You are addicted to France, become addicted to Lyon!

Transcription

1 You are addicted to France, become addicted to Lyon!

2

3 ALAIN GALLIANO, VICE PRESIDENT OF GRAND LYON LA METROPOLE IN CHARGE OF INTERNATIONAL AFFAIRS

4 2014, A KEY YEAR FOR LYON INTERNATIONAL ATTRACTIVNESS

5 2015, the Eurostar service direct from London to Lyon will connect UK to France

6 10 THINGS TO KNOW ABOUT LYON

7 1. POWERFUL Capital of the Rhone-Alps Region 2 nd french metropolis, 2 nd business center after La Défense, Paris 1,3 million inhabitants +5% in 5 years 1st French region in terms of energy production Favorite French region for young professionals

8 2. CONNECTED AIR CONNECTIONS Lyon-Saint-Exupery airport 8.4 million passagers in direct destinations Rhônexpress Linking the Lyon-Saint-Exupery Airport with the city center TGV CONNECTIONS 3 TGV stations, 100 TGV / day from Lyon Part-Dieu 45 daily connections with Paris Rhin - Rhône Line: Lyon / Francfurt direct in 5h45 Lyon / Barcelona direct in 3h45 Lyon / Turin - Milan after 2020 From May 1 st, 2015: direct route London/Lyon by Eurostar A CENTRAL LOCATION 1 hour from Alps 2 hours from Mediterranean Sea Less than 30 minutes from vineyards (Beaujolais and Rhône Valley)

9 3. HISTORIC Grand Lyon Edmund Hazlewood Grand Lyon Marie Perrin PART OF THE UNESCO WORLD HERITAGE since 1998 A site: Vieux Lyon ı Fourvière Hill ı The Old City ı A Part of the Presqu Île 200 «traboules» ı A Curious Caracteristic of Lyon 2000 years of History ı Abundant Heritage Marine Perrin w Renaissance District The Pink Tower, Vieux Lyon Basilica of Notre-Dame de Fourvière St Nizier Church ( Flamboyant style) View from the Saône River Hôtel-Dieu Bartholdi Fountain Vincent Formica

10 4. LIVELY & ARTISTIC DIVERSITY OF CULTURAL EVENTS AND CULTURAL INSTITUTIONS ı ı Nuits Sonores Electronic Music spectators Les Nuits de Fourvière Performing Arts spectators ı Museum of Fine Arts Le Petit Louvre Lyon National Orchestra The Biennal of Contemporary Art spectators Institut Lumière ı Lumière Film Festival spectators The Dance Biennal spectators ı ı Festival of Lights Past Heritage of the City for 150 Years Over 3 Million Visitors during 4 Days Musée des Confluences ı visitors since December 2014 Museum of Contemporary Arts

11 Elina Grand Lyon Grand Lyon 5. GOURMET French Capital of Gastronomy ı Described by the famed food critic Curnonsky as «the world capital of gastronomy» in 1935 ı 14 Michelin starred restaurants, ı Famous chefs: Paul Bocuse, Georges Blanc, Christian Têtedoie, Pierre Orsi, Guy Lassausaie, Mathieu Viannay ı Terre de vignobles mondialement connus : * Beaujolais, Vallée du Rhône (Saint-joseph, Côte-rôtie, Condrieu ) restaurants and bouchons SIRHA World Hospitality and Food Service Event internationally renowned trade show ı exhibitors in 2013 ı Over visitors international visitors ı from 138 countries, chefs Cité de la Gastronomie: ı By 2018, Inside a remarkable building: Hôtel-Dieu 3 ambitions: Exploration, Innovation & Transmission Exhibitions, Conferences, Shows, Cooking workshops

12 6. SUCCESSFULL 1st Business friendly town in France 17 th Most attractive city Worldwide 18 th European metropolis for real estate attractiveness 3 19 th International metropolis for its innovative economic vision 4 ahead of Hong Kong and Frankfurt 40 th World position for quality of life 5 3 rd Favourite destination in France according to Trip Advisor (1) L Express-L Expansion 2014 (2) IBM Global Location Trends 2014 (3) Emerging Trend in Real Estate in Europe, PwC & Urban Land Institute, (4) 2thinknow Innovation Cities Global Index, (5) MERCER, 2014

13 7. ATTRACTIVE Investments 80 new investments in 2014 and another 1922 job creations. Real Estate 874 M invest in Lyon tertiary real estate market in 2014 A new record! 6th most attractive city in Europe for real estate with one of the biggest demand and lowest vacancy rate

14 8. AVANT-GARDIST Sogelym-Dixence Asylum Asylum Brice Robert Ciancia MAJOR URBAN PROJECTS PREPARING THE FUTURE Lyon Part-Dieu, 2 nd French business center Lyon Confluence, extension of a sustainable and balanced city center Biodistrict Gerland, symbol of the Health and Biotechnologies strategy Carré de Soie, a plural, fertile and regenerated/renewed place

15 9. INNOVATIVE Sogelym-Dixence Brice Robert 3 sectors as driving force of Lyon s economy Life Sciences Clean-Tech Digital 1 ST Vaccine manufacturing facility More than 1000 CLINICAL TRIALS EACH YEARS More than Jobs in the HEALTH SECTOR, of which jobs in the private sectors (+ 6% in 5 years) JOBS 3 MAIN SECTORS Energy, Transports, Chemistry / Material 2 e HUB IN FRANCE JOBS and companies

