Applying Constraints Management to Product Development

Transcription

1 Appying Constraints Management to Product Deveopment An intensive summit and working session with Dr. Ei Godratt and eading impementers on synchronizing resources, projects, and pipeines in highy compex and dynamic organizations Chicago Apri 4-5, 2000 Learn: Why Theory of Constraints (TOC) is not just about scheduing or project management How TOC impementers achieve dramatic turnarounds in profitabiity and cyce time, frequenty generating over 100% improvement How to achieve coaborative resource sharing and how to synchronize the efforts of arge scae teams How to integrate Time to Market with depoyment of resources How to gain buy in and consistency of goas up, down, and across eves and discipines How to prioritize despite uncertainties; how to ignore unnecessary detais and zoom in on the 1% that is truy important How to use TOC to determine what product concepts to ki or keep How to proactivey contro projects and resources in turbuent times About avaiabe TOC software toos and Internet appications How to appy TOC what you must measure, monitor, and change to impement Constraints Management effectivey in the rea-word no theory, no BS, no fuff Post-conference workshop: Impementing the TOC Muti-Project Method Apri 6-7,

2 Background & Purpose Whether it s project bottenecks, mutipe competing priorities, or uncear decision-making, constraints are inevitabe in product deveopment. They move from one pace to another, popping up capriciousy aong the chain of interdependencies, utimatey restricting your entire organization s output. You can t get rid of constraints competey, but what you do about them can spe the difference between outright oss and off-the-chart gains. Buiding on the renowned, accaimed, and sometimes-controversia Ei Godratt s Theory of Constraints (TOC) Appying Constraints Management to Product Deveopment provides detaied case studies, hands-on guidance, and expores how to strategicay redirect resources and harness the critica chain. Interna resources (time, money, peope) and externa market factors (customer needs, competition, industry dynamics incuding e-business) wi both be addressed. The summit features Dr. Ei Godratt eading a haf-day discussion of Theory of Constraints in a systemic, enterprise-wide context. Dr. Godratt wi aso be avaiabe throughout the two-day summit to provide feedback and insight. The eaders in appying TOC to design and deveopment wi share their stories here for the first time. Unti recenty, most TOC success stories have taken pace in the production word. These advanced practitioners (from Lucent Technoogies (Be Labs), Ebit Systems, Seagate Technoogy, Ford Motor, and others) who have experienced the hurdes both technica and cutura of TOC as we as other resource and constraints management approaches, wi share specificay what they did to achieve astounding bottom-ine improvements. Faciitated working sessions on 1. Muti-project Management, 2. Critica Chain (Singe Project), and 3. TOC for Determining Product Concept Viabiity, wi give you a running head-start toward your own organization s breakthrough resuts and profitabiity. The heart of this unique program is the deep exchange of practica how-to-get-it-done detais and the inking of project management to product portfoio and pipeine decisions. The purpose is not to introduce you to the concepts, it s to hep you impement them successfuy specificay in a product deveopment organization. A two-day post-conference workshop, The TOC Muti-Project Management Method, ed by we-known TOC and product deveopment expert, Tony Rizzo of Lucent Technoogies (Be Labs), wi offer even more hands-on guidance on how to use this powerfu management system. Who Shoud Attend The summit is designed for senior managers to come together with project impementers to gain the momentum necessary to carry out change. Specificay the program wi benefit vice presidents, directors, and managers of product deveopment, engineering, R&D, and technoogy deveopment as we as program managers and project eaders from highy compex and dynamic organizations. 2 To register, ca or

