DO BEAUTIFUL BUSINESS
|
|
- Rhoda Rich
- 8 years ago
- Views:
Transcription
1 Beautiful accounting software XERO AUSTRALIA DO BEAUTIFUL BUSINESS Campaign Partner Pack
2 AUSTRALIA About the campaign 1 Campaign facts 2 Where you will see it 2-3 How you can get involved 4 Social media guidelines and examples 7 Something extra for our Gold partners 8 Want more? 8
3 PAGE 1 ABOUT THE CAMPAIGN Melbourne, Australia For the first time in Xero history we ve invested in a radio, outdoor and print campaign targeted at Australian small business owners. The campaign objectives are simple: increase Xero brand awareness and build understanding and credibility about our online accounting software. Every piece of the campaign has a clear call to action: visit xero.com to learn more about Xero, our product, partners, add-ons, customers stories and more. Our campaign is called Do Beautiful Business. We know that small business owners don t go into business because they love accounting software, they go into business because they re passionate about their craft, idea, skill or industry. We believe that Xero helps them achieve that and do business beautifully, no matter what business they re in. The key reason we committed to this campaign was that many of our Partners told us that if clients knew more about Xero, it would be easier to turn those clients into Xero customers. We re supporting our Partner base by helping to spread the word about exactly what Xero is and what it can do. This campaign pack gives your team some tips on how to get the most out of this campaign by adapting it to your language and style and making it your own.
4 PAGE 2 WHERE YOU WILL SEE IT RADIO Sydney Radio - 2GB, 2WS, Smooth FM Melbourne Radio - 3AW, Gold FM, Smooth FM METROPOLITAN NEWSPAPERS 10 Melbourne 10 Sydney OUTDOOR POSTERS IN SMALL BUSINESS HUBS Street A0 posters across Sydney (400 locations) Street A0 posters across Melbourne (400 locations) Street talk Sydney 70 locations Street talk Melbourne 80 locations Portrait posters - National - 50 site packs DIGITAL DISPLAY ADS Fairfax News, Yahoo, Facebook, National SOCIAL MEDIA & PR During the campaign period Xero will post more content specifically for Small Business owners, such as small business guides, case studies, product tips and tricks and add-on partner news. We encourage you to share this content to your clients within your own social network. Our above line activity will be strongly supported by Search Engine Marketing (SEM) to drive traffic to xero.com. This means you and your clients will see more ads for Xero when you re surfing the web.
5 PAGE 3 CAMPAIGN FACTS Melbourne, Australia 2.1 million small business owners in Australia 60% of small business owners are located in Sydney and Melbourne 1.2 million small business employ more than one full-time employee
6 PAGE 4 HOW YOU CAN GET INVOLVED We encourage you to make the Do Beautiful Business expression part of your business promise. After all, you re right in the thick of things with small business owners, and the more small business owners who understand the rationale behind the campaign and make it their own, the better. What we don t believe in are strict rules about how to use this campaign or a long list of do s and don t s. We d rather give you some examples of how we think the campaign tagline would work in your business and encourage you to use it in your promotions, communications and conversations. Here s the most important thing, though: make sure you use your Partner logo on any material you produce. This will make it super-clear that you re the genius behind the ad, so your potential clients know exactly who to get in touch with. Here are some examples of how we think you can work the Do Beautiful Business tagline into your promotions:
7 PAGE 5 SUGGESTED AD LAYOUTS A5 Advert Your logo Primary message Extended message Do beautiful business with Abacus Smith and Xero At Abacus Smith, we believe beautiful business starts with good looking numbers. Xero is online accounting software that gives us a live view of your business finances. So no matter what you do or where you do it, with Xero we can help you do beautiful business. Call to action Xero partner badge GOLD PARTNER Twitter hashtag #DoBeautifulBusiness A6 Advert Your logo Primary message Do beautiful business with Abacus Smith and Xero Call to action Twitter hashtag #DoBeautifulBusiness GOLD PARTNER Xero partner badge
