Latest trends in airport parking!

Transcription

1 Latest trends in airport parking! by Peter Schneck London,

2 Facts Growing contribution from parking Trend Airport revenues Aviation Non- Aviation Slots and security Ground handling Retail and gastronomy Parking Most revenue sources expected to remain flat importance of parking contribution will increase Other 2

3 Facts Convenience and speed are of essence Parking has to be fully integrated in the mobility chain 3

4 Facts Smart phones / mobile units are key Mobile solutions for parking are key to convenience and superior service! 4

5 Journey into the future of parking A My travel arrangements B How to get to the airport C Superior value proposition D Home sweet home! 5

6 A My travel arrangements APCOA 6

7 A My travel arrangements Case study Luton airport Web booking 7

8 A My travel arrangements APCOA web booking engine at Luton airport Guaranteed space with web booking engine Specific APCOA services Online reservations. Guaranteed space at preferred parking site. License plate recognition, 2D barcode or SMS identification at the gate. 8

9 B How to get to the airport APCOA 9

10 B How to get to the airport Point2Point Options Taxi Public transport Kiss & Fly Off-Airport- Parking / Shuttle 10

11 B How to get to the airport Car2Infrastructure Point2Point Information on flight schedule 11

12 Taxi management at Stockholm airport (1/2) Taxi management: Better service and more revenue Airport challenge Airports are faced with the task to control and to secure the taxi area at the Airport whilst providing sufficient taxis to the right terminal at the right time. 12

13 Taxi management at Stockholm airport (2/2) Taxi management: Better service and more revenue Specific APCOA services Design/set-up of taxi management system/area. Management of taxi supply: terminal demand management and positioning of taxis. Provision of dedicated APCOA software as well as hardware. Reservation handling. Information centre. Waiting room for cab drivers and food service. 13

14 Case study Stuttgart airport Valet parking Airport, Stuttgart 14

15 Valet parking at Stuttgart airport Premium product valet parking Airport challenge Premium customers require premium service to improve their Airport experience. Specific APCOA services Drop-off and return of the car in front of the terminal. Security and insurance measures (pictures to document state of the car at time of delivery; special parking zone). Tracking of all movements of the car through an attached barcode. Payment at VIP desk (i.e. no queues and immediate receipt of the car). Additional services (car wash, refuelling ). 15

16 Case study Stuttgart airport Yield management Airport, Stuttgart 16

17 Yield management Stuttgart airport Yield management increases revenue per customer Airport challenge To maximise revenue and profit of the parking operation, it is important to provide the right service, at the right time for the right price. Specific APCOA services Monitoring of utilisation Adaption of parking surfaces to meet demand Harmonisation of tariffs (same offer same price easy communication) Adjustment of individual tariffs based on price sensitivity Communication of the ideal tariff to the individual customer segments 17

18 Fast lane 18

19 Fast lane Fast lane: From the parking lot directly to the gate Airport challenge Continuously expanding offer of premium products to ease the Airport experience and to allow for more time to shop at the Airport for the business or luxury traveller remains on the top of the list for most Airports. APCOA solution APCOA offers a fast lane package. Aimed at business and luxury travellers the fast lane package provides a bee-line from the parking lot to the boarding gate: offering additional convenience as well as additional time to the passenger to shop at the Airport. Specific APCOA services Express parking in front of the terminal Fast lane check-in and luggage drop-off Fast lane for customs and security Payment at VIP desk Car retrieval at terminal (i.e. valet return) 19

20 Forecourt marshalling 20

21 Forecourt marshalling Controlled terminal forecourt fends off parking pirates Airport challenge The maintenance of a controlled and organised forecourt area for security purposes and to improve traffic flow is fundamental to the Airport s daily business. APCOA solution APCOA offers complete control of the forecourt area of the terminal, by demanding a fee for car entrance, controlling off-site parking parasites through a drop-off fee and improving traffic flows. Specific APCOA services Set-up of the drop-off area. Management of equipment (hardware and software). Transparent access of taxis, hotel shuttles, etc. Management of parking fines in forecourt area. 21

22 Case study Gatwick airport Bumper to bumper parking 22

23 Bumper to bumper parking at Gatwick airport Bumper to bumper parking increases utilisation Airport challenge Limited parking capacity on-site poses a significant difficulty for many Airports that have limited space. APCOA solution APCOA increases utilisation of existing parking area. Parking demand can be met postponing CAPEX for setting-up new parking sites. In addition, customers can benefit from the more convenient valet parking. Specific APCOA services Handling of the valet parking operation. Provision of custom-made APCOA software to optimise positioning of cars thus moving cars to the front of the queue when required by customer. 23

24 Case Study Luton airport Dynamic pricing Dynamic pricing further increases total revenue Airport challenge Pricing at Airports today is often static and does not reflect the current booking situation, seasonal change of demand etc. 24

25 Dynamic pricing at Luton airport (2/5) Dynamic pricing further increases total revenue APCOA solution APCOA introduced a dynamic pricing scheme at Luton Airport for all online reservations. However, prices at the gate are always fixed-and premium prices. Specific APCOA services Management of online reservations. Design of pricing scheme. Constant adjustment of prices. 25

26 Tariff Zones by LPR Discount Normal Premium

27 Case study Oslo airport Cooperation with airline loyalty programme Airport, Oslo 27

28 Cooperation with airline loyalty programme at Oslo airport Cooperation with loyalty programmes expands customer base Airport challenge Airline operators are looking to create additional benefits to their premium customers starting on the ground already. APCOA solution APCOA has set up a cooperation with the SAS loyalty programme, offering special VIP valet parking services to Pandion status members. The services are free to the passenger s but are invoiced to SAS directly. Specific APCOA services VIP Valet Parking Service. Invoicing to SAS. 28

29 Case Study Malpensa Airport Top car parking 29

30 Top car parking at Malpensa airport Top car parking for premium cars Airport challenge Luxury customers are often hesitant to leave their high-end car in a parking garage and therefore are likely to take a taxi to the Airport. APCOA solution APCOA offers additionally to valet parking services, the top car parking, that provides additional security measures and insurances for cars. Specific APCOA services Valet parking services. Additional security measures. 30

31 Case study Oslo airport Customer group specific marketing Airport, Oslo 31

32 Customer group specific marketing at Oslo airport Marketing campaigns increase parking Airport challenge Diverse customer groups with a variety of different needs have to be addressed with an individual marketing approach. APCOA solution APCOA has significant experience in recognising the individual customer groups and actively addresses their specific requirements. 32

33 Customer group specific marketing at Oslo airport Marketing campaigns increase parking Specific APCOA services Customer surveys and segmentation Tailored parking opportunities for customers (e.g. business parking close to terminal/valet parking, holiday parking on remote location for an attractive price) Special promotions to increase the frequency of different customer groups. Marketing activities Customers perceive driving to the Airport as the most convenient option (Gallup survey). 35 % park car at the Airport, whereas only 21 % use Airport express train (Gallup survey). Parker/Passenger quota shows impact of marketing activities. 33

34 C Superior value proposition Couponing Information on flight Shopping information Increase nonaviation revenues 34

35 D Home sweet home Prebooking 2 D - Vouchers Payment methods Mobile units via NFC Contactless credit cards Cash 35

36 D Home sweet home

37 Thank you for your attention! 37