3 The Program Tuesday, Apri 4 8:30am -12:00pm Keynote: TOC and Changing the Enterprise Dr. Eiyahu M. Godratt, author The Goa, It s Not Luck and Critica Chain Introduced by Sanjeev Gupta, CEO, Speed to Market One of the biggest probems is that most peope don t see the company as a whoe. They see fragments. Because of this, you get ocaized optimums, many wrong decisions, and much miscommunication. Ei Godratt, interviewed in Product Deveopment Best Practices Report In his highy ogica, mince-no-words stye, Dr. Godratt wi ead you to see the big picture and discover how everything ties together. He wi discuss how to generate a common anguage, vasty improve communication, and aunch correct (not favor-of-the-month) initiatives that can ift the company. You wi know how and why you must go beyond product deveopment to truy acceerate it. 1. What to change? What is the core probem? Every executive is convinced that the ony prudent way to manage an organization is to never ose sight of the goba picture and that this is the way they are currenty managing their organizations. Not ony is this not the case, but the erroneous beief bocks executives from managing according to their heathy intuition. 2. What to change to? What is the soution? You are most ikey famiiar with parts of soutions (in production, marketing and engineering) from reading Dr. Godratt s books, but not the compete soution 3. How to cause the change? Twenty years of TOC experience has shown that a obstaces have one thing in common: they are human-reated, psychoogica obstaces. What these obstaces are and how to successfuy overcome each of them is the essence of this presentation. Dr. Godratt wi then be avaiabe throughout the two-day summit and wi hod an open Q&A forum at the concusion, after you ve had a chance to synthesize the content of his presentation with your own persona experience, case studies, and break-out sessions. 1:30pm -5:00pm Industry Case Studies Impementing TOC for Muti-project Management Leading practitioners wi discuss how TOC was impemented, how organizationa obstaces were tacked, and what specific, measurabe resuts were achieved. Wiiam J. Baron, Director Optica Products Technoogy, Lucent Technoogies, Be Laboratories Though detais cannot be shared at this time, we are tod by reiabe sources that the resuts of this appication to Fiber Optic Cabe Deveopment wi make your jaw drop. Guy Bri, Vice President, Ebit Systems Ltd. Under the persona guidance of Dr. Godratt, Guy pioneered the appication of Critica Chain in a mutiproject environment in The organizations priorities are now consistent, actionabe information is readiy avaiabe, and probems are identified pro-activey. To register, ca or 3

4 The Program, cont... Brent King, Executive Director in Product & Technoogy Deveopment, Seagate Technoogy To compete in the disk drive market, Seagate must deiver faster time-to-market across a broad product ine whie investing cose to $150M per year in new product and technoogy deveopment. Find out how it uses critica chain and buffer management to manage projects and pipeines. Rick Mueer, Specia Project Engineer, Ford Motor Company With many simutaneous projects, some have to subordinate. Rick wi discuss Ford s experience with TOC and other variants of constraints management to prioritize the product portfoio. 5:00 pm 5:45 pm Interactive Pane Discussion: TOC and Aternative Constraints Management Approaches How do you use CM in conjunction with other NPD phiosophies? If you use funne-shaped methodoogy, where shoud the funne end? Can you prioritize resource aocation by using a inear programming agorithm? What about ean principes? How do you combine approaches? 5:45 pm -? Reception and Networking Dinner Chance to informay meet with others who share your interests on topics such as TOC Metrics, TOC for Suppy Chain Management, Gaining Buy-In, TOC and Lean, and more. Wednesday, Apri 5 8:00 am 9:00 am Breakfast pane:choosing and Using TOC Toos and Software What do some of the speciaized TOC decision support and project/portfoio management systems offer? What are the pros and cons of each? How do you customize to your own environment? Hear directy from eading purveyors. This session wi be moderated to generate answers, not hype. 9:00 am -12:00 pm Faciitated Break-Out Sessions The foowing concurrent sessions are designed to be highy interactive and participatory. Each group wi be imited in size to ensure individuaized attention and probem-soving. Choose one to attend; output from a wi be shared. 1. Muti-project Management, the Rizzo bead experiment: Learn why the widespread practice of mutitasking (assigning each deveoper to two or more projects simutaneousy) actuay devastates any product deveopment organization s speed to market. These faciitator-ed exercises provide a quantitative comparison of the rea productivity of a muti-tasking organization and the productivity of a non-mutitasking organization. Then find out what to do about it. This session wi be faciitated by Tony Rizzo (who designed and has used this highy-rated approach with many eading organizations.) 2. Critica Chain (Singe Project): If your organization has staff dedicated to a singe* arge project, this break-out, ed by Richard Franks, a Certified Associate of the Godratt Institute, wi cover the key steps of impementing Critica Chain, incuding empoyee buy-in, management eadership, and course corrections. You wi benefit from Franks specia expertise in project management impementation and profit improvement. * If you are from an organization with a significant number of engineers working on mutipe projects, you shoud impement the TOC muti project version of Critica Chain for maximum impact. 4 To register, ca or

