Measuring the Economic Impact of Agritourism on Farms

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1 Measuring the Economic Impact of Agritourism on Farms Greg Thessen Director, Iowa Field Office USDA National Agricultural Statistics Service

2 NASS an Agency within USDA USDA Organizational Chart Secretary Deputy Secretary Under Secretary Research, Education And Economics Under Secretary Natural Resources And Environment Under Secretary Farm and Foreign Agricultural Services Under Secretary Rural Development Under Secretary Food, Nutrition and Consumer Services Under Secretary Food Safety -Agricultural Research Service (ARS) -Cooperative State Research, Education and Extension Service (CSREES) -Economic Research Service (ERS) -National Agricultural Library (NAL -National Agricultural Statistics Service (NASS) Under Secretary Marketing and Regulatory Programs

3 The NASS Mission To provide timely, accurate, and useful statistics in service to U.S. agriculture NASS issues about 500 statistical reports each year and about 9,000 reports and news releases from its 46 field offices. NASS is also responsible for conducting and publishing the Census of Agriculture every 5 years.

4 Conducting the Census of Agriculture 3.2 million forms mailed in late December percent response rate Statistical adjustments for non-response/coverage Results published February 4, 2009 The Census of Agriculture provides the only source of uniform, comprehensive agricultural data for every county in the nation Farm Numbers Economics Demographics

5 Conducting the Census of Agriculture Counted 2.2 million farms & ranches Farm Definition: Any place from which $1,000 of agricultural products were produced and sold, or would normally have been sold, during the census year. Government payments are included. 3,000,000 2,500,000 2,000,000 1,500,000 1,000, ,000 0 Farm Numbers, United States

6 What is Agritourism? Agritourism is a style of vacation that normally takes place on a farm or ranch. This may include the chance to help with farming and ranching tasks during the visit. From Wikipedia What makes an Agritourism farm? An Agritourism farm is any land based farm or business that is open to the public. These specialized agritourism destinations generally offer things to see, things to do, and produce or gifts to buy, and are open to the public at least some parts of the year. from

7 What did we ask on the 2007 Census form about agri-tourism?

8 23,350 farms w/ Agri-tourism income

9 I states at or above Number of Farms with Income from Agri tourism & Recreational Services ILLINOIS INDIANA IOWA MINNESOTA MISSOURI WISCONSIN USDA, National Agricultural Statistical Service, 2007 Census of Agriculture

10 Small percentage of farms have agritourism income 1.40% 1.20% 1.00% 0.80% 0.60% 0.40% 0.20% 0.00% Percent of All Farms with Income from Agri tourism & Recreational Services ILLINOIS INDIANA IOWA MINNESOTA MISSOURI WISCONSIN US USDA, National Agricultural Statistical Service, 2007 Census of Agriculture

11 Over $566 Million in Income

12 Large Increases from 2002 $14,000,000 $12,000,000 $10,000,000 $8,000,000 $6,000,000 $4,000,000 $2,000,000 Total Income from Agri tourism & Recreational Services $0 ILLINOIS INDIANA IOWA MINNESOTA MISSOURI WISCONSIN USDA, National Agricultural Statistical Service, 2007 Census of Agriculture

13 Income per Farm more than Doubled from 2002 $25,000 Agri tourism & Recreational Services Income per Operation $20,000 $15,000 $10,000 $5,000 $0 ILLINOIS INDIANA IOWA MINNESOTA MISSOURI WISCONSIN USDA, National Agricultural Statistical Service, 2007 Census of Agriculture

14 50% or more of Farms have less than $5,000 of agri-tourism income 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% ILLINOIS Percent of Farms with Agri tourism Income, by Income Category INDIANA IOWA MINNESOTA MISSOURI WISCONSIN $1 999 $1,000 4,999 $5,000 9,999 $10,000 24,999 $25,000 + US USDA, National Agricultural Statistical Service, 2007 Census of Agriculture

15 What is the future Agritourism? Other data from the 2007 Census of Agriculture can give an indication of what the trend may be The 2012 Census of Agriculture will take a new measurement and show the actual trend

16 Farms w/ Direct Sales Increasing 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 Number of Farms with Direct Sales ILLINOIS INDIANA IOWA MINNESOTA MISSOURI WISCONSIN USDA, National Agricultural Statistical Service, 2007 Census of Agriculture

17 Organic Farms Increasing 1600 Numer of Farms with Organic Production * ILLINOIS INDIANA IOWA MINNESOTA MISSOURI WISCONSIN * Certified Organic Production Only USDA, National Agricultural Statistical Service, 2007 Census of Agriculture

18 Fruit Farms Increasing? 2000 Number of Farms with Sales of Fruit & Tree Nuts ILLINOIS INDIANA IOWA MINNESOTA MISSOURI WISCONSIN USDA, National Agricultural Statistical Service, 2007 Census of Agriculture

19 Vegetable Farms Rebounding 4,500 Number of Farms with Vegetable Acres Harvested 4,000 3,500 3,000 2,500 2,000 1,500 1, ILLINOIS INDIANA IOWA MINNESOTA MISSOURI WISCONSIN USDA, National Agricultural Statistical Service, 2007 Census of Agriculture

20 Census of Agriculture is available at

21 NASS Contact Information Greg Thessen NASS Iowa Field Office (515) (800) Customer Service: (800)