Instructor: Casey Crow. Ben Barber Career Tech Academy of Marketing th- 12th Grade

Transcription

1 Sports and Entertainment Marketing Course Syllabus Instructor: Casey Crow Ben Barber Career Tech Academy of Marketing th- 12th Grade TUTORING DAYS AND TIMES MONDAY/ TUESDAYS 2:45-3:45 OR ANY DAY OF THE WEEK BY APPOINTMENT Course Description: The Sports, Entertainment and Event Planning industry has emerged as one the leading occupational areas of the 21 st Century. It has been estimated that over 5 million sport, entertainment, or even- related jobs are in existence today. This course will give you an overview of the industry; inform you about career opportunities and give you hands on experience using projects as they relate to the marketing of a major sport or entertainment venue. Recommended Program: This course is recommended for any student in grades 10-12, but is especially geared to students choosing to be a part of the Academy of Sports, Entertainment, and Tourism Marketing. This academy is presently allowing students to continue their work under the standards established by the National Academy Foundation (NAF). Course Objectives: After successful completion of this course, students will be able to:

2 Describe the basic concepts of marketing through the use of a computer software program, specifically as it relates to franchise location, ticket pricing, promotions, media planning, stadium parking, stadium personnel, player management, sponsorships, licensing and financials. Solve problems and identify solutions to bring a sports company back to profitability. Create and design your own web site using a web template. Define sports marketing and target marketing as it relates to location, pricing, promotions, media, parking, personnel, player management, sponsorships, licensing, and financials. Relate advances in entertainment technology to changes in distribution. Recognize the power of television as a marketing tool. Apply the marketing mix to recreation marketing Explain the importance of the NCAA and team rankings to college sports Discuss the growing market surrounding women s college athletics. Discuss the benefits of college sports to the local community. Identify benefits of sponsorships and licensing to a team. Discuss the economic benefits of amateur sports. Discuss the financial impact of professional sports Explain the role of sports agents. Explain ways professional sports organizations and their sponsors develop an athlete s character. Assess the importance of ethical behavior on an athlete s promotional value. Discuss promotion and list the tools used in promotion. Identify numerous sports marketing careers Describe skills and personal characteristics necessary for a career in sports marketing. Discuss the preparation needed for a career in the entertainment/marketing field. Resources: Students will access the Internet to do independent projects as well as group activities. Sports and Entertainment Marketing by Kaser and Oelekers will be one of the texts used in the classroom. Curriculum is also provided online for students from the National Academy Foundation. Students will also have the use of interactive software that will allow them to create a profitable sports franchise. Student Organizations and Membership: All students will be strongly encouraged to join DECA, a student run organization for students in high school and beyond who are studying the field of marketing. Membership will allow students the opportunity to attend out of school competitive events using their knowledge of sports and entertainment marketing. Several

3 students in the past two years have excelled at Ben Barber and have advanced to the National level. Many Universities offer scholarships based on students participation in this organization. You will receive more information on this opportunity within the first few weeks of class. MISD High School Grading Philosophy: Given the premise that all students can learn, MISD administrators and teachers believe that grade reporting should focus on student growth and learning in a climate of high expectations. Instructional emphasis should be placed on the accomplishments of defined district goals. Grading and reporting should be both formative and summative in nature and should utilize both formal and informal processes. Schools are accountable for structuring learning experiences, teaching processes, planning, and evaluations, and utilization of materials, resources, and time to result in optimum student learning. The Mansfield Independent School District educational stakeholders envision a learning experience for each student based on the fundamentals premise of student success. Exemption Policy: Students may qualify for exemptions under the guidelines of the MISD policies for exemptions. Two key facts: 1. Attendance in class is a key criterion for most exemptions, and 2. Maintaining a grade of 80 or above is the minimum standard for most exemptions. Test Retakes: Students will be given the opportunity to retest if they fail to exhibit proficiency on a major assessment of a test. Students must request in writing that they would like to retest. Students will receive a maximum of 70 on any retaken tests. Grading: Tests and Projects 40% Daily Assignments and Quizzes 60% The final exam will be 20% of the semester grade.

