Corporate Communication

Transcription

1 ROTTERDAM SCHOOL OF MANAGEMENT ERASMUS UNIVERSITY EXECUTIVE SUMMER COURSE CORPORATE COMMUNICATION 2016 Exective Smmer Corse Corporate Commnication SUMMER COURSE JUNE 2016 FIVE THEMES IN CORPORATE COMMUNICATION IN FIVE DAYS! The bsiness school that thinks and lives in the ftre

2 FIVE DAYS, FIVE THEMES! New Developments in Corporate Commnication Identity and Organisational Change Creating External Alignment How to deal with Complexity and Ambigity Managing Corporate Commnication Solve corporate commnication isses dring the intensive five-day Exective Smmer Corse Corporate Commnication. Dring the theoretical knowledge transfer and training corse, yo will focs on the latest developments, insights, and models in corporate commnication and bsiness administration. Yo will also learn how to se corporate commnication to achieve bsiness goals. This corse focses on five themes in five days inclding interactive workshops with (inter)national bsiness practitioners. After the corse, yo will be able to pt yor new knowledge, ideas and insights into practice for the benefit of yor organisation and yor own career. WORKSHOPS AND BUSINESS CASES FROM (INTER)NATIONAL BUSINESS PRACTITIONERS Reptation management in a high-tech B2B environment Rebilding the identity and reptation at Rabobank Reptation management at DELA Reptation challenges at KPN Workshop: Complexity and ambigity in the food (dairy) indstry Gas prodction and earth qakes in Groningen Workshop: Bsiness critical commnications

3 DURING THE COURSE, YOU WILL EXPLORE: TRENDS IN REPUTATION MANAGEMENT, BRANDING, AND POSITIONING ORGANISATIONAL IDENTITY, STAKEHOLDER ANALYSIS, AND STRATEGIC MANAGEMENT THEORY RESEARCH-BASED SOLUTIONS FOR MANAGING CORPORATE COMMUNICATION HOW TO APPLY COMPETITIVE ANALYSIS, ACADEMIC MODELS AND CO-ORDINATION MECHANISMS ACADEMIC SPEAKERS AND BUSINESS PRACTITIONERS Prof.dr. Cees van Riel Prof.dr. Joep Cornelissen Lcas van Grinsven Dr. Mignon van Halderen Prof.dr. Prsey Hegens Saskia Kapinga Martin Kersbergen Hans Koeleman Pim Mol Frank van Ooijen Chiel Seinen Professor of Corporate Commnication, RSM Professor of Corporate Commnication & Management, at Rotterdam School of Management, Erasms University Head of Commnications at ASML Lector Thoght Leadership at Fontys University of Applied Sciences Professor of Organisation Theory, Development, and Change, Depart ment of Strategic Management and Entrepenership at Rotterdam School of Management, Erasms University Vice President External Relations at Shell International Manager Corporate Commnications and Marketing at DELA Director Corporate Commnication & CSR at KPN Director Commnications and Corporate Affairs at Rabobank Director Corporate Commnication & Sstainability, and Director FrieslandCampina Institte for dairy ntrition and health External Relations Manager Groningen (Earthqake Team) at NAM FOR WHO Corporate Commnication specialists and professionals in the wider bsiness commnity are welcome to apply. CERTIFICATE Upon completion of the Exective Smmer Corse Corporate Commnication, yo will receive an official certificate of the Rotterdam School of Management (RSM), signed by Professor Cees van Riel, programme director and professor of corporate commnication at RSM.

4 PROGRAMME OUTLINE MONDAY, JUNE 20, 2016 NEW DEVELOPMENTS IN CORPORATE COMMUNICATION Exective Smmer Corse Corporate Commnication Jne, :30-10:00 Official start: Word of welcome By prof.dr. Cees B.M. van Riel, Programme Director of the Fondation Corse and the MSc in Corporate Commnication 10:00-12:30 Introdction to Corporate Commnication: Criteria and practical examples / New developments in Reptation Management 12:30-13:30 Lnch 13:30-15:00 ASML: Reptation Management in a B2B high-tech environment By Lcas van Grinsven, Head of Commnications at ASML 15:00-15:15 Break 15:15-16:30 Reptation Measrement 16:30-18:30 Free time 18:30-20:00 Dinner 20:00-22:00 How do external stakeholders think abot my organisation?

5 TUESDAY, JUNE 21, 2016 IDENTITY AND ORGANISATIONAL CHANGE 09:00-12:30 New Developments in Organisational Identity 12:30-13:30 Lnch 13:30-16:30 Organisational Identity: From broader images to specific messaging strategies By prof.dr. Joep Cornelissen, Professor of Corporate Commnication & Management, at Rotterdam School of Management, Erasms University 16:30-18:30 Free time WEDNESDAY, JUNE 22, 2016 CREATING EXTERNAL ALIGNMENT 09:00-12:30 Strategic analysis: From Process to Positioning By prof.dr. Prsey Hegens, Professor of Organisation Theory, Development, and Change, Depart ment of Strategic Management and Entrepenership at Rotterdam School of Management, Erasms University 12:30-13:30 Lnch 13:30-16:30 From Positioning to Profiling: a Seven Step Approach 18:30-20:00 Dinner 16:30-18:30 Free time 20:00-22:00 Rebilding the Identity and Reptation of Rabobank By Pim Mol, Rabobank, Director Commnications and Corporate Affairs at Rabobank 18:30-20:00 Dinner 20:00-22:00 Reptation management at DELA By Martin Kersbergen, Manager Corporate Commnications and Marketing at DELA MEET THE PARTICIPANTS STÉPHANIE KOENDERS The Exective Smmer Corse Corporate Commnication cold be smmarised by the following key words: inspiring, sharing expe rience, new insights, a week-long serios deepening in the field of commnications, networking, fn, and socialising. RSM organised the week in a fantastic way at a pleasant location, which made it easy to isolate myself from my job and to concentrate. Stéphanie Koenders, Commnication consltant, Spokesperson Heineken Nederland JAN DENYS The Exective Smmer Corse Corporate Commnication was an exceptionally high-level training. We were handed the bilding blocks we need to organise professional corporate commnications. We extensively discssed commnication concepts, models and frameworks. The academic gest lectrers and bsiness practitioners were inspiring. The intensive week made me aware of the importance of the commnication profession. I can apply the knowledge from the smmer corse in my daily work. Congratlations to the academic team that pt together this programme and thanks to fellow stdents for exciting confrontations. Jan Denys, Director Corporate Commnication and Pblic Affairs, Labor Market Expert

