Kadir Kaya DC & Cloud Services Sales Lead - EMEAR. Umut Cavusoglu DC & Cloud Solutions Executive
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2 Kadir Kaya DC & Cloud Services Sales Lead - EMEAR Umut Cavusoglu DC & Cloud Solutions Executive
3 The World is Changing, Quickly Smart Everything Smart technology, infrastructure, buildings, cices, meters, etc. Social Trends Gen Y is connected, civic- minded, wants personalized informacon and is impacent Green and Energy Saving GeIng to zero emissions, defects, carbon neutral Economic Trends A different mix and consumpcon models Security Data IoT Apps Cloud Mobile Architectures à ASICS + Hardware + So;ware + Services 2013 Cisco and/or its its affiliates. All All rights rights reserved. Cisco Confidential ConfidenCal 3
4 Need for Speed The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow. Rupert Murdoch Chairman, News Corp An organization s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage. Jack Welsh Former CEO, General Electric
5 The Data Center Is the Information Broker for All Applications Applications Are Changing Type Consumption Delivery Traditional, Big data, distributed, mobile Cloud public, private, hybrid Any where, any time, any device * Cisco Global IT Impact Survey
6 How to go There? Simple Smart Secure
7 Data Center Market Transition IT Transformation 2 4 UCSO Standardized HDS UCP Private Infrastructure, Cloud Enablement through tailor-made solutions FLEXPOD Standard Applications, Messaging and World of Many Datastore services Integrated Clouds VBLOCK Integration Cloud Brokerage (XaaS) As a Service Aggregation to support platforms 1 3 Non-Standardized Legacy Infrastructure, Project Driven On Premise and licensed Hybrid Cloud Cloud Transformation Applications Off Premise / Cloud Automated Platforms Legacy Systems Hosted Managed Enablement Infrastructure
8 Enabling Private Cloud Transformation Major Enterprise US Managed Services US Data Center Operate Major Bank Technology Ven. Germany Major Oil & Gas UK Major Financial Germany Major Retailer US Major Bank Saudi Integration & Consolidation & Migration Technology Ven. US Service Provider UAE Data Center Major Cloud Retailer Infrastructure Service (VMDC Provider / ACI) Compute & Storage Sweden & Network & Security US & Applications Service Provider Italy Cisco IT Service Provider Portugal Major Bank Turkey Data Center Physical Infrastructure - Facilities Service Provider in Middle East
9 Cisco Domain 10 A holistic framework, a common language, service trademarked 10 Organization Governance Process 9 Security Compliance Existing System Integrations IaaS PaaS SaaS Applications Platform Abstraction Virtualization Infrastructure Environmentals Compute Storage Network Automation Orchestration 3 Financials 6 Service Catalog 5 Customer Interface 4
10 ACI Enabling IT Transformation Open Interfaces Centralised Policy Model APIC CONTROLLER POLICY MODEL NEXUS 9500 and 9300 ACI
11 Autonomous Data Center UCS, ACI & Autopilot Automation Suite API UCS App 1 App App22 App 22 App ACI API App 1 API Automation Suite Integration with 3rd Party AutoPilot : Artificial Intelligence triggering any event from a higher level thus enabling Automatic Workload Mgmt. Ø Autonomy Cisco Fabric Connection of all Compute and Network entities Consolidation of Ports Stateless Infrastructure Compute Blades Network Switches Network Services Applications define Infrastructure Service Profiles defining virt. & phys. Endpoints Application Profiles defining Communication and SLAs Infrastructure Provisioning per Application by the Application Policy Infrastructure Controller Decommissioning Automatic Reallocation to Maintaining the defined State Ø Resilience
12 Use Case: Cisco Integration Platform Enabling Agile, Hybrid Environments Cloud API SAAS APPLICATION SOCIAL DATA CLOUD DATA DEVICES PARTNER DATA Cisco Integration Platform Integration Bus API Manager API CUSTOMER DATA ENTERPRIS E APPS CUSTOM APPS INFRASTRUCTURE On Premise ENTERPRIS E DATA NETWORK DATA LOCATION DATA
13 CIP Enables SDN by delivering end to end process automation Bandwidth On Demand App Cloud or On-Premise Applications Orchestration Flow CRM Billing OM 1. Customer submits a request in Web App Request Reply Push Pull 2. CIP validates and processes the request Queue Messages Correlation ID Transform Content Route Messages DLQ Handling 3. CIP sends relevant information to SDN controller for provisioning Cisco Integration Platform (CIP) 4. BWoD provisioned in Infrastructure layer 5. Feedback sent to Controller for the request Service, Network and Analytics REST APIs Predictive Model Collection Modules Programming Modules WAE 6. CIP persists the feedback data and forwards the information to billing and fulfillment apps 7. Information updated in requestor application Infrastructure
14 Case Study - Data Center Stats 489 locations in 100+ countries 304,000 sq. ft. of data center space 578 offices 74,500+ regular employees 35.6 MW of UPS power to the floors 138,000+ total employees (regular & contractor) 92% servers virtualized in new DCs, 90% overall 32 Cisco data centers4 full production DCs 95% virtualization goal 5 Prod / engineering / backup DCs 4,000 production apps deployed 11,247 UCS blades deployed 30,000 OS s deployed
15 i 2007: Virtualization starts Today, about 92% (business production). Goal: 95% : Finished huge Data Center build new MVDC pair in Texas. Target Cisco Global IT Data 1x Amsterdam standardized TBD on Nexus / UCS across all DCs. 11,000+ B UCS servers Center today. Presence Provided B B B 33% TCO improvements. B 2x Texas B B Key: Tier-III (Redundant) 1x APAC/TBD A Dedicated building 2x = Dual DC, sync capable 2012: All business production Cisco apps now run on Nexus / UCS. All of it. 2012: New automation from Cisco Intelligent Automation for Cloud creates agile Private Cloud IaaS -- dropping provisioning time: 3 weeks à 15 minutes. 2013: Platform as a Service, ITaaS catalogue options growing. Latency-Sensitive Software Development B B Tier-II (Less Redundant) Existing buildings Product Development 2014: Newly added SDaaS for JVM, Oracle ERP; Continuous Delivery / DevOps. Globally Centralized: Traditional Business Apps Continental Hub: Order Processing, Comms Continental Hub: Communications 2014: Beginning migration to ACI, first ACI fabric up and running apps. Traditional Business Model Seed & Scale Software-as-a-Service (SaaS): : Planning to shift some DC workload to hybrid cloud, services New Business to Models Intercloud Resilient, Scalable, Cost-effective Presence in Each Continent
16 Complete Your Online Session Evaluation Give us your feedback and you could win fabulous prizes. Winners announced daily. Receive 20 Passport points for each session evaluation you complete. Complete your session evaluation online now (open a browser through our wireless network to access our portal) or visit one of the Internet stations throughout the Convention Center. Note: This slide is now a Layout choice Don t forget to activate your Cisco Live Virtual account for access to all session material, communities, and on-demand and live activities throughout the year. Activate your account at the Cisco booth in the World of Solutions or visit 16
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