Oppgaver Oppgavetype Vurdering Status. 1 Article 1 Flervalg Automatisk poengsum Levert

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1 MF Social Media Marketing Kandidat-ID: 6452 Oppgaver Oppgavetype Vurdering Status New document Dokument Automatisk poengsum Levert 1 Article 1 Flervalg Automatisk poengsum Levert 2 Chapter 1 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 3 Chapter 1 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 4 Chapter 1 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 5 Chapter 2 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 6 Chapter 2 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 7 Chapter 2 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 8 Chapter 3 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 9 Chapter 3 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 10 Chapter 3 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 11 Chapter 2 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 12 Chapter 3 - Tuten &Solomon (2015) Flervalg Automatisk poengsum Levert 13 Chapter 4 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 14 Chapter 4 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 15 Chapter 4 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 16 Chapter 4 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 17 Chapter 1 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert MF Social Media Marketing Emnekode MF-206 Vurderingsform MF-206 Starttidspunkt: :45 Sluttidspunkt: :45 Sensurfrist PDF opprettet :27 Opprettet av Kristina Andersen Antall sider 25 Oppgaver inkludert Ja Skriv ut automatisk rettede Ja 1

2 Oppgaver Oppgavetype Vurdering Status 18 Article 6 Flervalg Automatisk poengsum Levert 19 Article 4 Flervalg Automatisk poengsum Levert 20 Article 5 Flersvar Automatisk poengsum Levert 21 Article 2 Flervalg Automatisk poengsum Levert 22 Article 3 Flervalg Automatisk poengsum Levert 23 Chapter 4 - Aalen book (2013) Flervalg Automatisk poengsum Levert 24 Chapter 1 - Aalen (2013) book Flervalg Automatisk poengsum Levert 25 Chapter 2 - Aalen (2013) book Flervalg Automatisk poengsum Levert 26 Chapter 3 - Aalen (2013) book Flervalg Automatisk poengsum Levert 27 Chapter 5 - Aalen (2013) book Flervalg Automatisk poengsum Levert 28 Chapter 7 - Aalen (2013) book Flervalg Automatisk poengsum Levert 29 Chapter 6 - Aalen (2013) book Flervalg Automatisk poengsum Levert 30 Chapter 5 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 31 Chapter 5 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 32 Chapter 5 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 33 Chapter 6 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 34 CHapter 7 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 35 Chapter 6 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 36 Chapter 6 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 37 Chapter 7 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 38 Chapter 7 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 39 Chapter 8 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 40 Chapter 8 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 41 Chapter 8 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert MF Social Media Marketing Emnekode MF-206 Vurderingsform MF-206 Starttidspunkt: :45 Sluttidspunkt: :45 Sensurfrist PDF opprettet :27 Opprettet av Kristina Andersen Antall sider 25 Oppgaver inkludert Ja Skriv ut automatisk rettede Ja 2

3 Oppgaver Oppgavetype Vurdering Status 42 Chapter 8 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 43 Chapter 9 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 44 CHapter 9 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 45 Chapter 9 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 46 Chapter 9 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 47 Chapter 10 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 48 Chapter 10 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 49 Chapter 10 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert 50 Chapter 10 - Tuten & Solomon (2015) Flervalg Automatisk poengsum Levert MF Social Media Marketing Emnekode MF-206 Vurderingsform MF-206 Starttidspunkt: :45 Sluttidspunkt: :45 Sensurfrist PDF opprettet :27 Opprettet av Kristina Andersen Antall sider 25 Oppgaver inkludert Ja Skriv ut automatisk rettede Ja 3

4 Section 1 New document THE SCHOOL OF BUSINESS AND LAW Course code: MF-206 Course name: Social Media Marketing Date: 14th December 2015 Duration: 09:00-12:00 Resources allowed: Bilingual, paper-based English dictionaries are allowed during the exam (e.g. English-Norwegian, English-French, etc.) Notes: The course instructor will visit the exam room once during the exam in order to respond to questions raised. The exam consists of 50 multiple choice questions - 2 points per question 1 OPPGAVE Article 1 MF Social Media Marketing Page 4 av 25

5 The above model is from the article "Building Brand Community" (2002) by James H. McAlexander, John W. Schouten & Harold F. Koenig. It shows which model? The customer centric model of brand community The brand community triad model The traditional brand community model 2 OPPGAVE Chapter 1 - Tuten & Solomon (2015) Which of the following completes the sentence, 'Television, newspapers, and magazines are forms of used by companies to communicate a message'? mediums blogs apps vehicles connections 3 OPPGAVE Chapter 1 - Tuten & Solomon (2015) What is the difference between synchronous and asynchronous interactions? MF Social Media Marketing Page 5 av 25