8 GOLD XERO AUSTRALIA PAGE 6 SUGGESTED AD LAYOUTS A5 Advert Short testimonial Xero has really cut my accounting time by 80%. It gives me goosebumps thinking about all that extra time I have. Bridget Labus Co-founder of Sixth Course Primary message Extended message Do beautiful business with Abacus Smith and Xero At ABC Accountants we believe beautiful business starts with good looking numbers. Xero is online accounting software that gives us a live view of your business finances. So no matter what you do or where you do it, with Xero we can help you do beautiful business. Your logo Call to action Twitter hashtag #DoBeautifulBusiness GOLD PARTNER Xero partner badge A6 Advert Short testimonial Xero has really cut my accounting time by 80%. It gives me goosebumps thinking about all that extra time I have. Bridget Labus Co-founder of Sixth Course Primary message Do beautiful business with Abacus Smith and Xero Your logo PARTNER Xero partner badge Call to action
9 PAGE 7 SOCIAL MEDIA GUIDELINES & EXAMPLES TWITTER We will be sharing lots of content on Twitter that your clients will find valuable and useful. to spread the word, retweet your favourite stuff to your followers! Take a look at our Twitter feed to see what we ve got. Examples Do you worry about not having control of your business if you go away? you can do beautiful business wherever you are. I ve helped my clients to regain their time so that they can get on with doing beautiful business #dobeautifulbusiness How much time do you spend doing your accounts? I can help you get back to doing beautiful business. #dobeautifulbusiness YOUR FACEBOOK PAGE We will be sharing lots of useful content on our Facebook page. Share them by clicking the share button on anything you like. Take a look at our Facebook page > Example Have you spotted the Xero banners plastering the streets? We work with Xero to help you do beautiful business [Take a photo with the banners] YOUR LINKEDIN We ll be putting lots of content that was well-received on other networks on our LInkedin. Take a look and share them with your network and you can really add some value by adding your own commentary. Take a look at our Linkedin page > If you re not sure about your current partner status, simply log into My Xero for Partners or contact your account manager. GOLD PARTNER When using the partner badge, it should have a minimum clear space around it. This space is equal to the width of the x in the Xero logo. Never place the colour logo on a coloured background.
10 PAGE 8 SOMETHING EXTRA FOR OUR GOLD PARTNERS If you re a Gold partner you might be eligible for a contribution from our Co-operative Advertising Fund. If you want to take advantage of the fund, take a look at the guidelines first. Once you ve read the guidelines, fill out the request form and submit it to aumarketingteam@xero.com for pre-approval. Once we ve approved funding, you can invoice Xero Australia Pty Ltd for the approved costs. Send invoices to accountsau@xero.com. MAKE SURE YOUR INVOICE INCLUDES THE FOLLOWING DETAILS: Made payable to: Xero Australia Pty Ltd 1/6 Elizabeth Street Hawthorn VIC 3122 Contact person: Your name Your address WANT MORE? We re happy to give you some A2 campaign posters from our current outdoor poster campaign. These tell a great story when they re placed next to each other. Contact aumarketingteam@xero.com with your company name, contact person and postal address and we ll get some shipped out to you.
11 ENQUIRIES: Penny Elmslie Head of Marketing AU Beautiful accounting software
DEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationPRESENT A PROFESSIONAL BRAND PRESENCE FOR YOUR BUSINESS
PRESENT A PROFESSIONAL BRAND PRESENCE FOR YOUR BUSINESS Yellow Pages Network Professional Plus Let our team of experts develop your online image and provide your customers with a truly engaging brand experience.
More informationAdvertising Rate Card FY 2016
Advertising Rate Card FY 2016 Key Statistics FY 2015 18% Growth in site traffic 31% increase in site traffic over the last 2 years. (FY14: 13%) High growth rate reflects increasing number of consumers
More informationSocial Media, How To Guide for American Express Merchants
Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What
More informationLocation marketing made easy
Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location
More informationIIN Health Coaching Websites. Create your own unique website with just a few clicks!
