Adelaide City Retail Strategy

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Elinor King
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1 The Adelaide City Council invites engagement from the community about Adelaide City Retail Strategy Project Summary Adelaide City Council has begun work on the development of a retail strategy for the City of Adelaide and we welcome your thoughts. Consultation closes 5pm, Friday 20 September 2013 Included in this consultation pack: Project Information Feedback Form Submission Form For enquiries, please contact Esther Cleland Advisor, Sector Development (Retail) City Growth & Investment E.Cleland@adelaidecitycouncil.com

Consultation closes 5pm, Friday 20 September 2013 Included in this consultation pack: Project Information Feedback Form Submission

2 Project Information Purpose Retail and related industries such as hospitality are important drivers of growth and employment and significant contributors to a vibrant and engaging city. We understand that the city s traders face competition from the greater metropolitan Adelaide area, online and interstate and that we need a strategy which will provide the city s retailers with a road map to obtain a strong and sustainable competitive advantage. Background Recognising that the retail industry is currently experiencing unprecedented change in both the physical and digital environments, Adelaide City Council have engaged Retail IQ International to develop the Adelaide City Retail Strategy. The Adelaide City Retail Strategy will address issues facing retailers in both the physical and digital environment. This survey is for business stakeholders only and is not open to the general public. Your responses will be received and remain in the strictest of confidence. A second survey has been prepared for all stakeholders including the general public and can be found at www. Benefits of the project This project provides an opportunity to bring together a wide and varied group of stakeholders in order to create a strategy which further enhances the city s retail offer. Timeline The City of Adelaide Retail Strategy is due for completion in December 2013 Frequently Asked Questions Why do we need a new Strategic Plan? There can be no doubt that the retail industry is undergoing significant change and the industry s stakeholders face many new challenges. A co-ordinated retail strategy for the City of Adelaide will provide a framework to build upon the strengths of the City s retail offer, addresses any weaknesses (either perceived or actual) and develop opportunities. How do I provide my feedback? There are a number of ways in which you can provide feedback: Feedback Form Complete the Feedback Form which asks specific questions about the project and provides an opportunity for general comments regarding the project. Submission Form Complete the Submission Form to provide your feedback. Submissions must include the name and business address of the respondent, and will be included in a report to Council which will be publically available. For projects that have a legislative requirement to consult, including your name and residential address are mandatory. Online/ Website Council has a dedicated website that provides an opportunity for quick and efficient online feedback. Visit for information about the project and online ways to provide your comments. Alternatively comments can be ed to yoursay@adelaidecitycouncil.com Written Submissions All written submissions must be received by 5.00 pm on Friday 20 September 2013 and should be addressed to: Community Consultation Adelaide City Retail Strategy GPO Box 2252, Adelaide SA 5001 Electronic submissions are available online at or alternatively comments can be ed directly to yoursay@adelaidecitycouncil.com.

road map to obtain a strong and sustainable competitive advantage.

3 What happens to my feedback? Your feedback is important and will be used to inform the development of the Adelaide City Retail Strategy. How do I know my feedback has been received? All feedback forms, submissions or correspondence will be acknowledged either by or in writing so that you know your comments/feedback has been received. Contact Person For more information, please contact: Esther Cleland Advisor, Sector Development (Retail) City Growth & Investment E.Cleland@adelaidecitycouncil.com

How do I know my feedback has been received?

4 Feedback Form Feedback closes 5pm, Friday 20 September 2013 Name* Title* Role within your organisation* * *Mandatory information Q1. Primary location of your business (please choose one) a) Rundle Mall b) West End c) East End d) Central Market e) Gouger Street f) Grote Street g) Chinatown h) O Connell Street i) Melbourne Street j) Hutt Street k) City South l) Elsewhere within the Adelaide City Council area? (please specify) Q2. Industry Sector Retail a) Clothing/ Footwear/ Accessories b) Homewares c) Giftware d) Toys/ Games e) Health and Wellbeing f) Sport and Outdoors g) Electrical (Small) h) Electrical (Large) i) Grocery/ Convenience j) Books/ Newspapers k) Other

Street i) Melbourne Street j) Hutt Street k) City South l) Elsewhere within the Adelaide City Council area? (please specify) Q2.

