Wireless Network Planning & Operations How Location-based Information Sharing Can Lead to Faster, More Informed Decisions Héctor Beltrán, Account
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1 Wireless Network Planning & Operations How Location-based Information Sharing Can Lead to Faster, More Informed Decisions Héctor Beltrán, Account Manager, Mentum May 21, 2008
2 Agenda Introduction What is Mentum Planet? Mentum Planet & MapInfo Unlocking value of RF data Conclusion
3 About Mentum Mentum is a global leader in software and service solutions that allow its customers to efficiently design and optimize wireless access and backhaul networks Headquartered in Paris and with offices in Dallas, Ottawa, Hong Kong and Tokyo, Mentum has over 250 customers in 90 countries
4 History of Mentum
5 What is Mentum Planet? PC-based RF planning and optimization software for wireless networks Used by RF and performance engineers at operators and RF consultancies Optimizes cell design and engineering in a single application Recognized industry leader
6 Mentum Planet at a Glance Supports all maturity phases of a network From initial design to ongoing management and optimization Supports all major RAN technologies iden, GSM, WCDMA, HSPA, CDMA2000, EV-DO, WiMAX and LTE Modern, enterprise-grade software
7 Mentum Planet & MapInfo Visualization of spatial data Input to prediction algorithms Input to analysis layer generation engine Layer interpretation through statistical analyses Layer calculations and queries Visual outputs *.grc and *.grd both MapInfo Pro native formats
8 Impact of Native File Support Native file support makes it no hassle sharing No conversion means file integrity is kept and import/export time is saved (no MID/MIF) Not simply image files, but content rich file sharing among MapInfo Pro users and Mentum Planet users MapInfo Pro Marketing MapInfo Pro Drive Testing Mentum Planet RF Engineering MapInfo Pro Customer Care
9 Unlocking the Value of RF Data
10 RF Engineering Requirements Accurate propagation modeling & network performance simulation Enterprise-grade data management solutions Streamlined network data integration Extensive 2G, 3G and 3G+ toolsets Automated design optimization AFP and ACP HSDPA Forward Link Coverage
11 Accurate Propagation Modeling Macro-cellular models with proven accuracy Unique CRC Predict physical optics model Planet General Model Specialized urban hybrid models Universal Model Wavecall WaveSight Measurement integration Automated model tuning Easy comparison with measurements Measurement Data Package Model & measurement merging through survey prediction tool (SPT) Advanced survey management features High-performance predictions Accuracy vs. speed control Multi-processor support 3D Prediction Rendering
12 Network Data Integration Mentum Planet can integrate easily in the OSS ecosystem of an operator Open & documented APIs Advanced centralized data management solution (Data Manager) Data integrity validation through APIs or database System integration & custom development services available
13 Enterprise Data Management Integrated data management system facilitates multi-user project collaboration Provides a centralized database for RF planning projects Scriptable data import/export Simple database administration
14 Broad Technology Support Narrowband mobile systems GSM/GPRS/EDGE AMPS/TDMA, iden 3G networks WCDMA and HSPA CDMA2000 and 1xEV-DO 3G+ networks WiMAX and BWA technologies LTE Includes co-planning of multiple mobile technologies in a single project
15 Monte-Carlo Illustration for 3G Served Downgraded No CPICH Coverage No Uplink Coverage No Downlink Power No Channel Availability No Code Availability Etc MultiMulti-Service MonteMonte-Carlo Analysis in an Urban Environment
16 Capesso for Mentum Planet Capesso is the automatic network optimization solution (i.e. ACP) for Mentum Planet Builds on existing workflow, know-how, investments in Mentum Planet to build better plans Needs correct inputs...garbage in, garbage out Supports all stages in the network life cycle Site selection Design Changes in operational networks Supports: GSM/iDEN, GPRS and EDGE WCDMA,HSPA CDMA2000 1x RTT and EV-DO Multi-technology, multi-band optimization WCDMA Network Improvement using Capesso
17 Taking results further Support for Google Earth makes layer visualization more realistic Handle candidate selection and site build more efficiently Analyze how your coverage affects key areas around your market WCDMA Network Improvement using Capesso
18 Traffic Impact Simulate how and where subscribers utilize the network A critical input for accurate network performance modeling but also useful before network is built out Traffic map generation distributes measured or modeled traffic Can be derived from carried traffic, simulated coverage and various other data (clutter, demographics, switch information) Traffic Map Created from Traffic Measurements
19 Potential Subscribers Traffic map can be laid over DEMs, clutter and demographic data, as well as MSA/RSA, site candidates MapInfo Pro/Vertical Mapper allows detailed queries based on coverage footprint Empirical data to determine CAPEX costs prior to spectrum acquisition Build-out scenario planning Potential Subscribers based on demographics and cell coverage
20 Retail Presence Based on convergence of RF information Network coverage footprint Correlated to pops count (potential customers) and zip codes potentially other demographic data Potential retail location based on demographics and cell coverage
21 Corporate Office Marketing Create eye-catching brochures and marketing material Publish and update footprint maps for retail stores Coverage map oriented for customer use
22 Customer Care Customer complaints about poor service at home and or office Customer drops calls during morning or afternoon commute Customer feedback relayed to RF department for further analysis Potential trouble areas based on cell coverage QoS layers
23 Assess network quality Monitor traffic behaviour at different times of day Verify customer complaints with switch statistics Cross reference and evaluate customer trouble spots Monitor Network Statistics
24 Self-Service Web Geolocate customers preferred addresses on selfservice portal Publish new and exciting services to customers in targeted areas Update coverage footprint awareness to customers Know your customers and keep them informed
25 Compliance Team Publish results directly to WMS servers Monitor updates from several markets from a single platform Selection and prioritization of roaming partners
26 Compliance Team File reports directly Verify compliance with regulatory agencies Visualize interference introduced by neighbouring competitors Provide maps and site detail information to site acquisition personnel Create reports directly and be ready to file within minutes
27 New Product Introduction Keep key departments informed about new products and service offerings Visualize network impact before product launch Target more precisely new offerings based on geolocation New data card launch to target business users around metro area
28 New Product Introduction Web-based service offerings Voice quality and data speeds based on address, route or coordinates Let the customer know exactly what to expect
29 Conclusion: Mentum Planet & MapInfo Pro together Network coverage is an operator s business Native support (i.e. generation of.grd files) by Mentum Planet simplifies process of sharing RF data within operators Help customers visualize and choose services according to their geolocation Provide customers the means to access important network data Sharing data enables more efficient capital planning, network rollout, and network optimization One tool to manage all key phases in the life of a network One tool that links several key departments together
30
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