Automotive Digital Marketing

Transcription

1 Automotive Digital Marketing

2 Get Registered for Classes As the first digital marketing text book for the automotive industry, Mastering Automotive Digital Marketing is a dealership's road map for success. Brian Pasch shares the structure, responsibilities, and strategies to empower the role of Digital Marketing Manager in the automotive dealership. General Managers, Dealer Principals, Internet Sales Managers, Digital Marketing Managers, and Sales Professionals almost every member of the dealership team can benefit from his book and the associated certification courses. PCG Consulting has created Digital Marketing Certification Courses for each of the key members of your team. Each day is broken out into three, 90-minute live classroom sessions, each with associated lab time and online work. At the end of the course, students must take and pass a final exam to receive their certification. Choose one of six dealership roles for PCG Certification: 1 Digital Marketing Certification for General Manager / Dealer Principal 2 Digital Marketing Certification for Internet Sales Manager / General Sales Manager 3 Digital Marketing Certification for Digital Marketing Manager 4 Digital Marketing Certification for Fixed Ops / After Sales Manager 5 Digital Marketing Certification for Sales Professional 6 Digital Marketing Certification for BDC Sales Professional This 470+ page book offers a wealth of information for your dealership outlined in these chapters: The Foundation Marketing Website Preparation Third Party Classifieds Website Traffic Offline Media Search Engine Optimization Lead Management Website Design & Merchandising Database Marketing Business Listing Reviews Applying Your Knowledge Digital Advertising Overview Inspecting Your Monthly Investments Looking Deeper into Google AdWords Marketing Checklists Social Media Engagement Educational Resources Social Media Advertising Glossary & Index Order the Book Register for Certification

3 Floyd Alexander, General Manager, Waldorf Chevrolet Cadillac: This was the most I have ever taken away from a [...] class. Having the opportunity to attend this class was the best thing for me and the dealership I run. I m so excited to get to work and share the new ideas with training was amazing. Steven Stigliano, General Manager, Gold Coast Cadillac: I thought the practical information given was useful for everyday use in the dealership. Often times seminars like this give you more work, and are things that are viewed from a 30,000 feet level. This is ground level information that you can implement quickly with little cost involved. It s about rethinking the way you look at what s going on in your dealership with regard to Digital Marketing. Very well thought out. I look forward to additional sessions and working with PCG in my dealership. Dave Senkow, General Manager, Tunkhannok Auto Mart: It was a great mix and balance of Educational Information for Sales and Service which will help me manage not only the digital side of the automotive business but also the day to day inside dealership operations. I now have a guide to better manage and past your job as General Manager would greatly be enhanced by attending this workshop. Praise for the Book: Joe Pistell, Senior Director Product Innovation, Dealer.com: Working the Internet has become so complex & expensive; many dealers are considering bringing on a Digital Marketing Manager (DMM) to oversee everything. Dealer Beware! Experienced DMM s are rarer than a 69 Yenko Camaro. In almost all cases, you re going to need to build your own DMM & mentor them until they get it. It s important to recruit the right candidate, give them the training and support needed ASAP. Your new DMM and this guide is one giant step towards you taking control of the Internet & selling more cars! David Kain, Founder, KainAutomotive.com: Having had the opportunity to review Brian s book prior to publication I was amazed at the detailed information in all the vital areas of Digital Marketing. The book will serve a great purpose in our industry in providing dealerships with a comprehensive pathway to Digital Marketing Success. Better master the ideas today because they are bound to change soon in the always dynamic Automotive Internet Marketplace. Brian Rydell, Dealer, Rydell Auto Group, Rydellcars.com: This book is THE digital marketing reference manual for the automotive industry. Its comprehensive subject matter [...] is not rivaled anywhere else. If you are interested in understanding and improving your performance in the automotive digital marketing arena, this book is a must read. Chip Dorman, Digital Marketing Manager, Ken Grody Ford Mastering Automotive Digital Marketing is a must read for every Dealer Principal, General Manager and Marketer in the industry. It is quite simply the most complete and valuable source of information on the topic available in one place I ve ever seen.