5 Hospitality a) Accommodation b) Cafe / Restaurant c) Takeaway d) Catering e) Pubs and bars f) Clubs g) Other Services a) Financial b) Legal c) Medical d) Education e) Real Estate f) Travel g) Repairs h) Tourism i) Transport j) Other Q3. Do you think that e-commerce is an opportunity or a threat to your business? Opportunity Neither Threat Q4. Do you think this will change in the next five years? Q5. Please rate the importance of the internet to your business Very Important Neither Not Important Q6. Do you think it will be more or less important in the next five years? More Important About the same Less Important Q7. Does your business have a website?

Opportunity Neither Threat Q4. Do you think this will change in the next five years? Q5.

6 Q8. Does your business provide free wi-fi access to your customers? Q9. Does your business offer a customer loyalty program? Q10. Does your business collect customer data? Q11. Does your business utilise any of the following social media platforms? (please circle) a) Facebook b) Twitter c) Blogs d) Youtube e) Google+ f) Pinterest g) Other Q12. Do you believe that your social media strategy has a positive impact on your sales? High Impact Some Impact Low Impact Q13. How often do you post information about your business on social media? (please circle) a) At least once a day b) At least once a week c) At least once a month d) At least once every three months e) At least once a year f) Not in the past year g) Sporadically Q14. Do you have a content strategy or content calendar in place for your posts to differentiate the content you are posting to different channels? a) Yes, we have a content strategy in place where we differentiate the content that we post on different channels. b) No, we post the same content on different channels

Do you believe that your social media strategy has a positive impact on your sales? High Impact Some Impact Low Impact Q13. How often do you post information about your business on social media?

7 c) No, we rarely post content on multiple channels Q15. Does your business utilise a point of sale software system? Q16. Does your business have an e-commerce platform? Q17. Rate the importance of the following digital/online functions to your business (please circle) Marketing and promotion Education and product knowledge Managing a customer database E-commerce Collaboration with like minded retailers Enhancing the customer s in-store experience Increasing the visibility and reach of your business Increasing the efficiency of back office functions Monitoring staff performance Sourcing and buying

Rate the importance of the following digital/online functions to your business (please circle) Marketing and promotion Education and product knowledge

8 Q18. What are the biggest challenges you face with regard to upgrading digital aspects of your business? a) Lack of management support to adopt b) Insufficient budget to implement c) Insufficient knowledge of the digital environment d) Insufficient resources/time available for implementation e) Reluctance to divert attention or resources from traditional marketing channels f) Lack of infrastructure hardware, wi-fi, etc... g) Other (please specify) Q19.Would your business benefit from information or training in the following areas? a) Website optimisation b) E-commerce (digital catalogue/ e-payment/ order fulfilment) c) Social Media (different platforms/ content strategy/ social commerce) d) In-store experience (digital displays/ assisted selling/ QR codes/ engagement) e) Customer data capturing and management (CRM/ loyalty programs/ personalisation) f) Back end systems (inventory/ point of sale/ supply chain) g) Geolocation (maps/ location based technology) h) Digital Marketing ( ers/ search engine optimisation/ SMS/ push notifications) i) Mobile (mobile sites/ apps/ m-commerce/ vouchers) j) Collaboration with other retailers (packaged offers/ group buying/ joint marketing) k) Other (please specify)

Reluctance to divert attention or resources from traditional marketing channels f) Lack of infrastructure hardware, wi-fi, etc... g) Other (please specify) Q19.

9 Q20. Any other comments, thoughts, ideas or suggestions

10 Submission Form Submissions close 5pm, Friday 20 September 2013 It is Council s policy that for a formal submission to be received it must include your name and business address. Name* Address* *Mandatory information Please provide your feedback regarding the Adelaide City Retail Strategy;. Comments

11 Written submissions must be received by: Friday 20 September 2013 Community Consultation Adelaide City Retail Strategy GPO Box 2252 Adelaide SA 5001 Or For all enquiries, please contact Esther Cleland Advisor, Sector Development (Retail) City Growth & Investment

12 Thank you for your submission. Please tell us more about you (Optional) Gender Male Female Year of Birth Suburb Are you on Adelaide City Council Rate Payer? Yes No Please tell us how you participate in city life (tick all that apply). Resident Business Owner Worker Student Leisure/ Recreation Shopper/ Visitor Other

Suburb Are you on Adelaide City Council Rate Payer?

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