THIS CONTEST IS OPEN TO CANADIAN RESIDENTS ONLY AND IS GOVERNED BY CANADIAN LAW

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1 THIS CONTEST IS OPEN TO CANADIAN RESIDENTS ONLY AND IS GOVERNED BY CANADIAN LAW Standard data rates apply to participants who choose to participate in the Contest via a mobile device. Please contact your service provider for pricing and service plan information and rates before mobile device participation. 1. KEY DATES: The Canada Dry Real Ahhh a Day Giveaway (the Contest ) is brought to you by Canada Dry Mott s Inc. (the Sponsor ) and begins on May 2, 2016 at 12:00:00 p.m. Eastern Time ( ET ) and ends on August 29, 2016 at 11:59:59 a.m. ET (the Contest Period ). For the purposes of these Official Rules and Regulations (the Rules ), a Day is defined as commencing at 12:00:00 p.m. ET and ending at 11:59:59 a.m. ET on the following day. The Contest Period consists of seventeen (17) Weeks (each, a Week and collectively, the Weeks ), as follows: Week Start Date (all 12:00:00 p.m. ET) End Date (all 11:59:59 a.m. ET) Weekly Draw Date 1 May 2, 2016 May 9, 2016 May 10, May 9, 2016 May 16, 2016 May 17, May 16, 2016 May 23, 2016 May 24, May 23, 2016 May 30, 2016 May 31, May 30, 2016 June 6, 2016 June 7, June 6, 2016 June 13, 2016 June 14, June 13, 2016 June 20, 2016 June 21, June 20, 2016 June 27, 2016 June 28, June 27, 2016 July 4, 2016 July 5, July 4, 2016 July 11, 2016 July 12, July 11, 2016 July 18, 2016 July 19, July 18, 2016 July July 26, July August 1, 2016 August 2, August 1, 2016 August 8, 2016 August 9, August 8, 2016 August 15, 2016 August 16, August 15, 2016 August 22, 2016 August 23, August 22, 2016 August 29, 2016 August 30, ELIGIBILITY: Contest is open only to residents of Canada who have reached the legal age of majority in their province/territory of residence at the time of entry; except employees, representatives, agents, officers or directors (and those with whom such persons are living, whether related or not) of the Sponsor, its divisions, subsidiaries, associated and affiliated entities, bottlers, redemption/recycling centres, prize suppliers, advertising/promotion agencies and any other individual(s), entity or entities involved in the development, production, implementation, administration or fulfillment of the Contest (including, but not limited to, participating foodservice/on premise/convenience locations) (collectively, the Contest Parties ). 3. AGREEMENT TO BE LEGALLY BOUND BY RULES: By participating in this Contest, you are signifying your agreement that you have read and agree to be legally bound by these Rules. PART A: DAILY INSTANT WIN PRIZES, WEEKLY PRIZES AND THE GRAND PRIZE (RULES 4 13) 4. HOW TO OBTAIN A PIN CODE: NO PURCHASE NECESSARY. At the start of the Contest, there will be a total of 12,599,205 unique 12-digit alphanumeric personal identification numbers (each, a PIN and collectively, the PINs ) available for distribution, while supplies last. There are three (3) ways to obtain a PIN, while supplies last, as follows: a. During the Contest Period, you will receive one (1) PIN, while supplies last, with the purchase of one (1) of the following Participating Products (each, a Participating Product and collectively, the Participating Products ) from a participating retailer in Canada;

2 500 ml, 1 Litre, 2 Litre, and 12 x 355 ml Canada Dry Ginger Ale 2 Litre and 12 x 355 ml Canada Dry Diet Ginger Ale 12 x 355 ml Canada Dry Tonic Water 2 Litre and 12 x 355 ml Canada Dry Club Soda 2 Litre and 12 x 355 ml C'Plus* Orange Burst* 12 x 355 ml Canada Dry Green Tea Ginger Ale 12 x 355 ml Canada Dry Lemon-Lime Club Soda Not all Participating Products are available in all regions or at all participating retailers. Your PIN will be imprinted: (i) under the cap of specially-marked bottles; or (ii) inside specially-marked cartons. b. During the Contest Period, you will receive one (1) PIN, while supplies last, with the purchase of a Canada Dry Ginger Ale with your meal order at participating foodservice/on-premise retail locations across Canada. c. NO PURCHASE NECESSARY. Alternatively, to obtain one (1) PIN, while supplies last, without making a purchase, print your first name, last name, telephone number, date of birth and complete mailing address (including postal code) on a plain white piece of paper and mail it (in an envelope with sufficient Canadian postage) along with: (i) a handwritten 100 word (or more) unique and original essay explaining what Real Ahhh a Day means to you; and (ii) a self-addressed pre-paid stamped envelope with sufficient return Canadian postage; to the following address: Canada Dry NPN PIN Request, P.O. Box 9410, Toronto, ON M3C 4C6 (collectively, the Request ). Upon receipt of a Request in accordance with these Rules, you will receive one (1) randomly selected PIN per unique and original Request per envelope with sufficient Canadian postage. To be eligible, a Request must: (i) be received separately in a single envelope bearing sufficient Canadian postage (i.e. multiple Requests in the same envelope will be void); and (ii) be post-marked during the Contest Period and received by no later than August 22, 2016 to allow Sponsor sufficient time to mail back the PIN via regular mail. The Contest Parties, Facebook Inc., and each of their respective officers, directors, agents, representatives, successors and assigns (collectively, the Released Parties ) are not responsible for, and accept no liability whatsoever in relation to, any late, lost, misdirected, delayed or incomplete Requests (all of which are void). IMPORTANT NOTE: Each PIN is unique and can only be used one (1) time in this Contest. Each PIN will automatically expire after its first use or on August 29, 2016 at 11:59:59 a.m. ET (whichever occurs first). Please retain the original PIN for your records. All PINs submitted are subject to verification in the sole and absolute discretion of the Sponsor. Potential winners may also be required to submit their original product cap, carton, card and/or original reply letter (for a no purchase entry Request) with PIN matching their eligible winning Entry in order to be awarded a Prize. Any PIN and/or other materials that cannot be verified to the complete satisfaction of the Sponsor, in its sole and absolute discretion, is/are subject to immediate disqualification (in which case the Entry associated with such PIN will be declared null and void and any rights to any Prize associated with such PIN will be forfeited in their entirety). 