5 The Program, cont TOC for Determining Product Concept Viabiity: For best ROI of critica resources as we as effective synchronization, organizations must determine both the true market potentia of a product and the interna capacity to deveop it. TOC provides a cear framework to make both evauations, which Chad Smith and Debra Smith of the Constraints Management Group (and with years at the Godratt Institute) wi wak you through. 12:00pm 1:30 pm 1:30pm 3:00 pm Luncheon Report Out and Q&A Forum After the Break-out Sessions, a participants wi reconvene to share the highights of each group, the insights gained, and the questions that sti remain. Dr. Godratt and the expert faciitators wi offer answers and suggestions as we as more discussion, if needed to synthesize the earning experience of the two days and provide soid take-aways. Deiverabes By participating, you wi not ony hear what others have done, you wi: Begin taking your own action steps toward substantia gains in throughput and profitabiity; Resove existing or potentia organizationa conficts that hinder resuts; Receive specific comparative data and metrics; Know which toos and software to consider using; Come away with a strong network of coeagues and experts to continue the diaogue with, even after the summit has concuded. Specia Features Lessons-earned from industry practitioners a first-time gathering of product deveopment executives who each have at east a year s worth of TOC appication to report on and share Interactive pane discussion: TOC and Aternative Constraints Management Approaches Breakfast pane: Choosing and Using TOC Toos and Software Informa networking: uncheons, reception, dinner, specia-interest discussion tabes, ampe break time Concurrent faciitator-ed working sessions to focus on your organization s biggest chaenges Beginning framework, concuding wrap-up, and extended Q&A time with the internationay renowned Dr. Godratt To register, ca or 5

6 Post-conference Workshop Impementing the TOC Muti-Project Method ed by Tony Rizzo, Lucent Technoogies (Note: Attendance is stricty imited to 25 participants on a first-come, first-served basis. Eary registration is advised.) During the first day of this two-day workshop you wi experience not ony the probems that pague most product deveopment organizations, but aso the powerfu muti-project management soution made possibe by the Theory of Constraints. This highy effective management system wi enabe you to reduce cyce time, increase the number of projects that are deivered on time, and decrease the number of projects that are sheved or canceed. The first day of training wi concude with a presentation and discussion of the Critica Chain Method (a one-project mode) and the TOC Muti-Project Management Method. During the second day of this workshop you wi participate in the simuated operation of a muti-project organization, using a unique muti-project simuator designed by the instructor. This simuator is a visuay intensive, physica simuator, with which you and other participants not ony test and earn the TOC soution fuy but aso deveop and test your own, effective impementation strategy. If you want to prope your product deveopment organization to unimagined speed, astounding productivity, and extreme profitabiity, then you must know how to use this powerfu management system. More importanty, you must know what it takes to impement it successfuy. This workshop provides you with this knowedge and more. Thursday, Apri 6 8:00am-12:00pm Intro to TOC. Maneuver Warfare and the effective Boyd Cyce in product deveopment. Our counterproductive measurements and poicies. The first bead experiment, with mutitasking. 12:00-1:00pm Lunch 1:00-4:30pm The second bead experiment, without mutitasking. Comparison of resuts; impications for performance. The Critica Chain Method, a one-project mode. The TOC Muti-Project Management Method. The Boom-Kerchink system. Who s begun using TOC. 4:30-5:30pm Socia Hour Friday, Apri 7 8:00am 2:30pm Reason for the simuation, Understanding the simuation process. Assignment of roes. Getting started. Simuation of current practices. Criteria for the first TOC project. Effective TOC scheduing. Transition poicies and work practices. Simuation of transition period. Simuation of TOC operations. Impact of unpanned fied probems on a TOC system. The buffers as operationa measurements, and buffer management. Q&A 12:30-1:30pm Lunch Tony Rizzo joined Be Labs in 1983, as a Mechanica Engineer. In 1994, Tony was introduced to the work of Dr. E. M. Godratt and the Theory of Constraints (TOC). Tony has studied Dr. Godratt s work extensivey for a number of years; he has spent much effort adapting Dr. Godratt s work to product deveopment organizations. To date, Tony is responsibe for bringing the TOC Muti-Project Management Method to a number of businesses within Lucent Technoogies, in addition to training and consuting to other firms. 6 To register, ca or

