2. ecommerce Business Models and Concepts. Intro To Axure Tutorial 2. Creating a Button. Adding a Link. Arrange pages in the Sitemap

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1 2. ecommerce Business Models and Concepts Intro To Axure Tutorial 2 Danielle Thornhill 10/09/2015 Creating a Button Drag and Drop a Button Shape Drag the button shape widget from the "Widgets" pane and drop it onto the design area Edit Text to "Next Page With the button shape widget selected, type "Next Page" to edit the text on the widget. Set Fill Colour to Blue With the button shape selected, choose a blue color using the "Fill Color" button in the Toolbar. Adding a Link Click "Create Link... With the button shape widget selected, click the "Create Link..." option in the "Interactions" tab of the "Widget Interactions and Notes" pane. Select Page 1 In the link properties dialog, select Page 1. Click Preview Click the "Preview" button in the toolbar and test your link. Arrange pages in the Sitemap Drag "Page 3" Up Click and drag "Page 3" slightly above and to the right of "Page 2". Right Click to Delete "Page 2 Select Page 2 in the Sitemap and then right click and select "Delete". Add a New Page Select "Page 3" and right click. Select "Add > Child Page". Rename Pages Rename "New Page 1" to "Last Page".

2 Show the Grid and create Guides Open the last page Double click Last page Toggle the grid right click the design area and select Grid and Guides > Show Grid Create Guides right click on the design area and select Grid and Guides > Create Guides Select preset select the 960 Grid : 12 Column option Click ok Add a Single Page Guide Drag a Page Guide from the Ruler Click and drag from the top ruler onto the design area to create a page guide at Y: 35. Holding the [Ctrl] key while dragging would make it a global guide. Drag and Drop an Image Widget Drag an image widget from the "Widgets" pane and drop it when the left edge snaps to the guide at X:90 and the top edge snaps to the guide at Y:35. Resize the Widget Click and drag the resize handle on the right side of the image to snap it to the guide at X:230. Centre the page Select the Page Style Tab Select the "Page Style" tab in the "Page Properties" pane. Center Align the Page Select the Center Align button so the page will be centered in the generated output. Change the Background colour Open Page Style Editor Click the Page Style Editor button to make formatting changes to all your pages Select the Colour In the Page Style Editor, select a background colour. Click OK

3 1.Class group Discussion (3 4 students) ecommerce Business Models and Concepts Review questions Select an e commerce company. Visit its Web site and describe its business model based on the information you find there. Identify its customer value proposition, its revenue model, the marketspace it operates in, who its main competitors are, any comparative advantages you believe the company possesses and what its market strategy appears to be. Also try to locate information about the company s management team and organizational structure. (Check for a page labeled the Company, About Us, or something similar) Class group Discussion (3 4 students) Visit ebay and look at the main types of auctions available. If you were considering establishing a rival specialized online auction business, what are the top three market opportunities you would pursue, based on the goods and auction community in evidence at ebay. Prepare a presentation to support your analysis and approach. 1.What is a business model? How does it differ from a business plan? A business model is a set of planned activities (business processes) that are designed to result in a profit in the marketplace. A business plan on the other hand, is a document that outlines the details of a business model

4 2.What are the eight key components of an effective business model? value proposition revenue model market opportunity for the firm (the marketspace and how big it is) competitive environment for the firm (who the competitors are in the marketspace) competitive advantage the firm brings to the marketspace (the unique qualities that set the firm apart from others in the marketspace) market strategy the firm will use to promote its products and services organizational development of the firm that will enable it to carry out its business plan capabilities of the management team to guide the firm in its endeavors 13 3.Would you say that Amazon and ebay are direct or indirect competitors? (You may have to visit the Web sites to answer.) Amazon and ebay are direct competitors because they sell products and services that are very similar, and they sell to the same market segment. They both sell books, music, computers and software, games and toys, electronics, tools, movies and DVDs, and camping equipment. ebay has a consumer to consumer business model while Amazon has a business to consumer business model. Even though ebay sells new, overstocked, remaindered, and used products at discounted prices, the two compete for essentially the same market segment of consumers. ebay may attract the bargain hunter variety of shopper who would not stop at Amazon first, but it is still essentially the same market segment Describe the five primary revenue models used by e commerce firms. 5. Besides news and articles, what other forms of information or content do content providers offer? Advertising revenue model derives its profit by displaying paid advertisements on a Web site. The goal is to convince advertisers that the site has the ability to attract a sizeable viewership, or a viewership that meets a marketing niche sought by the advertiser. Subscription revenue model offer users access to some or all of their content or services for a subscription fee. Transaction fee revenue model Firms that use TFR model derive profit from enabling or executing transaction, i.e. transaction fees are paid to ebay when a seller is successful in auctioning off a product, and E*Trade receives a transaction fee when it executes a stock transaction for a customer. Sale revenue model Companies draw profit directly from the sale of goods, information, or services to consumers. Аffiliate revenue model Sites receive referral fees or a percentage of the revenue from any sales that result from steering business to the affiliate. 15 Besides news and articles, content providers may also supply music, photos, video, artwork, educational materials, or games. 16

5 6. What is a reverse auction? What company is an example of this type of business? A reverse auction is one in which a consumer offers to pay a certain price for a product or service and the bid is either accepted or not. The premier example of this type of business is Priceline, in which the consumer makes an offer for airline tickets, hotel rooms, car rentals, and other travel accommodations. 7. What are some business models seen in the C2C and P2P e commerce areas? The most common business model seen in C2C commerce is a market creator, which helps consumers or businesses to connect with other consumers. P2P businesses are generally content providers that link users so that they can share files and computer resources without having to go through a common server What are four generic business strategies for achieving a profitable business? Differentiation involves setting your firm or product apart from the competition by establishing some unique property or consumption experience that your competitors do not have. A firm that adopts a cost strategy must have a unique set of business processes, a unique resource, or a low cost supplier. It is essential that other firms in the marketplace do not have access to, or cannot duplicate, this since it will allow them to charge a lower price while still making a profit. A scope strategy sets out to compete in all markets around the globe, rather than just locally or regionally. A focus strategy on the other hand, is a plan to compete within a narrow market segment or product segment. Specialization strategists seek to become the premier provider in a small 19 market segment or niche.