IIN Health Coaching Websites Create your own unique website with just a few clicks! Why do I need an IIN health coaching website? At Integrative Nutrition, we believe in making a big impact through improving
More informationBigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
More informationAmazon Payments Marketing Guide
Amazon Payments Marketing Guide THANK YOU FOR CHOOSING AMAZON PAYMENTS Welcome to Amazon Payments Seller community. Amazon Payments can help you grow your online business by offering millions of Amazon
More informationMEMBER SOCIAL MEDIA SETUP GUIDEBOOK
MEMBER SOCIAL MEDIA SETUP GUIDEBOOK I n t r o d u c t i o n The use of social media to support Have the Talk of a Lifetime SM Social media has become a part of everyone s life and provides a powerful platform
More informationYour guide to using new media
Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.
More information2015 Event Holder Information
KEY DATES Registrations open... Mar 9th Registrations close... Apr10th Registrations close (w/ late fee of $150)... Apr 24th Notification of acceptance into SCBW... May 1st Event info finalised for print...
More informationSEO OVERVIEW. We want you educated about SEO before we start! By Mary Cary NewMediaLegalMarketing / Video Blog Marketing / Video Studio Sausalito
SEO OVERVIEW We want you educated about SEO before we start! By Mary Cary NewMediaLegalMarketing / Video Blog Marketing / Video Studio Sausalito (415) 690 7112 Table of Contents Knowledge is Power What
More informationPlus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
More informationStaying Safe.....on social media and online
Staying Safe.....on social media and online What is this guide about This booklet is about how to keep safe when you are using social media and the internet. Some people get called names, are bullied or
More informationPROMOTING YOUR MELBOURNE FOOD AND WINE FESTIVAL EVENT
PROMOTING YOUR MELBOURNE FOOD AND WINE FESTIVAL EVENT Marketing your events will not only boost ticket sales and foot traffic, but will also raise the profile of your organisation to a broader audience.
More informationA quick guide to setting up your new website
A quick guide to setting up your new website Hi there. Welcome to MrSite we re really happy you chose to build your brand new website with us and look forward to seeing what you create! We re sure you
More informationTechnology for every moment
Technology for every moment Ingredients to put you back in control of your business We share your passion Kukd.com has created KukdPartner to combat the difficulties faced by the restaurant and takeaway
More informationEmerald Frog marketing price list
Emerald Frog price list We have tailored our services to suit the needs of small & medium sized businesses. In the current economic climate, we know that you need to make a big impact with less resources.
More informationAdvertising and Marketing Tips
Advertising and Marketing Tips 1. The first and most important step is to have a domain registration portal on or linked to your website. You can either use our private label or have your own API. By having
More informationBPAY Services Marketing Support Guide for Businesses
BPAY Services Marketing Support Guide for Businesses bpay.com.au Contents Why run a BPAY marketing campaign? 2 Benefits of BPAY services for your customers 3 BPAY payments 3 BPAY View 4 Tips for running
More informationBest Practice Email Marketing 101
Best Practice Email Marketing 101 So you ve decided to start marketing to your database via email. Congratulations for utilizing this great tool! There may be a few or a lot of things you have questions
More informationJoin the conversation (Part 1)
Join the conversation (Part 1) How to set up a business account on Facebook and engage with customers & prospects Right now around the world, millions of consumers are engaging with businesses through
More informationSocial Media Creating an Approach That Will Bring You More Business
2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications
More informationPinterest Beginner s Guide for Attorneys
Pinterest Beginner s Guide for Attorneys Are you looking for an additional source of website traffic and leads? Pinterest can deliver them. This guide will walk you through setting up your account, how
More information5 Point Social Media Action Plan.
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
More informationWebsite Planning Questionnaire. Introduction. Thank you for your interest in the services of The Ultimate Answer!
