New Approach in. Human Resource and

Transcription

1 New Approach in Human Resource and Marketing Management Editors Dr. Vijav Prakash Raj Kumar Sah BHARTI PUBLICATIONS New Delhi-ll(l 002 (India)

2 Contents Preface Foreword iii iv SECTION I HUMAN RESOURCE MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR 1. Career Flanning from Individual hnd Organizational Prospect Amit Roba & Ashntosh Mishra 2. Significance of Entrepreneurship Education in India Ashfaque Alarn & Saleha Shabnam 3. Measurement of Customer Satisfaction: A Study on a Branded Automobile Service Center at Kolkata Anirban Majumdar & Avijit Bänerjee 4. Uttarakhand Youth's Perception on Entrepreneurship and Microenterprise Promotion V M Tripathi & A. Mohan 5. Entrepreneurship Development in India Binit Kumar Pandey 6. An Account of Entrepreneurial Development in India: Its Challenges and Opportunities B.P. Bhagat & Suhita Chandak 7. Influence of "Onboarding Program" on Employees at Workplace G.V, Bhavani Prasad & D. Pranathx 8. Changing Lifestyle and its Impact on the Purchase Behaviour among the Indian Consumers Iftekhar Equbal 9. Emerging Trends of Consumer Behaviour in India I. ]. Khalkho & Sukhi Oraon 10. Bringing Positivity May Also Lead to Negativity: A Study on Talent Management in Private Colleges of Assam Joy Bhattacluirjee

3 (vi) 11. Motivational Techniques: A Device for Industrial Development 80 Kaniini 12. Employee Engagement in Modern Organizations: A Case Study of an IT Company 90 Kithore Kumar Das & Swetapadma Dash 13. Consumer Behavior Analysis in the Indian Context 102 K A N Shahdso & Rajeev Narayan Prasad 14. A Study on the Hole of HRM in Developing Women Education in India 108 in Rural Sector L.K. Verma 15. Behavioral Study of Consumers of Organized Stores in Ranchi 117 Manishn Kliman 16. Impact of Social Capital on Innovation Support and Firm Performance 121 Maitsumi Salia & Sliamiistha Banerjee 17. New Challenges of Information Technology in Government Department for 131 Better Human Resource Development: A Case Study of D.R.D.A Gumla Md. Shahid 18. Impact of Demographic Factors ön Employee's Performance in Indian MSME's 143 Puja Mishra & Mukutid Chandra Mehta 19. Role of 'Six Sigma' in the Field of 'Human Resource Management' 149 M. N. Zubairi & Tahsin Zamati Khan 20. Training and Development in Tinplate Company of India Limited 159 Prabhai Kumar Patii 21. Employees Attrition: A Major Concern for Indian Retail Industry 168 Priynnka 22. Rural Entrepreneurship in India Opportunities and Challenges 174 Priyanka Pandey 23. Consumer Behaviour in Insurance Industry 183 Rachana Kuniari 24. Business Process Reengineering and its Impact on Organizational Performance 191 Sanjeev Kumar & K. Mishra 25. Influence of Dimensions of Retention on Organisational Commitment 199 in Bpo Industry in Kerala Santhosh C & G S Gireesh Kumar 26. Reporting on the Labour Related Issues by Business Firms: A Study on the 215 Association between ILO Standards and GRI Reporting Framework with Special Reference to Discrimination of Labour Practices in Indian Context Santanu Kumar GhosJi & Somnath Das 27. Consumer*s Tastes Preferences and Priorities for Pricey Durablesas Revealed 224 by Actual Purchases in National Capital Region of Delhi Shri Prakash & Anshn Goel 28. Impact of Entreprenuership Development Programme on Entreprenuership 235 Development Sindhn Kumari Chauhan & Ashutosh Mishra

