Qualify your Dealer (System Operator (SO))

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2 Multiple Dwelling Units (MDU) is a segment of the Business that DirecTV is looking to grow aggressively during It represents nearly 30 million homes in the United States. It is also a market that is virtually untouched. We at Perfect-10 are going to be the most aggressive Distributor in the United States to attack this market and grow it for DirecTV. Here is what we will need to do to successfully grow this segment of the business. Qualify your Dealer (System Operator (SO)) Not everyone is qualified to sell, design, build, and maintain a MDU property. It requires a good business sense, considerable technical skill, and operating capital. You will need to know the following things about your dealer: Is he a Key System Operator (KSO) or a System Operator (SO) A KSO is a operator that has a direct account with DirecTV. They typically will just purchase equipment from us. A SO is a operator that works through a MSO (Master System Operator) for MDU such as Multiband, North American Cable Equipment, or PDI. If he is not a Key System Operator or does not work through a MSO such as Multiband, we need to get them registered with Multiband if he wants to get the benefits of ongoing residuals. If he is a SO under which MSO is he registered Does he run a successful business now Is he SBCA certified to Level 3 or Master Technician Does he own a Birdog USB Plus or similar Meter Does he own a CATV Meter that can read digital off-air signals Is he financially capable of purchasing the equipment to tackle the installation of a MDU 2

3 Qualify the Property You will need to find out a few things about the property to determine what the capital investment will be and the return on investment. A Site Survey Form will need to be filled out The decision whether to use MFH2 or MFH3 technology needs to be made. If the property is 250 units or more would MFH3 be a better choice of technology. Will the dealer need assistance in design and engineering At that point we can assemble a preliminary Bill of Materials (BOM) Is the property Exclusive DirecTV or Non-exclusive. Will the property be shared with a Cable Company or Exclusively DirecTV Is a Right of Entry (ROE) agreement in place and signed Is the Dealer going to operate the system or just install it for the owner 3

4 Registering the Property If the SO is not registered with a MSO he will need to contact Multiband to become a SO for them and then register the property with them. The SO will then need to obtain from Multiband a Property ID Bill of Materials (MFH2) MFH2- use the slimline dish with 5 LNB head Run 6 coax lines from Dish to equipment closets PI6S power inserter or equivalent Possible use of SA6AL amplifier or equivalent Taps on trunk if needed SWM modules and power supplies Bill of Materials (MFH3) Slimline dish with 5 LNB head Run 6 coax lines from Dish to equipment closet PI6S power inserter or equivalent Possible use of SA6AL amplifier or equivalent Thomson MFH3 headend Distribution using CAT5e, Fiber, or VDSL2 on CAT3 4

5 Multiband Our Partner Multiband Offers complete back office support which includes: Marketing Support CO-OP Program Design Online Marketing Resources Online Referral Tracking System Training DIRECTV Services SBCA & MFH2 (By an approved distributor) Online Tech/Sales Tips Dealer Portal Online Customer Submissions Detailed online subscriber reporting Account Activations Call Center Tier-1 and Tier-2 Customer & Tech Support Dispatch & Work Order Ticket Generation Joint-Billing Capabilities System Operator (SO) The SO is a SBCA III and MFH2 trained and certified dealer The SO has an active contract with Multiband The SO is required to maintain a minimum of 25% penetration Initiates and Develops relationship with Property Obtains Right of Entry (ROE) Submits information to Register Property MDU PLATFORMS: - DTH Direct To Home - DTH BULK Direct To Home Bulk - BCA Bulk Choice Analog 5

6 Multiband Our Partner DTH Retail Pricing/National Promotion DIRECTV sends the bill directly to the customer Price includes 1 receiver each additional receiver is $4.99 DTH Dealer Compensation Dealer is paid a one-time $100 Pre-Paid Commission (PPC) for each new subscriber Dealer is paid a monthly residual for Active DIRECTV Subscriber Accounts Residuals are on a sliding scale, starting at 10% Chargebacks Programming must be active for 12 consecutive months or dealer is charged back DTH BULK DIRECTV sends the Bulk programming bill to the Property Distributed to 100% of Property Each Customer has individual DIRECTV Account Each Customer has the option to upgrade services independently Two Models: DTH Bulk DTH Bulk Whole House 6