7 About the Management Roundtabe Management Roundtabe is the eading user-oriented authority on product deveopment. Independent and unbiased, we bring together thought eaders and business practitioners whose common purpose is to define, deveop, and deiver customer vaue with minimum waste and maximum fexibiity. Founded in 1980, our focus is on sharing product deveopment techniques, processes, discoveries and toos that generate innovation, customer vaue and faster response. Our capabiities incude conferences, workshops, on-site training, newsetters, research reports, referras, introductions among practitioners and experts, and onine information. Keynote Sponsor Keynote sponsor Speed to Market ( provides decision support engines that catayze synchronization of Matrix Project Organizations. Its products are icensed to over 5,000 users throughout the word. Testimonias Dr. Ei Godratt was the fu-day keynote speaker at a previous Management Roundtabe conference. Here s what peope said:...hits at the heart of the probem that our company is facing...and provides soutions. Aiman A. Beg, Systems Officer, Bank One Corporation We started practicing TOC in manufacturing with positive resuts. We need to bring the theory into product deveopment John Pochin, Product Manager, Corne Iron Works Fantastic presentation that chaenged the audience and expained the concepts in a crisp captivating manner! Michae Brown, Project Manager, Bank One Corporation Many other approaches have been used to no rea gain. Production and project management can both benefit from TOC! Bi DeLong, Director-Production Contro, The Boeing Company Very powerfu set of toos. Boyce Grier, Technica Manager, Lucent Technoogies Absoutey and accuratey described my organization. I can see the reevance of a of this materia. Trish Mannitt, Project Manager, State Farm Insurance [Godratt] provokes you to think and to question both his and your assumptions on project management. Burton Bright, Lead Engineer, Adtran, Inc....energized me to go back and fight the fight with my organization. Scott Law, Director, Schneider 2000 Programs, Groupe Schneider NA To register, ca or 7

8 Reservation Form Venue: The Drake Hote, 140 East Waton Pace, Chicago, Iinois Teephone: 312/ , Fax: 312/ Pease ca the hote directy for room reservations and mention Management Roundtabe to receive the preferred rate (on space-avaiabe basis unti 3/10/2000). Dates: The summit wi be hed on Apri 4-5, Registration begins at 7am, concurrent with continenta breakfast. The summit concudes at 3 pm on Apri 5. The post-conference workshop wi be hed on Apri 6-7, It begins at 8 am on Apri 6 and concudes at 2:30 pm on Apri 7. Pease note that this summit is attendance-imited and wi not be hed at any other time during the 2000 caendar year. Eary registration is advised. In-house sessions may be arranged by request. Program Fee: The 2-day summit registration fee is $1600 per person. Teams of three or more may deduct $100 each. Fee incudes a conference materias, continenta breakfasts, unches, refreshments, and Networking Dinner. The post-conference workshop fee is $900 for summit participants or $1400 as a standaone session (attendance imited). No-Risk Guarantee: Your return on investment is guaranteed money-back or credit. Registration Pease fi out the form beow: By Phone: 800/ or 781/ By Fax: 781/ E-mai: registrar@roundtabe.com Web: Mai: The Management Roundtabe, 92 Crescent Street, Watham MA Pease accept the foowing registration(s): (pease use photocopies for additiona peope) q 2-day summit q Post-conference workshop on Muti-project TOC Name: Mr./Ms. Tite: Company: Address: City State Zip Phone: Fax E-mai q Pease send me a free sampe issue of the PEER-award-winning Product Deveopment Best Practices Report (whether you attend the Summit or not) Fee: $1600/person. Deduct $100/person for team registrations of 3 or more. q Check encosed, payabe in US funds to Management Roundtabe, Inc. q Pease bi my q Visa q Mastercard q AMEX q Diner s Cub Account # Exp. Date: Signature q Pease bi my company. PO# Registration Code: Web Downoad