Umoja Brand Guidelines

Transcription

1 Umoja Brand Guidelines A reference for Umoja teams on how to use the Umoja Brand. v1 12 Feb 2014

2 Welcome to the Brand Guidelines for Umoja Carefully follow these guidelines to ensure brand accuracy and consistency.

3 Contents 01 Brand Overview 06 Visual Identifier 02 Logo 07 Fonts 03 Logo Use 08 Hierachy 04 Logo Misuse 09 Print 05 Colors 10 Imagery

4 1.0 Brand Overview What is a Brand? A Brand refers to the perceived image, expectation and emotional relationship a person has to a company, product or service. The Umoja brand is the sum of attributes associated with the Umoja project. Umoja is Swahili for unity However, unity is more than a word - it is the essence of the Umoja brand and represents the project in the sense of aligning technology and working together in a streamlined fashion. Unity is the overarching tone, look and feel of our brand. To maintain smooth and consistent messaging about Umoja, we kindly ask that all designs, collateral, websites, posters or articles using the Umoja name or logo, should follow the guidelines in this Brand Guideline document and be submitted to the Umoja Communications team in New York for review and approval. Contact us at umoja@un.org Best Regards, Umoja Team Umoja Brand Guidelines 1

5 2.0 Logo The Umoja logo is the central, identifiable visual element that represents the brand. The tagline reflects the current state of the project in mid-deployment phase. Umoja Brand Guidelines 2

6 3.0 Logo Use The Umoja logo should always be used as follows to ensure brand integrity. Please ensure you are using the logo correctly and with the tagline. Umoja logo with tagline it s happenin g Umoja and UN overlap Umoja logo without tagline Black and white Umoja and UN side-by-side White logo on blue background Umoja Brand Guidelines 3

7 4.0 Logo Misuse The Umoja logo should not be altered or distored under any circumstances. Please see the following examples of incorrect logo use. Rotated Misplaced tagline Overlap Stretched Squished Rearranged it s happenin g it s happenin g Non-Umoja color Non-Umoja color background Color logo on a color background Umoja Brand Guidelines 4

8 5.0 Colors There are five key colors that complete the Umoja logo and form the Umoja color palette. Logo colors #f8981d #d9531e #6caedf #1b429a #00aa4f Supporting colors #00aa4f #00aa4f #00aa4f Umoja Brand Guidelines 5

9 6.0 Visual Identifiers The Umoja Color Block acts as a visual identifier as it offers immediate association and recognition of the Umoja brand. The Umoja Color Block is used in many of our materials for instant brand recognition. It is a minimal element, yet memorable and conveys the brand s energy. Umoja Dashboard Login Training & How-To Guides Welcome to Umoja on iseek. From this homepage you can find links to Umoja training, resources, support, forms, the latest news and more. Umoja means unity in Swahili. It is an Enterprise Resource Planning (ERP) solution that includes software designed to facilitate and streamline information between all business functions within the United Nations Secretariat. Umoja will be the United Nations' new central administrative system, replacing multiple and fragmented legacy systems such as IMIS, Mercury and Sun. GENERAL SUPPORT Umoja Website Help Desk News Umoja Talk Resources FAQ s Project Information Contact Umoja Brand Guidelines 6

10 7.0 Fonts Nevis is the preferred Umoja display font chosen for its strong yet friendly tone. It is wellsuited for headings and should be used in all professional Umoja communications. Preferred Nevis abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Avernir Courtesy - Ten by Twenty, abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Default Arial abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Umoja Brand Guidelines 7

11 8.0 Hierachy Nevis should be used for all headings and titles. Avernir or Arial should be used for all other formatting. Serif fonts should not be used in any Umoja communication. Example: WELCOME Heading: Nevis What is Umoja? Umoja means unity in Swahili. It is an Enterprise Resource Planning (ERP) solution that includes software designed to facilitate and streamline information between all business functions within the United Nations Secretariat. Umoja will be the United Nations new central administrative system, replacing multiple and fragmented legacy systems such as IMIS, Mercury and Sun. Sub-Heading: Avenir (Title case) Paragraph: Avenir Book -- If these fonts are unavailable to you, please use Arial as a substitute -- Umoja Brand Guidelines 8

