Newzoo Introduction. Matching Your Priorities With Our Services June Newzoo: Wybe Schutte VP Business Development.

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1 GLOBAL COUNTRIES FRANCHISES CUSTOM Newzoo Introduction Matching Your Priorities With Our Services June 2014 Newzoo: Wybe Schutte VP Business Development

2 The Latest NEXT:

3 The Latest

4 Who do we serve? Key Clients Newzoo assists in decision making on a strategic, product or marketing level. We provide global overview and deep local insights. Our data is based on a mix of financial analysis of company revenues, primary consumer research and transaction data. 80% of our clients are global headquarters. several key clients cannot be disclosed

5 SUBSCRIPTIONS / ANALYSIS SUPPORT Newzoo Products & Services SUPPORT REGIONAL SCOPE MARKET SCOPE CLIENT INTERFACE Global / Regional Revenues Global All Segments In-Depth Country Insights All Segments Benchmarking Franchises All Segments Custom Research Projects Global All Segments

6 COUNTRIES FRANCHISES CUSTOM Global / Regional Revenues Introduction June 2014 Newzoo: Wybe Schutte VP Business Development

7 CUSTOM COUNTRIES GLOBAL Global Market Data TYPICAL USE Strategy: Strategic Decision Making and realistic business plans Sizing: Size the market on gamers and revenues REGIONAL SCOPE Global Subregions 18 Key Countries SUB-REGIONS: NAM, W-EU, E-EU, MEA, LATAM, JP, CN, KOR, REST-ASIA, OCEANIA CLIENT INTERFACE Global Games Market Report (PDF) Granular Data Add-ons (XLS) Quarterly updates (PDF & XLS) DATA SCOPE Revenues & Gamers All Segments GLOBAL REPORT (JUNE) QUARTERLY UPDATES SERVICES Unlimited #Users Analysis Support PR & Marketing Use PRICING Single Report 1,490 ($ 2,100) Year Service 4,900 ($ 6,700) DATASETS MORE INFO: /global-games-service

8 Key Clients Using the Global Games Data Our clients use the Global Games Data for sizing the Global, Regional and Local markets and spot opportunities and trends using the forecasts and insights provided. With Quarterly updates our clients are always up-todate. Our data is based on a mix of financial analysis of company revenues, primary consumer research and transaction data. several key clients cannot be disclosed

9 2014 Global Games Market Report Includes projections Data per region, country, segment and screen global data & insights Featuring 18 key countries with additional insights Key global trends Launched June 6th

10 Global Games Market Service Global Games Market Report + Data Sets + Quarterly Updates The service combines our 2014 global games market report and granular datasets with 12 months of service including quarterly updates and custom analysis support Global Games Market Report Essential 45-page reference report with 2013 to 2017 projections Global Games Data Report (PDF) 2. Global Granular Data Set (XLS) 3. Quarterly Updates & Analysis Support Our global games market data model that powers our annual report and the addon datasets is reviewed every quarter. The review is based on our own primary research, transactional app store data, public company performance and secondary research. Clients will receive a brief quarterly update on: 2. Global Granular Data Set Granular data set with forecast per region, sub region and top 100 countries 1. Key trends and changes influencing the global games market 2. Changes in gamer and revenue projections if needed based on our quarterly review At no additional costs, clients can also request assistance in performing custom analysis based on the data in the report and the granular data add-ons. Price 4,900 / $ 6, Quarterly Updates Key trends and changes influencing the global games market MORE INFO AT /globalreport

11 Global Games Market Service Global Revenues & Gamer Numbers 1. Forecasts per region: Top 100 Country revenues 3. Granular data set 4. PDF Report MORE INFO AT /globalreport

12 Combining Data in the Global Model Public growth KPIs, e.g. online population Transactional data, e.g. mobile games (Distimo) A continuous research effort and service to our annual subscribers An annual report covering the global market Financial results public and nonpublic companies Third party research and Newzoo global analysis 5 yrs of primary research in 18 countries, representing 87% of the global market