4 What makes PCG Certification Courses different? Content geared to each role in the dealership: Curriculum blocks are designed to the job titles and roles in today s automotive dealership Blended learning: Pre-class homework prep Hands-on workbooks Personalized / interactive class participation Class sizes are limited to 20 attendees Resources: Mastering Automotive Digital Marketing Selling Cars in the Digital Age Hyper-link web resources, Word and Excel templates Access to slide decks New online content and strategies released by PCG Certification: Mandatory post-class webinar Passing grade on a final exam required to receive certification diploma Certification Course Curriculum Blocks Curriculum blocks are 90-minute live classroom sessions, each with associated lab time and online work. Passing a final exam is required to receive your certification. Attendees who don t pass the final exam will be allowed to return to another class, free of charge. Cost: One Day Certification Course for BDC Professionals and Sales Professionals consists of three curriculum blocks = $750 Two Day Certification Course for General Managers, Dealer Principals and Fixed Operations Managers consists of six curriculum blocks = $1495 Four Day Certification Course for Digital Marketing Managers consists of of twelve curriculum blocks = $2500 Call or today to order the text book and to register for Certification Courses [email protected] [email protected]

5 Job Role Days Course Title Course Title Course Title Course Title Cost General Manager/ Day 1 The Role of MarketingAnd Its Influence Creating A Serious Online Review Understanding The New Marketing KPIs To Creating A CRM Centric Dealership To Dealer Principal On The Shopper's Journey Strategy For Your Dealership Increase ROI and Simplify Vendor Management Deliver An Outstanding Customer Experience $1495 General Manager/ Day 2 Developing Your "Why Buy From Us" Redesigning Your After Sales Strategy Optimizing Your Sales & Service Teams Creating A High Performance Team Dealer Principal Online Marketing Strategy To Include Digital Marketing & Social Media To Embrace Today's Car Buyer To Deal With Change Management Internet Sales Manager/ Day 1 The Role of Offline & Online Marketing Creating A Serious Online Review Strategy Vehicle Merchandising, Pricing, Syndication, Internet Lead Handling Processes, Best General Sales Manager and Its Influence On The Shopper's Journey For Your Dealership and Sales Strategies Practices, And CRM Utilization Internet Sales Manager/ Day 2 Developing Your "Why Buy From Us" Customizing your CRM communication with Leveraging Customer Testimonials & Reviews Creating A High Performance Team General Sales Manager Online Marketing Strategy , video, and text messaging In Your Sales Process To Deal With Change Management $1495 Digital Marketing Manager Day 1 The Role of Offline & Online Marketing and Its Creating A Serious Online Review Strategy Defining The New Marketing KPIs For Vehicle Merchandising, Pricing, Influence On The Shopper's Journey For Your Dealership Reporting & Vendor Management Syndication, and Sales Strategies Digital Marketing Manager Day 2 Mastering Your Website Metrics and Maximizing Organic Traffic Using Proven Developing A Comprehensive Online Optimizing The Customer Experience SEO Strategies & Content Publishing Paid Advertising Strategy Digital Marketing Manager Day 3 Video Marketing Strategies for Digital Redesigning Your After Sales Strategy to Include Social Media Engagement and Marketing & Social Media Digital Marketing & Social Media Advertising Strategies $2295 Digital Marketing Manager Day 4 Advanced SEO Strategies To Increase Advanced Digital Marketing Campaigns including Preparing for the DMM Final Exam Organic Traffic Remarketing, Video Pre-Roll, and Display Service Manager/ Day 1 Internet Marketing Foundations: How The Mobile Marketing Strategies to Increase Integrated Marketing with DMS, CRM, Using Fixed Operations To Create A Consistent Fixed Ops Director Internet Works for Fixed Operations Customer Retention and Mobile Marketing Data Online Reputation Management Strategy $1495 Service Manager/ Day 2 Updating Your Website s Service Content To Mobile Geo-Fencing Campaigns To Target Developing A Mobile App Strategy Creating A High Performance Team To Fixed Ops Director Increase Organic Traffic & Appointments Local Service Competitors For Your Service Customers Deal With Change Management Sales Professional Day 1 Understanding Today's Car Shopper and How Customizing Your CRM Communication with Using Social Media To Increase Your $ 750 Sales Professionals Must Adapt To These Changes , Video, and Text Messaging Referral Network BDC Sales Professional Day 1 Internet Lead Handling Processes, Best Practices, Customizing Your CRM Communication with Leveraging Customer Testimonials & Reviews $ 750 and CRM Utilization , Video, and Text Messaging In Your Sales Process

