QSR Industry Report Summary

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1 QSR Industry Report Summary cover FRANCHISEGRADE COM Vital Insight for your investment.

2 The Future of the Quick Service Restaurant (QSR) Industry This summary of our complete QSR Industry report, published in December 2014, presents positive results for the QSR category, the largest component of the franchise industry. The Franchise Grade QSR Franchise Sector Report provides an extensive analysis of 380 QSR franchise systems. The report includes analytics and QSR franchise performance results based upon data from Franchise Disclosure Documents (FDDs), franchisee surveys and benchmarking QSR franchise performance to overall franchise industry data. Applying FranchiseGrade.com's proprietary Franchise Performance Index (FPI) to QSR franchise sector data provides a unique perspective and insight for a broad audience: franchisors, multi-unit franchisees, prospective franchisees, PE and financial firms, attorneys, and businesses contemplating franchising their business. The full QSR industry report is definite must-read for any potential investor. Investing in a QSR or any franchise is not for the faint-of-heart. It represents a viable opportunity for the passionate entrepreneur. Franchise Grade s primary purpose for producing detailed reports like the QSR report is to provide a potential franchise investor with the analytics, data and analysis necessary to make a well-informed decision. Information is collected, filtered, analyzed, and summarized into understandable components that can serve as a roadmap to franchise success. Investors who possess the human and capital resources necessary to develop large franchise operations will find the QSR sector an attractive investment opportunity. Based on actual industry data and information from active participants, every aspect of the QSR industry is covered in the full report, providing a concise reference for the potential investor.

3 Some key points included in the full QSR Industry report focus on the following areas of consideration: Growth, Turnover Rate, Quartile Growth and Lending Data. For the purposes of this report summary we are focusing on the following: Sector Outlet Growth We distinguish between franchise systems that have a large number of new outlets open and those franchise systems with the highest net growth rate. The systems with the higher net growth are weighted more favorably within our FPI. Top 10 franchise systems based on the number of new franchised outlets opened between 2010 and 2013: 1. Subway 2. Dunkin' Donuts 3. Little Caesars 4. Burger King 5. Pizza Hut 6. Chester's 7. McDonald's 8. Jimmy John's 9. Taco Bell 10. Jack In The Box These franchise systems represent 13,000 new outlets between 2010 and 2013, and comprise over 69,900 franchised outlets, or 51% of all QSR franchised outlets. Top 10 franchise systems based on net franchised outlet growth between 2010 and 2013: 1. Subway 2. Dunkin' Donuts 3. Jimmy John's 4. Little Caesars 5. Burger King 6. Chester's 7. Jack In The Box 8. Taco Bell 9. Pizza Hut 10. Five Guys Burgers The Top 10 QSR franchise system net outlet growth represents 92% of all QSR franchised outlet growth between 2010 and 2013.

4 A closer look at growth by quadrant is even more revealing Outlet Growth by Quadrant 20,000 15,000 10,000 5, ,000-10,000 Top 25% Second 25% Third 25% Bottom 25% Source: FranchiseGrade.com Between 2010 and 2013, 47% of QSR franchise systems had positive franchised outlet growth (180 out of 380.)

5 Franchisee Turnover Rate The Franchisee Turnover Rate (FTR) is calculated by combining franchisee transfers, terminations, non-renewals, reacquisition and ceased operations for other reasons divided by the number of franchised outlets open. The FTR is calculated for an individual franchise system, franchise sector or other delineation. FTR by Franchise System 12% Franchisee Turnover Rate 10% 8% 6% 4% 2% 0% Source: FranchiseGrade.com The 4-year average Franchisee Turnover Rate of 8.6% is less than the industry average of 9.9%. We saw a gradual increase in the turnover rate between 2010 and This increase is directly related to increased transfers, which includes franchisee re-sales and acquisitions. 43% of the Franchisee Turnover Rate was due to transfers, indicating that the sector has increased transactions. This does not reflect poorly on the industry, but rather highlights robust investor activity.

6 Franchisee Turnover Rates 13% 13% 32% 42% Above 25% 10-25% 5-9.9% % Financing & Lending Analysis Investing in a QSR franchise typically requires a significant investment. Often, it requires capital sourcing from financing or leasing arrangements and/or small business loans. Based on our analysis of data sourced from the 2014 Coleman Report and actual franchise data, Franchise Grade was able to extract, collate, and summarize some key findings in this area: QSR franchises accounted for 13,526 SBA-backed loans between 2004 and 2013 of which 12,272 or 91% were 7a loans and 1,254 were 504 loans. The total dollars loaned were $4.2 trillion with $258 million charged off. The average 7a loan was $343,000. Subway and Quiznos were the largest benefactors of 7a SBA loans with 2,266 and 1,517 loans approved respectively. The average 504 loan is $490,000. Dairy Queen and Subway are the largest benefactors of 504 loans with 159 and 130 loans approved respectively. With lower than average SBA default rates on most franchise systems, QSR was not as bad as it may appear. A small percentage of QSR SBA loans contributed to higher default rates.

7 Percentage of 7a Charge-Off Totals 30.0% 25.0% 20.0% 15.0% # Charged Off $ Charged Off 10.0% 5.0% 0.0% Quiznos and Cold Stone Creamery accounted for 36% of all Charged Off 7a loans and 32% of all Charged Off dollars. Although Subway accounted for the 3rd largest Charged Off amount, its default rate was only 3.5%. Quiznos and Cold Stone Creamery default rates are 25% and 26% respectively. All other systems except Subway, within the 10 in the graph, had at least a 10% default rate. Surprisingly Domino's had a default rate of 14%. Marble Slab Creamery, Taco Del Mar, and Carvel Ice Cream all had default rates above 30%.

8 16.0% Percentage of 504 Charge-Off Totals 14.0% 12.0% 10.0% # Charged Off $ Charged Off 8.0% 6.0% 4.0% 2.0% 0.0% 504 loans are limited in the QSR industry but again, a small number of franchise systems were large contributors to the total amount. Both A & W Restaurants and Cici's Pizza showed a default rate higher than 40%. Quiznos and Church's Fried Chicken both had 20% default rates on 504 SBA loans. Zaxby's and Dunkin' Donuts combined for 16% of all 504 loans and 17% of all money dispursed, but had a 0% and 1.1% failure rate respectively. The QSR Industry has an excellent performance record on servicing SBA loans, a result which can be obscured by a small number of poor performers Ed Teixeira, FranchiseKnowHow LLC.

9 Conclusion The preceding information is a summary of our full QSR Franchise Industry report. The full report provides potential investors with critical information needed to make well-informed decisions about venturing into QSR franchising. As an investor, you will discover that the full report is an invaluable asset that saves you research time and money. There is really no need for you to reinvent the wheel. Our dedicated team of research experts at FranchiseGrade.com will help you realize your entrepreneurial goals with critical up-to-date knowledge and data you can use as a roadmap to your success. About FranchiseGrade.com FranchiseGrade.com is the leader in competitive market research and objective analysis for the franchise industry. Our franchise assessment, grading and standardized reporting tools provide industry stakeholders with critical data-driven metrics to support the growth of successful franchise systems. Our motivation is simple: we want to raise the bar in franchise industry market research and build a stronger franchise community. To that end, our data analysts and report team work hard to report important data in an understandable and informative format. The QSR industry report is the latest in a series of FranchiseGrade.com reference tools developed for those investors who require critical information to pursue an investment opportunity in the franchise industry. Order the full QSR report online: For more information, contact Jeff Lefler at [email protected] Telephone FranchiseGrade.com toll-free within the US and Canada: x 208

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