6 Synchronous don't require all the participants to respond immediately; asynchronous occur in real time. Synchronous occur in real time; asynchronous don't require all the participants to respond immediately. Synchronous require social media; asynchronous require traditional media. Synchronous require traditional media; asynchronous require social media. Synchronous require mass media; asynchronous require personal media. 4 OPPGAVE Chapter 1 - Tuten & Solomon (2015) Which social media space zone primarily assists in the online buying and selling of products and services? Social community. Social publishing. Social entertainment. Social commerce. Social punishment 5 OPPGAVE Chapter 2 - Tuten & Solomon (2015) Which of the following uses a single phrase to encapsulate the position the brand wishes to hold in the minds of its target audience? MF Social Media Marketing Page 6 av 25

7 Strategic plan. Creative message strategy. Marketing plan. Integrated marketing communications plan. Positioning statement. 6 OPPGAVE Chapter 2 - Tuten & Solomon (2015) Which of the following terms may involve humanizing the brand, showing a vulnerability to the customer and working as a steward to customer service, or providing a value to the customer? Social persona. Ideation. Share of voice. Prototypes. Concepting. 7 OPPGAVE Chapter 2 - Tuten & Solomon (2015) The process of identifying which objectives to accomplish, deciding how to accomplish those objectives with specific strategies and tactics, implementing the actions that make the plan come to life, and measuring how well the plan met the objectives is best known as which of the following? MF Social Media Marketing Page 7 av 25

8 Concepting. Strategic planning. Ideation. Briefing. Positioning. 8 OPPGAVE Chapter 3 - Tuten & Solomon (2015) Which of the following describes the process of dividing a market into distinct groups that have common needs and characteristics? Behavioural segmentation Market segmentation. Lifestream aggregation. Social media addiction. Segregation 9 OPPGAVE Chapter 3 - Tuten & Solomon (2015) Which of the following refers to the way we represent ourselves via text, images, sounds, and video to others who access the Web? Digital identity. Lifestream. Social footprint. Digital brand name. Digital primacy. MF Social Media Marketing Page 8 av 25

9 10 OPPGAVE Chapter 3 - Tuten & Solomon (2015) The impressions that make up the data that marketers use to paint your social identity are also known as which of the following? Digital identity. Lifestream. Social footprints. Digital brand names. Social impressions. 11 OPPGAVE Chapter 2 - Tuten & Solomon (2015) Which of the following exists within the social media policy and refers to the basic expectations for employee behavior in social communities? Social media guidelines. Social media policy. Standards of conduct. Disclosure requirements. None of the above. 12 OPPGAVE Chapter 3 - Tuten &Solomon (2015) Digital technology has always existed for which group of people? MF Social Media Marketing Page 9 av 25

10 Digital immigrants. Digital natives. Desktop veterans. Drifting surfers. Lifestream aggregators. 13 OPPGAVE Chapter 4 - Tuten & Solomon (2015) Which of the following completes the sentence, 'A set of socially relevant nodes connected by one or more relations is a '. niche market social network democracy open access site social contract 14 OPPGAVE Chapter 4 - Tuten & Solomon (2015) Which online community characteristic specifies that for an online community to thrive, a significant proportion of its members must be active (e.g., post updates, make comments, upload content, etc)? MF Social Media Marketing Page 10 av 25

11 Conversations. Presence. Democracy. Standards of behavior. Level of participation. 15 OPPGAVE Chapter 4 - Tuten & Solomon (2015) Which type of power refers to recognition of one's knowledge, skills, and ability? Expert. Legitimate. Reward. Referent. Coercive. 16 OPPGAVE Chapter 4 - Tuten & Solomon (2015) Rules that govern behavior are also known as which of the following Ties. Impressions. Cascades. Norms. Nodes. MF Social Media Marketing Page 11 av 25

12 17 OPPGAVE Chapter 1 - Tuten & Solomon (2015) Which of the following is referred to as the 'fifth P' of marketing? Perception. Psychology. Person. Participation. Posting. 18 OPPGAVE Article 6 In the article, "Brand Community" (2001) by Muniz & O'Guinn, in what "made up" town does the research take place? Fairview Fairlawn Fairplace Everglades 19 OPPGAVE Article 4 According to the article, The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities (2002) R.V. Kozinets, positive aspects of netnography include all except which answer below?; MF Social Media Marketing Page 12 av 25

13 Simpler than traditional ethnography Faster than traditional ethnography Less expensive than traditional ethnography More time consuming than traditional ethnography 20 OPPGAVE Article 5 In the article, "E-tribalized marketing: The strategic implications of virtual communities of consumption" (1999) by R.V. Kozinets, which of the following is NOT a type of virtual community member? Select one or more alternatives: Devotee Insider Tourist Outsider 21 OPPGAVE Article 2 In the article "Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities" (2010) by Kozinets, Valck, Wojnicki & Wilner, which 4 narrative strategies were bloggers in the study found to use? Evaluation, Embracing, Empathy, Experimentation Explanation, Experimentation, Embracing, Endorsement Empathy, Endorsement, Experimentation, Examples Explanation, Evaluation, Embracing, Endorsement MF Social Media Marketing Page 13 av 25