6 THURSDAY, JUNE 23, 2016 HOW TO DEAL WITH COMPLEXITY AND AMBIGUITY 09:00-12:30 Complexity and ambigity of corporate commnication By dr. Mignon van Halderen, Lector Thoght Leadership at Fontys University of Applied Sciences 12:30-13:30 Lnch 13:30-16:30 Managing Corporate Commnications, dealing with complexity and ambigity: How to handle the dilemmas in the (dairy) food indstry, health and sstainability By Frank van Ooijen, Director Corporate Commnication & Sstainability & Director FrieslandCampina Institte for dairy ntrition & health 16:30-18:30 Free time 18:30-20:00 Dinner 20:00-22:00 Case: Gas prodction and earth qakes in Groningen By Saskia Kapinga, Vice President External Relations at Shell Inter national and Chiel Seinen, External Relations Manager Groningen (Earthqake Team) at NAM FRIDAY, JUNE 24, 2016 MANAGING CORPORATE COMMUNICATION 09:30-11:00 Reptation Challenges at KPN By Hans Koeleman, Director Corporate Commnication & CSR at KPN 11:00-11:15 Break 11:15-12:30 Bsiness critical commnications How to enable an organisation to effectively commnicate major events related e.g. to the intro dction of a new strategy, merger, acqisition, pblic offering or litigation By David Brilleslijper, fonder BRILLESLIJPER bsiness critical commnications (formerly Delta Lloyd) 12:30-13:30 Lnch 13:30-15:00 Managing the corporate commnication process: how to se a corporate comm nication dashboard Trends 2020 The role of key performance indicators How to co-ordinate corporate commni cation worldwide What determines CCO Excellence? 15:00-15:30 Closing session and certificates 15:30 Closing drinks

7 PRACTICAL INFORMATION LOCATION The Exective Smmer Corse will take place at forstar Golden Tlip Jagershorst hotel in Leende, the Netherlands, which offers lxrios and relaxing facilities. APPLICATION Yo can apply by sending yor completed application form to Ssanna Marco, programme manager at the Corporate Commnication Centre. We accept applications to a maximm of 35. Corse fees shold be transferred within 14 days after yo receive the invoice. Yor registration is complete as soon as the corse fees have been paid. Download the application form here. FEES The fee for the Exective Smmer Corse is 5,250 and incldes: hotel accommodation: a doble room for single se and access to all hotel facilities; all meals, drinks and snacks; corse reader with additional literatre and presentation hand-ots; the book Essentials of Corporate Commnication written by Prof. Cees van Riel and Prof. Charles J. Fombrn; certificate. CANCELLATIONS RSM s cancellation policy applies as follows: days prior to the programme: de 25% of the fee 29 8 days prior to the programme: de 60% of the fee 7 days or less prior to the programme: de 100% of the fee To receive a fll refnd, yo mst cancel more than 45 days before the programme starts (a charge of 10% administration fee applies). The Corporate Commnication Centre retains the right to cancel the Smmer Corse if there are not enogh applications. In that case, the corse fees will be flly reimbrsed. CORPORATE COMMUNICATION CENTRE The Exective Smmer Corse is part of the Exective International MSc in Corporate Commnication programme, offered by RSM s Corporate Commnication Centre and is open to managers in the wider bsiness commnity. The Corporate Commnication Centre is a joint initiative of RSM and the bsiness commnity, and aims to develop and expand knowledge in the field of corporate commnication. CONTACT DETAILS For more Information and applications, please contact Ssanna Marco: Ssanna Marco, Room T12-48 Programme manager Rotterdam School of Management Erasms University Corporate Commnication Centre P.O. Box DR Rotterdam Tel [email protected]

8 Accredited by Corporate Commnication Centre P.O. Box DR Rotterdam, The Netherlands Tel Join s on Rotterdam School of Management, Erasms University (RSM) is ranked amongst Erope s top 10 bsiness schools for edcation and amongst the top three for research. Based in the international port city of Rotterdam a vital nexs of bsiness, logistics and trade it provides grond-breaking research and edcation frthering excellence in all aspects of management. RSM s primary focs is on developing bsiness leaders with international careers who carry innovative ideas into a sstainable ftre thanks to a first-class range of bachelor, masters, MBA, PhD and exective programmes Rotterdam School of Management, Erasms University. The information in this pblication is correct as of March 2016, bt RSM reserves the right to make changes affecting policies, fees, crricla, or any other matter annonced in this pblication withot frther notice. No part of this pblication may be reprodced, stored in a retrieval system, or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise withot written permission from RSM B&T Ontwerp en advies ( Rotterdam School of Management Erasms University