Graphic style guide. Logotype. Graphic territory. Stationery. Employer branding tools. Marketing tools. Corporate tools

Transcription

1 Logotype Graphic style guide Graphic territory Stationery Employer branding tools Marketing tools Corporate tools

2 Contents Introduction 1. Logotype 1.1 I Basic/black & white versions P I Exclusion area and minimum size P I Restrictions P I Partnerships P Graphic territory 2.1 I Typefaces P I Colours P I Prisms a - design P. 12 b - examples: institutional tools P. 13 c - examples: marketing tools P. 14 d - with the baseline P. 15 e - restrictions P I Industries shapes a - design P. 17 b - restrictions P I Co-branding P I Iconographic institutional style P I Comma shape a - design P. 21 b - restrictions P Stationery 3.1 I Business cards a - design P. 24 b - examples P I Correspondence card P I Letterhead and continuation sheet P I Fax P I Word document P I Competencies file P I Signature block a - design P. 31 b - examples P Corporate tools 4.1 I Print publications a - brochure - cover P. 34 b - brochure - double page P. 35 c - brochure - examples P I Powerpoint a - institutional P. 37 b - financial booklet P I Press tools a - press release P. 39 b - press kit P I Kakemono P I Jacket P I Advertisement P Marketing tools 5.1 I Industry presentation P I Jacket P I Press kit P I Kakemono P Employer branding tools 6.1 I Pop up stand P I Job offer P. 51 2

3 INTRODUCTION The Innovation Makers Graphic Charter Innovation is not just about having a great idea. Truth be told, an idea no matter how great, is merely the starting point of a journey towards innovation. Anne-Laure Sanguinetti Group Communications Manager / Corporate Communication That innovation is in our DNA. It is shared with Altran and its employees, but also with clients, candidates and all concerned parties. It is shared through a simple but powerful graphic environment, now characterised by a «prism» which embodies several dimensions of our unique model: - our various areas of expertise and competence (from conception to implementation), - our ability to deal with complexity, - our imagination, our numerous ideas. This graphic charter is created to better fit our DNA, our strategic goals and our ambition for the next 3 years. Frédéric Fougerat Group Communications Director Léa Kim Group Communications Manager / External Communication This graphic charter presents the rules that define the Altran brand and its image. It is designed to respond to all image-related questions at a given time. Respecting those guidelines guarantees the consistency and the impact of the Altran brand, all over the world. Yet, they can evolve and adapt to new situations, just like the company does. For this reason, the Group Communications Department is always available for support. Please feel free to contact the Group Communications Department or local Communication Teams, if any further information is needeed. Frédéric, Anne-Laure, Léa 3

4 Basic/black & white versions 1. Logotype Exclusion area and minimum size Restrictions Partnerships 4

5 1. LOGOTYPE 1.1 BASIC/BLACK & WHITE VERSIONS Basic version Black version To meet the needs of a wide variety of applications, the ALTRAN visual identity is used in its process colour version to identify the majority of the brand s media. It is forbidden to modify or to redraw the logotype. You may only use the elements provided in the download file. The logotype may be printed in black when printing in more than one colour is not possible. Process colours White version The ALTRAN logotype is made of two core elements: - a specific typeface which has been created for ALTRAN - a shade of blue which goes from dark blue to light blue. The logotype is printed in process colours. You may only use the elements provided in the download file. C 100 M 90 Y 0 K 10 5 R 21 G 8 B 103 C 75 M 5 Y 0 K 0 R 71 G 159 B 236 You must use the white version when you can not use the logotype on a white background.

6 1. LOGOTYPE 1.2 EXCLUSION AREA AND MINIMUM SIZE < 20 mm > Minimum area The exclusion area is the space left around the logotype in which no graphic or textual element may appear. The 3/4 letter was chosen as the basic unit in order to determine the exclusion area. This exclusion area may not be reduced. Minimum size A minimum size is specified to ensure an optimum readibility of the logotype. To ensure that the ALTRAN visual identity is always readable, the minimum size must be at least 20 mm wide. 6

7 1. LOGOTYPE 1.3 RESTRICTIONS ALTRAN Never use another typeface. Never distort or redraw the logotype. Never change the colour or the shade of the logotype. LOREM IPSUM SIT AMAMET Never use a baseline or a name with the Altran logotype. 7 Never use a white block version of the logotype on a background with a picture. Never use the basic version of the logotype on a colored background.

8 1. LOGOTYPE 1.4 PARTNERSHIPS PARTNER! NOTE: The partner can use his own logotype or Altran s typeface (Lucida sans). Altran logotype must be separated from the partner s logotype by a 100% black vertical line. This vertical line must never be narrower than 1 point. The letter was chosen as the basic unit in order to separate the vertical line and each logotype. 8

9 Typefaces 2. Graphic territory Colours Prisms Comma shape Industries shapes Iconographic institutional style Co-branding 9

10 2. GRAPHIC TERRITORY 2.1 TYPEFACES Lucida Bright Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Demi Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Lucida Sans Turi odi opti odio voluptaspe voluptatus ab im et, utem. Aris none nobis audit voluptate denditi busaeritis unt. Rit volo et haribus autemperio ium faci ommodi dolupic ipsunt. Icitio. Pudae reiur mi, tempore peliquist, quae delique eaquasped maximinctus porrunt explam hicimus, earupti tecto quia core ommoles que pa doluptur simus doluptio tem fugia vitibus. Nate voloreiur aut ini nos dolut undio di blaciandi accusan dusanit, tota de voles qui omnim estioribus et dolo earchiliquam corem cusamus doluptatinum quos discili asperes tiustem aria vendani dit, aces veliquide voluptam renem rerem di sectati umquos et amus experun tionecae cor alique nonsequias quate pel modis re dolupti omnimporest dunt. Eque vollam sanditatquis dem eum quatque velent, et od quisita nem sequoditati voloreprovid qui aut esseqsequi te vidempore volum elecae quamus! NOTE: If you have an older version than «Office 2007»; use Times New Roman typeface.! NOTE: If you have an older version than «Office 2007»; use Arial typeface. If you don t have Lucida sans, you can use Lucida sans Unicode. 10