reviveads AD BLOCK PREVENTION

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2 Our team at ReviveAds has been tracking and delivering ads to ad block users for the last two years. This data unless specified from another source is from a sample size of 1 billion ads that we have taken from our own data. We have been developing, tracking and circumventing ad blocking since December It s growth and damage to online advertising and content production industry is vibrant, wide sweeping and continues to grow. ReviveAds is here to bring awareness of the magnitude of ad blocking programs that are hastily growing world wide. Our latest research shows that ad blocking has cost publishers over $34 Billion in lost revenues during Overcoming ad blockers is hard but not impossible. The internet is free but the content published by quality publications and individuals should be supported in a responsible manner. We maintain the freedom of free press through protection of the financial system in place to maintain these publications.

3 How Ad Blocking Works Ad Block is a term used for hard or software that focuses on blocking ads from being displayed on a publisher s website when a user visits that page. Its installation is free and they have become uncontrollable to determine its clear volume of users. As of June 2015, there are roughly 198 million monthly active users using block ads - that s a global increase of 41% since Ad blockers typically work off of a shared filter list, which makes it easy to identify as well as easily get blocked. If you make it with your domain or ad server domain to this easy list, you are essentially blocked across all ad blockers.

4 Who are the major Ad Blockers? A variety of ad blocking programs are now available. There are over 50 ad blockers out there, like Ad Block Plus, Intently, Adguard, Pale Moon, Ghostry and the list goes on. Ultimately, these ad blockers give the user control over browsing but also prevent publications to survive as primarily most news outlets, blog, location sites, etc. are based on advertising revenue. It takes seconds for a user to download and some browsers such as Safari on IOS and Opera on Android include them in their new updates. Why do People use Ad Blockers? It s quite simple, users want more for free. Users are annoyed by ad units that publications allow to be displayed on their sites, combined with deceptive ad practices - like scareware, malware, and other malicious ads. Users are fighting back and are constantly bombarded by different news outlets and companies telling them how they are not safe which adds to this perception of insecurity. This combination of being annoyed and privacy concerns has lead to the dramatic increase in the installation of ad blockers.

5 How many websites has this affected and how much financially? Ad blocking is absolute if you are a site owner and selling advertising. Unless you have signed up with our ad blocking circumvention system, or are working with a compliance circumvention system, then your ads are being blocked 20-40% of the time. It is estimated that ad blocking has cost publishers over $34 billion during 2015 in lost revenues. And globally, the usage of ad blockers has grown by over 41% since 2014.

6 How has it affected Desktop and Mobile platforms? Based on data pulled from ReviveAds, ad servers across 1 billion ad units served to users surfing the websites with ad blockers, we found that 22% of all ad block users are coming from desktop platforms. Mainly, Chrome, then Firefox, and then Safari. We are expecting that number to reach 23% by May In mobile devices and platforms, 8% of all users on mobile standard websites had ad blockers enabled. However, their usage is set to reach 9% by May Mobile is growing at a slower pace of only.5% to 1% each month, while desktop continues to grow 1% each month in accordance to a website s total user base. The slower growth is partially due to ease of use, it s also due to poor education, and lastly due to ad blockers being less effective on mobile devices.

7 Ad-Blocking on a Global Level Ad Block is a term used for hard or software that focuses on blocking ads from being displayed on a publisher s website when a user visits that page. Its installation is free and they have become uncontrollable to determine its clear volume of users. As of June 2015, there are roughly 198 million monthly active users using block ads - that s a global increase of 41% since Avg. Ad-Blocking by Country Avg. Ad-Blocking Rates by Lagnuage NETHERLANDS CANADA BRAZIL UKRAINE UNITED KINGDOM SPAIN ITALY POLAND FRANCE RUSSIAN FEDERATION GERMANY UNITED STATES 38% 17% 12% 6% 6% 4% 4% 0% 5% 10% 15% 20% English German French Polish Spanish Greek Italian

8 Ad Blocks have become Limitless It has been estimated that adblockers have grown from 20 million users in 2009 to over 200 million in From plug-ins that can be freely downloaded, to built-in extensions on browsers such as Safari on IOS and Firefox, to even massive company servers. 83% of adblockers come from a Windows operating system. It has been estimated that adblockers have grown from 20 million users in 2009 to over 200 million in From plug-ins that can be freely downloaded, to built-in extensions on browsers such as Safari on IOS and Firefox, to even massive company servers. 83% of adblockers come from a Windows operating system. We have personally observed increases of 10% from Mac users after FireFox and Safari s release of their ad block prevention update to browsers. 1% 16% 83% 54% 38% 5% 2% 1%

