5 Key Insights Into the US Social Casino Market
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1 Version 1.0, August 2015 ing, Demographics, Cross-Franchise Behavior 5 Key Insights Into the US Social Casino Market Featuring data from Newzoo s Social Casino Report & Data Casino Gaming Report & Data Based on the players of 17 casino franchises. Includes a report and access to the Newzoo Data Explorer Key Topics: Demographics, home & work situation Franchise Funnel: From awareness to played to recommendation General Playing & spending behavior Months played & favorite genres Franchises ranked on Grade Devices played on Difficulty rating of franchises Average number of hours played Most enjoyed aspects Franchsises included:
2 1. Almost Half of Social Casino Gamers Have Spent Money in the Past 6 Months AVERAGE SHARE OF SOCIAL CASINO GAMERS WHO SPEND MONEY NON-SPENDER SPENDER 46% of gamers per social casino franchise have spent money in the past 6 months Hit it Rich! has the highest share of gamers who have spent money
3 2. Men Aged Make Up One Third of Paying Social Casino Gamers AGE/GENDER SPLIT OF SOCIAL CASINO SPENDERS MALE MALE MALE FEMALE FEMALE FEMALE % of social casino gamers who spent money in the past 6 months are male and aged between 21 and 35 3% of all social casino spenders are females aged 10-20, which is the smallest group
4 3. Most Players Spend 2-5 Hours Per Week Playing 1 Specific Social Casino Franchise AVEARAGE HOURS PLAYED PER WEEK ACROSS THE 17 FRANCHISES 2-5 hours is the average time spent per franchise per week across the 17 franchises Slot Bonanza is the franchise that is played most hours per week with 7.5% of the players playing it 15 hours or more per week
5 4. Big Fish Casino Is the Title Most Often Played Along With Others CROSS-FRANCHISE BEHAVIOR SHARE OF GAMERS PER FRANCHISE WHO ALSO PLAY BIG FISH CASINO Social casino gamers, on average, are playing 5.6 social casino titles Big Fish Casino is the one they are most likely to be playing along with other titles, making it the biggest competitor for the majority of franchises
6 5. DoubleU Casino Is Most Likely to Be Rated Too Challenging by Its Players AGREEMENT THAT PLAYING DOUBLEU CASINO IS TOO CHALLENGING DoubleU Casino players are most likely to agree that the franchise is too challenging 58% AVERAGE AGREEMENT SCORE ALL 17 FRANCHISES Big Fish Casino players are most likely to disagree that the franchise is too challenging 43%
7 Casino Gaming Report & Data Based on the players of 17 casino franchises. Includes a report and 12 month access to the Newzoo Data Explorer Key Topics: Demographics, home & work situation Franchise Funnel: From awareness to played to recommendation General Playing & spending behavior Months played & favorite genres Franchises ranked on Grade Devices played on Difficulty rating of franchises Average number of hours played Most enjoyed aspects Franchises included: About Newzoo The Experts On All Things Games Newzoo is an innovative global market research and predictive analytics firm with a primary focus on games. We provide our clients with a mix of market trends, financial analysis, revenue projections, consumer insights, data modelling solutions and predictive analytics services across all continents, screens and business models. Newzoo works for the majority of top 25 public companies by game revenue globally, many independent game developers as well as leading global hardware and media companies. MARKET TRENDS CONSUMER INSIGHTS DATA MODELLING PREDICTIVE ANALYTICS
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