5. HOW TO ENTER: Once you have a unique and valid PIN legitimately obtained in accordance with these Rules, visit or click on the contest tab on the Canada Dry Canada Facebook page at (each, a Website ) and follow the on-screen instructions to obtain the Official Contest Entry Form (the Entry Form ). Fully complete the Entry Form with all required information, which includes (among other things) a requirement to enter your PIN in the space provided. Once you have fully completed the Entry Form with all required information and have agreed to the Rules, follow the on-screen instructions to submit your completed Entry Form (each, an Entry and collectively, the Entries ). To be eligible, an Entry must be submitted and received in accordance with these Rules during the Contest Period. Once your Entry is complete, you will: (i) automatically be notified on-screen as to whether or not you are the eligible winner of a Daily Instant Win Prize (See Rule 9); (ii) be eligible to earn one (1) Entry in the random draw(s) for a Weekly Prize in accordance with these Rules (See Rule 10); (iii) be eligible to earn one (1) Entry in random draw for the Grand Prize (See Rule 11); and (iv) be eligible to earn up to twenty (20) Bonus Entries into the random draw for the Grand Prize (as more specifically described below). BONUS ENTRIES: Once you have entered as described above and following all online instructions, you will have the opportunity to play an online game on the Website for the chance to earn bonus entries (the Bonus Entries ) into random draw for the Grand Prize. For the avoidance of any doubt, any Bonus Entries you earn will only be eligible to be included in the random draw for the Grand Prize and will not be considered in relation to any other aspect of this Contest. You must play the online game at the time of completing your Entry (i.e. you will not be permitted to return to the Website and play the online game at a later time). To play the online game, you will be required to click on one (1) Canada Dry can from the row of scrolling cans on-screen. Once you have clicked on one (1) can, you will automatically be notified on-screen with a message indicating the number of Bonus Entries you are eligible to earn (subject to compliance with these Rules) either: (i) five (5) Bonus Entries; (ii) ten (10) Bonus Entries; (iii) fifteen (15) Bonus Entries; or (iv) twenty (20) Bonus Entries. If you do not click on a can or choose not to play the online game, then you will not be eligible to earn Bonus Entries in the random draw for the Grand Prize. In relation to this Contest, there will be a total of one hundred and fifty thousand (150,000) game plays available at the start of the Contest Period. Once all game plays have been completed in accordance with these Rules, there will no longer be any opportunity to earn Bonus Entries in this Contest. At the start of the Contest Period, the distribution of Bonus Entries will be as follows: Description Number Available at Start of Contest Period* Odds of Winning at Start of Contest Period Five (5) Bonus Entries 37,500 1 in 4 Ten (10) Bonus Entries 37,500 1 in 4

3 Fifteen (15) Bonus Entries 37,500 1 in 4 Twenty (20) Bonus Entries 37,500 1 in 4 * The number available will diminish as Bonus Entries are awarded during the Contest Period. Prior to being awarded any Bonus Entries, you will be required to correctly answer a mathematical skill-testing question without mechanical or other aid. Failure to answer the skill-testing question correctly (as determined by the Sponsor in its sole and absolute discretion) will automatically result in the forfeiture of any Bonus Entries that were otherwise eligible to be earned in relation to the applicable game play. 6. ADDITIONAL ENTRY RULES: There is no limit to the number of Entries per person but, each Entry must relate to a unique and valid PIN legitimately obtained in accordance with these Rules. In addition, Bonus Entries can only be earned in relation to a game play that was completed subsequent to the submission of a unique and valid PIN legitimately obtained in accordance with these Rules. If it is discovered by the Sponsor (using any evidence or other information made available to or otherwise discovered by the Sponsor) that any person has attempted to: (i) use multiple names, identities, addresses and/or any automated, macro, script, robotic or other system(s) or program(s), and/or any other means not in keeping with the Sponsor s interpretation of the letter and spirit of these Rules to enter or otherwise participate in or to disrupt this Contest; (ii) falsely enter a PIN without legitimately obtaining a PIN in accordance with these Rules; (iii) re-enter a PIN a subsequent time after its first use; and/or (iv) enter a PIN that has been falsified, manipulated or otherwise altered in any way (all as determined by Sponsor in its sole and absolute discretion); then he/she may be disqualified from the Contest in the sole and absolute discretion of the Sponsor. An Entry may be rejected if (in the sole and absolute discretion of the Sponsor) the Entry Form is not fully completed with all required information (including, but not limited to, providing a unique and valid PIN legitimately obtained in accordance with these Rules) and submitted and received in accordance with these Rules. The Released Parties are not responsible for, and accept no liability whatsoever in relation to, any late, lost, misdirected, delayed or incomplete Entries or Bonus Entries (all of which are void). 