6 Praise for the Book: Michael Warwick, Director of Digital Marketing, Kelly Auto Group Brian Pasch has created the blueprint for every Digital Marketing Manager in the Automotive Industry. Mastering Digital Marketing will immediately become the go-to resource for anyone looking to dominate their market. Yago Paramo, CEO, PGI Digital In 4 hours you can be up to date in the last 4 years of all digital marketing and operations. This book is a must read for any Dealer Principal, General Manager, or Marketing Manager. I will use this book as a guideline for my own account managers for all the things they must be proficient on. Jay Radke, VP of Business Development, cdemo Mobile Solutions Knowledge is power. Mastering Automotive Digital Marketing not only provides the foundation of a great digital marketing strategy, it builds any owner s confidence in this area of the business. A must read for all Dealer Principals, General Managers and executive teams looking for insights into to managing everything from simple checklists to overall digital marketing plans. Joe Gillespie, Owner, Dealer E Process: When Brian Pasch speaks about anything to do with making money in the car business I listen. Dealer Principals this is the play book along with a road map for your stores digital marketing. Its a must read for General Managers and Marketing Managers. The inside chapters about websites & traffic are explained simply. Using this book will give you massive success against your competitors. Brian is always two-steps ahead of anyone else and this book is no exception. Tracy Myers, CMD/Dealer Principal, Frank Myers Auto Maxx: With his new book, Mastering Automotive Digital Marketing, Brian Pasch has written the quintessential automotive digital marketing bible. Anyone in the auto industry who wants a clear understanding of what it takes to gain an unfair advantage over his or her competition in regards to automotive digital marketing should read this book. Justin Brun, e-commerce Manager, Acton Toyota of Littleton: Brian s book is a must read for all Dealer Principals, General Managers, and Marketing Managers who want to effectively promote all profit centers of their dealership, sell and service more vehicles, and take their business to an entirely new level. In today s cluttered and complicated automotive digital marketing landscape, all dealerships need a comprehensive outline to ensure they ve left no stone unturned. Brian covers what really matters and breaks each topic down into easily digestible information with actionable takeaways. I can t imagine operating in a dealership marketing role without having perused this entire book from start to finish. Joshua Michael Friedman, Heritage Chevrolet, Chester, VA: When I first took on the role of Internet Sales Director within my dealership, I came to the job with a thirst for knowledge but no previous experience. The job was whatever I could make of it. I found Brian s approach, in providing a real education to anyone who wished to attend his online webinars, courses and workshops, indispensable, generous, and truly refreshing. Patrick Downes, Director of Digital Marketing, Ruge s Subaru It s not a textbook, or even a How To book, it s a 1:1 conversation. If you can t put an extra $250,000 to the bottom line by reading this book, maybe try real estate. Praise for the Author: George Nenni, George Nenni, VP of Operations, Dominion Dealer Solutions: Brian Pasch has opened his massive treasure trove of tips, tricks and secrets for success in digital marketing in one amazing encyclopedia. This great resource is a must-read for anyone involved in retail automotive marketing, and is sure to be a best-seller. Dani Hart, Internet Sales and Marketing Director, Pohanka Automotive Group: Brian Pasch has been a valuable resource in our strategic E commerce development for our group, pushing us forward and consistently evolving and adapting our direction to dominate in the demanding automotive marketplace. Order the Book Register for Certification

7 Get Registered for Classes Mastering Automotive Digital Marketing will be the text book for the Digital Marketing Certification Courses offered by PCG Consulting. Courses are comprised of a blended learning environment, class sizes are limited to 20 attendees. Enjoy $100 DISCOUNT OFF certification course registration when you purchase the book. Offer good for certification courses held through December 31, 2015 Call or today to order the text book and to register for Certification Courses [email protected] [email protected] 2014 PCG Consulting, LLC All rights reserved. Order the Book Register for Certification