordon H. Eckart (Gordon.Eckart@fh-kiel.de) Assesment: written assignment, written paper, (group) presentation Registration: per at Gordon.Eckart@fh-kiel.de 9

10 Managing Sustainability for Modern Businesses The course demands that students think critically about current business methods and how sustainability can be achieved/maintained within capitalistic markets. An attention shift is made outside the corporation and into the world in order to assess how management and business can interact positively with communities and the environment and in sync with capitalistic systems. Students will be asked to conduct a lot of independent reading and form critical opinions about the content and be prepared to discuss this in class. By the end of the course, students should be able to better contextualize how their definition of modern business and management can harmonize with goals outside the organization without causing detriment to financial goals of the organization. Special emphasis is placed on three core subjects: Human capital sustainability Environmental sustainability Economic sustainability Hours per Week: 4 Cycle: 5th semester Lecturer: Prof. Dr. Rune Ellemose Gulev (Rune.E.Gulev@fh-kiel.de) Assesment: written assignment, written paper Registration: during the first session 10

11 Organizational Behaviour The focus of this course is to gain knowledge in the basic concepts of organizational behaviour. The course provides students with the competency to deal with models which help to orientate within an organization and supports them in establishing networked thinking through the confrontation with organizational problems. Phenomena, approaches of explanation, models and theories of different scientific approaches about the organizational behavior of the individual the group the organization ECTS: Uncertain Hours per Week: 4 Cycle: 3rd semester Lecturer: Prof. Dr. Carl Schütte (carl.schuette@fh-kiel.de) Assesment: Exam and group work Registration: 11

12 Cost Accounting In this course the students will get to know the instruments of cost accounting, like break-even analysis, planned cost calculation and activity based costing. This course provides the students with knowledge and the ability to solve occurring problems in a company in the areas of break-even analysis, planned cost calculation, activity based costing, as well as variance analysis. Students shall be enabled to introduce these areas in a company as the responsible project manager. Solving cost accounting exercises with a job costing system Learn decision rules for important business decisions Composition of profit maximizing programs Selection of the best production method Make or buy Planned cost calculation High-low points method Activity-based costing Deviation analysis Hours per Week: 4 Cycle: 5th semester Lecturer: Prof. Dr. Jan-Hendrik Meier (Jan-Hendrik.Meier@fh-kiel.de) Assesment: Exam Registration: via LMS ( 12

13 Topics in Applied Finance In this course students will gain knowledge in the areas of Mergers & Acquisitions, Initial Public Offering or Going Private. Besides, the course deals with economic judgements on basis of relevant economic models both for companies and states. In order to use the knowledge, collaboration with three companies is made in this course, in which real case studies get presented. The students shall gain knowledge in the above named areas theoretical as well as empirical and learn how to use it in practice. Furthermore, students learn how to collect relevant data from given sources. In case studies, students learn to use this knowledge in practice. Models of M&A, IPO and Going Private Empirical application in practice (businesses and states) Collaboration with three companies in case studies Hours per Week: Block Cycle: 5th semester Lecturer: Prof. Dr. K. Poggensee Assesment: Term paper and presentation Registration: via LMS ( 13

14 International Conflict Management The purpose of this course is to give students insight into the theory and practice of international military conflict management. The course is divided into two parts. The first part explores the theory, politics and ethics of international organisations role in military conflict management. The second part will delve deeper into the practice of international conflict management and examine the role of different international organisations through specific operations concerned with the military management of violent conflicts in different parts of the world. After successful completion of the course the student will be able to independently handle methods relating to the analysis and evaluation of peace operations; to interpret data; to compare and contrast cases; to make qualified methodological decisions and thus successfully manage a minor research process and write an assignment in the area of international military conflict management. Part 1: Theory, methods and ethics 1. Conflict regulation 2. Peace operations 3. Humanitarian intervention and responsibility to protect Part 2: Case studies and comparison 1. UNPROFOR in Yugoslavia 2. EU Operation Artemis in DRC 3. African Mission in Burundi ECTS: 2,5 for each semester (5 for 2 semesters) Hours per Week: 24 (12 for each 2-day session) Cycle: Advanced Lecturer: Dr Annemarie Peen Rodt (University of Southern Denmark)& Prof. Dr. Rune Ellemose Gulev (rune.e.gulev@fh-kiel.de) Assesment: Written assignment, (Group) presentation Registration: Please register on Block: IDW. - Two different intensive courses offered twice a year, each time awarding 2.5 ECTS. Optimal for Double Degree exchange students staying 2 semesters. 14

15 Bachelor Thesis ECTS: 10 Cycle: 5th and 6th semester Lecturer: selected by students 15

16 Oral Demonstration of Knowledge 16