7. VERIFICATION: All Entries, Bonus Entries, Requests and PINs are subject to verification at any time and for any reason. The Sponsor reserves the right, in its sole and absolute discretion, to require proof of identity and/or eligibility (in a form acceptable to the Sponsor including, without limitation, government issued photo identification): (i) for the purposes of verifying an individual s eligibility to participate in this Contest; (ii) for the purposes of verifying the eligibility and/or legitimacy of an Entry, Bonus Entries, PIN, Request and/or other information entered (or purportedly entered) for the purposes of this Contest; and/or (iii) for any other reason the Sponsor deems necessary, in its sole and absolute discretion, for the purposes of administering this Contest in accordance with the Sponsor s interpretation of the letter and spirit of these Rules. Further, the Sponsor reserves the right to request the original PIN for the purposes of verification. Failure to provide such proof (including, if required, providing the original PIN and/or other materials) to the complete satisfaction of the Sponsor within the timeline specified by the Sponsor may result in disqualification in the sole and absolute discretion of the Sponsor. The sole determinant of the time for the purposes of this Contest will be the official time-keeping device(s) used by the Sponsor. Proof of transmission (screenshots or captures etc.) or attempted transmission of an Entry or of an attempted Entry or of any communication, does not constitute proof of delivery or receipt by the Sponsor. 8. PRIZES (excluding Car Prizes See Rule 18): There are a total of three thousand and eighteen (3,018) Prizes (each, a Prize and collectively, the Prizes ) available to be won in relation to this part of the Contest, as follows: Daily Instant Win Prize: At the start of the Contest Period, there will be a total of three thousand (3000) Daily Instant Win Prizes (each, a Daily Instant Win Prize and collectively, the Daily Instant Win Prizes ) available to be won [twenty-five (25) Daily Instant Win Prizes per Day], as follows: Prize Description Approximate Retail Value (CAD) Number Available at Start of Contest Period* Coupon for one (1) Free 2L bottle of Canada Dry Ginger Ale $ SCHWINN Bikes (depending on chosen style) $ or $ KOBO e-reader $ ELECTROLUX Food Processor $ ELECTROLUX Immersion Blender $ SONY Action Cam $ SONY Bluetooth Wireless Speaker $ CASH $ Nostalgia Electronics Hot Dog Toaster $

4 Napoleon Travel Q Portable Grill $ Cuisinart Frozen Yogurt/Ice Cream/Sorbet Maker $ Hamilton Beach Pizza Maker $ Air Canada Vacations Travel Certificate $ * The number of Daily Instant Win Prizes available to be won will diminish as Daily Instant Win Prizes are awarded during the Contest Period. Weekly Prizes: There will be a total of seventeen (17) Weekly Prizes (each, a Weekly Prize and collectively, the Weekly Prizes ) available to be won [one (1) Weekly Prize per Week], as follows: Week Prize Description Approximate Retail Value (CAD) 1 Air Canada Vacations Travel Certificate $ Electrolux Washer/Dryer $ Air Canada Vacations Travel Certificate $ CASH $ Electrolux Washer/Dryer $ Air Canada Vacations Travel Certificate $ SONY 65 4K SMART TV with Sound Bar $ Electrolux Washer/Dryer $ Air Canada Vacations Travel Certificate $ SONY 65 4K SMART TV with Sound Bar $ Electrolux Washer/Dryer $ Air Canada Vacations Travel Certificate $ CASH $ Electrolux Washer/Dryer $ Air Canada Vacations Travel Certificate $ SONY 65 4K SMART TV with Sound Bar $ Air Canada Vacations Travel Certificate $ Grand Prize: There will be one (1) Grand Prize (the Grand Prize ) available to be won consisting of one (1) Air Canada Vacations Gift Certificate in the amount of $10,000 CAD. The Grand Prize may be used towards an Air Canada Vacations product, including airfare, accommodation and related services and fees (such as seat selection, departure taxes, in destination transfers from airport to hotel, and travel insurance incidental to, or forming part of, a travel package) of the Grand Prize winner s choosing, at any time, without expiration. Subject to the terms and conditions set out herein and/or additional terms provided by Air Canada Vacations, the Grand Prize may be used by the Grand Prize winner for one or more travel experiences up to the maximum value as stated on the face of the Grand Prize, but all arrangements for travel, accommodation and/or other eligible services ( Services ) must be made by the Grand Prize winner through, or with the express written approval of, Air Canada Vacations. All requests for redemption of the Grand Prize must be made by the Grand Prize winner and organized directly with Air Canada Vacations. Any expenses of the Grand Prize winner and/or his/her travelling companion/guest (if any) in excess of the Grand Prize s stated face value are the sole responsibility of the Grand Prize winner. For all Prizes, each Prize must be accepted as awarded and is not transferable, assignable or convertible to cash (except as may be specifically permitted by Sponsor in its sole and absolute discretion). No substitutions except at Sponsor s option. Sponsor reserves the right, in its sole and absolute discretion, to substitute any Prize or a component thereof with a prize of equal or greater retail value, including, without limitation, but at Sponsor s sole and absolute discretion, a cash award. PRIZE LIMITS: During the Contest Period, there is a limit of: (i) one (1) Daily Instant Win Prize (coupon) per person; (ii) one (1) Daily Instant Win Prize (non-coupon) per person; and (iii) one (1) Weekly Prize per person. Should an eligible entrant win the maximum of one (1) Daily Instant Win Prize (coupon), one (1) Daily Instant Win Prize (non-coupon) and one (1) Weekly Prize as specified herein, then any subsequent PINs submitted by that eligible entrant in accordance with these Rules will be eligible for the Grand Prize random draw only. Daily Instant Win Prize and Weekly Prize winners remain eligible to win the Grand Prize.