13 CUSTOM COUNTRIES GLOBAL Global Market Data TYPICAL USE Strategy: Strategic Decision Making and realistic business plans Sizing: Size the market on gamers and revenues REGIONAL SCOPE Global Subregions 18 Key Countries SUB-REGIONS: NAM, W-EU, E-EU, MEA, LATAM, JP, CN, KOR, REST-ASIA, OCEANIA CLIENT INTERFACE Global Games Market Report (PDF) Granular Data Set (XLS) Quarterly updates (PDF & XLS) DATA SCOPE Revenues & Gamers All Segments GLOBAL REPORT (JUNE) QUARTERLY UPDATES SERVICES Unlimited #Users Analysis Support PR & Marketing Use PRICING Single Report 1,490 ($ 2,100) Year Service 4,900 ($ 6,700) DATASETS MORE INFO: /global-games-service

14 GLOBAL FRANCHISES CUSTOM In-Depth Country Insights Introduction June 2014 Newzoo: Wybe Schutte VP Business Development

15 CUSTOM COUNTRIES GLOBAL In-depth Country Insights TYPICAL USE Strategy: Sizing Opportunities, Benchmarking Countries Marketing: Profiling Players, Zooming in on Spenders Product Development: Genre Preferences, Business Models REGIONAL SCOPE 18 Countries Other at request US CAN UK GER FR BE NL IT ES CLIENT INTERFACE Online Analysis Tool, Newzoo Data Explorer Custom Analysis Support by Newzoo Staff DATA SCOPE 200+ Variables Nation-wide All Segments All Business Models RU PL BR AUS TR CN KOR VN JP SERVICES Unlimited #Users Analysis Support PR & Marketing Use Feedback on Topics PRICING 12 Months Access & Support 1 Country 4,000 ($5,500) 8 Countries 18,000 ($24,900) 18 Countries 39,500 ($54,600) MORE INFO: /country-insights

16 Key New Primary Research Topics esports interest and participation: e.g. video, competitions, events, franchises In-depth media behavior across screens: e.g. music & video streaming, ebooks, on-demand & pay TV Social / Chat applications: e.g. Instagram, Twitter, Vine, Pinterest, Snapchat, Whatsapp, Kakao Subscriptions: e.g. Xbox Live Gold, PlayStation Plus, Steam, Spotify, Netflix, HBO Global payment brands: e.g. Visa, MasterCard, PayPal, PaySafe Card Hardware peripheral brands: e.g. Plantronics, Razer, Kingston, Roccat, Madcatz, Steel series Hardware peripheral outlets: e.g. e-tail versus retail, store brands Headsets: e.g. use, buying intention, desired features, brand, budget, e-tail vs retail, platform Source to discover new games: e.g. friends or family, magazines, rankings in app store Customer journey: e.g. reason to start playing games, start spending, reasons to stop Plus 200 regular variables: /topic-list

17 Topics to (cross-)analyze (I) Demographics Base: Total online population aged Gender Age Education* Income Work situation Home situation Hobbies and general interests Age oldest child Media, Retail & Technology Base: Total online population Media usage (print, radio, TV, social networks, internet) Social network or chat apps preference* Mobile phone brand Mobile phone provider* Tablet brands: e.g. ipad, Kindle Fire, Galaxy Tab, Windows: Microsoft Surface RT/Pro tablet Internet / TV provider* Preferred TV channels* Preferred generic websites* Preferred retail chains* General use of prepaid cards / gift vouchers / promotional codes * Country-specific topics SIZE AND PROFILE SPECIFIC FRANCHISES IN TERMS OF ITS PLAYERS Game behaviour Base: Total online population / gamers Total number of (non-)gamers Players per market segment: Casual game websites/social networks: e.g. Pogo, MiniClip, King.com, Yahoo, Facebook Mobile devices: smartphones and tablets MMO games: F2P/P2P Consoles: including Vita and DS PC/Mac: downloaded or boxed Play frequency per marketsegment Time spent playing per market segment Genre preferences per market segment Gamers segmentation Own a headset (corded vs. wireless) Share of time using headset while gaming Playing games on TV without a console Game spending Base: All gamers Paying players per market segment Business model preference per market segment (Casual/Social, Mobile, MMO) Preferred payment method per market segment (Casual/Social, Mobile) MMO-specific Base: MMO gamers Free-to-play (F2P) versus Pay-to-Play (P2P) In-game spending in F2P / P2P Preferred MMO type: e.g. RTS, RPG, Shooter, Sports, Battle Arena, Resource/Casual Populair MMO franchises played (see list in box) MMO Franchises World of Warcraft League of Legends Eve Online Star Wars the Old Republic (SWTOR) Lord of the Rings Online (LOTRO) Runescape World of Tanks Dungeons & Dragons Lineage Darkfall Allods Online DC Universe Online DotA 2 Guild Wars Rift EverQuest Dofus Final Fantasy WolfTeam CrossFire Social Network/Casual Game Site Franchises FarmVille CityVille Diamond Dash Candy Crush Saga Words with Friends Zynga Poker: Texas HoldEm Poker Dragon City Bubble Witch Saga Pet Rescue Saga Draw Something Bejeweled Blitz War Commander Criminal Case Farm Heroes Saga Papa Pear Saga 8 Ball Pool Top Eleven Pepper Panic Saga Tetris Battle/Blitz Monster Legends Jelly Splash Angry Birds (any game) Megapolis Big Fish Casino FREE slots

