PEFC Logo usage rules Client Guide
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1 PEFC Logo usage rules Client Guide
2 Ressources PEFC International Standard: PEFC ST 2001:2008 Second Edition ( ) PEFC Logo Usage Toolkit Second Edition (December 2010)
3 General rules - approvals No formal approvals are required The PEFC system does not require formal approval of standard PEFC logo or trademark usage. However NEPCon auditors will check conformacy with the rules at the annual audit. If companies submit examples including both FSC and PEFC trademark usage for FSC approval, trademark agents will evaluate basic compliance with the PEFC trademark usage as well.
4 General rules PEFC trademarks PEFC protected trademarks are: PEFC logo PEFC initials Std. 5.1: The PEFC Logo is copyrighted material and is a registered trademark owned by the PEFC Council. The initials PEFC are covered by the copyright and are registered. Unauthorised use of this copyrighted material is prohibited and may lead to legal action.
5 General rules PEFC Logo usage license A logo license is required for using the PEFC logo and labels. Please contact your local PEFC office if you wish to obtain a logo license. The logo must always be accompanied by the company s unique PEFC logo license code (The code can be omitted in very special cases. Official approval for this can be obtained from the PEFC licensing authority.) PEFC/ is NEPCon s PEFC logo license code
6 General rules two types of logo usage On-product Use of logos/labels directly on the product or it s packaging, or: Std. 3.2, Note: Any usage which can be received or understood by buyers or the public as referring to a specific product (and/or origin of raw material included in the product) is considered as on-product usage. Off-product or promotional usage Any general promotion of certified products or the company s PEFC certificate is considered promotional usage. E.g. on websites, sales documents, brochures, business cards, trade fairs, news letters etc.
7 On-product rules The basic structure of the PEFC label A: PEFC Logo - The logo consists of a circle with two trees + the initials PEFC B: TM sign - Shall always be used with the PEFC Logo C: PEFC Logo license number - Shall always be used with the PEFC Logo D: % of PEFC certified raw material - NOTE: Always optional element E: Label name - NOTE: Sometimes optional element F: Label claim - NOTE: Sometimes optional element G: PEFC website - Can be replaced with the website of the PEFC National Governing Body or other body, which is authorised to issue the PEFC Logo usage licences. - NOTE: Sometimes optional element
8 On-product rules 2 types of labels PEFC Certified PEFC Recycled
9 On-product rules PEFC Certified label Definition: Minimum content of certified material: 70% Maximum content of recycled material: 85% Optional elements IF there is lack of space: Label name Label claim Website NOTE: Where the product does not include recycled material, the label claim shall be used without the word recycled.
10 On-product rules PEFC Recycled label Definition: Minimum content of certified material: 70% Minimum content of recycled material: 70% Optional elements IF there is lack of space: Label claim Website NOTE: The PEFC Recycled label shall always be used with the label name PEFC Recycled The Mobius Loop is always optional!
11 Off-product rules label or logo? For promotional purposes it is always optional to use either the off-product label or the PEFC logo. (The claim and/or website adress are always optional!)
12 Graphic rules Color options Green on solid white White on solid black Black on solid white 3D
13 Graphic rules direction and appearance Appearance Direction Portrait: Landscape: Framed: Unframed:
14 Graphic rules minimum sizes Labels Logos Portrait: Landscape: 9 mm If a label is used without the frame, the elements of the label shall still be the same minimum size, as if the frame was still there. The PEFC-logo has to measure at least 0.9 cm in width (between the letter P and the M in the small TM in superscript)
15 Graphic rules Clear space Always ensure clear space around the label frame or the logo/label elements corresponding to minimum the height of the letters PEFC.
16 Graphic rules infringements Label content: Font: Do not change the proportions of the label content in any way Do not change the typeface of the label content Proportions: Color: Do not stretch the label in any way Do not change the color of any of the
17 Graphic rules - infringements The logo (and label) shall be clear, readable AND include the trademark symbol TM It is not allowed to use other colors without special approval from the PEFC licensing authority.
18 Can the PEFC logo be used together with the FSC logo/label and RAC Seal? NONE of the PEFC trademarks are allowed on products carrying the FSC trademarks. The logos may be used together off-products, however: The FSC logo may not seem at a disadvantage to the PEFC trademarks (e.g. PEFC logo can not be bigger or placed in a more visible place) The PEFC and FSC schemes may not be described as similar in terms of consumer guarantee. The RAC seal shall be placed so that it is clear that it is connected with FSC not PEFC.
19 PEFC, FSC and RAC Seal used together correct off-product usage Website environmental page from Nørhaven Paperbacks A/S
20 PEFC, FSC and RAC Seal used together correct off-product usage Website environmental page from Duba-B8 A/S
21 PEFC, FSC and RAC Seal used together correct off-product usage Brochure from Grøset Trykk AS
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