5 Without limiting the generality of the foregoing, the following general conditions apply to each Prize: (i) other specifics of each Prize will be at the sole and absolute discretion of the Sponsor and subject to availability; (ii) upon notification, a confirmed Prize winner may, in the sole and absolute discretion of the Sponsor, be required to personally take delivery of his/her Prize from a location in Canada reasonably close to his/her place of residence as determined by Sponsor, in its sole and absolute discretion, and will be required to present adequate personal identification (in a form acceptable to the Sponsor including, without limitation, government issued photo identification); and (iii) each confirmed Prize winner is solely responsible for all expenses, including any assembly or installation expenses, that are not specifically and expressly included in the Prize description above. None of the Released Parties makes any representation or offers any warranty, express or implied, as to the quality or fitness of a Prize awarded in connection with the Contest. To the fullest extent permitted by applicable law, each confirmed winner understands and acknowledges that he or she may not seek reimbursement or pursue any legal or equitable remedy from neither the Sponsor nor any of the Released Parties should his/her Prize fail to be fit for its purpose or is in any way unsatisfactory. For greater certainty and the avoidance of any doubt, by accepting a Prize, each confirmed winner agrees to waive all recourse against the Released Parties if the Prize or a component thereof does not prove satisfactory, either in whole or in part. 9. ELIGIBLE DAILY INSTANT WIN PRIZE WINNER SELECTION PROCESS: Once you have submitted your unique and valid PIN legitimately obtained in accordance with these Rules, you will automatically be notified onscreen as to whether or not you are the eligible winner of a Daily Instant Win Prize. If you are eligible to win a Daily Instant Win Prize, then you will automatically be notified on-screen with a message indicating that you are eligible to win the applicable Daily Instant Win Prize (the Winning Message ). If you are not eligible to win a Daily Instant Win Prize, then you will automatically be notified on-screen accordingly (the Non-Winning Message ). During the Contest Period, there are a total of three thousand (3000) winning times (each a Winning Time and collectively, the Winning Times ). Winning Times will be randomly generated and randomly seeded for each Day of the Contest Period. The first eligible entrant who submits a unique and valid PIN legitimately obtained in accordance with these Rules on or immediately after a Winning Time will receive a Winning Message and will be eligible to win the Daily Instant Win Prize associated with that Winning Time. If no eligible Entry is submitted on or after a Winning Time before the next Winning Time, the eligible entrant who first submits an eligible Entry following the second Winning Time will be eligible to win only the Daily Instant Win Prize associated with the first Winning Time. The next eligible entrant who submits an eligible Entry following this will then be eligible to win the Daily Instant Win Prize associated with the second Winning Time (and so forth). Any discrepancy between the Daily Instant Win Prize listed in the on-screen notification of a Winning Message (or otherwise) or on the Declaration and Release form (where applicable), will default to the Daily Instant Win Prize listed in the Sponsor s official Contest database. The odds of winning a Daily Instant Win Prize depend on the number and timing of eligible PIN submissions in accordance with these Rules. 10. ELIGIBLE WEEKLY PRIZE WINNER SELECTION PROCESS: On each Weekly Draw Date listed above in Rule 1 (each, a Weekly Draw Date ) in Toronto, ON at approximately 2:00 p.m. ET, one (1) eligible entrant will be selected by random draw from among all eligible Entries submitted and received in accordance with these Rules during the Contest Period by the end of the Week immediately preceding the applicable Weekly Draw Date. PREVIOUSLY NON-WINNING ELIGIBLE ENTRIES FROM ONE WEEK AUTOMATICALLY CARRY FORWARD TO BE INCLUDED IN SUBSEQUENT WEEK(S). The odds of winning a Weekly Prize depend on the number of eligible Entries submitted and received in accordance with these Rules during the Contest Period by the end of the Week immediately preceding the applicable Weekly Draw Date. 11. ELIGIBLE GRAND PRIZE WINNER SELECTION PROCESS: On August 30, 2016 (the Grand Prize Draw Date ) in Toronto, ON at approximately 2:00 p.m. ET, one (1) eligible entrant will be selected by random draw from among all eligible Entries and Bonus Entries submitted and received in accordance with these Rules. The odds of winning the Grand Prize depend on the number of eligible Entries and Bonus Entries submitted and received in accordance with these Rules. 12. WINNER NOTIFICATION PROCESS (APPLICABLE TO WEEKLY PRIZES AND THE GRAND PRIZE ONLY): The Sponsor or its designated representative will make a minimum of three (3) attempts to contact each eligible winner (using the information available to the Sponsor) within ten (10) business days of selection as an eligible winner. If an eligible winner cannot be contacted within ten (10) business days of the Sponsor s first attempted contact, or if there is a return of any notification as undeliverable and/or if any correspondence is not responded to; then he/she may, in the sole and absolute discretion of the Sponsor, be disqualified (and, if disqualified, will forfeit all rights to the applicable Prize) and the Sponsor reserves the right, in its sole and absolute discretion and time permitting, to select an alternate eligible winner in accordance with the applicable procedures as outlined in these Rules (in which case the foregoing provisions of this section shall apply to such newly selected eligible winner). 