12 P.O 3-WAY MATCHING 9.0 Print Design examples available at: bit.ly/umoja_resources Umoja communication should be instantly recognizably with bright use of color on a clean background. Blue should always be the most dominant of the five colors. Umoja is an integral part of management reform for the Organization. I look forward to working with all staff around the world to continue building the United Nations of the future a more effective instrument of service for humankind. Secretary-General Ban Ki-Moon Umoja means unity in Swahili. Umoja is a complete re-working of the way the United Nations Secretariat manages its administration, in both business processes and Information Technology solutions. TRANSPARENCY It will deeply transform our work patterns, how we conduct our business and how we manage our resources. At the center of this transformation is the implementation of leading-edge Enterprise Resource Planning (ERP) software that will provide a harmonized and streamlined approach to the Organization s management of finance, human resources, procurement and assets. REAL TIME DATA ONE-TIME DATA ENTRY The Umoja solution represents a once-in-a-generation opportunity for the United Nations to: Upgrade its technology, tools and practices to those appropriate for the 21st century SHARED CATALOGUE Comply with international industry standards such as IPSAS (International Public Sector Accounting Standards) in a sustainable manner Streamline fragmented administrative processes to allow Managers and Staff to focus on our mandates rather than red-tape GLOBAL MASTER DATA AUTOMATION FINANCIAL CONTROL Harmonize and simplify disparate solutions to avoid waste and frustration HARMONIZED PROCESSES Tear down unnecessary barriers across offices, departments, and functional areas XX1234 Allocate our human resources to more valuable and rewarding tasks VISIBILITY BUSINESS INTELLIGENCE WHERE ARE WE NOW? Welcome to a new way of working! Bienvenue à une nouvelle façon de travailler! umoja.un.org Next Go Live Cluster 2 Special Political Missions 1 MAR 2014 Pilot - Extension 1 MINUSTAH 1 JUL 2014 Cluster 3 UNHQ, UNON 1 JUL 2014 Roll-Out Commenced Umoja became a reality in 2013 with its successful pilot launch at UNIFIL and UNSCOL in Lebanon in July November marked the next Umoja milestone: the transition from a pilot phase to deployment across peacekeeping operations (Cluster 1). Umoja now reaches more than 200 sites around the world and approximately 2500 UN Staff Members are using the Umoja solution to manage finance, procurement, logistics and supply chain transactions for all UN Peacekeeping Missions. Special Political Missions (Cluster 2) will be next to deploy in March 2014, followed by UNHQ, UNON and other Nairobi entities, and OCHA (Cluster 3) in July. Also in 2014, Umoja will begin to roll out functionalities related to HR, travel and personnel entitlements in all UN offices around the world, starting with a pilot in MINUSTAH and expanding to the Cluster 3 entities. By 2016, the United Nations Secretariat will have transitioned to Umoja as its central administrative system, leaving behind multiple and fragmented legacy systems such as IMIS, Mercury and Sun. v3 28 Jan 2014 iseek umoja.un.org Umoja Poster Umoja Fact sheet Umoja Brand Guidelines 9