18 Topics to (cross-)analyze (II) Social/Casual-specific Base: All online casual or social gamers Preferred online game destinations (social networks, Casual game sites)* Social franchises played (see list in box) Mobile-specific Base: All tablet and (smart)phone gamers Mobile device used to play: e.g. tablet, smartphone, ipod Share of spending on multiple devices Popularity of mobile browser games Popularity of pre-installed games Popularity of download / app store games Download source for mobile games App stores used Mobile franchises played (see list in box) PC/Mac and Console-specific Base: All PC/Mac and/or Console gamers Boxed vs. Downloaded PC/Mac games Console used & owned Console franchises played + own or play (see list in box) Download source PC/Mac games: e.g. Steam, Origin, Filesharing Share of pre-owned in total spending Share of digital downloads in total spending Importance of game extensions as buying reason Source console or pc/mac boxed games * Country-specific topics SIZE AND PROFILE SPECIFIC FRANCHISES IN TERMS OF ITS PLAYERS New topics in 2014 Share of time spent reading/listening music/watching TV allocated to various activities Device used reading digital books, magazines, news(papers) & blogs Device used listening broadcast radio vs. music stored on a device vs. music streamed over internet Device used watching broadcast TV vs. demand films or TV programs vs. online video vs. live video streams Type of mobile games played (Intense graphic, Casual, other) Active use of PC/Apple Mac laptop vs. desktop to play PC games Share of money spend on games paid via prepaid card Brand considered when buying a new headset Budget for new headset Most important features when buying a new headset Gaming platform headset is/will be used for Ownership accessory or gaming peripheral of various brands Source accessory or gaming peripheral Subscription: Xbox Live Gold, PlayStation Network, PlayStation Plus, Steam Subscription Plan, Spotify, Netflix, HBO Payment provider per market segment (Casual/Social, MMOs, PC/Mac) Source to discover new games Main reason to start playing games Main reason to start paying for games Main reason to stop playing games esports awareness and involvement General gaming statement: Eat or drink while playing video games General gaming statement: Make use of gamer community services General gaming statement: View add or participated in brandsponsored promotions to unlock content or advance General gaming statement: View video game content Mobile Franchises FarmVille CityVille Diamond Dash Candy Crush Saga Words with Friends Zynga Poker: Texas HoldEm Poker Dragon City Bubble Witch Saga Pet Rescue Saga Draw Something Bejeweled Blitz Farm Heroes Saga Papa Pear Saga 8 Ball Pool Top Eleven Tetris Battle/Blitz Monster Legends Jelly Splash Angry Birds (any game) Clash of Clans Hay Day The Simpsons: Tapped Out Kingdoms of Camelot: FIFA Minecraft Pocket Edition The Hobbit: Kingdoms of Middle Earth Puzzle & Dragons Plants vs. Zombies 2 Real Racing 3 Megapolis Game of War Fire Age Big Fish Casino FREE slots Infinity Blade PC/Mac/Console Franchises Need for Speed Battlefield Sims Medal of Honor Dragon Age Far Cry Mario (any game) SimCity Assassins Creed Just Dance Call of Duty Mass Effect Pro Evolution Soccer Gran Turismo (GT) Forza Motorsport Crysis Grand Theft Auto (GTA) Halo Bioshock NHL Madden NFL Magic the Gathering Destiny The Witcher Bioshock Watch_Dogs Batham: Arkham The Elder Scrolls