13. WINNER CONFIRMATION PROCESS (APPLICABLE TO ALL PRIZES excluding Car Prizes See Rules 18-20): NO ONE IS A WINNER UNLESS AND UNTIL THE SPONSOR OFFICIALLY CONFIRMS HIM/HER AS A WINNER IN ACCORDANCE WITH THESE RULES, EVEN IF SUCH PERSON IS ANNOUNCED AS THE WINNER OR AN ELIGIBLE WINNER. BEFORE BEING DECLARED AS A CONFIRMED PRIZE WINNER, each eligible winner will be required to correctly answer a mathematical skill-testing question without mechanical or other aid (which may, in the sole and absolute discretion of the Sponsor, be administered online, by or other electronic means, by telephone, or in the Sponsor s form of declaration and release). By participating in the Contest and accepting a Prize, each eligible winner hereby: (i) confirms compliance with these Rules; (ii) acknowledges acceptance of the applicable Prize (as awarded); (iii) releases the Released Parties from any and all liability in connection with this Contest, his/her participation therein and/or the awarding and use/misuse of the applicable Prize or any portion thereof; and (iv) agrees to the publication, reproduction and/or other use of his/her name, address, voice, statements about the Contest and/or photograph or other likeness without further notice or compensation, in any publicity or advertisement carried out by or on behalf of the Sponsor in any manner or medium whatsoever, including print, broadcast or the internet. IMPORTANT NOTE:

6 The Sponsor may, in its sole and absolute discretion, require an eligible winner to sign and return the Sponsor s form of declaration and release prior to confirming the eligible winner as a confirmed winner in accordance with these Rules. If an eligible winner: (a) fails to correctly answer the skill-testing question; (b) fails to properly execute and return any required Contest documents within the specified time; (c) cannot accept (or is unwilling to accept) the applicable Prize (as awarded) for any reason; and/or (d) is determined to be in violation of these Rules (all as determined by the Sponsor in its sole and absolute discretion); then he/she will be disqualified (and will forfeit all rights to the applicable Prize) and the Sponsor reserves the right, in its sole and absolute discretion and time permitting, to select an alternate eligible winner in accordance with the applicable procedures as outlined in these Rules (in which case the foregoing provisions of this section shall apply to such newly selected eligible winner). Any forfeited or unclaimed Prize(s) in this Contest will NOT be awarded except in the sole and absolute discretion of the Sponsor. PART B: CAR PRIZES (RULES 14 20) 14. REGIONS: For the purposes of these Rules and the awarding of Car Prizes (as defined below) only, there will be three (3) regions (each a Region and collectively, the Regions ), as follows: (i) Region One: British Columbia, Alberta, Saskatchewan, Manitoba, Yukon, Northwest Territories, Nunavut; (ii) Region Two: Ontario, and (iii) Region Three: Nova Scotia, New Brunswick, Newfoundland and Labrador and Prince Edward Island, and Quebec. 15. HOW TO OBTAIN A CAN/CARD: NO PURCHASE NECESSARY. At the start of the Contest, there will be a set number of: (i) Canada Dry Ginger Ale 12-Packs [each containing 355mL cans (each, a Can and collectively the Cans ) of Canada Dry Ginger Ale] (each, a Qualifying Canada Dry Ginger Ale 12-Pack and collectively the Qualifying Canada Dry Ginger Ale 12-Packs ); and (ii) No Purchase Necessary Cards (each, a Card and collectively, the Cards ), available for distribution in relation to each Region, while supplies last. At the start of the Contest, there will be a total combination of: (i) eight million, one hundred and seventy-one thousand, three hundred and fifty-six (8,171,356) Cans//Cards in Region One; (ii) fifteen million, three hundred and twenty-two thousand and twenty (15,322,020) Cans//Cards in Region Two; and (iii) two million, seven hundred and eighty-three thousand, five hundred and sixty-four (2,783,564) Cans//Cards in Region Three. Qualifying Canada Dry Ginger Ale 12-Packs can be purchased, while supplies last, from a participating retailer in Canada. Qualifying Canada Dry Ginger Ale 12-Packs will contain Cans. Alternatively, to obtain one (1) Card, while supplies last, without making a purchase, print your first name, last name, telephone number, date of birth, and complete mailing address (including postal code) on a plain white piece of paper and mail it (in an envelope with sufficient Canadian postage) along with: (i) a handwritten 100 word or more unique and original essay telling us about your REAL AHHH! Moment with Canada Dry Ginger Ale and (ii) a self-addressed pre-paid stamped envelope with sufficient return Canadian postage; to the following address: Canada Dry NPN Request Talking Can Card, P.O. Box 9410, Toronto, ON M3C 4C6 (collectively, the Card Request ). Upon receipt of a Card Request in accordance with these Rules, you will receive one (1) randomly selected Card per unique and original Card Request received per envelope with sufficient Canadian postage. To be eligible, a Card Request must: (i) be received separately in a single envelope bearing sufficient Canadian postage (i.e. multiple Card Requests in the same envelope will be void); and (ii) be post-marked during the Contest Period and received by no later than August 15, 2016 to allow Sponsor sufficient time to mail back the Card via regular mail. The Released Parties are not responsible for, and accept no liability whatsoever in relation to, any late, lost, misdirected, delayed or incomplete Card Requests (all of which are void). At the start of the Contest Period, there will be one (1) eligible winning talking Can (placed within a Qualifying Canada Dry Ginger Ale 12- Pack) or one (1) eligible winning Card (collectively each, a Winning Device ) seeded within each Region. For the avoidance of any doubt whatsoever, there will be only one (1) Winning Device seeded in relation to each Region where such Winning Device will be either: (i) a Can; or (ii) a Card. Once the Contest Period starts, however, there is no guarantee that: (i) the Winning Device for a particular Region will be found by an eligible entrant; (ii) the Winning Device for a particular Region will be found by an eligible entrant within that Region; and/or (iii) the Winning Device for a particular Region, if it is a Can, will be found still enclosed within a Qualifying Canada Dry Ginger Ale 12-Pack. In the instance where the Winning Device is a Can, the Can will not contain Canada Dry Ginger Ale. If you find/receive a Winning Device (either a Can or a Card) then you will be eligible to win a Car Prize (subject to compliance with these Rules). At the start of the Contest Period, the odds of finding a Winning Device in relation to each Region: (i) 1 in 8,171,356 in Region One; (ii) 1 in 15,322,020 in Region Two; and (iii) 1 in 2,783,564 in Region Three. The odds of winning in relation to each Region will change throughout the Contest Period as Cards/Cans are distributed. 