Website Planning Questionnaire Colleen Rice Nelson Introduction Thank you for your interest in the services of The Ultimate Answer! Every choice and decision you make concerning your website may or may
More informationto get more customers online
ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting
More informationDental Health Week Event Handbook 3rd - 9th August 2015
Dental Health Week Event Handbook 3rd - 9th August 2015 The Wrath of Trauma Do you know your dental first aid? www.dentalhealthweek.com.au the best education occurs face to face, from professional to patient
More informationMarketing and Promoting Your Cooperative Through Social Media. How social media can be a success for your housing cooperative
Marketing and Promoting Your Cooperative Through Social Media How social media can be a success for your housing cooperative The History of Social Media First email sent Geocities, first social network
More informationHow Free Newspapers Can Monetize Social Media
How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com
More informationHow to Generate More Customers via Your Website
Special Website Report by Leonardo Wood How to Generate More Customers via Your Website Dear friend, I have been helping small businesses and organisations across Tendring in Essex and throughout the UK,
More informationHow to Choose the Right Web Site Design Company. By Lyz Cordon
How to Choose the Right Web Site Design Company A White Paper on Choosing the Perfect Web Site Design Company for Your Business By Lyz Cordon About the Author: Lyz Cordon is owner of Diligent Design and
More informationWebsite design & development proposal for. Example Company. <Web Design Corp> 2011. Email: info@webdesigncorp.com Web: www.webdesigncorp.
Website design & development proposal for Example Company 2011 Email: info@webdesigncorp.com Web: www.webdesigncorp.com [ logo here ] Date Client Contact: Phone:
More informationOvercoming Your Content Challenges
Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with
More informationSPECIAL REPORT. Tips to Jumpstart Your. Network. 2011 All Rights Reserved
SPECIAL REPORT 20 Tips to Jumpstart Your Network 2011 All Rights Reserved Twitter is a perfect medium for building an online brand, getting instant feedback from your core audience, strengthening two-way
More informationTime to stop departmentalising Start thinking integration. ud it s time to start thinking
ClarksClou Time to stop departmentalising Start thinking integration ud it s time to start thinking Integrate all your IT systems to make everything work together. Streamlining means benefits in system
More informationGreen Hosting Welcome Pack
Green Hosting Welcome Pack Introduction Welcome to Green Hosting. Your website is now powered by renewable energy. You can find out more about our wind powered web server at This welcome pack provides
More informationWELCOME, EVENT HOSTS!
EVENT HOST GUIDE WELCOME, EVENT HOSTS! Welcome to the community of North Carolina Science Festival event hosts! Thank you for your participation. The North Carolina Science Festival, presented by the Biogen
More informationCREATING EFFECTIVE EMAIL MARKETING CAMPAIGNS TO GROW YOUR BUSINESS.
How to guide CREATING EFFECTIVE EMAIL MARKETING CAMPAIGNS TO GROW YOUR BUSINESS. So, by the time you re reading this handy how to guide on creating effective email campaigns to grow your business you will
More informationTips, Tricks and Best Practices
Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big
More informationThe Evolution of Social Media Marketing: 9 trends to know now.
The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies
More informationRecruiters. www.cv-library.co.uk 01252 810995 sales@cv-library.co.uk
Recruiters Introduction Using the internet to fuel your recruitment drive is becoming most employers favourite method of job vacancy advertising. With more candidates than ever looking for a fresh start
More informationSOCIAL MEDIA: THE NEW NETWORKING FRONTIER
SOCIAL MEDIA: THE NEW NETWORKING FRONTIER UNLEASH THE POWER Social Media for Your Arbonne Business If Facebook were a country, it would be the fourth largest in the world. More people follow Ashton Kutcher
More informationOnline Marketing Strategies & the connected consumer.