9 Threatening Impact on Publishers Business Model Ad blockers prevent publications to survive because websites are mostly based on advertising revenue. These ad blockers like AdBlock Plus, block ads on websites that users frequent and also prevent conversion tracking, user tracking, cookies and other data used to help targeted advertising. To further the struggle, adblockers also remove elements from the display of webpages and other elements such as sharing links, widgets, graphic elements of webpages, and even native advertising. The combination of all of this has made it impossible to count the number of actual visitors and pageviews using traffic tools such as Google analytics or Xiti.

10 What are the Solutions to Circumvent Ad blocks? Nothing Take legal action Getting Whitelisted Change Domains Circumvent ad blockers Deny User Access to the site Do Nothing - Accept that your users don t want ads, and come up with new embedded content and upsells that are not necessarily ads but allow you to monetize those users. We have several solutions for this which provide you content that appears to be part of your site. Take Legal Action This is not recommended as several companies have tried this and failed, it is a users choice to use an ad block. However, it is also their choice to visit your website. Getting Whitelisted This is harder than most people think, and getting white listed on one site or ad block will not get you whitelisted on all of them. Change Domains This works for 1 week to 3 months depending on the popularity of your website. This only works temporarily and you will get blocked, it s just a matter of when. Circumvent Ad Blockers [recommended method] - In this solution we bypass the ad blockers through the patent pending technology of revive ads. It involves serving the ad creative through hidden delivery routes, and external domains to avoid detection. This solution can be implemented from a single set of files and one time integration similar to that of a pop under or a display ad unit. It allows a seamless experience for the user, it is virtually impossible for the ad blockers to detect, and allows you to recover virtually 100% of the lost revenue. To avoid user complaints, the newly generated ads are displayed within compliance with their acceptable ads format, making us less likely to be blocked. This allows us for grounds to not be blocked to begin with, and on top of which lessens user complaints and keeps them from flagging the ads. With the circumvention solution, we have implemented it inside of paying customer areas, chat boards, and other high user communication targets with very to this date of 1 year, 0 user complaints. 6 Deny User Access to the site - This is a last ditch effort; you could send them to a page covered in ads or that redirects them to products telling them to remove the ad block. However, this is short lived, and Forbes attempted this in 2015 and saw not only their Ad block readers go away, but also their regular users attempted to boycott them due to the publicity and negative publicity generated by the press core. What have we learned? Ad Blocking is a user s choice, it is not going away, it is a user s choice to visit your website with or without ads, with or without ad block circumvention. Your optimal option as a publication owner is to circumvent these ad blocks and come up with new intelligent ways to monetize your users. It is your necessity to survive, and with 20-30% of your revenue being taken by ad blockers, you have no other options than to fight back.

11 Our Solution Using the ReviveAds patented technology, we will provide you the optimal alternative to paying extortion, praying users don t block your ads, taking wasted legal action, or jumping through hoops for white listing. We will circumvent 100% of the ad blocks across desktop and mobile for you with display ads and pop unders. We have a 2-year track record of our tracking and bypass solution. We offer an easy 1 step integration and a 100% bypass success ratio. The data on the 1 billion ads we served to ad block users in order to provide this white paper was culminated from our own ad integrations and delivery. We are the only and best solution for publications when it comes to ad block circumvention.

12 Use ReviveAds to Recover your Revenue In a single step implementation process, the team at ReviveAds assures that those revenue generating ads will make it through blocking software undetected. This innovative workaround maximizes ad revenue while increasing click-throughs, impressions, and international visibility. ReviveAds provides four key services: through detection and awareness, proprietary ad delivery, access to eager advertisers, and access to ad block enabled content. + =

13 Our Team s Commitment ReviveAds team works directly with each client s account to test and confirm that campaigns are functioning at optimal visibility. While still following all acceptable advertising guidelines, ReviveAds gives publishers more control over their online livelihoods than ever before. We have never had more than 24 hours of disrupted service and we are proud that that. Use ReviveAds to bypass ad blockers and recover your lost revenue - because your business depends on it. Step 1 Step 2 Step 3 Submit your website for review to set up ad block prevention. Our team will review your application and provide integration codes. Our Reveiveads team will assist you with the integration of our custom script into your site so you can start maximizing profits.