16. ADDITIONAL ENTRY RULES: If it is discovered by the Sponsor (using any evidence or other information made available to or otherwise discovered by the Sponsor) that any person has attempted to use multiple names, identities, addresses and/or any automated, macro, script, robotic or other system(s) or program(s), and/or any other means not in keeping with the Sponsor s interpretation of the letter and spirit of these Rules to enter or otherwise participate in or to disrupt this Contest; then he/she may be disqualified from the Contest in the sole and absolute discretion of the Sponsor. 17. VERIFICATION: The Sponsor reserves the right, in its sole and absolute discretion, to require proof of identity and/or eligibility (in a form acceptable to the Sponsor including, without limitation, government issued photo identification): (i) for the purposes of verifying an individual s eligibility to participate in this Contest; (ii) for the purposes of verifying the eligibility and/or legitimacy of a Winning Device, Card, Can, Card Request and/or other information entered (or purportedly entered) for the purposes of this Contest; and/or (iii) for any other reason the Sponsor deems necessary, in its sole and absolute discretion, for the purposes of administering this Contest in accordance with the Sponsor s interpretation of the letter and

7 spirit of these Rules. Further, the Sponsor reserves the right to request the original Card/Can for the purposes of verification. Failure to provide such proof (including, if required, providing the original Card/Can) to the complete satisfaction of the Sponsor within the timeline specified by the Sponsor may result in disqualification in the sole and absolute discretion of the Sponsor. The sole determinant of the time for the purposes of this Contest will be the official time-keeping device(s) used by the Sponsor. 18. CAR PRIZES: There are a total of three (3) Car Prizes (each, a Car Prize and collectively, the Car Prizes ) available to be won in relation to this part of the Contest. Each Car Prize consists of one (1) 2016 Subaru Legacy 2.5 I Touring Package with Optional Technology Package vehicle with an approximate retail value of $ CDN. Each Car Prize includes destination/freight charges and all applicable fees and taxes. Without limiting the generality of the foregoing, the following general conditions apply to each Car Prize: (i) Car Prize must be accepted as awarded and is not transferable, assignable or convertible to cash (except as may be specifically permitted by Sponsor in its sole and absolute discretion); (ii) no substitutions except at Sponsor s option; (iii) Sponsor reserves the right at any time to substitute the Car Prize or a component thereof for any reason with a prize or prize component(s) of equal or greater value, including, without limitation, but solely at the Sponsor s sole discretion, a cash award; (iv) colour and other specifics of the Car Prize will be at the sole and absolute discretion of the Sponsor and subject to availability; (v) manufacturer s standard warranty applies to the Car Prize; (vi) upon notification, the confirmed Car Prize winner may, in the sole and absolute discretion of the Sponsor, be required to personally take delivery of the Car Prize from a location within Canada reasonably close to his/her place of residence in Canada as determined by Sponsor, in its sole and absolute discretion, and will be required to present adequate personal identification (in a form acceptable to the Sponsor including, without limitation, government issued photo identification); (vii) Car Prize will not be released unless and until the confirmed Car Prize winner first shows proof (in a form acceptable to the Sponsor) of having a valid driver s license (equivalent to a full G class license in Ontario) in the province/territory in which he/she resides and proof (in a form acceptable to the Sponsor) of satisfactory insurance; (viii) confirmed Car Prize winner is solely responsible for all expenses that are not included in the Car Prize description above, including, but not limited to: registration and license fees, insurance, additional accessories and all other costs associated with: (a) any upgrade or option package(s) that he/she may request (and that may be permitted by Sponsor in its sole and absolute discretion); and/or (b) obtaining a valid driver s license, license plates, registration, insurance and/or fuel. THE APPROXIMATE RETAIL VALUE OF EACH CAR PRIZE NOTED ABOVE IS CURRENT AS OF APRIL 1, UNDER NO CIRCUMSTANCES WHATSOEVER WILL ANY DIFFERENCE BETWEEN THE ACTUAL RETAIL VALUE OF A CAR PRIZE AS AT THE TIME OF PRIZE FULFILMENT AND THE APPROXIMATE RETAIL VALUE OF THE CAR PRIZE NOTED ABOVE BE AWARDED. FOR THE AVOIDANCE OF ANY DOUBT, EACH CAR PRIZE CONSISTS OF THE VEHICLE AND NOT THE ACTUAL VALUE OF THE VEHICLE. None of the Released Parties makes any representation or offers any warranty, express or implied, as to the quality or fitness of a Car Prize awarded in connection with the Contest. To the fullest extent permitted by applicable law, each confirmed winner understands and acknowledges that he or she may not seek reimbursement or pursue any legal or equitable remedy from neither the Sponsor nor any of the Released Parties should the Car Prize fail to be fit for its purpose or is in any way unsatisfactory. For greater certainty and the avoidance of any doubt, by accepting a Car Prize, each confirmed Car Prize winner agrees to waive all recourse against the Released Parties if the Car Prize or a component thereof does not prove satisfactory, either in whole or in part. 19. CAR PRIZE CLAIM PROCESS: If you find a Winning Device, then you must call on or before 11:59:59 p.m. ET on September 30, 2016 and follow the instructions during that call. At the sole and absolute discretion of the Sponsor, you may be required to submit your Winning