14 22 OPPGAVE Article 3 In the article, "The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing" (2008) by R.V. Kozinets, A. Hemetsberger and H. Jensen Schau, what is the 4th part that is missing from the following typology of Online Creative Consumer Communities; a) Swarms, b) Hives, c) Mobs and d?... Streams Crowds Drivers Throngs 23 OPPGAVE Chapter 4 - Aalen book (2013) From Chapter 4 of Ida Aalen's book (2013) "A short book on social media", which one of the following statements does not apply about women and their use of social media? Women are underrepresented in social media Women use the internet for more personal communication Women are overrepresented in social media Women are more motivated by social grooming 24 OPPGAVE Chapter 1 - Aalen (2013) book From Chapter 1 of Ida Aalen's book (2013) "A short book on social media", the mostly widely used definition of social network sites (SNSs) is from which of the following researcher(s)? MF Social Media Marketing Page 14 av 25

15 Shirky (2008) Kozinets (1999) Lievrouw (2006) Boyd & Ellison (2007) 25 OPPGAVE Chapter 2 - Aalen (2013) book From Chapter 2 of Ida Aalen's book (2013) "A short book on social media", there are four stages to the domestification process (Aune, 1996; Levold et al. 2007; Lie & Sorenssen, 1996). Three of these stages are; a) appropriation, b) objectification, c) incorporation. What is d)...? Conversion Connection Maturity Customization 26 OPPGAVE Chapter 3 - Aalen (2013) book From Chapter 3 of Ida Aalen's book (2013) "A short book on social media", which famous researcher is reknown for using the following phrase? «Everybody is connected to everybody else by no more than six degrees of separation» Kozinets (1999) Milgram (1967) Bakshandeh et al. (2011) Granovetter (1973) MF Social Media Marketing Page 15 av 25

16 27 OPPGAVE Chapter 5 - Aalen (2013) book From Chapter 5 of Ida Aalen's book (2013) "A short book on social media", we leave tracks to our identity on social networks. Which one of the following options below does not apply? Upload new pictures to show different sides of who we are Defining ourselves through music, movies, books, interests, activities Show different preferences on Facebook Carry out an anonymous online survey for a market research company 28 OPPGAVE Chapter 7 - Aalen (2013) book From Chapter 7 of Ida Aalen's book (2013) "A short book on social media", social media opens up the opportunity for companies to appear more personal and to improve relationships with customers, through using «conversational human voice». Which of the following below is not an example of using "conversational human voice"? Appearing available for dialogue Liking responses from customers Being humble Admitting own flaws MF Social Media Marketing Page 16 av 25

17 29 OPPGAVE Chapter 6 - Aalen (2013) book From Chapter 6 of Ida Aalen's book (2013) "A short book on social media", Boyd (2011) states how there are the following four important implications for privacy when communicating on social media. Three of these are; a) persistency, b) reproducability, c) searchability. What is d)...? Impression management Frontstage Backstage Scalability 30 OPPGAVE Chapter 5 - Tuten & Solomon (2015) Which of the following explains the rate at which people are likely to adopt new ways of doing things? Practice Adoption Theory. Performing Theory. Diffusion of Innovations Theory. Disruptive Innovation Theory. Adoptive Innovations Theory. MF Social Media Marketing Page 17 av 25

18 31 OPPGAVE Chapter 5 - Tuten & Solomon (2015) Developers post their programs on a public site and a community of volunteers is free to tinker with them, develop other applications using the code, and then give their changes away for free. This is also known as which of the following? An activity stream. The backchannel. An internal social network. The open source model. A niche market. 32 OPPGAVE Chapter 5 - Tuten & Solomon (2015) Which of the following is not a way that paid ads in social media can be targeted? Distribution segmentation. Geographic segmentation. Demographic segmentation. Psychographics. Behavioral targeting. 33 OPPGAVE Chapter 6 - Tuten & Solomon (2015) Which of the following best describes an editorial message? MF Social Media Marketing Page 18 av 25

19 Objective and unbiased. Paid consumer content. Planted by organizations to masquerade as original material that an actual consumer posted. The proliferation of untruths and exaggerations. A direct request in a marketing message for a specific behaviour. 34 OPPGAVE CHapter 7 - Tuten & Solomon (2015) Play and the motivations for individuals to participate include all of the following save which one? Power. Frivolity. Fun. Identity. Fantasy. 35 OPPGAVE Chapter 6 - Tuten & Solomon (2015) Which of the following best describes a resource hook? Refers to content written with the intent to be helpful to the target audience. Refutes some accepted belief. Is designed to show that the content will entertain. Promises something for free. Offers a claim about something of interest. MF Social Media Marketing Page 19 av 25