4 (vii) 29. Talent Management Strategy: An Agile Tool for Aligning Goals and 242 Driving Business Growth Tee na Wadhera 30. An Anaiysis of Worklife Balance of Women in Jharkhand: A Gase Study of 250 Women Police in Ranchi, Jharkhand Swati Minz & Pradeep Munda 31. Grievance Redressing Mechanism in India 261 Tapas Kumar Mallick 32. Strategies for Management of Training 268 Vidya Vijeta, Ashish Roman & Sandeep Kumar 33. A Study of Relationship between Knowledge Sharing & Faith in Organization 278 Sushmita ]ha Goswatni 34. The Pathetic Child Labour Situation in India with Special Reference to 287 Ranchi District Ajay Kumar Ouittoraj & Sukriti Kejriwal 35. Women Empowerment through Community Radio in Indian Culture 293 Neelima Deepak & Shikha Shukla 36. Women Entrepreneurs: Its Problems and Prospects 301 Nazia Abbas Abidi 37. Managerial Effectiveness, Autonomy and Delegation of Autlwrity in 308 Indian Public Enterprises: A Gase Study of Central Goal Fields Ltd. Dilip Kumar Sahu 38. Human Resource-Response Management Towards Perfomance Effectiveness 313 Arnar Kumar Chaudhary 39. Human Resource Manager in an Age of Globalization: Issues and 320 Challenges in Indian Context Ekta Rastogi Sitigh 40. Attitüde Towards Entrepreneurial Traits: A Psychological Study of SHG 325 and Non-SHG Members Meera Jayaswal, Kalindi Kumari & Rinki Lakra 41. New Dimensions of Ethics in the Changing Business Paradigm 332 Mridanish Jha 42. Crisis of Skilied Manpower: Unemployment is not Problem: An Overview 340 Study on Dhanbad District Rishikesli Agarwal & Sushil Kumar Lal 43. Human Resources Flanning and Development: A Gase Study of Airports 347 Authority of India S.K. Pandey 44. Placement Readiness Among the Undergraduate Students: A Study of 355 the Management and it Domains Priyanka Pallavi 45. Ethical Behaviour and Decision Making in Management 361 A.K. Chattoraj, Praveen Srivastava & Shelly Srivastava 46. Knowledge and Döing Things in the Right Way Leads to Success 367 Lalit Kumar Pant

5 (viii) SECTION-II MARKETING MANAGEMENT 47. Rural Marketing Innovation - A Paradigm Shift: A Case Study 381 of Jharkhand (India) Ahmad Azhar 48. Influence of Genre of Music on Consumer Buying Behavior in 390 Seervices Marketing. Adarsh Manish Tigga 49. Marketing Strategies for Rural Tourism: Creating A Niche of Agrotourism 400 Under Rural Tourism Antipanin Sharma 50. Enablers and Effects of Product Bundling: A Micro Level Case Study 411 Abhijit Dey & C. Sukanya 51. An Empirical Study of Preference Factors of Organised Retail 420 Abhaya Ranjan Srivastava & Saumya Singh 52. Internet Marketing 430 Kaveri Knmari 53. Innovation of Business to Customer (B2C) System and Strategies 436 K.K. Poddar & Vijay Prakash 54. Changes in Consumer Behaviour and their Implications on Marketers 444 Krishna Kunuir 55. Impact of Television Advertising on Buying Behavior of Teenage: 452 An Empirical Study of Rural Regions (India) Kunal & S.N. Sahdeo 56. Customer Behaviour Towards the Marketing of Tata Tea 461 Mohit Kumar 57. Television Watching Habits of Children and its Effect on Study and their Health 469 Motiali Neve 58. Buying Behavior of Household in FMCG Sector Through Visual Advertisement 476 (A Case Study of FMCG Sector of District Ghaziabad, UP) Neeraj Goel & Anshu Goel 59. Go Green: The New Mantra of Marketing 485 Paynl Mehandiratta & Mukund Chandra Mehla 60. A Study on Consumer Evaluation of Brand Extension in Indian FMCG Market 490 Amrita Pritam, Narendra Sharma & Devendra Sharma 61. Case Study of an Indigenous Brand: Parle-G 499 Harish K. Ramin 62. An Exploratory Study of Men's Luxury Jewellery Market and Consumer 508 Motivation behind Purchase of Luxury Jewellery for Men in India jayant Sanyal & Satish Taneja, 63. Factors Influencing Rural Consumer Behaviour towards Fast Moving 517 Consumer Goods A.K. Chattoraj & Jui Banerjee

6 (ix) 64. A Study on Rural Consumers Buying Behavior Towards FMGC Products 523 Ranutshish Ptirvey & Rakesh Kumar 65. Rural Marketing Strategies of Hindustan Unilever Ltd and its Influence on 533 Rural Consumer Behavior Gajendra Jha & Jui Banerjee 66. An Empirical Study on Buying Behavior of Female Cosmetic Users 540 in Dehradun, Uttrakhand Ambica Prakash & Ajay Sluirnw 67. Mass Media and Marketing Communication: An Advertising Perspective 551 Naveena N & Hemalatlia R 68. Internet Marketing & its Growing Relevance in Marketing Environment 555 Anita Agrmual & Akshay Agramil