Device to Sponsor for verification. If the Sponsor requests that you submit your Winning Device to the Sponsor for verification, then your Winning Device must be received within the timeframe specified by the Sponsor. In any such case, you will be required to mail the Winning Device along with your full name, complete mailing address (including postal code), telephone number, age, and current date on a plain white piece of paper to an address specified by the Sponsor. Registered mail is strongly recommended. It is anticipated that any such required verification will occur within FIVE (5) business days of receipt of your Winning Device or as soon after such period as is reasonably possible. If the Sponsor does not receive your Winning Device in accordance with these Rules and/or cannot complete any required verification of your Winning Device to the complete satisfaction of the Sponsor, then your Winning Device will not be accepted and will be declared by the Sponsor to be null and void. 20. CAR PRIZE WINNER CONFIRMATION PROCESS (APPLICABLE TO ALL CAR PRIZES): NO ONE IS A CAR PRIZE WINNER UNLESS AND UNTIL THE SPONSOR OFFICIALLY CONFIRMS HIM/HER AS A CAR PRIZE WINNER IN ACCORDANCE WITH THESE RULES. BEFORE BEING DECLARED A CONFIRMED CAR PRIZE WINNER, each eligible Car Prize winner will be required to: (a) correctly answer a mathematical skill-testing question without mechanical or other aid (which may, in the sole and absolute discretion of the Sponsor, be administered online, by or other electronic means, by telephone, or in the Sponsor s form of declaration and release); and (b) sign and return within ten (10) business days of notification the Sponsor s declaration and release form, which (among other things): (i) confirms compliance with these Rules; (ii) acknowledges acceptance of the applicable Car Prize (as awarded); (iii) releases the Released Parties from any and all liability in connection with this Contest, his/her participation therein and/or the awarding and use/ misuse of the applicable Car Prize or any portion thereof; and (iv) agrees to the publication, reproduction and/or other use of his/her name, address, voice, statements about the Contest and/or photograph or other likeness without further notice or compensation, in any publicity or advertisement carried out by or on behalf of the Sponsor in any manner or medium whatsoever, including print, broadcast or the internet. If an eligible Car Prize winner: (a) fails to correctly answer the skill-testing question; (b) fails to properly execute and return Contest documents within the specified time; (c) cannot accept (or is unwilling to accept) the applicable Car Prize (as awarded) for any reason; and/or (d) is determined to be in violation of these Rules (all as determined by the Sponsor in its sole and absolute discretion); then he/she will be disqualified (and will forfeit all rights to the applicable Car Prize). In the event that the potential Car Prize Winner does not have a valid drivers license, for any reason, that Car Prize Winner may transfer the Winning Device to his /her spouse, parent, sibling or child who does have a valid drivers license and who will then be considered the eligible Car Prize Winner. If for any reason whatsoever the Car Prize that was originally seeded in relation to a particular Region is forfeited or unclaimed in accordance with these Rules, then the Sponsor reserves the right, in its sole and absolute discretion, to attempt to award any such forfeited or unclaimed Car

8 Prize by holding a random draw on October 3, 2016 in Toronto, Ontario from among all eligible Entries (as defined above in Rule 5) submitted and received in accordance with these Rules in the applicable Region. For the avoidance of any doubt whatsoever, such a random draw may only be held in the circumstances where a Car Prize is forfeited or unclaimed in accordance with these Rules. If all Car Prizes are won and claimed in accordance with these Rules, then there will be no random draw(s). If such a random draw is necessary, then the odds of winning will depend on the number of eligible Entries (as defined above in Rule 5) submitted and received in accordance with these Rules in the applicable Region. In any such case, the Car Prize Winner Confirmation Procedures outlined in this Rule 20 will apply to any randomly selected eligible winner of a Car Prize. PART C: GENERAL CONDITIONS (RULES 21 32) 21. This Contest is subject to all applicable federal, provincial and municipal laws. The decisions of the Sponsor with respect to all aspects of this Contest are final and binding on all entrants without right of appeal. ANYONE DEEMED BY THE SPONSOR TO BE IN VIOLATION OF THE SPONSOR S INTERPRETATION OF THE LETTER AND/OR SPIRIT OF THESE RULES FOR ANY REASON IS SUBJECT TO DISQUALIFICATION IN THE SOLE AND ABSOLUTE DISCRETION OF THE SPONSOR AT ANY TIME. The Sponsor reserves the right, in its sole and absolute discretion, to disqualify any individual that it deems to be in violation of these Rules. The Sponsor reserves the right to refuse an Entry from any person whose eligibility is in question or who has been disqualified or is otherwise ineligible to enter. In its sole and absolute determination, the Sponsor may disqualify any person who acts in any manner to threaten or abuse or harass any person and to void all such person s Entries. 22. The Released Parties will not be liable for: (i) any failure of any Website or any platform during or after the Contest; (ii) any technical malfunction or other problems of any nature whatsoever, including, without limitation, those relating to the telephone network or lines, computer on-line systems, servers, access providers, computer equipment or software; (iii) the failure of any information or materials whatsoever to be received, captured, recorded or function properly for any reason whatsoever, including, but not limited to, technical problems or traffic congestion on the internet or at any website; (iv) any injury or damage to an entrant s or any other person s computer or other device related to or resulting from participating in the Contest; (v) anyone being incorrectly and/or mistakenly identified as a winner or eligible winner; and/or (vi) any combination of the above. 