19 Market Sizing & Profiling Data Endless Analysis We provide access to all primary research results through our Newzoo Data Explorer. Clients can analyze over 200 variables (see next two slides) in endless combinations, comparing 18 countries and all market segments and business models. Results are directly shown (as absolute and relative numbers) in graphs and tables that can be exported to powerpoint and excel. US UK GER FR IT ES BE NL RU BR PL TR AUS CHN KOR VN JP CAN MORE INFO /subscriptions

20 Typical Examples from the Explorer Franchises: size markets, profile players, franchise/screen overlap Cross-media behaviour: efficient marketing, targeting payers Payment methods: maximize ROI, effective localization Demographics: who are your gamers? What sets paying players apart,

21 CUSTOM COUNTRIES GLOBAL In-depth Country Insights TYPICAL USE Strategy: Sizing Opportunities, Benchmarking Countries Marketing: Profiling Players, Zooming in on Spenders Product Development: Genre Preferences, Business Models REGIONAL SCOPE 18 Countries Other at request US CAN UK GER FR BE NL IT ES CLIENT INTERFACE Online Analysis Tool, Newzoo Data Explorer Custom Analysis Support by Newzoo Staff DATA SCOPE 200+ Variables Nation-wide All Segments All Business Models RU PL BR AUS TR CN KOR VN JP SERVICES Unlimited #Users Analysis Support PR & Marketing Use Feedback on Topics PRICING 12 Months Access & Support 1 Country 4,000 ($5,500) 8 Countries 18,000 ($24,900) 18 Countries 39,500 ($54,600) MORE INFO: /country-insights

22 GLOBAL COUNTRIES CUSTOM Franchise Data Introduction June 2014 Newzoo: Wybe Schutte VP Business Development

23 CUSTOM COUNTRIES GLOBAL Game Franchise Data TYPICAL USE Profiling: Franchise Gamers Profiles Marketing: Zooming in on Spenders and platforms Quality Development: Experience of the Franchises REGIONAL SCOPE In-Depth: US, UK, GER, FR High-Level: 12 countries DEEP DIVE US UK GER FR EXTRA: BROAD WAVE CLIENT INTERFACE Data set, Online Analysis Tool, Newzoo Data Explorer Custom Analysis Support by Newzoo Staff DATA SCOPE 100 Franchises 100 Variables Nation-wide All Segments BE NL PL TR CN KOR VN JP SERVICES Unlimited #Users Analysis Support PR & Marketing Use PRICING Price per Franchises per year Franchises 1,100 ($1,500) Franchises 900 ($1,200) Franchises 750 ($1,000) All 100 Franchises 600 ($ 800) MORE INFO: /franchises

24 Introduction Newzoo s franchise profile service offers continuous insight into the popularity of 100 key global game franchises and the gamers that play them. It also assists in understanding the success factors behind each individual franchise. Our approach differs from other suppliers on the following points: Topics and franchises alligned to the ever-changing market in terms of screens, genres and business models. Deep dives into key markets in combination with annual updates across a wider range of countries reflecting the globalization of the games market. Data presented in easy-to-understand franchise dashboards as well as available in raw format (Excel) to perform additional custom analysis. Subscriptions include 12 months of custom analysis support by Newzoo data analysts.