7 Multiband Our Partner DTH BULK & DTH BULK WHOLE HOUSE Dealer Compensation Dealer is paid a one-time $100 Bulk Subsidy for each net new subscriber Dealer is paid a monthly residual for DIRECTV BULK programming Residuals are on a sliding scale, starting at 10% Dealer is paid a monthly residual for DIRECTV Upgraded Individual programming Residuals are on a sliding scale, starting at 10% Chargebacks Programming must be active for 12 consecutive months or dealer is charged back BCA DIRECTV sends the Bulk programming bill to the Property Analog System Distributed to 100% of Property 48 set channels to select Digital Overlay (L-Band, DTH overlay) Individual Resident can upgrade to a digital tier DIRECTV sends the bill directly to the customer BCA Dealer Compensation Dealer is paid a one-time $50 Bulk Subsidy on 100% of the property units Paid out 6 (six) months after activation Dealer is paid a $40 Pre-Paid Commission on every new Digital Tier Subscriber Activation Dealer is paid a monthly residual for DIRECTV BCA programming Residuals are on a sliding scale, starting at 10% Dealer is paid a monthly residual for DIRECTV Upgraded Individual programming Residuals are on a sliding scale, starting at 10% 7

8 Multiband Our Partner Residential SMATV This solution is available to the MDU market offered as a FREE To Guest amenity. Examples include apartments, condominiums, townhouses and master planned communities 8

9 Top 25 MDU Installation Items SLSP F Simline Au9 Dish DTV66E International dish NPR6A Non Pen Mount NPRMat2 Mat for Non pen mount SL5 WNC 5 LNB Head PI 6S NAS Polarity Locker SA 6AL NAS Trunkline amplifier SWM E2 SWM expander for 2 SWM s SWM E4 SWM expander for 4 SWM s MST 771 NAS 1out per polarity tap MST 774 NAS 4 out per polarity tap FMC 6 NAS SWM Chassis for 6 SWM s 3A 302DA18 NAS Power Supply for PI 6S, SA 6AL, MST 771 3A 501DA24 NAS Power Supply for MST 771, FMC 6, SWM s SWS 2WB NAS splitter to split SWM signal SWS 4WB NAS splitter to split SWM signal SWS 8WB NAS Splitter to split SWM signal LA 141r T Sonora in line amplifier to amp SWM signal APB1218 Apartment Lock Box 12 X 18 X 10 APB1824 Apartment Lock Box 18 X 24 X 10 5SATPL Sonora polarity locker LA145a T Sonora 5 satellite trunk line amplifier SEQ509 Sonora 5 satellite trunk line equalizer PS V 2A power supply with 6 way power divider BirdogUltra SWM meter 9

10 MDU Acronyms ATSC CMTS CWDM DBS DPC DPB DMA Advanced Television Systems Committee-Standard for digital broadcast TV Cable Modem Termination System-The cable headend device which serves as a bridge between a DOCSIS cable data modem and the internet Coarse Wave Division Multiplexing-This allows multiple fiber transmit frequencies to be put on a Single fiber Direct Broadcast Satellite Dish Per Cluster of Buildings Dish Per Building Designated Market Area DOCSIS Data Over Cable Service Interface Specification-Industry specification that defines the technical equipment for high-speed cable modem and headend equipment. DSLAM Digital Subscriber Line Access Module-Module to distribute DSL signals FIOS FTTH FTTB FTTN Headend KSO MDU Fiber Optic Services (used by Verizon) Fiber to the Home Fiber to the Building Fiber to the Node (Node is a junction point, could be a lock box, pedestal, or closet somewhere) The central distribution point in a cable TV system. Key System Operator-The dealer who holds the Right of Entry and services a property and also has a direct account with DirecTV Multiple Dwelling Units-Apartment buildings MPEG 2-MPEG 4 Video and Audio Compression MSO NTSC QAM. ROE SO Master Service Operator-The entity who has a contract with DirecTV to provide contract assistance, pay commissions, supply marketing support to System Operators Never Twice the Same Color-The US Analog TV standard Quadrature Amplitude Modulation-A digital modulation technique that allows very efficient transmission of data over media with limited available bandwidth Right of Entry-Document made between the system operator and the property System Operator-The dealer who holds the Right of Entry and services a property but works with a MSO (Master System Operator) 10

11 MFH2 Technology 11

14 Basic SWM Concept Forward Path signals are MHz Return Path signal is at 2.3 MHz 14

15 SWM Transponder Selection By Receivers 15

16 MFH2 Key Parameters 16

17 Dishes 17

18 LNBF The LNBF (Low Noise Blocked Feedhorn) receives the signals reflected from the dish and sends them down 4 trunkline cables for a central distribution system. It receives the 99, 101, 103, 110 and 119 Satellite. The 99 and 103 satellites are KA band and the 101, 110, and 119 satellites are KU band. The KA band satellites are downconverted to the following frequencies: A side-1650 to 2150 MHz. B side-250 to 750 MHz. The KU satellites, 101, 110, and 119 are downconverted to MHz. 18