Online Marketing Strategies & the connected consumer. It s 2004. Meet John. Here s John in 2015. The connected consumer Same needs, different behaviour. Breathing Good health Friendship Food & water Morality
More informationa guide to social networking for massage therapists
a guide to social networking for massage therapists table of contents 2 3 5 6 7 8 9 10 11 12 13 get the facts first the importance of social media, different types of social media and what twitter can
More informationSchool Direct Marketing and Recruitment Guide. Carrie Blake Marketing Manager
School Direct Marketing and Recruitment Guide Carrie Blake Marketing Manager Part A: Seven Basic Steps CONTENTS Part B: Ten Promotional Channels Unique Selling Point. page 4 Visual Identity... page 5 Key
More information$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS
MARKETING BENEFIT MARKETING PLATFORMS RELATIVE COST CONSTRAINTS & LIMITATIONS INTEGRATION STARTERS Generate positive impressions / awareness ADVERTISING Need to control the message content/timing/audience
More informationCreating a Facebook Page for your classroom is super easy! Here s how to get started!
Using Facebook Pages in the Classroom There are many ways that you can incorporate Facebook Pages to support and compliment what you teach both inside and outside the traditional classroom. For example,
More informationHelp Customers find YOUR Business
TM Help Customers find YOUR Business TM 01 What is a waytag? 02 What do I get? 03 How do I use it? Waytag +27 21 880 1068 -!waytag.com information@waytag.com 01 What is a waytag? Waytag is a new kind of
More informationHelp Your Book to Sell through Social Media
Help Your Book to Sell through Social Media Social networking sites and blogging have revolutionised the way consumers find out about products and talk about them. Social media is usually free to use,
More informationGuide to. Brought to you by:
Guide to Brought to you by: I ntroduction How can this guide help you? You ll learn LinkedIn basics through easy-to-follow, step-by-step instructions and illustrations that can help you build a profile
More informationManaging your school brand and social media for successful teacher recruitment
Managing your school brand and social media for successful teacher recruitment Online seminar 15 October 2014 Welcome to our School Direct online seminar While we re waiting to start, why not let us know
More informationGenerating leads and sales from the internet DUANE FAITEL PRESIDENT D NET MARKETING
Generating leads and sales from the internet DUANE FAITEL PRESIDENT D NET MARKETING Personal Background Born and raised in Dearborn MI Happy Father of 8 month old. Love staying active. Favorite sports
More informationCreated by: Hector "H.R" Ramos
Created by: Hector "H.R" Ramos 20 Ways To Promote Your Beats Online 1. Send An Email To Your Subscribers. Email is the HOLY GRAIL of selling beats online. It allows you to build instant momentum to EVERY
More informationThe Advantages of Conversion Optimisation - Part 19
19 Conversion Optimisation What s inside: An introduction to the useful world of Conversion Optimisation. Key terms and concepts are included to help you understand the process, as well as data collection
More informationPUBLIC RELATIONS GUIDE
PUBLIC RELATIONS GUIDE GlobalShop is the largest annual store design and at- retail marketing show in the world, bringing together retailers, brand marketers and industry suppliers each year since 1993.
More informationHow To Buy A Home In Trillium
Introducing Australia s new home owners initiative. $ 2K^ on your way! Eligible first home buyers Subject to finance approval Home & Land Packages From $355,900 * *See inside for home and land package
More informationTwitter For Tourism. Topic Social Media Tutorial 44
Topic Social Media Tutorial 44 Twitter For Tourism Twitter is a great tool for businesses looking to attract new customers and increase visibility of their branding. By creatively utilising the 140 character
More informationUsing Twitter for Business
Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:
More informationNCTL s marketing offer for schools
NCTL s marketing offer for schools Online seminar 25 November 2015 Welcome to our School Direct online seminar While we re waiting to start, why not let us know who you are and where you are based by typing
More informationINCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.
214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE
More informationImportantly, though, it is used by journalists, professionals, analysts, PR advisors and other key audiences for political messages.
How to: use Twitter Twitter use in Australia is currently relatively low (compared to Facebook), however it is increasing and it is now estimated that more than 2 million Australians have Twitter accounts.