25 Franchises 1. Age of Empires 2. Angry Birds 3. Assassin s Creed 4. Batman (not Lego) 5. Battlefield 6. Battlefield Heroes 7. BioShock 8. Borderlands 9. Call of Duty 10. Candy Crush Saga 11. CityVille 12. Civilization 13. Clash of Clans 14. Crysis 15. Dance Central 16. Dark Souls 17. Dead Space 18. Deus Ex 19. Devil May Cry 20. Diablo 21. Dishonored 22. Disney Infinity 23. DOTA Dragon Quest 25. Fable 26. Fallout 27. Far Cry 28. Farmville 29. FIFA 30. Final Fantasy 31. Flight Simulator 32. Football Manager 33. Forza Motorsport 34. Game of War Fire Age 35. Gears of War 36. God of War 37. Gran Turismo 38. Grand Theft Auto 39. Guild Wars 40. Halo 41. Infamous 42. Infinity Blade 43. Just Dance 44. Killzone 45. Kinect Sports 46. Kinect Zumba 47. Kinectimals 48. Kingdom Hearts 49. Lara Croft Tomb Raider 50. League of Legends 51. Lego Franchise 52. LittleBigPlanet 53. Madden NFL 54. Mario Kart 55. Mario Party 56. Mass Effect 57. Max Payne 58. Medal of Honor 59. Minecraft 60. Monster Hunter 61. NBA2K 62. Need for Speed (not NFS World) 63. NHL 64. Peggle 65. Persona 66. Planetside 67. Plants vs. Zombies 68. Pokemon 69. Pro Evolution Soccer 70. Ratchet & Clank 71. Raving Rabbids 72. Rayman 73. Red Dead Redemption 74. Resident Evil 75. Saints Row 76. Sim City 77. Skylanders 78. Skyrim 79. Sonic 80. Star Wars (not Lego) 81. Star Wars the Old Republic 82. StarCraft 83. State of Decay 84. Street Fighter 85. Super Mario (Galaxy) 86. Super Mario Bros 87. Team Fortress 88. The Last of Us 89. The Settlers 90. The Simpsons: Tapped Out 91. The Sims 92. Total War 93. UFC 94. Uncharted 95. Warface 96. Warframe 97. Wii Sports 98. World of Tanks 99. World of Warcraft 100.Zelda

26 CUSTOM COUNTRIES GLOBAL Game Franchise Data TYPICAL USE Profiling: Franchise Gamers Profiles Marketing: Zooming in on Spenders and platforms Quality Development: Experience of the Franchises REGIONAL SCOPE In-Depth: US, UK, GER, FR High-Level: 12 countries DEEP DIVE US UK GER FR EXTRA: BROAD WAVE CLIENT INTERFACE Data set, Online Analysis Tool, Newzoo Data Explorer Custom Analysis Support by Newzoo Staff DATA SCOPE 100 Franchises 100 Variables Nation-wide All Segments BE NL PL TR CN KOR VN JP SERVICES Unlimited #Users Analysis Support PR & Marketing Use PRICING Price per Franchises per year Franchises 1,100 ($1,500) Franchises 900 ($1,200) Franchises 750 ($1,000) All 100 Franchises 600 ($ 800) MORE INFO: /franchises

27 GLOBAL COUNTRIES CUSTOM Custom Research Projects Introduction April 2014 Newzoo: Peter Warman CEO Wybe Schutte Manager New Business

28 CUSTOM COUNTRIES GLOBAL Custom Research Projects TYPICAL USE Strategy: Sizing Opportunities, Benchmarking Countries Marketing: Motivation of Players, Spending Behavious Product Development: Functionalities, Business Models REGIONAL SCOPE Global Qualitative: US, EU CLIENT INTERFACE Online Analysis Tool, Newzoo Data Explorer DATA SCOPE Custom Variables Nation-wide Focus groups All Segments US CAN UK GER FR BE NL IT ES SERVICES Quantitative Qualitative PRICING At request At request MORE INFO: /country-insights

29 Quantitative Custom Research Newzoo offers quantitative custom research through online and/or mobile surveying of consumers in practically any country in the world. Research results are not only delivered as relative data but also in absolute number of people, based on our nation-wide research in eighteen key countries and global census data. In this way we do not only profile behavior but also size the results and opportunities. Clients benefit from Our expertise being a games market specialist. A strict requirement in our ever-changing market, especially when defining objectives, setting up surveys and interpreting results. The ability to benchmark results with our syndicated primary research, putting results in perspective. Our best-of-breed partner network, required for survey programming, translation & respondent sampling. Our unique ability to present results in an understandable, attractive and actionable manner. The possibility to cross-analyze all results endlessly using our online tool, the Newzoo Data Explorer. The competitive prices we have negotiated with partners based on our continuous research effort. Our speed of service valued highly by our clients.

