Major Trends Influencing Product Design, Manufacturing, Operation and Service

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1 Major Trends Influencing Product Design, Manufacturing, Operation and Service Ziv Belfer General Manager PTC Israel SVP Creo R&D,

2 About PTC Headquartered in Boston, Massachusetts Israel, the largest R&D center in Europe More than 6,000 employees worldwide Next-generation technology platforms for smart, connected products, operations, and systems Global Footprint 41% 39% 20% Leading provider of enterprise applications to: Create Operate Service Market leading IoT platform vendor: Best technology, recent awards, large customer base, partners and ongoing investment $1.3B total revenue (2014) FY 2014 revenue by region Strong Market Presence 28,000 active customers 2

3 25+ years of Digital Product software creation Next-generation technology platforms and enterprise applications Transforming how customers CREATE CONNECT ANALYZE OPERATE SERVICE smart and connected products, operations and systems 3

4 PTC Technology Platforms & Enterprise Applications TECHNOLOGY PLATFORMS ENTERPRISE APPLICATIONS IoT Application Enablement & Integration CAD Big Data Analytics PLM Augmented Reality* ALM Digital Twin* SLM *Beta 4

5 Manufacturing world Shaped By Macro Forces REGULATION DIGITIZATION CONNECTIVITY PERSONALIZATION SERVITIZATION GLOBALIZATION SOFTWARE-INTENSIVE PRODUCTS Value is shifting from hardware to software Value is shifting from embedded to cloud Value is shifting from product to service External forces are creating new threats and opportunities 5

6 Smart Connected products (SCP) & IoT 6

7 Physical Product Smart, Connected Product Connected through a wire or wireless Smart Product The Evolution of Smart, Connected Products Many to Many One to Many One to One Enhanced UI Ability to Interact Software Ability to Think Sensors Ability to Sense Electronics and Controls Ability to Process Electrical Mechanical 7

8 Traditional Reality: Distinct and Separate Worlds PLM MES ERP DIGITAL WORLD SCM CRM SLM PHYSICAL WORLD By 2020, experts predict there will be 50 billion things connected to the Internet $6.2T Estimated potential economic impact of The Internet of Things in 2025, range from $ trillion annually McKinsey Global Institute #1 Manufacturing industry will be the #1 industry sector by share of global economic value-add. Forecast: The IoT, Worldwide, 2013 Smart, connected products will give rise to the next era of IT-driven productivity growth at a time when the impact of earlier waves of IT has largely played itself out. Harvard Business Review 8

9 THINGS are Changing Product Smart Product Smart, Connected Product Product System System Of Systems Tractors Farm Equipment System Tillers Farm Equipment System Planters Irrigation System Farm Management System Platform Weather Data System Combine Harvesters Field sensors Irrigation nodes Irrigation application Seed Optimization System Farm performance database Rain, humidity, temperature sensors Weather maps Weather forecasts The changing nature of products is disrupting value chains, forcing companies to rethink and retool nearly everything they do internally. Seed database Seed optimization application Weather data application 9

10 Implications on Technology Requirements Digital PRODUCT CLOUD Smart Product Applications Rules/Analytics Engine Application Platform Product Data Database Identity & Security COMMUNICATIONS Network Communication External Information Sources Integration with Business Systems Physical PRODUCT Product Software Product Hardware 10

11 New Reality: Distinct but Inseparable INTERNET Digital World OF OF OF THINGS Physical World 11

12 Smart, Connected Product Examples John Deere FarmSight Harvesting sensors measure dry matter content and other soil nutrient factors Farm owner and dealer can proactively monitor equipment and fields to ensure peak agricultural efficiency (fertilizer, watering) Automatic, remote software updates and technician initiated solution implementation GE s Smart Engines Data is used to predict inefficiencies, engine maintenance, fuel consumption, crew allocation and scheduling when these smart aircrafts can communicate with operators Operators know what maintenance is required before plane reaches service center Real-time monitoring of and communication with 30,000 engines simultaneously Philip s IntelliCap Controls the release of medicine and provides rich, detailed patient data to better inform drug development incorporates ph sensor, temperature sensor, RF wireless transceiver, fluid pump Records the location in the intestine using sensors and communicates wirelessly Physicians can interact with the capsule in real-time to provide further instructions 12

13 How Smart Connected products impacts Products: Optimize Design Design to Real-World Conditions Optimize Product Operations Optimize Service and Support 13