IP VIDEO TELEPHONY OVERVIEW

Transcription

1 IP VIDEO TELEPHONY OVERVIEW

2 What is IP Video Telephony It s now just a phone call! Consistent user experience for voice and video Centralized configuration, management and call control for scalability Investment preservation for existing IP telephony equipment Data network and applications Videoconferencing equipment Cisco IP Phone with Associated Video Partner Videoconferencing Endpoints

3 Benefits of Video A person's impact depends 55% on body language 38% on how it is said 7% on what is said Visual content adds to information transfer A picture is worth a thousand words Speeds decision making Bridges language and cultural barriers Focuses attention on the matters being discussed Reduces costs and inconvenience of travel

4 Why Video Telephony Now? Previous Videoconferencing Challenges Difficult to use Separate dial plans Expensive Poor video quality Cisco s Solution Video call is now a phone call! Makes Video as easy to use as voice Makes Video as easy to deploy as voice Makes Video as easy to manage as voice Makes Video as cost effective as voice Cost Benefit Cost-Benefit Shift Preserves customers investments in CUCM, IP telephony equipment, data network, and H.323 videoconferencing equipment

5 Video Telephony Applications Face-to-Face communication Ad Hoc video Calls Business meetings Multiple Locations (metro or global) Distance education Easier to participate Customer service Video Hunt Groups Telemedicine Remote Consultation Human resources Remote interviews

6 IP Video Telephony Brings Value for Both Video and Phone Users Traditional Videoconferencing Phone features added to video calls Transfer, Hold/Retrieve, Call Forward, Ad-hoc Conferencing, Hunting, etc. Single dial-plan for both video and voice Calls can be made to either audio or video endpoints Telephony Video added to phone calls Face-to-face communications Single dial-plan for both video and voice Calls can be made to either audio or video endpoints

7 Introducing Cisco IP Video Telephony Enterprise-class IP telephony and video is delivered over a single Cisco IP Communications infrastructure Cisco Communication Manager Professional Cisco IP Communications Network Standards Based H.323 System Small Group System Color Business Wireless Executive Desktop IP Phone with PC Video

8 Benefits of Video Telephony User Perspective CEO Perspective CIO Perspective Easier access to video allows more opportunities to: Be more productive (e.g. close more deals, scale interactions) Less travel Improve quality of life Allows company to efficiently scale scarce resources: Subject matter experts, senior executives Accelerates decision and action timeframes Saves money and increases productivity Integrated control, management and billing for all communications devices Leverage existing IP infrastructure Single help desk for user services and training

9 Available Video Telephony Components Cisco VT Advantage Cisco IP Phone carries voice, PC displays video Cisco VT Advantage software & Cisco VT Camera Supports SCCP Cisco IP Phones 7940G, 7960G, and 7970G SCCP Video Endpoints Emulates 7960 Phone (incl. softkeys, directory, XML services) Available from Tandberg H.323 Video Endpoints Available fromtandberg, Polycom, and others CUCM Providing Single Dial Plan and Call Control Audio and video resource management IP/VC MCU GW Integration with CUCM via SCCP Enables Ad-Hoc Conferencing for SCCP Video Devices H.323, SIP and SCCP support Gateway for PSTN access (H.320)

10 Cisco VT Advantage Video Telephony for Cisco IP Phones Video Telephony is Now Just a Phone Call Cost Effective Video to Every Desktop Managed by one converged network High-Quality Video for Effective Non-Verbal Communication

11 Cisco VT Advantage Association Cisco IP Phone 7960G Dialing Voice Cisco VT Advantage client on PC Video Answer PC associates with IP phone Phone registers as a video capable phone Initiate Voice/Video Call from IP phone Audio on the Phone Video on the PC (Cisco VT Camera) Convergence in Action!

12 Productivity Cisco Video Telephony Call Transfer 1. Voice Call to Desk Phone 2. Transfers to video system 3. Answers 4. Video connects

13 User Experience - Conference 1. Users engaged in video call 2. Initiate conference with conference button CALL ON HOLD 3. Successfully consults with third party 4. All calls transferred to MCU 5. Conference proceeds

14 Bringing It All Together CUCM Cluster H.323/SIP MCU H.323-H.320 Gateway POTS H.320 Room System H.323 Room System PSTN/ ISDN SWITCH ROUTER Gatekeeper IP WAN ROUTER SWITCH Phone +Video IP Phone Video IP Phone Video

15 Summary Cisco provides a systems approach A complete solution for new and existing voice and video installations Converged networking and applications solutions Leverage your experience with IP Voice to include IP Video Telephony