23. The Sponsor reserves the right, subject only to the approval of the Régie des alcools, des courses et des jeux (the Régie ) in Quebec, to withdraw, amend or suspend this Contest (or to amend these Rules) in any way, in the event of any cause beyond the reasonable control of the Sponsor that interferes with the proper conduct of this Contest as contemplated by these Rules, including, without limitation, any error, problem, tampering, unauthorized intervention, fraud or failure of any kind whatsoever. Any attempt to undermine the legitimate operation of this Contest in any way (as determined by Sponsor in its sole and absolute discretion) may be a violation of criminal and civil laws and should such an attempt be made, the Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law. The Sponsor reserves the right, subject only to the approval of the Régie in Quebec, to cancel, amend or suspend this Contest, or to amend these Rules, in any way without prior notice or obligation, in the event of any accident, printing, administrative, or other error of any kind, or for any other reason whatsoever. Without limiting the generality of the forgoing, the Sponsor reserves the right, in its sole and absolute discretion, to administer an alternate test of skill as it deems appropriate based on the circumstances and/or to comply with applicable law. 24. For Quebec residents: Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie for a ruling. Any litigation respecting the awarding of a prize may be submitted to the board only for the purpose of helping the parties reach a settlement. 25. The approximate retail values as stated by the Sponsor in point of sale advertising, and other advertising, promotion materials, and/or in these Rules are subject to price fluctuations in the consumer marketplace based on, among other things, the passage of time between the date the approximate retail values are stated by the Sponsor and the date the prizes are awarded or redeemed. If, at the time a prize is redeemed or awarded, the actual prevailing retail purchase price for the prize is less than the approximate retail value stated by the Sponsor in point of sale, television and print advertising, promotion materials, and/or in these Rules, the prize winner will not be entitled to a cheque or cash for the price difference. 26. If due to printing, production, online, internet, computer or other error of any kind, more prizes are claimed than intended to be distributed or awarded according to these Rules, then, in addition to having the right to terminate the Contest immediately, the Sponsor reserves the right, in its sole and absolute discretion, to rescind invalid prize claims and/or conduct a random draw from amongst all eligible prize claimants to award the correct number of prizes. In no event whatsoever will the Sponsor or any of the Released Parties be liable for more than the number, type and value of prizes as stated in these Rules. 27. By entering this Contest, each entrant expressly consents to the Sponsor, its agents and/or representatives, storing, sharing and using the personal information submitted only for the purpose of administering the Contest and in accordance with the Sponsor s privacy policy (available at: This section does not limit any other consent(s) that an individual may provide the Sponsor or others in relation to the collection, use and/or disclosure of their personal information. 28. The Sponsor reserves the right, subject only to the approval of the Régie in Quebec, to adjust any of the dates, timeframes and/or other Contest mechanics stipulated in these Rules, to the extent deemed necessary by the Sponsor, for purposes of verifying compliance by any entrant and/or any other information or materials with these Rules, or as a result of any problems, or in light of any other circumstances which, in the opinion of the Sponsor, in its sole and absolute discretion, affect the proper administration of the Contest as contemplated in these Rules, or for any other reason. 29. In the event of any discrepancy or inconsistency between the terms and conditions of these English Rules and disclosures or other statements contained in any Contest-related materials, including, but not limited to, the Website(s), French version of these Rules, point of sale, television, print or online advertising and/or any instructions or interpretations of these Rules given by any representative of the Sponsor, the terms and conditions of these English Rules shall prevail, govern and control to the fullest extent permitted by law. 30. The invalidity or unenforceability of any provision of these Rules shall not affect the validity or enforceability of any other provision. In the

9 event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Rules shall otherwise remain in effect and shall be construed in accordance with the terms as if the invalid or illegal provision were not contained herein. 31. To the fullest extent permitted by applicable law, all issues and questions concerning the construction, validity, interpretation and enforceability of these Rules or the rights and obligations of participants, Sponsor or any of the other the Released Parties in connection with the Contest will be governed by and construed in accordance with the domestic laws of the Province of Ontario and the federal laws of Canada applicable therein, without giving effect to any choice of law or conflict of law rules or provisions that would cause the application of any other jurisdiction s laws. The parties hereby consent to exclusive jurisdiction and venue of the courts located in Ontario in any action to enforce (or otherwise relating to) these Rules or relating to this Contest. 32. The Contest is in no way sponsored, endorsed or administered by, or associated with Facebook. You understand that you are providing your information to the Sponsor and not to Facebook. The information you provide will only be used for the administration of this Contest and in accordance with the Sponsor's Privacy Policy. Facebook is completely released of all liability by each entrant in this Contest. For a list of Weekly, Grand and Car Prize winners, send an to canadadry@blackrockmarketing.com between November 1st, 2016 and November 16 th, 2016.

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