More informationWelcome to Twitter for small business
Welcome to Twitter for small business As a supporter of the Shop Small Movement, we created this tool kit to help you get your business ready for the holidays. Connect with customers in real-time, then
More informationQuick Guide to Getting Started: Twitter for Small Businesses and Nonprofits
Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 Insight provided by 2011 Constant Contact, Inc. 11-2168 What is Twitter?
More informationA Set by Step Guide To Creating A Professional Houzz Page
A Set by Step Guide To Creating A Professional Houzz Page This white paper is for business owners who want to increase sales using permission based, inbound marketing techniques. It will help you better
More informationElevate your business - we ll show you how CAPABILITY. Statement
Elevate your business - we ll show you how CAPABILITY Statement 01 AboutUs Elevate Media is a full service marketing agency that specialises in creating brands. We know that every business is different.
More information#umea2014 Digital Strategy
#umea2014 Digital Strategy Digital Personality Tone of Umeå 2014 Personality The communication should feel alive, inspiring, playful and current. Social media is one of the forces helping the culture to
More informationEasy $100-$150 per Day with CPA offers
Easy $100-$150 per Day with CPA offers by Alex Sol http://extra-paycheck.com/ *You have the right to give this guide out for free and to sell this guide, suggested retail price: $7 ** You do not have the
More informationHow to get 2 Cents Clicks by Colin Klinkert
How to get 2 Cents Clicks by Colin Klinkert Hi, Colin Klinkert here at CKTV, that you can find at http://www.colinklinkert.com. This video is a very exciting one where we re going to talk about how you
More informationAchieving sales from your stand
4/6 Achieving sales from your stand Secure leads and achieve exhibition success BEFORE THE EVENT Promote your attendance at the show early on to create excitement about your stand and attract visitors
More informationA short guide to Twitter
A short guide to Twitter What is Twitter? Twitter is a micro-blogging communication platform that enables users to send short messages (up to 140 characters) that can be read by anybody else on Twitter.
More informationSocial Media Glossary of Terms For Small Business Owners
Social Media Glossary of Terms For Small Business Owners Introduction As a small business, reaching your audience efficiently and cost-effectively way is critical to your success. Social media platforms
More informationLead Generation Quickstart Guide
Lead Generation Quickstart Guide 1 2 Lead Generation Quickstart Guide Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around. But please don t change
More informationSEO. Guide for Partners. Beautiful accounting software www.xero.com
SEO Guide for Partners Beautiful accounting software www.xero.com Introduction 1 What is SEO and why is it important? 2 SEO suggestions for Xero Partners 4 Example co-branded page 8 Example optimised page
More information03_Events Trainingv3 1
03_Events Trainingv3 1 Publish Event You can publish some information about your content before you have set up all the details. In this way, people can learn about the event on your website prior to registrations
More information**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
More informationecommerce information pack
ecommerce information pack contents Introduction Our ecommerce platform features Professional design Product and order management Checkout options Flexible delivery rates CMS capabilities Powerful reporting
More informationEntrepreneur Systems: Business Systems Development Tool
Creating Your Follow Up System Create an 8 series autoresponder sequence for a prospect Create a 6 series autoresponder sequence for one of your products or services Create a content template for a newsletter
More information7 Biggest Mistakes in Web Design 1
7 Biggest Mistakes in Web Design 1 7 Biggest Mistakes in Web Design 2 Written by Senka Pupacic This is not a free e-book! Printing out more than one copy - or distributing it electronically is prohibited
More informationEffective Email Marketing For Artists and Other Creatives
COMPELLING BRAND IDENTITIES IN PRINT & WEB IDENTITY PRINT PUBLISHING Effective Email Marketing For Artists and Other Creatives WEB Visible Logic, Inc. 142 High Street Suite 615 Portland, ME 04101 207.761.4230
More informationTop Marketing Tips to Grow Your Specialist Business. For use by professional intermediaries only
Top Marketing Tips to Grow Your Specialist Business For use by professional intermediaries only 2 Top Marketing Tips to Grow Your Specialist Business Contents More effective communications for a new world
More informationUtilizing ROP Content on Your Social Media Platforms
Utilizing ROP Content on Your Social Media Platforms IMA Summit July 30, 2013 1 Jamy Smith Group Publisher, Naylor, LLC Jamy leads the HR & Professional Services Publishing Division for Naylor, LLC. In
More informationStart your business transformation now!