19 MFH2 Installation Guidelines 19

20 MFH2 Installation Guidelines FMC-6 LED Indicator Lights 20

21 Polarity Locker The polarity locker supplies voltage to the Slimline dish and the International dish and locks their polarities so the signals from each satellite can be distributed throughout the MDU. 21

22 Satellite Polarities AU9 Dish 99/101LHCP 18VDC 1 99/101RHCP 13VDC 2 103/110/119LHCP 18VDC 22KHz 3 103/110/119RHCP 13VDC 22KHz LHCP 18VDC 5 95 Horizontal 18VDC 6 Ka-B Band Ku Band Ka-A Band 250MHz 750MHz 950MHz 1650MHz 1450MHz 2150MHz 22

23 Flow Chart from Dish to Power Inserter Maximum distance from the dish to the power inserter on RG 6 is 200 feet. You can gain an additional 100 feet if you use RG 11 cable between the dish and power inserter. Do not use RG 11 cable on your risers, only between the dish and the power inserter. 23

24 Flow Chart Adding a SA-6AL On many occasions it is necessary to amplify the satellite signals to start our trunk system. If the cable run from the dish to the power inserter is over 150 you can add a SA-6AL amplifier to bring the signal levels back up where we need them to start our distribution. You do not want to hit the SA-6AL amplifier with more than 45 dbm of signal. If you hit it with more than that you can overload the amplifier and corrupt your digital data from DirecTV. From the SA-6AL amplifier we can now go to our first tap or chassis. 24

25 Trunkline Taps The taps allow us to siphon off satellite signal from the trunk line to feed SWM Chassis, SWM expanders, or just the SWM s. The MST series taps are zero loss taps so receive power from the SWM chassis or expanders. The Holland taps are specified values of loss of 6, 9, 12, and 16 db through the tap port. You would use anywhere from 4 to 6 of the taps at each lock box depending on how many trunk lines you are running. When you use the MST-771 or MST-774 you would cascade them 3 deep before you need to add amplification. If you are using the Holland single port tap for each satellite polarity you will insert a amplifier as needed, typically after every 4th set of taps. The MST-771 allows for a single tap off of the trunk line with a 0dB through loss. You can feed a single FMC-6 chassis or a SWM module directly. The MST-774 allows for 4 tap off points at that location. You could feed 4 FMC-6 chassis or 4 SWM modules directly. The idea behind the single port tap from Holland is allowing you to tap off signal without having a active device. The MST series taps are active devices requiring power. The single port tap does not require power. You need one tap for each satellite polarity. 25

26 Flow Chart from Dish to Polarity Locker to Amplifier to Tap OR 26

27 Headend Diagram This drawing gives a good example of a simple headend closet. We have added the local off-air signals as well. The PFA-6600 is a offair signal equalizer. It is a good piece to install if you are feeding local channels directly into the system. 27

28 First Distribution Closet Notice here we come off of the multi-satellite tap into the first FMC-6 chassis. We have also cascaded from the first chassis to a second chassis. This allows us to install 12 SWM s which can handle up to 96 tuners. You can cascade up to three FMC-6 chassis, one to the other. 28

29 Typical High Rise Building Floor 4 Floor 3 Floor 2 Floor 1 29

30 MFH2 High Rise Sample 30

31 SWM Connectivity At this point we need to add our SWM modules. We have a variety of ways of adding them to the system which include a SWM Chassis, SWM-E2 and E4 expanders from NAS and O Loss Hubs from Sonora. SWM E2 Expander 31

32 SWM Connectivity SWM E4 Expander FMC-6 Chassis The FMC-6 Chassis is a amplified chassis with 0 loss of signal to the SWM modules. It holds 6 SWM modules. Always load the bottom one first. A chassis can be cascaded to two more chassis for a total of 3 in a closet. 32

