Digital Signage. Dr. Jeff Siler, Owner

Transcription

1 Digital Signage for McDonald s Franchisees Dr. Jeff Siler, Owner CSRA Multimedia, Inc

2 Concept Overview Franchisee provides TV and web based programs We provide digital advertising systems Significant revenue sharing for franchisee and franchise No additional overhead or effort for franchisee or franchise Increased dfoot ttraffic from cross advertising i on installed systems 2

3 Existing Installations Dunkin Donuts Aiken, SC McDonald s Aiken, SC 3

4 Additional Installations USC Aiken Student Center in Aiken, SC USC Aiken AikenConvocation Center in Aiken, SC James Brown Arena in Augusta, GA 4

5 Franchisee Provides Flat screen TV 50 or larger preferred Budget $1,200 installed Power Cbl Cable Internet Digital i signage web based b dtv content Monthly subscription $30 per month 5

6 We Provide Digital signage hardware and installation Advertisement production for the system System maintenance Marketing 6

7 Franchisee Receives A percentage of all advertising revenues Franchise also receives a percentage 7

8 No Additional Effort Franchisee has no other duties or overhead Passive income Franchisee can participate ii in marketing Additional revenue possible 8

9 Increased Foot Traffic Advertisers may have systems in their venue Cross advertising would lead to increased foot traffic 9

10 Marketing Store hand outs, mailers, etc. Videos also uploaded to YouTube Frachisee can participate additional revenue We can work with existing gcetsage client s agencies es Commissioned sales force 10

11 Marketing Examples 11

12 System Description System runs continuously 24/7 Web TV feed plays in one two minute blocks Advertisements (30 sec.) play for ~2 minutes Bottom of screen notes that this is a fundraiser for the local Ronald McDonald House 12

13 Revenue Projections Advertisements cost $51/mo. (multiple locations) $75/mo. (single location) Franchisee s income $1,800 $2,700 per year Franchise s s income $1,800 $2,700 per year 13

14 Franchisee ROI One year payback estimated on TV investment 14

15 Pilot Testing Fundraiser 15

16 Pilot Testing Summary Six McDonald s franchises participated from the McDonald's Augusta ADI Co Op Inc.: Pam and Tom Powers: 4 stores Aiken, SC and North thaugusta, SC Angie and Andy Harrelson: 1 store Aiken, SC Angie Townes: 1 store Evans, GA Purpose fundraiser for new Ronald McDonald House in Augusta All franchisee and franchise revenue was donated d 16

17 Pilot Testing Results Test period 7/15/13 through 10/31/13 $1,882 raised from advertising revenues most systems installed during fundraising period Franchisee feedback All franchisees loved the concept, and would like to have entire Co Operative involved All Co Operative members were supportive of concept during pilot testing 17

18 System Accountability We will provide Franchisee and franchise: Electronic copies of all ad contracts Link to view online spreadsheet showing advertisement s s running, and start/end dates Copies of all paid advertiser invoices Franchise has final approval for ALL advertisements 18

19 Company History Incorporated in 2005 Installed d1 st digital i signage system in total installations James Brown Arena Augusta, GA Bell Auditorium Augusta, GA USCA Convocation Center Aiken, SC Dunkin Donuts (3) Aiken, SC; Augusta, GA McDonald s (5) Aiken, SC; Evans, GA Monkey Joe s Augusta, GA 19

20 Current Capability Assemble and ship turnkey nationwide systems Manage systems and locations nationwide Can produce and deploy advertisements nationwide 20

21 Approval Needed To continue fundraiser effort on behalf of Augusta, GA Ronald ldmd McDonald ldhouse Need 2 3 years of effort to support owner s pledge of $1 million toward project 21

22 Contact Information Jeff Siler, PhD owner CSRA Multimedia, Inc Falcon Hill Dr. Aiken, SC