If you re like most of the small businesses and organizations we know, you want to find new customers and grow relationships with the ones you have. Follow these easy steps and you ll get a real handle
More informationHOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES
HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES 1 MAKE MOBILE EASY With around 15% of visits now coming via mobile
More informationSchool Direct Marketing and Recruitment Guide. Carrie Blake Marketing Manager
School Direct Marketing and Recruitment Guide Carrie Blake Marketing Manager Part A: Seven Basic Steps Unique Selling Point page 4 Visual Identity page 5 Key Messages page 6 Target Audiences page 7 Good
More informationA-LINE S GUIDE TO TWITTER. Using Twitter to increase your brand s visibility and customer interaction
A-LINE S GUIDE TO TWITTER Using Twitter to increase your brand s visibility and customer interaction A-LINE s Guide to Twitter Twitter: You probably love it, hate it, or have never used it. It s the social
More informationRavelry.com is the central internet gathering place for the fiber arts: a rich database of patterns and
Ravelry.com is the central internet gathering place for the fiber arts: a rich database of patterns and yarns, a personal notebook area for each user, and a vibrant community with thousands of targeted
More informationDon t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people
Don t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people But we can talk about us later If one more digital marketer tells me You should be creating an immersive
More informationColleen s Interview With Ivan Kolev
Colleen s Interview With Ivan Kolev COLLEEN: [TO MY READERS] Hello, everyone, today I d like to welcome you to my interview with Ivan Kolev (affectionately known as Coolice). Hi there, Ivan, and thank
More informationHow much should you spend on marketing?
How much should you spend on marketing? An e-guide to help small businesses with small budgets work out what they need to spend on marketing 1 Marketing Angels How much should I spend on marketing? Copyright
More informationDigital Marketing Success & Rules of Engagement. Ann Burgraff Rowell annburgraff@yahoo.com
Digital Marketing Success & Rules of Engagement Ann Burgraff Rowell annburgraff@yahoo.com Digital / Social media is effective for: Promoting products and services Engaging with your customers / partners
More informationcustom packages include Security analytics basic content management Premier content management marketing & much more!
Getting your custom website up and running is a major step in getting your brand out of a small pond and into the worldwide scene. But simply having a great looking website can only do so much. A proper
More informationThe six key marketing challenges facing recruitment firms today
The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy
More informationlinkedin s new company pages
1 a step-by-step guide to linkedin s new company pages How to Use LinkedIn Company Pages for Marketing A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the
More informationLogo Design + Brand Development
Pricing Guide Logo Design + Brand Development Basic $330 Creative flair and detailed research come together to create brands that fit your needs best. Thoughtful + tasteful logo design that fits. Professional,
More informationTable of Contents. Share This ebook
Table of Contents 3-4 Introduction 5 Use Mentions 6 Use Links 7 Retweet Others 8 Use Hashtags 9 ASK for a Retweet 10 Link Placement Matters 11 Optimize Your Tweet Length 12 Reach Other Time zones 13 Don
More informationGuerrilla Marketing Tactics
Guerrilla Marketing Tactics multiply@multiplymarketing.co.uk Guerrilla marketing is what Multiply Marketing does best; Low Cost-High Impact Marketing strategies & tactics for use by small businesses and
More informationSocial media marketing: A 5-step strategy to attract more social users and increase your RoI
Social media marketing: A 5-step strategy to attract more social users and increase your RoI Executive Summary Social Media has become an integral part of today's marketing mix and few marketers would
More informationSo you want to create an Email a Friend action
So you want to create an Email a Friend action This help file will take you through all the steps on how to create a simple and effective email a friend action. It doesn t cover the advanced features;
More information