33 Typical FMC-6 Connection 33

34 Typical Usage of Sonora 64 Hub 34

35 Typical Usage of Sonora 64 Hub 35

36 SWM Module Connectivity 36

37 Fiber For MFH2 The DirecTV approved equipment to transmit MFH2 on fiber is manufactured by Foxcom in Israel. Foxcom has developed a number of solutions for deploying a fiber backbone for MFH2. All of the fiber equipment works on single mode fiber. An easy way to determine what kind of fiber is used in the plant is to look at the color of the jacket around each fiber. If it is single mode fiber it is encased in a yellow jacket. Foxcom transmitters and receivers have been developed for different scenarios. We can deliver each satellite polarity on a separate fiber using 6 fibers for 5 satellite polarities and CATV. It would require 6 individual transmitters and a receiver with 6 fiber inputs and 6 coax outputs. We also have a technology where we can put all of the satellite polarities on one fiber. It is called CWDM or Coarse Wave Division Multiplexing. What that allows you to do is put 5 different polarities transmitted on 5 different light frequencies muxed together onto one fiber. The receiver has one fiber input with a demux built in to bring it back to the 5 original satellite polarities. If you are combining internet or a CATV system you can use a separate transmitter and fiber and keep it apart from the L- band (satellite signals). Our third choice is to again use CWDM technology putting all 5 satellite polarities along with the CATV signals on one fiber going downstream using 6 different light frequencies and then using a 7th light frequency to send the upstream data signal back to the headend. In this scenario we literally have light signals going in both directions on one fiber just like you do with RF signals on coax. The light frequencies are measured in nanometers just like coax signals are measured in megahertz. The typical frequencies we use for satellite signals going downstream are 1510nm, 1530nm, 1570nm, 1590nm, and 1610nm. We use 1550nm for the CATV upstream and 1310nm for CATV downstream signals. The beauty of fiber is we can insert the L-band and CATV signals into a fiber transmitter and send up to 1 Kilometer with nearly 0 loss of signal. 37

38 Fiber For MFH2 This diagram relates how we can incorporate the signals off of the 99, 101, 103, 110, 119, and 95 satellites and transmit using 5 L-Band transmitters. We also add the CATV transmitter with Return Path at a different frequency. Each fiber receiver has 6 inputs fiber and 6 outputs coax. 38

39 Fiber For MFH2 This diagram shows how you can put all of the same satellite polarities and CATV on a single fiber using different frequency transmitters. We combine the 6 transmitters using a CWDM (coarse wave division multiplexer) down to one fiber and transmit out to our fiber receivers. The CWDM receiver has a single fiber input and 6 coax outputs and 1 coax input for the return path signals. This is a cost effective way of doing fiber as it cuts down on the number of pieces of equipment and there is less fiber splicing in the field. 39

40 Fiber For MFH2 40

41 Common Fiber Components For MFH2 41

42 Common Fiber Components For MFH2 42

43 MFH3 MFH3 is an exciting new IPTV (internet protocol television) distribution technology for the MDU and Commercial marketplace. The MFH3 IP Distribution Technology (IDT) enables delivery of all DirecTV programming and service using existing in-building wiring infrastructure such as CAT5e, Fiber, CAT3, and Coaxial cable. This system supports all current and planned future satellite services offered by DirecTV. The central element in the system is the MFH3 Gateway technology, which converts DirecTV signals into industry standard IP video packets, for delivery to IP-enabled DirecTV receivers. The Gateways support expansion as DirecTV adds new satellites and transponders. Local content can also be inserted as well as combining voice and data services. A MFH3 system supports up to 1000 receivers, contains remote management capabilities using standard SNMP management tools, including software upgrades. It also has Network Security enhancements to detect network tampering and theft of service. 43

44 MFH3 Deployment Elements A deployment of the MFH3 System will consist of the following elements: DirecTV Multisat ODU (Outdoor Unit) and associated L-band RF Processing for KU and Ka-band satellite reception DirecTV IP Distribution Satellite Gateway (s) (e.g. Headend equipment) The Building Network (including Building Network Interface components and commercial off-the-shelf (COTS) distribution infrastructure) IP-enabled Receiver (e. g.directv IP Receiver) in the customer dwelling The MFH3 system can most easily be broken down into three functional components 1. Gateway(s) consisting of multiple satellite turners 2. IP Video Switches (located in MDF (master distribution facility) and IDF ( intermediate distribution facility) closets) 3. IP-enabled DirecTv receivers with IP signaling capability The Gateway s satellite tuners are capable of tuning to every DirecTV transponder simultaneously. Every piece of DirecTV broadcast data can be received and sent to the main IP Video Switch, typically located in the Master Distribution Facility (MDF). Much of the system complexity is associated with the Gateway Component of the MFH3 system. The gateway talks to each receiver and selects only the program components that are needed for distribution to that receiver. The DirecTV receiver for MFH3 is identical, in terms of hardware, to the singlefamily version. The difference is that the software in the receiver for MFH3 knows how to communicate with the Gateway. The MFH3 receiver will NOT work with an RF input, even though the satellite tuner connector is still present on the device. 44

45 MFH3 Deployment Elements 45

46 MFH3 Deployment Elements DirecTV Receivers 46

47 MFH3 Deployment Elements MFH3 Headend with 4 Gateways installed. 47