13 9.0 Print Design examples available at: bit.ly/umoja_resources The preferred document format displays the Umoja logo at the top right, title at the top left and United Nations logo at the bottom right. Onboarding New Staff & Movement of Current Staff using Umoja Deployment Schedule New Staff START HERE Current Staff START HERE NEW STAFF Selection for job opening HR arranges medical clearance ACCEPT & CONFIRM IN INSPIRA An individual is selected for a post and accepts the offer in inspira PILOT - FOUNDATION UNIFIL & UNSCOL Jan Jun Jul CLUSTER 1 - FOUNDATION PK missions PK (RB): SGGOS Cyprus, CMP Cyprus Apr Oct Nov SPMs (RB): UNSOM, SESG-GL, OSES HQ Support: PD, OPPBA, DFS, PD-RPOE KEY Entity Realization Cutover Go Live *excludes Extension 2 NEW STAFF XX1234 INSPIRA < > UMOJA Information is conveyed automatically between systems CLUSTER 2 - FOUNDATION SPMs (RB) PK (RB): UNTSO, UNMOGIP/OSEAP MINUSMA Aug Feb Mar PILOT - EXTENSION 1 MINUSTAH An index number is created by Umoja Umoja creates an Umoja activates initial record Employee Self Service Jan 14 Jun Jul EMPLOYEE SELF SERVICE (ESS) Individual uses ESS to update personal information CLUSTER 3 - FOUNDATION Jan Jun Jul UNHQ UNON & Nairobi-supported entites ECA Personal Contact information Emergency contact Family information Links to information and training CLUSTER 3 - EXTENSION 1 HQ (All Staff) PK & SPM (International Staff Only) Jan Sep Oct UNON & ECA (All Staff) CLUSTER 4 - FDN & EXT 1 2 OAHs TRAVEL* Jan 15 Jun 15 Jul 15 4 COMMISSIONS 3 TRIBUNALS CLUSTER 5 - EXTENSION 1 PK & SPM (Local Staff) Travel request and approval Umoja integrates with travel vendors to issue tickets Umoja tracks shipment options with shipping vendor* Jul Dec Jan EXTENSION 2 PAYROLL Design & Prototype Build Go Live Jul 15 Jan 16 Jan REPORT FOR DUTY PERSONNEL ACTION HR processes initial original documentation appointment for new staff and during induction movement of current staff ESS Use ESS to continue updating personal information Health insurance Banking information Travel claim LETTER OF APPOINTMENT ALLOWANCES* Umoja manages allowances and applications for additional entitlements UMOJA FOUNDATION Functionality: finance (funds management and financial accounting), supply chain (real estate, plant maintenance, logistics execution, and procurement), project management, and sales & distribution (third-party procurement services and billing). Umoja Foundation is essential to support IPSAS requirements. UMOJA EXTENSION 1 Functionality: Organizational and position management, personnel administration, entitlements, benefits, time management, payroll, travel initiation, travel expenses, and on-line booking. UMOJA EXTENSION 2 Functionality: Budget formulation, force planning, programme management, supply chain planning, warehouse management, conference and event management, full grants management and commercial activities. ENTITY REALIZATION A 6-month phase preceding pilot cut-over that includes the following activities: 1. Configuring the global template, 2. Considering local and pilot requirements in the development system, 3. Testing the configuration in the quality assurance system, 4. Conducting system performance, userintegration and validation testing, 5. Carrying out end-user training. PAYROLL Umoja manages payroll and disburses funds to staff STAFF MEMBER v8-22 Jan 14 * Where applicable Onboarding & Movement of Staff Deployment Schedule Umoja Brand Guidelines 10

14 10.0 Imagery Design assets available for download at: bit.ly/umoja_design_assets The imagery created to support Umoja communication is friendly, bold and energetic. It typically uses upto 3 colors from the color palette and has a flat, geometric look and feel. Personnel Staff member Location Approved Document Time Computer System Message / Umoja Brand Guidelines 11

15 10.0 Imagery Design assets available for download at: bit.ly/umoja_design_assets Imagery is used to represent specific areas of Umoja functionality. They can be used in various combinations to illustrate a scenario or depict a workflow. Home Complete Travel Detail Shopping Cart Supplies Certified Input Credentials Umoja Brand Guidelines 12

16 Umoja Website - umoja.un.org Umoja on iseek - bit.ly/umoja_iseek Design Assets - bit.ly/umoja_design_assets