4 1-3 Weeks 4-6 Weeks Unit1- What is Sports and Entertainment Marketing? Marketing Basics Sports marketing Entertainment marketing Unit 4- Hit a Homerun with Customers Marketing Concept Discover what people want Target markets Customer Service Unit 10- Sports and Entertainment Promotion Promoting Sports and Ent. Advertising and Placement Publicity and Sales Promotions Unit 12- Selling Sports and Entertainment The Sales Process Ticket Sales Group and Corporate Sales Unit 14- Creating, Owning, and Operating a Business Entrepreneurship and business ownership Managing Human resources Safety and security Unit 7- The Product is Sports and Ent. Product Mix Recruiting athletes and entertainers Customize entertainment Product marketing strategies 7-9 Weeks Weeks Professional Event Planning-NAF Event Budgets Venues Planning and Marketing an event Unit 11-Promotional Planning Promotional Plans Sponsorships and Endorsements Promotional Events Virtual Business Sports (Online Simulation) Franchise Location Ticket Pricing Media Planning Promotions Stadium Parking Sponsorships Stadium Staffing Licensing Financials Player Management

5 Classroom Procedures and Expectations: After reading 1-4 please initial 1. *See Tardy and Absence consequences below 2. Make- up work is your responsibility! 3. Going on a class field trip will be determined if you meet expectations. 4. Computers are to be turned off, chairs pushed in, and trash picked up when class ends. *Absence and Tardy Consequences: 1st tardy warning 2nd tardy student conference 3rd tardy parent contact 4th tardy office referral 5th tardy office referral and detention 6th tardy office referral and two detentions 7th tardy office referral and ISS 8th tardy office referral and two days of ISS 9th tardy and more office referral and multiple days of ISS Number of total absences Action 3 Teacher makes parental contact 4 AP calls in student and makes parental contact 6 Attendance clerk sends letter home 8 Student must go in front of the attendance committee Supplies for Sports and Entertainment Marketing Set of colored markers glue sticks 1 Poster Board Cereal box

6 Here s what will happen if you do not comply with the rules and understand the why s! Warning Discipline handled by the Teacher/D HALL MAY BE ASSIGNED Teacher/Parent Conference Removal from the classroom and sent to the Associate Principal Note: Any severe disruption will allow you the opportunity to see the Associate Principal immediately. TEST RE-TAKE GUIDELINES -A retake exam may be taken for any test one time. -The retake exam will be a modified version of the original exam. It will not be the same test but length, content, and difficulty will be comparable. -The grade earned on the retake will replace the original exam grade, for better or worse. -The retake must be arranged within one week of getting back the original exam and, and the retake must be completed by the end of the following unit (usually two weeks). The retake exam may not be taken during class time. It can be taken after school by appointment. MISSED EXAMS/WORK: Student not absent: Late work accepted up to 3 days after initial due date. Maximum of 70% can be earned. No late assignments accepted after 3 days. Student absent: It is the student s responsibility to request make up work no later than 3 days upon return. For planned absences, student should request work missed in advance. Many assignments will be posted in Google Classroom and icevonline.com. ACADEMIC DISHONESTY: Cheating or plagiarism of any kind is not acceptable. Work deemed copied/plagiarized will result in an automatic 0 for the assignment. Plagiarism is defined as to steal and pass off (the ideas or words of another) as one s own: Use (another s production) without crediting the source; present as new and original an idea or product derived from an existing source (Webster s Dictionary). ATTENDANCE/TARDIES: Regular school attendance is essential for a student to make the most of his or her education to benefit from teacher-led and school activities, to build each day s learning on the previous day s, and to grow as an individual. Absences from class may result in serious disruption of a student s mastery of the instructional materials; therefore, the student and parent should make every effort to avoid unnecessary absences. An absence is defined as missing 20 minutes or more of any class.

7 PLEASE RETURN THIS PARENT STUDENT SIGNATURE PAGE BY August 28, 2015 CONFERENCE PERIOD 9:45 am ADDRESS: 1120 West Debbie Lane, Mansfield, TX REFER TO GOOGLE CLASSROOM (ABOUT TAB) TO SEE SYLLABUS!!!! PLEASE SIGN AND RETURN THIS PAGE AND INITIAL PAGE!!! TUTORING DAYS AND TIMES MONDAY/ TUESDAYS 2:45-3:45 OR ANY DAY BY APPOINTMENT I HAVE READ AND UNDERSTOOD ALL PORTIONS OF THE SYLLABUS FOR SPORTS AND ENTERTAINMENT MARKETING. Student Name (Print) Student Name (Sign) Date Parent/Educational Guardian Parent Name (Sign) Date (Print)