20 36 OPPGAVE Chapter 6 - Tuten & Solomon (2015) Which of the following completes the sentence, ' links are ones in which a company pays a search engine to list as part of related search results'? Counterfeit. Three-way. Organic. Dynamic. Sponsored. 37 OPPGAVE Chapter 7 - Tuten & Solomon (2015) What are the content marketing aspects of social publishing focused on? Performing. Entertainment. Informing. Researching. Experiences. 38 OPPGAVE Chapter 7 - Tuten & Solomon (2015) Which one of the following is not a key characteristic of games? MF Social Media Marketing Page 20 av 25

21 Gamers are open to advertising content in games. Brands benefit when they associate with a successful game. Players identify with the brands their characters use, and this increases their brand involvement. Branding within a game s story is an unobtrusive way to share a brand s core message. Marketers cannot measure a game s promotional value. 39 OPPGAVE Chapter 8 - Tuten & Solomon (2015) Which of the following is not a key component to word-of-mouth marketing according to the Word of Mouth Marketing Association? Educating people about your products and services. Identifying people most likely to share their opinions. Providing tools that make it easier to save information. Studying how, where, and when opinions are being shared. Listening and responding to supporters, detractors, and neutrals. 40 OPPGAVE Chapter 8 - Tuten & Solomon (2015) Which of the following best defines the term 'thinslicing'? To expend just enough effort to make a decision that's acceptable, but not necessarily the one that's 'best'. To ignore most of the available information and instead notice a few salient cues to make a choice. To change beliefs or actions as a reaction to real or imagined group pressure. To repay debts and favours. To jump on the bandwagon. MF Social Media Marketing Page 21 av 25

22 41 OPPGAVE Chapter 8 - Tuten & Solomon (2015) Social commerce is a subset of which of the following? Social entertainment. E-commerce. Online communities. Social publishing. Consumer-solicited media. 42 OPPGAVE Chapter 8 - Tuten & Solomon (2015) Which of the following actions is not considered to be social shopping? Navigating product information online using social commerce tools. ing product summaries. Asking a shop assistant for their opinion in the store. Subscribing to RSS feeds of other users favorite product lists. Bookmarking your favorite products online. 43 OPPGAVE Chapter 9 - Tuten & Solomon (2015) Which of the following is an unobtrusive approach to research with a key benefit of observing what is likely to be credible information, unaffected by the research process? MF Social Media Marketing Page 22 av 25

23 Survey research. Focus group research. Experimental research. Sentiment research. Netnography research. 44 OPPGAVE CHapter 9 - Tuten & Solomon (2015) Information that is collected for the research purposes at hand is also known as which of the following? Ethnographic research. Social media research. Secondary research. Primary research. Observational research. 45 OPPGAVE Chapter 9 - Tuten & Solomon (2015) Which of the following types of data collection methods does not involve qualitative analyses? A survey. Observation. Ethnographic research. Social media listening research. Netnography research. MF Social Media Marketing Page 23 av 25

24 46 OPPGAVE Chapter 9 - Tuten & Solomon (2015) Information that is already collected and available for use is also known as which of the following? Ethnographic research. Social media research. Secondary research. Primary research. Observational research. 47 OPPGAVE Chapter 10 - Tuten & Solomon (2015) Which of the following completes the sentence, 'In order for to be valuable, we first must be sure the objectives they re supposed to measure are well defined'? Key performance indicators. Sentiment indicators. Timelines. Viewthroughs. Measurement maps. 48 OPPGAVE Chapter 10 - Tuten & Solomon (2015) Which of the following is not a step in the DATA approach? MF Social Media Marketing Page 24 av 25

25 Assess the costs of the program and the potential value of the results. Track the actual results and link those results to the programme. Define the results that the programme is designed to promote. Promote the programme in various social media channels. Adjust the programme based on results to optimize future outcomes. 49 OPPGAVE Chapter 10 - Tuten & Solomon (2015) What does each letter stand for in the SMART framework of objectives? Selective, manageable, appropriate, realistic and traceable. Specific, measurable, appropriate, realistic and time-oriented. Specific, measurable, approachable, realistic and time-oriented. Specific, manageable, appropriate, realistic, and traceable. Selective, measurable, approachable, relative and time-oriented. 50 OPPGAVE Chapter 10 - Tuten & Solomon (2015) Return on investment is a way companies gauge success and is a measure of which of the following? Engagement. Awareness. Liking. Profitability. Loyalty. MF Social Media Marketing Page 25 av 25