16 10. SMART 130,000 students 1 (20 universities, elite graduate schools and institutes in Lyon and Saint-Etienne) 13,000 foreign students 1 University 1 st Major university hub after Paris 1 Innovation st Smart city in France 200 M invested By private and public partners to fund main projects between 2012 and M invested by NEDO Japonese New Energy and Industrial Technology Development Organization 100 public & private partners Engaged into innovative projects EM Lyon ranked 8 th best European Business School IAE Lyon Business Administration School, ranked 10th in France 575 M in funding within the framework of the Campus Plan Strengthen territorial actors innovation capacity Preserve energy resources, manage consumption Manage, anticipate, regulate trafic flows and invent new ways of planning the city Facilitate urban life by developin g new services 1 PRES 2013

17 SMART CITY 1 st smart city in France 1 A global approach Energy, Mobility, New Services, Economic Development, Environment, Town Planning Inhabitants at the heart of the strategy Through concrete actions and direct benefits A collaborative project With the involvment of various actors of Lyon: companies, citizens, academic and institutionnal partners Experimentations At different territorial levels, to show concrete evidence and try innovative solutions 40 experimentations 200 M invested By private and public partners to fund main projects between 2012 and M invested by NEDO Japonese New Energy and Industrial Technology Development Organization 100 public & private partners Engaged into innovative projects 1 m2ocity ranking, 11/2013

18 SMART CITY: 4 MAIN FIELDS Strengthen territorial actors innovation capacity Preserve energy resources, manage consumption Manage, anticipate, regulate trafic flows and invent new ways of planning the city Facilitate urban life by developing new services

19 LIONEL FLASSEUR DIRECTOR OF THE ONLYLYON PROGRAMME

20 1 1 BRAND

21 2 26 PARTNERS 13 INSTITUTIONAL FOUNDING PARTNERS Local authorities Grand Lyon la métropole City of Lyon Rhône County 13 PRIVATE PARTNERS Tourism Lyon Tourism and Conventions Eurexpo Exhibition Centre Lyon Convention Centre Lyon Airports «Aéroports de Lyon» Economic Organizations Invest in Lyon (ADERLY) Lyon Chamber of Commerce & Industry (CCI) University of Lyon CGPME Rhône MEDEF Rhône Rhône Chamber of Skilled Trade

22 3 1 MISSION Strenghtening Lyon s attractiveness IN A VERY COMPETITIVE ENVIRONMENT Rankings ı 1st French «Business Friendly» city L Entreprise/Expansion 2014 ı 1st european city for a «city break» in 2015 The Telegraph Travel ı 3rd favorite destination for international travelers TripAdvisor ı 1st smart and connected city in France M2o city 2014 ı 1st french city the most attractive for the executive APEC ı 2 nd artistic city of France Journal des Arts - Novembre 2013 ı 15 th city the most attractive for foreign investors Financial Times FDI Intelligence/European Cities and Regions of the future Attract ı More investors ı More tourists ı More talents

23 4 1 TOPIC From gastronomy, culture, quality of life, innovation and economic dynamism to real estate.

24 5 1 DEDICATED TEAM Communication Increase Lyon s notoriety Network management Invest and coordinate the networks 2 3 Press and public relations Increase the international media exposure 4 3 Social media management Coordinate the social networks 5 Partnerships Coordinate and expand the partnerships

25 6 1 CORE TARGET CIBLE : BUSINESS & LEISURE TRAVELERS + 4 TIMES / YEAR Circle 1 ST & MT IMPACT ı Paris ı London ı Franckfurt (et/ou Munich) ı Amsterdam ı Milano ı Brussels ı Dubaï Circle 2 MT & LT IMPACT ı New York ı Boston ı Montréal ı Shanghai, Canton ı Hong Kong ı Séoul ı Tokyo ı Moscou ı Sydney ı Sao Paulo

26 7 1 CAMPAIGN

27 AMBASSADORS ONLYLYON, international promotion of the Lyon region 8 foreign correspondents international Ambassadors

28 FANS

29 10 1 SKYROOM A new strategic tool To promote Lyon internationally At the top of Oxygene Tower, at the heart of Part-Dieu business district A unique location to welcome investors, prospects, official delegations, national and international journalists

30 BONUS

31 Lyon Confluence A new city centre Musée des Confluences EURONEWS headquarter Hikari buildings

32 LYON CONFLUENCE CREATIVE AREA JOBS long term 550 COMPANIES sq. m² at the end sq. m done sq. m phase sq. m DELIVERY 2015

33 2015 : MAIN DELIVERY TERRALTA 10,000 sq. m. of office space 1200 sq. m. of ground-floor business space Projects master : EUROSIC Architects : SOHO Architectes INCITY 44,145 sq. m. of offices 36 floors and a capacity of nearly 2700 people Owner: Sogelym Dixence. Architects: Valode et Pistre /Atelier de la Rize. Occupants: SNCF and Caisse d Epargne Rhône-Alpes bank

34 SILEX 1 ET SILEX 2 Silex 1 11,500 sq. m. of office space 8 floors (9 levels) Ground-floor businesses: 1500 sq. m. HQE, BREEAM and BBC-effinergie certified Architecte : AIA Architectes Silex 2 30,000 sq. m. of office space 250 sq. m. of ground-floor business space 30 floors 107 meters high HQE and BBC-effinergie certification Architecte : Ma Architectes / Arte Charpentier

35 OTHER MAIN PROJECTS Sky 56 28,000 sq. m. of offices 4,000 sq. m. of ground-floor business space 50 m high (14 floors) Projects master: ICADE ET CIRMAD HQE, BREEAM certified Architects : CHAIX ET MOREL / AFAA Silex 2

36 10 CULTURAL LINE UP Nuits Sonores May Les Nuits de Fourvière June Biennale of Contemporary Art 2015, September 10 to 2016, Jan 3 Les Nuits de Fourvière June Festival lumière October 12 to 18