30 Quantitative Custom Research Every custom research project is different in scope; in terms of research objectives as well as our involvement in the various steps of the process. To provide a competitive quote and planning we will need to know the objective, target group, geographical focus and the desired end deliverable. In brief, the following key factors determine budget and planning: Target Group; e.g. online population aged 15-50, MMO gamers. Number of Respondents; also determined by selectiveness of target group Geographical Focus; localization and pricing of field work can differ per country Number of Topics; this influences programming, localization and field work effort Type of Reporting; e.g. custom reports, availability in the Newzoo Data Explorer Additional Analysis; e.g. comparison with Newzoo research and data Newzoo Responsibility; e.g. setting up complete survey based on objectives

31 Quantitative Custom Research From start to end, quantitative custom research projects will generally have a duration between 3 and 12 weeks depending on the scope as mentioned above. Each project will typically go through the following phases Kick-off Call / Meeting Survey Set Up Survey Localization, Programming and Testing Field Work and Respondent Quality Assurance Data Collection, Processing and Validation Report Development / Newzoo Data Explorer Import Delivery Report & Presentation / Direct Data Access

32 Qualitative Custom Research Together with its partners, Newzoo offers qualitative custom research solutions delivering insights that can be difficult to gather through quantitative research. The research project can involve in-person interviews or game testing on location as well as online research. Typically, this research approach is used for game (concept) testing and understanding personal motivations of gamers. Depending on your objectives and desired end deliverables, we will work together with one or both of our our specialist research partners Insights Meta and VG Market. Clients benefit from Our and our partners expertise of being a games market specialist. A strict requirement in our ever-changing market, especially when defining objectives, setting up surveys and interpreting results. The ability to benchmark results with our syndicated primary research, putting results in perspective. The fact that game-specific results can be benchmarked against a normative database of competitive mobile, social, PC or console titles. The extensive experience of our qualitative research partners who have worked the majority of game publishers and developers. Crucial for prioritizing and interpretation of results. The direct availability of any type of gamer from a unique invitation-only database that is continuously screened and updated. Our unique ability to present results in an understandable, attractive and actionable manner. Competitive pricing maintaining a high quality standard. Our speed of service valued highly by our clients. Newzoo Qualitative Research Partners

33 Qualitative Custom Research Every custom research project is different in scope; in terms of research objectives as well as the desired execution of and reporting on the research. To provide a competitive quote and planning we will need to know the objective, target group, geographical focus and the desired end deliverable. In-person research can be set-up at our clients location or in-house in our facilities. In brief, the following key factors determine budget and planning: Number of Respondents; in general n= respondents for in-person research Research Approach; e.g. interviews versus game testing Target Group; e.g. Male playing PS3/PS4 or Xbox360/Xbox One, no industry affiliation Number of Games; e.g. in-depth feedback on single game versus comparison of five competing games Sensitivity of Materials; e.g. testing of highly-confidential material can only be done on client location Number of Topics; obviously the extent of topics to be researched influences time and budget Type of Reporting; e.g. level of interpretation by experts, highly designed reports / infographics Newzoo Qualitative Research Partners

34 Qualitative Custom Research From start to end, qualitative custom research projects will generally have a duration between 3 and 7 weeks depending on the scope as mentioned above. Each project will typically go through the following phases: Kick-off Call / Meeting Research Set-Up Planning & Recruiting Execution On Location / Online Data Collection, Processing and Interpretation Report Development Delivery Report & Presentation Newzoo Qualitative Research Partners

35 CUSTOM COUNTRIES GLOBAL Custom Research Projects TYPICAL USE Strategy: Sizing Opportunities, Benchmarking Countries Marketing: Motivation of Players, Spending Behavious Product Development: Functionalities, Business Models REGIONAL SCOPE Global Qualitative: US, EU CLIENT INTERFACE Online Analysis Tool, Newzoo Data Explorer DATA SCOPE Custom Variables Nation-wide Focus groups All Segments US CAN UK GER FR BE NL IT ES SERVICES Quantitative Qualitative PRICING At request At request MORE INFO: /country-insights